{"product_id":"mokosocialmedia-bcg-matrix","title":"Moko Social Media Ltd. Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUncover the strategic positioning of Moko Social Media Ltd.'s product portfolio with our comprehensive BCG Matrix analysis. See which ventures are poised for growth and which require careful consideration. Purchase the full report to unlock actionable insights and make informed decisions about resource allocation and future investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eREC*IT Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoko Social Media Ltd.'s REC*IT platform was positioned to capture a high-growth niche in the US college sports and fitness sector, targeting an estimated 10 million students across more than 600 institutions.  Its strategy involved leveraging exclusive collegiate sports network agreements to drive user adoption.\u003c\/p\u003e\n\u003cp\u003eDespite this promising start and a substantial addressable market, REC*IT did not attain a dominant market share or consistent profitability. This lack of sustained success meant it couldn't be classified as a true Star in the BCG matrix, as its high-growth potential remained largely unrealized.\u003c\/p\u003e\n\u003cp\u003eThe company's subsequent financial difficulties and eventual delisting from public trading in 2024 underscore the challenges REC*IT faced in converting its market potential into a lasting, profitable venture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBigTeams Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoko Social Media Ltd.’s integration of BigTeams, a high school sports management platform, aimed to capture a specific, high-growth demographic. This initiative mirrored the successful niche community strategy employed with REC*IT, seeking to foster engagement through shared interests.\u003c\/p\u003e\n\u003cp\u003eDespite the strategic intent, BigTeams, like other Moko ventures, did not achieve a dominant market share or significant revenue generation. Consequently, it failed to ascend into the Star category within Moko's BCG Matrix, remaining a Question Mark or potentially a Dog depending on its current market performance and growth prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Advertising Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoko Social Media Ltd.'s primary revenue source was mobile advertising, a sector experiencing explosive growth. The global mobile advertising market was expected to hit $360 billion in 2024, climbing to $475 billion by 2025, presenting a massive opportunity for Moko to leverage its user base through targeted campaigns.\u003c\/p\u003e\n\u003cp\u003eDespite the immense market potential, Moko's mobile advertising segment didn't achieve Star status. The company faced challenges in translating this market opportunity into a dominant market share or consistent profitability, keeping its advertising operations from truly shining.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Content Monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMoko Social Media Ltd. explored niche content monetization as a potential high-growth avenue. This strategy involved developing exclusive content specifically for defined user groups, with the intent of generating revenue through targeted advertising or by offering premium features. The aim was to foster deeper engagement within these communities and deliver unique value propositions.\u003c\/p\u003e\n\u003cp\u003eThis approach, while innovative, did not translate into substantial market share gains or significant cash flow for Moko Social Media Ltd. The company's focus on niche content, while potentially engaging, did not achieve the scale needed for broad market impact or robust financial returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiche Content Strategy:\u003c\/strong\u003e Focused on exclusive content for specific user groups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonetization Aims:\u003c\/strong\u003e Targeted advertising and premium features within these niches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngagement Goal:\u003c\/strong\u003e Deepen user interaction and offer unique value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutcome:\u003c\/strong\u003e Limited market share and low cash generation despite innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMoko Social Media Ltd. actively sought to bolster its market presence through strategic partnerships and acquisitions. A notable example is the acquisition of Tagroom Pty Ltd., a move designed to broaden Moko's user base and content diversity. Additionally, investments were made in BigTeams, further expanding its reach within the social media ecosystem.\u003c\/p\u003e\n\u003cp\u003eThese initiatives were strategically aligned with Moko's objective to accelerate growth and solidify its competitive standing. The company aimed to leverage these partnerships and acquisitions to capture a larger share of the social media market by enhancing its service offerings and user engagement capabilities.\u003c\/p\u003e\n\u003cp\u003eDespite these deliberate efforts to gain a competitive edge and move towards Star status in certain segments, Moko Social Media Ltd. did not achieve Star classification in any of its business segments according to the BCG Matrix framework. This indicates that while the company made strategic moves, they did not result in the dominant market share and high growth rate characteristic of Star entities within the analyzed period.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcquisition of Tagroom Pty Ltd.\u003c\/strong\u003e Aimed at expanding user base and content diversity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment in BigTeams\u003c\/strong\u003e Further broadened Moko's reach in the social media landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Goal: Accelerated Growth\u003c\/strong\u003e Partnerships and acquisitions were intended to speed up market penetration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutcome: No Star Status Achieved\u003c\/strong\u003e Despite strategic efforts, Moko did not reach the Star category in any segment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoko's BCG Matrix: No Stars Shining Bright\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoko Social Media Ltd. did not have any segments that qualified as Stars in its BCG Matrix. While initiatives like REC*IT targeted high-growth areas, they ultimately failed to secure dominant market share or consistent profitability. Similarly, the mobile advertising segment, despite operating in a booming market, did not translate this into Star status for Moko.\u003c\/p\u003e\n\u003cp\u003eThe company's strategic acquisitions and partnerships, such as with Tagroom Pty Ltd. and BigTeams, were aimed at accelerating growth. However, these efforts did not culminate in any Moko business segment achieving the high market share and high growth rate characteristic of a Star.\u003c\/p\u003e\n\u003cp\u003eThe failure to develop a Star product or service meant Moko lacked a clear leader in its portfolio to drive overall company growth and profitability. This absence of a Star segment highlights the challenges Moko faced in converting market opportunities into market dominance.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eMoko Social Media Ltd.'s BCG Matrix analysis would detail each business unit's position, guiding investment decisions for growth and divestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe Moko Social Media Ltd. BCG Matrix offers a clear, one-page overview of each business unit's strategic position, alleviating the pain of unclear portfolio management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eREC*IT White-Label Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoko Social Media's REC*IT white-label solutions, such as REC*IT Plus, represented an attempt to leverage the growing SaaS market, which was projected to hit $232.2 billion in 2024. The strategy focused on offering administrators valuable tools through a subscription model, aiming for consistent revenue. \u003c\/p\u003e\n\u003cp\u003eDespite the potential for a stable income, these products did not evolve into the high-profit, low-growth \"cash cows\" envisioned. Moko Social Media's overall financial results, including net losses, suggest that the white-label offerings, while potentially stabilizing revenue, did not achieve the profitability needed to be classified as cash cows within the BCG matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Niche Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEstablished Niche Communities, within Moko Social Media Ltd.'s portfolio, unfortunately did not fit the typical profile of a Cash Cow.  While these communities fostered strong user loyalty, they struggled to achieve the dominant market share needed in mature, low-growth sectors to generate substantial, low-investment cash flow.\u003c\/p\u003e\n\u003cp\u003eIn fact, Moko Social Media Ltd. reported a net loss of $1.8 million for the fiscal year ending December 31, 2023, with its niche community segments contributing significantly to these operational expenses without generating comparable revenue, highlighting their position as question marks rather than cash cows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Advertising Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy Advertising Platforms, if they existed for Moko Social Media Ltd., would theoretically be its Cash Cows. These would be stable, revenue-generating assets needing minimal investment. However, Moko's persistent financial struggles and eventual delisting indicate a lack of such established, low-growth, high-profitability platforms.\u003c\/p\u003e\n\u003cp\u003eMoko's advertising endeavors, while participating in a growing market, evidently failed to secure the necessary market share or operational efficiency to qualify as Cash Cows. The company's financial trajectory, marked by difficulties and delisting, paints a picture devoid of these stable, income-producing assets that typically fund other business ventures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMoko Social Media Ltd.'s data analytics services, while intended to be a Cash Cow in a mature market, did not achieve this status. The expectation was that these services would require minimal new investment to generate steady profits from existing clients, offering valuable insights. However, the company's financial struggles paint a different picture.\u003c\/p\u003e\n\u003cp\u003eThe reality for Moko was that its data analytics division was not a significant or consistent revenue generator. Despite operating in a market where data insights are valuable, the company's reported losses and subsequent administration suggest these services weren't sufficiently adopted or profitable. This indicates a failure to establish a strong, high-margin revenue stream.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eMoko Social Media Ltd. faced administration in 2023, highlighting operational challenges.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe company's data analytics services did not generate sufficient revenue to offset losses.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDespite operating in a mature market, the services lacked the adoption needed to become a Cash Cow.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Content Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMoko Social Media Ltd.'s earlier ventures, such as mobile content services offered through wireless carrier portals, likely represented mature distribution channels. These channels could have theoretically become cash cows if they consistently held a significant market share while experiencing low growth but generating high profitability.\u003c\/p\u003e\n\u003cp\u003eHowever, Moko's strategic decision to move away from third-party revenue sharing models, coupled with its overall financial performance, indicates that these older channels did not successfully transition into reliable cash cows. For instance, in 2024, the mobile content services market, while still present, faced increased competition and evolving consumer preferences, making it challenging for established players to maintain high profitability without significant innovation or market share dominance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMature Channels:\u003c\/strong\u003e Mobile content services via wireless carrier portals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCash Cow Criteria:\u003c\/strong\u003e High market share, low growth, high profitability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoko's Situation:\u003c\/strong\u003e Strategic shift away from revenue sharing impacted profitability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Reality (2024):\u003c\/strong\u003e Increased competition and evolving consumer habits in mobile content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoko's Financial Struggles: No Cash Cows Found!\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoko Social Media Ltd. did not possess any true Cash Cows within its portfolio.  The company's financial performance, including a reported net loss of $1.8 million for the fiscal year ending December 31, 2023, and its subsequent administration in 2023, confirms the absence of stable, high-profit, low-investment revenue streams.  Without established, dominant products in mature markets, Moko lacked the foundational assets typically associated with Cash Cows to fund other ventures.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eMoko Social Media Ltd. BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix for Moko Social Media Ltd. that you are currently previewing is the definitive version you will receive upon purchase, offering a complete strategic overview without any alterations or watermarks. This comprehensive analysis, meticulously prepared by industry experts, provides actionable insights into Moko Social Media Ltd.'s product portfolio, categorizing each offering into Stars, Cash Cows, Question Marks, and Dogs. The document you see is precisely what you will download, ready for immediate integration into your strategic planning, business development initiatives, or investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610866762105,"sku":"mokosocialmedia-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mokosocialmedia-bcg-matrix.png?v=1754747797","url":"https:\/\/matrixbcg.com\/products\/mokosocialmedia-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}