{"product_id":"mix1life-marketing-mix","title":"Mix 1 Life, Inc. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Mix 1 Life, Inc. integrates product innovation, strategic pricing, targeted distribution, and persuasive promotion to build market momentum—then unlock the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that saves research time and powers strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutritional Protein Shake Formulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary product line is ready-to-drink protein shakes for muscle recovery and meal replacement, using whey isolate and pea protein to deliver 20–30 g protein per 12 oz serving and under 5 g sugar.\u003c\/p\u003e\n\u003cp\u003eFormulas emphasize clean-label ingredients, non-GMO sourcing, and third-party testing; in 2024 RTD protein market hit $9.3B globally, guiding formulation choices.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Mix 1 Life expanded flavors to 18 SKUs, adding seasonal releases and functional SKUs—4 vegan and 3 keto-friendly—targeting 25% revenue growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Dietary Supplement Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMix 1 Life, Inc. sells pre-workout boosters, multivitamins, and recovery capsules formulated with research-backed ingredients; clinical studies cited by the company report average performance gains of 8–12% and safety profiles within industry limits as of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Label and Natural Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMix 1 Life, Inc. highlights non-GMO ingredients and natural sweeteners, avoiding artificial colors and preservatives, tapping the 2025 trend where 72% of US consumers prefer clean-label products (2024 NielsenIQ). Packaging displays certifications (Non-GMO Project, organic seals) to build trust and supports a 15–25% price premium versus mainstream rivals, helping justify higher margins and drive premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional and Eco-Friendly Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMix 1 Life, Inc. designs ergonomic, portable containers aimed at active adults; NielsenIQ data shows 62% of on-the-go buyers prefer spill-proof packaging. As of late 2025 the company shifted 78% of SKUs to recycled or bio-based materials, cutting packaging CO2e by an estimated 24% and lowering material costs ~3% per unit. This sustainability shift strengthens brand value versus rivals and boosts shelf appeal in retail chains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eErgonomic, portable design for active users\u003c\/li\u003e\n\u003cli\u003e62% on-the-go buyer preference (NielsenIQ)\u003c\/li\u003e\n\u003cli\u003e78% SKUs transitioned to sustainable materials (late 2025)\u003c\/li\u003e\n\u003cli\u003e24% estimated CO2e reduction; ~3% unit material cost saving\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted Wellness Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMix 1 Life, Inc. expands beyond fitness with targeted wellness solutions—functional beverages and supplements for cognitive health and stress management—addressing a US workplace mental-health market valued at roughly $45B in 2024 and 12% CAGR to 2029.\u003c\/p\u003e\n\u003cp\u003eThese products target corporate professionals seeking mental clarity and resilience; in trials cognitive-focus formulas showed a 15–22% improvement in attention metrics and 28% repeat-purchase intent.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets $45B workplace wellness market (2024)\u003c\/li\u003e\n\u003cli\u003e12% projected CAGR to 2029\u003c\/li\u003e\n\u003cli\u003e15–22% attention gains in trials\u003c\/li\u003e\n\u003cli\u003e28% repeat-purchase intent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMix 1 Life: Clean-label RTD Protein Line (18 SKUs) Targets 25% Growth \u0026amp; 78% Sustainable Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMix 1 Life offers RTD protein (20–30g\/12oz, \u0026lt;5g sugar), 18 SKUs by 2025 incl. 4 vegan\/3 keto, plus pre-workout, multivitamins, recovery caps; target 25% 2025 revenue growth. Clean-label, Non-GMO, third-party tested; 78% sustainable packaging (24% CO2e cut). Targets $45B workplace wellness (2024) with 15–22% trial attention gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs (2025)\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein\/serving\u003c\/td\u003e\n\u003ctd\u003e20–30g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging shift\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 revenue target\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mix 1 Life, Inc.’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable benchmarking and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mix 1 Life, Inc.’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMix 1 Life, Inc. runs a proprietary e-commerce site as its primary sales and data hub, capturing first-party data from 78% of purchases and enabling personalized product recommendations that lift AOV (average order value) by 16% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDirect communication via email and in-site messaging drives a 28% repeat-purchase rate, and by Dec 31, 2025 the platform was fully mobile-optimized, with mobile conversion rising to 4.2% from 2.7% in 2023 to support on-the-go transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmix life inc. lists on amazon and health marketplaces to boost visibility accounted for of d2c wellness sales in reached us shoppers so presence widens reach quickly.\u003e\n\u003cptheir use of amazon fulfillment and third-party logistics cuts average delivery to days for prime-eligible items lowering cart abandonment faster shipping raised conversion by in similar brands data\u003e\n\u003cp\u003eProducts with 4.5+ ratings on these platforms generate 2.5x higher purchase likelihood; Mix 1 Life’s 4.6 average rating across marketplaces (Q4 2025 sales channel report) acts as strong social proof, aiding acquisition.\u003c\/p\u003e\n\u003c\/ptheir\u003e\u003c\/pmix\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Health and Wellness Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with GNC and The Vitamin Shoppe give Mix 1 Life physical touchpoints—GNC had ~6,000 US doors in 2024 and Vitamin Shoppe ~650—letting consumers handle products and access expert staff who boost conversion and average order value. Trained associates provide personalized recommendations, raising trial rates; retailer co-marketing lifted category sales 5–8% in comparable cases in 2023. This specialty presence supports Mix 1 Life’s premium health positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGym and Fitness Center Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMix 1 Life, Inc. places products inside 1,200+ high-end gyms, 850 yoga studios, and 420 CrossFit boxes across the U.S., hitting members where they finish workouts and decide on recovery purchases.\u003c\/p\u003e\n\u003cp\u003eThis point-of-need distribution drove a 28% higher conversion rate versus retail in 2025 and lifted same-location sales per SKU by 34% year-over-year.\u003c\/p\u003e\n\u003cp\u003eTargeted placement cuts last-mile friction, improving repeat-purchase frequency for the most active 25% of the brand’s audience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ gyms; 850 studios; 420 CrossFit boxes\u003c\/li\u003e\n\u003cli\u003e+28% conversion vs retail (2025)\u003c\/li\u003e\n\u003cli\u003e+34% sales per SKU YoY\u003c\/li\u003e\n\u003cli\u003eTargets top 25% most active consumers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelective Mass Market Grocery Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMix 1 Life, Inc. secured shelf space in premium organic chains (e.g., Whole Foods, Sprouts) in 2025, boosting reach to health-focused shoppers who pay 15–30% premium over mass brands.\u003c\/p\u003e\n\u003cp\u003ePlacement targets everyday health-conscious buyers; sales in those channels grew 22% YoY in 2025, with repeat-purchase rates near 38%.\u003c\/p\u003e\n\u003cp\u003eCentralized inventory forecasting cut out-of-stock days by 45% and reduced spoilage 12%, keeping products fresh in high-traffic stores.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium shelf placement: 2025 expansion into 350+ stores\u003c\/li\u003e\n\u003cli\u003ePrice premium: 15–30% vs mass brands\u003c\/li\u003e\n\u003cli\u003eChannel growth: 22% YoY sales increase in 2025\u003c\/li\u003e\n\u003cli\u003eRepeat rate: ~38%\u003c\/li\u003e\n\u003cli\u003eInventory impact: −45% OOS days, −12% spoilage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMix 1 Life: Omnichannel engine — 78% 1P data, +16% AOV, booming fitness \u0026amp; retail reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMix 1 Life’s omnichannel place strategy marries a proprietary e-commerce hub (78% first-party data; AOV +16% YoY; mobile conv. 4.2% in 2025), marketplaces (Amazon ~35% D2C wellness share; 310M US shoppers 2025), 1,200+ gyms\/850 studios\/420 CrossFit sites (+28% conv vs retail; +34% sales\/SKU YoY), and 350+ premium stores (22% channel growth; repeat ~38%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey Metrics (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e78% 1P data; AOV +16%; mobile conv 4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003eAmazon ~35% D2C; 310M US shoppers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFitness sites\u003c\/td\u003e\n\u003ctd\u003e1,200\/850\/420; +28% conv; +34% sales\/SKU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e350+ stores; +22% sales; repeat ~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMix 1 Life, Inc. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mix 1 Life, Inc. 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750392246649,"sku":"mix1life-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mix1life-marketing-mix.png?v=1772224701","url":"https:\/\/matrixbcg.com\/products\/mix1life-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}