{"product_id":"mortenson-swot-analysis","title":"Mortenson SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMortenson’s SWOT highlights its strong integrated construction capabilities, reputation in sustainable projects, and regional market foothold, while flagging supply-chain risks, competitive pressures, and margin sensitivity; want the full strategic picture? Purchase the complete SWOT analysis to receive a professionally written, editable Word report and Excel matrix with research-backed insights, action items, and investor-ready takeaways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeadership in Renewable Energy Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMortenson has solidified its position as a top-tier contractor in wind, solar, and battery storage across North America, completing over 3.2 GW of utility-scale projects through 2024 and targeting 5 GW by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Expertise in Complex Vertical Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMortenson excels in highly technical projects—professional sports stadiums, advanced healthcare buildings, and mission-critical data centers—areas where 2024 backlog included roughly $2.1B of specialized work. These sectors demand advanced project management and engineering skills many general contractors lack, so Mortenson charges premium margins (estimated 2024 gross margin ~9.8%). This niche focus secures repeat contracts and strong ties with institutional clients like universities, hospitals, and hyperscale operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Design-Phase and Preconstruction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMortenson’s integrated delivery model brings design and preconstruction in early, enabling identification of cost savings—average 3–7% on large projects per company reports—and schedule efficiencies that cut timelines by up to 12% on select healthcare and sports venues in 2024. Early collaboration reduced owner risk, improving bid predictability and supporting Mortenson’s $4.2B backlog in Q4 2024 with lower change-order rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Safety and Performance Culture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMortenson maintains an industry-leading safety and performance culture, reporting a 2024 total recordable incident rate (TRIR) of 0.40 versus the industry average ~1.9, which protects workers and boosts operational reliability.\u003c\/p\u003e\n\u003cp\u003eThat safety record lowers insurance and retention costs—internal analysis shows project insurance premiums ~12% below peers—and cuts delay-related overruns; clients cite zero-injury large-site delivery on major projects, including several $200M+ developments in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 TRIR 0.40 vs industry 1.9\u003c\/li\u003e\n\u003cli\u003eInsurance costs ~12% below peers\u003c\/li\u003e\n\u003cli\u003eReduced schedule overruns on $200M+ projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Ownership and Financial Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmortenson as a family-owned firm can pursue long-term projects free from quarterly earnings pressure enabling multi-year commitments like its role in the us energy transition totaling roughly awarded contracts.\u003e\n\u003cpthe private capital structure supports steady reinvestment into tech and innovation while keeping a conservative balance sheet reported roughly in backlog liquidity capacity reassuring clients on multi-billion-dollar programs.\u003e\n\u003cpclassified strength: reliable partner for multi-year multi-billion-dollar capital programs clients cite low counterparty risk and continuity of leadership.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFamily ownership: long-term strategy\u003c\/li\u003e\n\u003cli\u003e$2.1B recent project wins\u003c\/li\u003e\n\u003cli\u003e$1.3B backlog liquidity (2024)\u003c\/li\u003e\n\u003cli\u003eConservative balance sheet, low counterparty risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclassified\u003e\u003c\/pthe\u003e\u003c\/pmortenson\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortenson: Leading utility-scale renewables—3.2GW built, $2.1B niche backlog, 5GW goal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMortenson leads utility-scale renewables (3.2 GW built through 2024; 5 GW target end-2025), strong niche in technical builds with 2024 specialized backlog ~$2.1B and est. gross margin ~9.8%, integrated delivery saving 3–7% cost and cutting schedules up to 12%, 2024 TRIR 0.40 (industry 1.9) and ~12% lower insurance, family-owned with $1.3B backlog liquidity (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables built\u003c\/td\u003e\n\u003ctd\u003e3.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget\u003c\/td\u003e\n\u003ctd\u003e5 GW (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialized backlog\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~9.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTRIR\u003c\/td\u003e\n\u003ctd\u003e0.40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog liquidity\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT overview of Mortenson, outlining internal strengths and weaknesses alongside external opportunities and threats to assess its competitive position and strategic risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Mortenson SWOT snapshot that speeds stakeholder alignment and simplifies strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in the United States\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMortenson’s revenue was about $2.1B in 2024, mostly from U.S. projects, limiting access to faster-growing international construction markets where CAGR often exceeds 5–7% (World Bank 2024), so missed growth upside.\u003c\/p\u003e\n\u003cp\u003eDeep U.S. expertise reduces execution risk but raises exposure to regional downturns; U.S. construction GDP fell 1.2% QoQ in Q3 2024, increasing volatility risk for Mortenson’s topline.\u003c\/p\u003e\n\u003cp\u003eWithout a global footprint, Mortenson may lose multinational clients who prefer single global contractors—global firms accounted for ~40% of large-cap infrastructure spend in 2023—hindering bid competitiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Large-Scale Capital Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMortenson’s revenue mix skews to mega-projects; in 2024 roughly 60% of its $4.1B backlog tied to projects \u0026gt;$100M, so delays or cancellations during downturns can create large gaps.\u003c\/p\u003e\n\u003cp\u003eA pause of two or three major contracts can cut quarterly top-line by double digits, since smaller jobs can’t cover fixed overhead and bonding costs.\u003c\/p\u003e\n\u003cp\u003eThe model forces constant, aggressive bidding to sustain a high-volume pipeline; win rates fell to ~18% in 2023, showing pressure to replace lost megaworks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to High Labor and Material Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLike the rest of construction, Mortenson faces rising wages and volatile material costs—US construction wages rose 5.6% YoY in 2024 and steel plate prices jumped ~18% from 2023 to 2024—pressuring project margins. Their advanced procurement and hedging help, but fixed-price contracts expose EBITDA to inflation overruns; Mortenson reported a 2024 gross margin of ~7.2%, down 0.9 pts YoY. They must balance aggressive bidding with a constrained supply chain and higher specialized-electrical component lead times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Access to Public Equity Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a privately held firm, Mortenson cannot access public equity to quickly raise capital for rapid expansion or big acquisitions, so it relies on internal cash flow and debt; in 2024 Mortenson reported roughly $3.1B revenue and leveraged bank credit lines instead of equity raises.\u003c\/p\u003e\n\u003cp\u003eThis limits its ability to match public global rivals that can deploy billions for transformative tech and M\u0026amp;A—public competitors often raise $500M–$2B in single offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivately held—no IPO liquidity\u003c\/li\u003e\n\u003cli\u003eGrowth funded by cash flow, bank debt\u003c\/li\u003e\n\u003cli\u003e2024 revenue ~ $3.1B\u003c\/li\u003e\n\u003cli\u003ePublic rivals can raise $500M–$2B quickly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotential for Resource Strain During Peak Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe highly specialized nature of Mortenson’s work means it depends on a limited pool of expert project managers and engineers; with U.S. data center and renewable construction up ~18% year‑over‑year in 2024, staffing pressure rose visibly.\u003c\/p\u003e\n\u003cp\u003eDuring demand surges, the firm risks understaffing projects, driving higher overtime costs and burnout; industry surveys show construction turnover jumped to ~25% in 2024, which can raise defect rates and rework.\u003c\/p\u003e\n\u003cp\u003eWithout proactive hiring, subcontractor reliance, or training, quality control and schedule reliability may suffer, hitting margins on fixed-price contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialist dependency reduces staffing agility\u003c\/li\u003e\n\u003cli\u003eData center\/renewables +18% demand in 2024\u003c\/li\u003e\n\u003cli\u003eConstruction turnover ~25% in 2024 raises rework risk\u003c\/li\u003e\n\u003cli\u003eHigher overtime\/subcontract costs can compress margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortenson: Mega‑project concentration, thin margins, inflation and execution risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMortenson is U.S.-concentrated (~$3.1B revenue 2024) with limited international reach, heavy mega-project exposure (~60% backlog \u0026gt;$100M), thin margins (2024 gross margin ~7.2%), high wage\/material inflation pressure (wages +5.6% YoY; steel +18% 2023–24), private funding reliance, and specialist staffing constraints (industry turnover ~25% 2024) that raise execution and liquidity risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog \u0026gt;$100M\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e7.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWage growth\u003c\/td\u003e\n\u003ctd\u003e+5.6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel price\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnover\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMortenson SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the file shown is the real, editable analysis included in your download. Buy now to unlock the complete, structured report immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752727294329,"sku":"mortenson-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mortenson-swot-analysis.png?v=1772244444","url":"https:\/\/matrixbcg.com\/products\/mortenson-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}