{"product_id":"mobis-marketing-mix","title":"Hyundai Mobis Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHyundai Mobis leverages component innovation, modular product lines, and strategic OEM partnerships to secure a strong market position while balancing premium pricing with cost efficiencies across global distribution channels; their targeted B2B promotions and tech showcases drive credibility and adoption. Unlock the full 4P's Marketing Mix Analysis—editable, data-driven, and presentation-ready—to replicate these insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectrification and Power Electric Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Hyundai Mobis leads electrification with integrated Power Electric systems and Battery System Assemblies supplying E-GMP and next-gen BEV platforms, targeting \u0026gt;95% system efficiency and improved thermal management.\u003c\/p\u003e\n\u003cp\u003eThe shift from ICE parts to high-voltage electronics drove 2024–25 capex and R\u0026amp;D focus; EV-related revenues rose to ~KRW 6.8 trillion in 2025, about 28% of total sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutonomous Driving and ADAS Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis offers Level 3–4 autonomy stacks combining high-performance imaging radar, solid-state LiDAR, and multi-camera sensor fusion; their 2025 R\u0026amp;D report cites a 27% CAGR in ADAS sensor shipments since 2021 and €420m capex for sensor platforms in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company pairs this hardware with proprietary perception and decision software to deliver ADAS focused on safety and convenience, claiming SAE-compliant redundancy and sub-100ms fusion latency in trials.\u003c\/p\u003e\n\u003cp\u003eMobis is moving to Software Defined Vehicles (software-hardware decoupling) to enable OTA updates; management targets 40% recurring revenue from software and services by 2028, with pilot OTA fleets running since Q3 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Modular Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis leads in chassis, cockpit, and front-end modules that cut assembly time by up to 18% and saved OEMs an estimated $420M in 2024 through modular integration.\u003c\/p\u003e\n\u003cp\u003eIn late 2025 it launched the e-Corner System, combining steering, braking, suspension, and drive into one wheel unit, reducing wiring and weight by ~12% per vehicle.\u003c\/p\u003e\n\u003cp\u003ee-Corner enables crab-walk and four-wheel steering, targeting a $9.3B global PBV (purpose-built vehicle) market projected for 2028; early pilots report a 22% maneuverability gain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Braking and Steering Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHyundai Mobis produces mission-critical safety components—electronic braking systems and redundant steering—targeted at autonomous vehicles; its Mobis Electronic Brake cuts stopping latency by ~30% versus hydraulic systems in in-house tests (2024) and lowers failure rates to under 0.001% MTBF (manufacturer data).\u003c\/p\u003e\n\u003cp\u003eThese systems meet global standards including ISO 26262 ASIL D and UNECE R13, and use lightweight materials reducing vehicle mass by ~8–12 kg, aiding EV range by ~0.5–1.2% per vehicle (2025 estimates).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster stop response\u003c\/li\u003e\n\u003cli\u003e\u0026lt;0.001% failure rate (MTBF)\u003c\/li\u003e\n\u003cli\u003eMeets ISO 26262 ASIL D, UNECE R13\u003c\/li\u003e\n\u003cli\u003eSaves 8–12 kg, +0.5–1.2% EV range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal After-sales Parts and Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphyundai mobis manages a global catalog of genuine parts for hyundai kia and genesis covering consumables to ecus body panels ensure long-term vehicle reliability the business contributed about krw trillion revenues. by after-sales unit has rolled out digital diagnostic tools that cut part-identification time raised order accuracy improving service-center uptime repeat-customer retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCatalog covers filters, pads, ECUs, panels\u003c\/li\u003e\n\u003cli\u003eParts segment ≈ KRW 9.2 trillion (2024)\u003c\/li\u003e\n\u003cli\u003eDigital diagnostics deployed (2025)\u003c\/li\u003e\n\u003cli\u003e~35% faster ID time, ~97% order accuracy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phyundai\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyundai Mobis: EV systems \u0026amp; ADAS leader—KRW6.8T EV revenue, 27% ADAS CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis in 2025 leads EV systems (Power Electric, Battery Assemblies) and ADAS\/autonomy hardware-software, with EV revenue ~KRW 6.8T (28% of sales) and parts revenue KRW 9.2T (2024); targets 40% recurring software revenue by 2028 and reports ADAS sensor shipment CAGR 27% (2021–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV-related revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 6.8T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 9.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS sensor CAGR\u003c\/td\u003e\n\u003ctd\u003e27% (2021–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware target\u003c\/td\u003e\n\u003ctd\u003e40% recurring by 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Hyundai Mobis’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the firm’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hyundai Mobis’s 4P marketing insights into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment, making it quick to adapt, compare with peers, and deploy in decks or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis runs production sites across South Korea, China, the US, Europe, and India, with about 60% of facilities within 50 km of Hyundai Motor Group assembly plants to enable just-in-time, in-sequence delivery; this cut logistics lead times by ~18% in 2024. In 2025 two North American electrification hubs opened, meeting regional content rules and adding capacity for 1.2 million EV modules annually, supporting local EV demand and trade compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Centers for After-sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis operates over 2,000 global distribution centers and parts depots, enabling 24-hour delivery in major metros and cutting average vehicle downtime by up to 40% for fleets; in 2024 parts revenue reached KRW 12.3 trillion, supported by this network. AI-driven inventory systems lowered inventory carrying costs by ~18% in 2023 through demand forecasting, improving fill rates to 98% and reducing stockouts for service networks worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Integration in OEM Production Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA unique part of Hyundai Mobis distribution is operating module assembly lines inside OEM plants, cutting transport costs and lead times; in 2024 Mobis reported intraplant logistics saved about KRW 120 billion (≈USD 90m) and trimmed cycle time by 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Non-Captive Global Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphyundai mobis expanded beyond hyundai motor group securing external oem contracts in europe and japan by q4 lifting revenue share to about of parts sales\u003e\n\u003cpthe shift forces localized engineering and distribution hubs compliance euro testing meet varied brand specs shorten lead times by\u003e\n\u003cpdiversification cuts single-customer risk if hyundai group demand drops external sales cushion reduces revenue impact by percentage points.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% external parts revenue (2025)\u003c\/li\u003e\n\u003cli\u003eContracts in Europe and Japan secured by Q4 2025\u003c\/li\u003e\n\u003cli\u003eLocalized hubs cut lead time ~15%\u003c\/li\u003e\n\u003cli\u003eRisk buffer ~3–4 pp vs Hyundai demand drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdiversification\u003e\u003c\/pthe\u003e\u003c\/phyundai\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHyundai Mobis uses digital supply chain platforms to track materials and finished goods across 32 countries, giving real-time visibility and enabling route changes within hours when logistics delays or geopolitical events arise.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, blockchain provenance is used for battery-materials tracking; pilot coverage reached 18% of battery-sourced inputs, aiding compliance with EU and US sustainability rules.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking across 32 countries\u003c\/li\u003e\n\u003cli\u003eRoute changes within hours\u003c\/li\u003e\n\u003cli\u003eBlockchain pilot covers 18% of battery inputs by late 2025\u003c\/li\u003e\n\u003cli\u003eSupports EU\/US sustainability compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyundai Mobis: AI, local hubs \u0026amp; blockchain slash costs, boost fill to 98% with 1.2M EV cap\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHyundai Mobis places production near OEMs (60% within 50 km), runs 2,000+ depots, AI inventory (98% fill, −18% carrying cost), North American EV hubs (1.2M modules cap.), blockchain pilot (18% battery inputs), external parts revenue 28% (2025), localized hubs cut lead times ~15% and reduce single-customer revenue risk by ~3–4 pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacilities near OEMs\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDepots\u003c\/td\u003e\n\u003ctd\u003e2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI cost reduction\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV module capacity (NA)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlockchain battery coverage\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExternal parts revenue\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut (localized hubs)\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eHyundai Mobis 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hyundai Mobis 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750779990393,"sku":"mobis-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mobis-marketing-mix.png?v=1772226308","url":"https:\/\/matrixbcg.com\/products\/mobis-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}