{"product_id":"moderndairyir-marketing-mix","title":"China Modern Dairy Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Modern Dairy leverages product quality, value-driven pricing, widespread cold-chain distribution, and targeted promotions to strengthen brand trust and market reach in China’s dairy sector.\u003c\/p\u003e\n\u003cp\u003eWant the full picture—detailed product line strategies, pricing tiers, channel maps, and campaign examples—ready in an editable, presentation-ready format to save hours of research and inform decisive action?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Raw Milk Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Modern Dairy Holdings remains China’s largest high-grade raw milk producer, supplying \u0026gt;30% of A-share listed processor Mengniu’s fresh-milk needs and other major firms as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio emphasizes high-protein (≥3.6%) and high-fat (≥3.8%) milk that routinely surpasses CODEX and EU benchmarks, supporting premium product specs.\u003c\/p\u003e\n\u003cp\u003eThis B2B raw-milk line generated ~RMB 4.1 billion in 2024 revenue and underpins steady feedstock supply for national premium dairy chains, reducing input volatility and margin pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded UHT Milk Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eModern Dairy’s branded UHT milk line in 2025 offers skim, semi-skim, whole and fortified variants, supporting nationwide retail with \u0026gt;12-month shelf life and retention of key nutrients after Ultra-High Temperature processing.\u003c\/p\u003e\n\u003cp\u003eProducts are sourced from Modern Dairy’s own farms—over 400,000 cows across 3 major farm clusters—ensuring traceable supply chain control and lowering procurement cost volatility.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the UHT portfolio drove 18% of company retail revenue, with branded liquid milk sales up 9% YoY and gross margin ~22%, targeting health-conscious and convenience-focused consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh and Pasteurized Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Modern Dairy's Fresh and Pasteurized range targets chilled-milk demand with same-day processing—milk is pasteurized within 4–6 hours post-milking to preserve bioactive proteins and fresh flavor, appealing to urban buyers.\u003c\/p\u003e\n\u003cp\u003eShort shelf-life SKUs (7–14 days) are enabled by nine farms within 200 km of Beijing, Shanghai, and Guangzhou; FY2024 chilled sales grew ~18%, driving 12% of group revenue (CNY basis).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Functional Milk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchina modern dairy product mix by late includes a2 protein milk and organic-certified batches targeting health-focused consumers plus functional fortified with vitamin d calcium b12 aimed at elderly children enabling premium pricing margin expansion in specialty lines grew yoy contributed of revenue.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eA2 and organic lines launched — premium price +15–25%\u003c\/li\u003e\n\u003cli\u003eFunctional dairy for elderly\/children — fortified with vitamin D, calcium, B12\u003c\/li\u003e\n\u003cli\u003eSpecialty lines = ~12% revenue (2024); 18% YoY growth\u003c\/li\u003e\n\u003cli\u003eDifferentiation ⇒ higher margins, niche shelf space gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pchina\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Traceable Dairy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpproduct development embeds sustainability: packaging now displays per-bottle carbon footprint and certified animal-welfare scores aligning with chinese consumer data where say sustainability influences purchases. every bottle includes a qr code linking to the specific farm cluster herd health metrics boosting traceability reducing perceived risk. this transparency differentiates brand for ethically-minded urban buyers supports premium pricing modern dairy reported asp selling price uplift on traceable skus in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of Chinese consumers value sustainability (2024 survey)\u003c\/li\u003e\n\u003cli\u003eQR farm-traceability on every bottle\u003c\/li\u003e\n\u003cli\u003eHerd health data accessible via QR\u003c\/li\u003e\n\u003cli\u003e7% ASP uplift on traceable SKUs in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pproduct\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Dairy: China’s 400k‑cow high‑grade milk leader—RMB4.1bn raw milk, booming specialty lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern Dairy is China’s top high-grade raw-milk supplier (\u0026gt;30% of Mengniu needs, 2025), with 400k+ cows; 2024 raw-milk revenue ~RMB4.1bn. Portfolio: high-protein\/fat milk (≥3.6%\/≥3.8%), UHT (≥12-month shelf), chilled (7–14 days), A2\/organic\/functional lines (12% revenue, 18% YoY, 7% ASP uplift on traceable SKUs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-milk rev\u003c\/td\u003e\n\u003ctd\u003eRMB4.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarm size\u003c\/td\u003e\n\u003ctd\u003e400,000+ cows\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty rev\u003c\/td\u003e\n\u003ctd\u003e~12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptick\u003c\/td\u003e\n\u003ctd\u003e18% YoY (specialty)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into China Modern Dairy Holdings’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses China Modern Dairy’s 4Ps into a concise, leadership-ready snapshot that highlights product, price, place, and promotion strategies to quickly identify growth levers and pain-point remedies for scaling operations and improving market penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Farm Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Modern Dairy operates Strategic Farm Clusters—massive dairy hubs sited near major grain belts and cities like Hebei, Inner Mongolia, and Shandong—ensuring ready access to cattle feed and cutting milk transit time to processors by about 30%. By end-2025 these clusters anchor regional supply chains, supporting over 280,000 head of cattle and enabling a projected 12% reduction in logistics costs versus 2022 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Mengniu Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegration with Mengniu Group gives China Modern Dairy immediate access to Mengniu’s ~2,000 distributors and 5,500+ city-level retail partners as of 2024, enabling nationwide reach from tier‑1 to tier‑4 cities. This channel sync lets Modern Dairy place products in thousands of supermarkets, 400,000+ convenience stores, and traditional outlets, cutting own distribution capex and speeding shelf rollout. In 2024 the partnership supported ~25% of Modern Dairy’s retail volume growth year‑on‑year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-Channel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Modern Dairy Holdings uses an omni-channel approach: products sell in hypermarkets and online on Tmall, JD.com, plus social commerce on Douyin. By 2025 roughly 42% of branded sales came from e-commerce channels, with Tmall and JD.com accounting for ~28% and Douyin\/social ~14%. This dual channel mix keeps visibility with traditional shoppers and tech-savvy younger consumers, supporting stable revenue growth and higher SKU turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Subscription Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern Dairy runs D2C subscription delivery for fresh and pasteurized milk in top Chinese cities via proprietary apps and WeChat mini-programs, offering daily or weekly doorstep drops and bypassing retailers to increase margins.\u003c\/p\u003e\n\u003cp\u003eThe channel deepens customer ties and data capture: by 2024 subscriptions accounted for ~12% of fresh-milk sales and supported a 4–6% higher gross margin versus retail, with average order frequency at 5.8 deliveries\/month.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubscription share ~12% of fresh-milk sales (2024)\u003c\/li\u003e\n\u003cli\u003eApps\/mini-programs power daily\/weekly deliveries\u003c\/li\u003e\n\u003cli\u003eAverage 5.8 deliveries per subscriber\/month\u003c\/li\u003e\n\u003cli\u003eGross margin +4–6% vs retail due to intermediary savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Cold-Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChina Modern Dairy has spent over RMB 1.2 billion (2024) on cold-chain logistics and refrigerated storage to scale its fresh-milk segment, keeping products at 0–4°C from farm to retail and cutting spoilage rates by ~18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 1.2 billion capex (2024)\u003c\/li\u003e\n\u003cli\u003e0–4°C temperature control\u003c\/li\u003e\n\u003cli\u003e18% reduction in spoilage YoY\u003c\/li\u003e\n\u003cli\u003eEnables wider geographic reach for short-shelf products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Dairy scales 280k+ cattle, trims transit 30% \u0026amp; boosts omni-channel reach with Mengniu\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Modern Dairy anchors supply near Hebei, Inner Mongolia, Shandong clusters (280k+ cattle by 2025), cuts transit time ~30% and logistics costs ~12% vs 2022; Mengniu tie gives access to ~2,000 distributors and 5,500+ city retail partners, supporting ~25% retail volume growth (2024); omni-channel: e‑commerce 42% of branded sales (2025), subscriptions 12% of fresh-milk sales (2024), RMB1.2bn cold-chain capex (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadcount (cattle)\u003c\/td\u003e\n\u003ctd\u003e280,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut vs 2022\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMengniu channels\u003c\/td\u003e\n\u003ctd\u003e~2,000 distributors; 5,500+ retail partners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share (2025)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions share (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold‑chain capex (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eChina Modern Dairy Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This China Modern Dairy Holdings 4P's Marketing Mix analysis covers Product, Price, Place, and Promotion with actionable insights, competitive positioning, and strategic recommendations. You're viewing the exact ready-made, editable file you'll download immediately after checkout. Buy with confidence—it's the full, finished document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750360822137,"sku":"moderndairyir-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/moderndairyir-marketing-mix.png?v=1772224447","url":"https:\/\/matrixbcg.com\/products\/moderndairyir-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}