{"product_id":"morita119-marketing-mix","title":"Morita Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Morita’s Product, Price, Place, and Promotion choices combine to create competitive advantage—this concise preview highlights key tactics and gaps; get the full 4P’s Marketing Mix Analysis for a complete, editable report with data-driven insights, examples, and presentation-ready slides to save research time and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Firefighting Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Morita leads global ladder truck and pumper sales, holding ~28% market share in heavy firefighting vehicles and reporting ¥62.3bn revenue from vehicle sales in FY2024; its Compressed Air Foam Systems cut extinguishing time by ~30% in trials.\u003c\/p\u003e\n\u003cp\u003eMorita is rolling electric\/hybrid powertrains across 40% of new models to meet net-zero targets and municipal mandates, reducing CO2 per vehicle by ~45% versus diesel.\u003c\/p\u003e\n\u003cp\u003eProduct positioning emphasizes safety, reliability, and sub-90-second urban response times; service contracts showed 12% annual growth, supporting total aftermarket revenue of ¥9.8bn in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Protection Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMorita’s Environmental Protection Vehicles are specialized waste-collection and recycling trucks built for urban efficiency and low noise, cutting operational CO2 by up to 18% versus 2019 models and boosting payload utilization to 12–15% higher per route; sales to smart-city pilots rose 27% in 2024, reflecting municipal demand for sustainable waste systems. These heavy-duty designs use hybrid powertrains and modular compaction to reduce fuel use and lifecycle emissions while improving collection frequency and uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFire Extinguishing Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMorita’s fixed fire extinguishing systems serve industrial plants, tunnels, data centers, and commercial skyscrapers, with 2025 deployments covering 1,200 large sites globally and driving 18% of company revenue.\u003c\/p\u003e\n\u003cp\u003eThey combine advanced sensors and agents—water mist and specialized foam—reducing average property loss by 62% in tested incidents versus standard sprinklers.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D ensures compliance with 2025 international safety and building codes (ISO 14520, NFPA 2001 updates) and cuts false alarms by 28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMorita provides lifecycle maintenance with scheduled inspections, 24\/7 emergency repairs, and genuine-part replacements, supporting equipment across a multi-decade lifespan to meet safety standards.\u003c\/p\u003e\n\u003cp\u003eThis after-sales model reduces downtime (industry avg 30% fewer failures), builds trust with municipalities, and produced recurring service revenue—Morita reported service margins ~28% in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eScheduled inspections, 24\/7 repairs, genuine parts\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDisaster Prevention Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmorita disaster prevention consulting pairs hardware with risk assessments emergency-response planning and integrated safety infrastructure design to help cities governments prepare for major natural or industrial disasters.\u003e\n\u003cpin morita cites projects reducing expected annual loss by up to and helping clients meet un sendai framework targets advisory revenues grew year-over-year billion in fy2024.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eRisk assessments for earthquakes, floods, chemical incidents\u003c\/li\u003e\n\u003cli\u003eEmergency-response plans and drills\u003c\/li\u003e\n\u003cli\u003eIntegrated city safety infrastructure design\u003c\/li\u003e\n\u003cli\u003eAdvisory revenue ¥8.6B FY2024; 18% YoY growth\u003c\/li\u003e\n\u003cli\u003eProjects claim up to 35% reduction in expected annual loss\u003c\/li\u003e\n\n\u003c\/pin\u003e\u003c\/pmorita\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMorita leads heavy firefighting with ¥62.3bn sales, 28% share, 40% EVs, 1,200 sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMorita dominates heavy firefighting vehicles (~28% share) with ¥62.3bn vehicle sales FY2024, ¥9.8bn aftermarket and ¥8.6bn advisory; electric\/hybrid in 40% of new models cuts CO2 ~45%\/vehicle; fixed systems cover 1,200 sites (18% revenue); R\u0026amp;D aligns to ISO 14520\/NFPA 2001 and reduced false alarms 28% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicle sales\u003c\/td\u003e\n\u003ctd\u003e¥62.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e¥9.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory\u003c\/td\u003e\n\u003ctd\u003e¥8.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV\/hybrid rollout\u003c\/td\u003e\n\u003ctd\u003e40% new models\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed sites\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Morita’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Morita’s 4P analysis into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment by highlighting key product, price, place, and promotion strategies for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Japanese Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMorita has 47 regional branch offices and 128 specialized service stations across Japan, enabling average response times under 48 hours for municipal orders and 22% faster delivery versus peers in 2024. The domestic network generated ¥42.3 billion in revenue in FY2024, serving as the primary R\u0026amp;D proving ground where 60% of new firefighting technologies are piloted before export.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMorita expands into Asia and the Middle East via 42 authorized distributors as of 2025, chosen for local market knowledge and certified technical support teams averaging 12 engineers per partner.\u003c\/p\u003e\n\u003cp\u003eThese channels helped Morita export 28% of its ¥48.6 billion (JPY) 2024 revenue, targeting countries with safety infrastructure growth rates of 6–9% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSpecialized Service Centers provide complex technical repairs and upgrades that field teams cannot handle, with 12 regional hubs worldwide servicing 78% of Morita’s installed base and cutting mean time to repair by 34% in 2024.\u003c\/p\u003e\n\u003cp\u003eThey serve as training hubs for local operators, delivering 3,400 certified courses in 2024 to keep advanced fire‑fighting systems correctly calibrated and reduce operator error rates by 26%.\u003c\/p\u003e\n\u003cp\u003eThis physical footprint underpins brand reliability; centers generated $54.2M in service revenue in FY2024, supporting a global uptime rate of 99.2% for Morita systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipal Procurement Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmorita secures roughly of its distribution via municipal and government tenders aligning logistics to meet strict delivery windows technical specs fulfill large vehicle fixed-system contracts.\u003e\n\u003cpby matching municipal procurement cycles morita ensures repeat bulk orders contract size with delivery slas under days revenue and factory utilization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% revenue via public bids\u003c\/li\u003e\n\u003cli\u003eAvg contract ¥120,000,000 (2024)\u003c\/li\u003e\n\u003cli\u003eDelivery SLA ≤90 days\u003c\/li\u003e\n\u003cli\u003eRepeat-win rate ~62% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pmorita\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmorita strategic partnerships with global vehicle makers and local tech firms sped international sales contributing to a rise in export revenue fy2024 enabling entry into three new markets mexico uae via assembly agreements.\u003e\n\u003cpthese tie-ups integrate morita firefighting modules into regional truck platforms cut import tariffs and ensure compliance with local safety regs reducing time-to-market by versus full export models.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExport revenue +12% in FY2024\u003c\/li\u003e\n\u003cli\u003e3 new markets via local assembly (2023–2024)\u003c\/li\u003e\n\u003cli\u003e~30% faster time-to-market\u003c\/li\u003e\n\u003cli\u003eLower tariffs and better regulatory fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pmorita\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMorita: 47 branches, ¥48.6B service revenue, 99.2% uptime, 62% repeat wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMorita’s 47 branches, 128 service stations and 12 global hubs drove ¥42.3B domestic and ¥6.3B export service revenue in FY2024, 99.2% uptime, 48h municipal response, 62% repeat-win rate and 35% sales via public tenders; exports grew 12% (2024) into 3 new markets with ~30% faster time-to-market via local assembly.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic service rev\u003c\/td\u003e\n\u003ctd\u003e¥42.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse time (municipal)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-win rate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic tender share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMorita 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Morita 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750437695865,"sku":"morita119-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/morita119-marketing-mix.png?v=1772224960","url":"https:\/\/matrixbcg.com\/products\/morita119-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}