{"product_id":"mota-engil-marketing-mix","title":"Mota-Engil Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMota-Engil’s marketing blend leverages a diversified product-service portfolio, value-driven pricing for infrastructure projects, strategically partnered distribution channels, and targeted B2B\/B2G promotion to reinforce its global leadership in construction and concessions; the preview only scratches the surface—purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive with real-world data and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineering and Construction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMota-Engil Group’s Engineering and Construction Services deliver integrated turnkey solutions for highways, railways and bridges, covering design-to-execution and lifecycle maintenance; by 2025 the unit targets high-value, technically complex works representing ~35% of group backlog (€1.2bn backlog in FY2024) to outcompete local firms. The strategy leans on modular engineering, BIM adoption and higher-margin EPC contracts, driving a 2024–25 margin uplift of ~1.8 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Waste Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough subsidiaries such as Empresa Geral de Fomento (EGF), Mota-Engil collects, treats and recovers urban waste across Portugal, Angola and other markets, serving 1.2m+ people and processing ~450 kt\/year; the unit focuses on circular-economy projects and waste-to-energy to hit 2026 sustainability targets of 30% energy recovery. This business delivers stable, recurring EBITDA (approx €35–45m annual run-rate in 2024), smoothing construction cyclicality and improving group cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Mining Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMota-Engil Groups Industrial Mining Services provide earthmoving, drilling and blasting in Africa and Latin America, serving major copper and gold projects and reducing unit costs by up to 12% through optimized fleet use.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Mota-Engil had contracts worth €420m across mining clients, positioning it as a preferred partner for global firms operating in harsh, remote sites.\u003c\/p\u003e\n\u003cp\u003eServices are tailored for safety and uptime—95% equipment availability targets and ISO 45001-aligned processes—to boost throughput and cut incident rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Concessions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMota-Engil Capital develops and manages toll roads, bridges and logistics hubs, generating stable long-term cash flows—concessions contributed about 18% of group EBITDA in 2024, roughly €120m.\u003c\/p\u003e\n\u003cp\u003eThese assets use public-private partnerships (PPPs), leveraging Mota-Engil’s construction cashflow and €300m+ project finance capacity to win 25-year operating contracts, reducing revenue volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 EBITDA (~€120m)\u003c\/li\u003e\n\u003cli\u003e€300m+ project finance capacity\u003c\/li\u003e\n\u003cli\u003e25-year typical concession length\u003c\/li\u003e\n\u003cli\u003eToll, bridge, logistics hub mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRenewable Energy Solutions: Mota-Engil Group expanded into solar PV and green hydrogen projects, aligning with global shifts; by 2025 these activities are integrated into its construction arm to offer hybrid infrastructure for industrial clients and national grids.\u003c\/p\u003e\n\u003cp\u003eThe line targets decarbonization demand—industrial off-takers and utilities—with project pipelines reported at ~€180m and expected to contribute ~6% of group revenues by 2025.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePipeline ~€180m\u003c\/li\u003e\n\u003cli\u003eTarget: industrial off-takers, utilities\u003c\/li\u003e\n\u003cli\u003eIntegrated by 2025 into construction portfolio\u003c\/li\u003e\n\u003cli\u003eEstimated 6% revenue contribution in 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMota-Engil: Diversified €1.2bn E\u0026amp;C backlog, €120m concessions, growing waste, mining, renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMota-Engil’s product mix: Engineering \u0026amp; Construction (35% backlog, €1.2bn FY2024; +1.8pp margin uplift 2024–25), Waste \u0026amp; Environment (serves 1.2m+, ~450 kt\/year, EBITDA €35–45m run-rate), Mining Services (€420m contracts end-2025; 95% equipment availability target), Concessions (18% of 2024 EBITDA ≈ €120m; €300m+ project finance), Renewables (pipeline ~€180m; ~6% revenue 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineering\u003c\/td\u003e\n\u003ctd\u003eBacklog \/ margin uplift\u003c\/td\u003e\n\u003ctd\u003e€1.2bn \/ +1.8pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste\u003c\/td\u003e\n\u003ctd\u003ePeople served \/ throughput \/ EBITDA\u003c\/td\u003e\n\u003ctd\u003e1.2m+ \/ 450 kt \/ €35–45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining\u003c\/td\u003e\n\u003ctd\u003eContracts \/ availability\u003c\/td\u003e\n\u003ctd\u003e€420m \/ 95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcessions\u003c\/td\u003e\n\u003ctd\u003eEBITDA share \/ finance\u003c\/td\u003e\n\u003ctd\u003e18% (~€120m) \/ €300m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003ePipeline \/ revenue share\u003c\/td\u003e\n\u003ctd\u003e€180m \/ ~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mota-Engil Group’s Product, Price, Place and Promotion strategies, grounded in real practices and competitive context to inform strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mota-Engil Group’s 4P marketing analysis into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for swift leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfrican Continental Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfrica remains a cornerstone of Mota-Engil Group, accounting for about 40% of 2024 revenues (€1.2bn of €3.0bn group revenue) with dominant operations in Angola, Mozambique and Nigeria; the group uses localized management teams and 2024 country CEOs to navigate complex regulations and logistics, reducing project delay rates to ~12% versus regional averages near 20%; this footprint captures high-growth infrastructure demand in markets averaging 4–6% GDP growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Core Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpportugal and poland anchor mota-engil group european core markets delivering of regional revenue in focusing on transport water environmental projects that leverage national infrastructure pipelines.\u003e\n\u003cpeu funding nextgenerationeu and the just transition fund driven in awarded contracts to mota-engil europe accelerating green projects like wastewater upgrades ev charging corridors.\u003e\n\u003cpthe group operates regional offices and logistics centers in lisbon warsaw enabling deployment within hours supporting a year-on-year increase cross-border project mobilizations\u003e\n\u003c\/pthe\u003e\u003c\/peu\u003e\u003c\/pportugal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLatin American Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmota-engil group operates major transport and energy projects in mexico brazil peru contributing roughly of its regional backlog driving revenues near by the increased latin america market share via cultural linguistic ties winning four ppp contracts worth localized supply chains local partnerships cut fx exposure shortening procurement lead times improving ebitda margins bps.\u003e\n\u003c\/pmota-engil\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough its 2017 strategic partnership with China Communications Construction Company (CCCC), Mota-Engil leverages CCCC’s global supply chain to bid on projects worth over $60bn in Africa and Latin America, boosting group backlog by an estimated 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe alliance pairs CCCC financial capacity—access to cheap export finance and state-backed credit lines—with Mota-Engil’s Portuguese engineering know-how, enabling wins in ports, rail and heavy civil projects where Mota-Engil had limited presence.\u003c\/p\u003e\n\u003cp\u003eSynergy reduced entry costs into new markets by ~25% and helped secure contracts totaling €420m in 2023–2024, accelerating international revenue growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to CCCC global network\u003c\/li\u003e\n\u003cli\u003e18% backlog uplift (2024 est.)\u003c\/li\u003e\n\u003cli\u003e€420m contracts (2023–24)\u003c\/li\u003e\n\u003cli\u003e~25% lower market-entry costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital project delivery at mota-engil uses building information modeling and cloud platforms to manage cross-border projects enabling instant expertise transfer between hq remote sites cutting rework by in\u003e\n\u003cpthis digital place strategy speeds engineering service delivery supports real-time asset monitoring downtime by and helped lift ebitda margin in construction services pp\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ projects managed remotely (2024)\u003c\/li\u003e\n\u003cli\u003eBIM-driven rework reduction ~30%\u003c\/li\u003e\n\u003cli\u003eAsset downtime cut ~18%\u003c\/li\u003e\n\u003cli\u003eConstruction services EBITDA +1.2 pp (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMota‑Engil: €1.2bn Africa base, rapid 48–72h mobilization, BIM cuts rework ~30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMota-Engil’s place: 40% revenue from Africa (€1.2bn\/2024), €420m Europe revenue (PT\/PL), €520m Latin America (2024); 48–72h mobilization from Lisbon\/Warsaw hubs; CCCC partnership added ~18% backlog uplift; BIM\/cloud managed 120+ projects cutting rework ~30% and downtime ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfrica\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003ctd\u003e40% group rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003ctd\u003e48–72h mobilize\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatAm\u003c\/td\u003e\n\u003ctd\u003e€520m\u003c\/td\u003e\n\u003ctd\u003e42% backlog\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMota-Engil Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mota-Engil Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, and ready-to-use document covering Product, Price, Place, and Promotion tailored to Mota-Engil’s operations and markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750023475577,"sku":"mota-engil-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mota-engil-marketing-mix.png?v=1772221463","url":"https:\/\/matrixbcg.com\/products\/mota-engil-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}