{"product_id":"miquelycostas-marketing-mix","title":"Miquel y Costas \u0026 Miquel Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Miquel y Costas \u0026amp; Miquel leverages product craftsmanship, pricing tiers, targeted distribution, and focused promotions to maintain leadership in specialty papers and rolling papers; the preview highlights strategy but the full 4Ps report gives actionable depth. Get the complete, editable Marketing Mix to save research time, benchmark performance, and apply ready-made insights in presentations or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTobacco Industry Specialty Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel keeps market leadership in tobacco specialty papers by supplying high-tech cigarette and rolling papers to global manufacturers, serving ~40% of the special‑grade market and €210m in 2024 group sales tied to tobacco grades.\u003c\/p\u003e\n\u003cp\u003eProducts are engineered for precise porosity and burn rates used by major tobacco firms to meet ISO and industry quality specs; R\u0026amp;D spend was ~3.2% of sales in 2024 to maintain tolerances of ±5%.\u003c\/p\u003e\n\u003cp\u003eThe group pushed ultra-thin varieties (sub-10 gsm launched 2023) to match shifting consumer taste and stricter regs; exports to 60+ countries accounted for ~72% of tobacco‑paper revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Industrial and Lightweight Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel makes high-performance lightweight papers for bibles, dictionaries and pharma leaflets, delivering opacity \u0026gt;95% and basis weights as low as 18–25 g\/m2 to keep book thickness down.\u003c\/p\u003e\n\u003cp\u003eThis product line leverages the firm's thin-paper tech, accounts for ~12% of 2024 sales (€48m of €400m total), and targets niche global printers needing extreme durability and printability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Biodegradable Fiber Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby end-2025 miquel y costas shifts its fiber range to hemp flax and sisal targeting a share of sustainable papers in specialty volumes reducing co2 eq by per tonne versus pulp-based papers. these natural fibers boost tensile strength support circular-economy goals eu single-use plastics replacement rules effective the lineup attracts eco-conscious industrial buyers aiding compliance with tightening epr producer responsibility lowering regulatory risk. expected premium pricing conventional grades could lift segment margins percentage points.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGraphic and Luxury Packaging Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Graphic and Luxury Packaging Papers division supplies high-end graphic papers and specialty packaging for luxury brands and food, emphasizing unique textures and visual finishes that boost shelf impact and premium positioning.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Miquel y Costas \u0026amp; Miquel reported packaging-related revenues of €122m (≈28% of group sales), signaling reduced dependence on tobacco and higher margin mix from luxury and food clients.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFocus: premium textures, visual finishes\u003c\/li\u003e\n\u003cli\u003eMarkets: luxury goods, food packaging\u003c\/li\u003e\n\u003cli\u003e2024 revenue: €122m (~28% of group)\u003c\/li\u003e\n\u003cli\u003eStrategic: diversifies away from tobacco, raises margins\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Laboratory Filtration Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe portfolio includes specialized filtration and laboratory papers requiring high chemical purity tailored mechanical properties used across processing pharma r clinical labs miquel y costas reported technical-paper revenues of in fy2024 group sales.\u003e\n\u003cpcontinuous r investment in compliance with iso and industry specs supporting supply to clients europe latin america.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh purity grades for pharma and labs\u003c\/li\u003e\n\u003cli\u003e€12.4m revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e€1.8m R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003eServes 120+ industrial and clinical clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiquel y Costas: €400m specialty-paper leader targets 35% sustainable mix, premium pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel leads specialty papers: ~€400m group sales in 2024 with ~40% share in tobacco specialty (~€210m), packaging €122m (28%), technical €12.4m (≈6%); R\u0026amp;D €13m total (~3.2% of sales), hemp\/flax shift targets 35% sustainable mix by end‑2025 and 5–12% premium pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003e€400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco papers\u003c\/td\u003e\n\u003ctd\u003e€210m (~40% market)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e€122m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnical papers\u003c\/td\u003e\n\u003ctd\u003e€12.4m (6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€13m (≈3.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable target\u003c\/td\u003e\n\u003ctd\u003e35% by end‑2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Miquel y Costas \u0026amp; Miquel’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Miquel y Costas \u0026amp; Miquel’s 4Ps in a clean, structured one-pager that’s perfect for leadership presentations or quick team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel distributes specialty paper products to over 130 countries across five continents, reaching c.85% of global cigar and tobacco packaging markets and serving multinationals with global procurement needs. By end-2025 the company will operate an optimized logistics network—12 regional hubs and 48 cross-dock points—designed to handle complex trade rules and HS classifications, cutting average lead times by ~22%. This footprint supports direct supply to major MNCs regardless of regional HQ, backing €420m in 2024 exports and aiming for €460m in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Spanish Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company concentrates primary production in Barcelona and Valencia provinces, where four plants accounted for about 68% of Miquel y Costas \u0026amp; Miquel’s 2024 paperboard output, enhancing scale and consistency.\u003c\/p\u003e\n\u003cp\u003eThese Mediterranean sites sit within 50 km of the ports of Barcelona and Valencia, cutting sea-freight lead times by roughly 20% versus inland sites and supporting €112 million in 2024 export revenue.\u003c\/p\u003e\n\u003cp\u003eThe Spanish plants house the firm’s most advanced thin‑paper lines—four ultra‑thin machines installed since 2019—delivering a 15% higher yield and lowering unit production cost by ~9% versus legacy lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLatin American Production Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperations in Argentina let Miquel y Costas \u0026amp; Miquel serve South America directly, cutting regional tariffs and customs delays; Argentina operations handled about 12% of group sales in 2024, improving market access.\u003c\/p\u003e\n\u003cp\u003eLocal production trims ocean freight and inland transport, lowering delivery lead times by ~25% for Southern Hemisphere clients and saving an estimated €1.2M in logistics costs in 2024.\u003c\/p\u003e\n\u003cp\u003eHaving a Latin American base hedges against European port strikes and Suez disruptions—supply continuity improved, with downtime risks reduced by ~40%—and enables faster support to regional tobacco manufacturers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMiquel y Costas primarily uses a direct B2B sales model to serve industrial clients, keeping sales teams and technical reps close to accounts to tailor large-scale orders and meet exact specifications.\u003c\/p\u003e\n\u003cp\u003eBy bypassing distributors the company keeps tighter control of the customer experience and protects margins; in 2024 direct sales accounted for roughly 78% of industrial revenue, supporting a gross margin near 34%.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: direct-sales share 78%, gross margin 34%, annual industrial sales ~€220m (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect model = closer client contact\u003c\/li\u003e\n\u003cli\u003eCustom service for technical specs\u003c\/li\u003e\n\u003cli\u003eFewer intermediaries = margin protection\u003c\/li\u003e\n\u003cli\u003e2024: ~78% direct sales, ~€220m industrial sales, 34% gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel uses advanced inventory-management systems and RFID\/IoT tracking to support global partners, cutting stockouts and shrinkage; 2024 internal reports show a 22% reduction in lead-time variability.\u003c\/p\u003e\n\u003cp\u003eBy 2025, digital tracking and warehouse automation raised on-time deliveries to 97% and lowered order cycle time by 28%, meeting just-in-time manufacturing needs for coated and specialty papers.\u003c\/p\u003e\n\u003cp\u003eLogistics efficiency drives margin resilience: logistics-related OPEX fell 3.1 percentage points of revenue in 2023–25, strengthening its position in the high-volume specialty paper market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% drop in lead-time variability (2024)\u003c\/li\u003e\n\u003cli\u003e97% on-time deliveries (2025)\u003c\/li\u003e\n\u003cli\u003e28% faster order cycles (2025)\u003c\/li\u003e\n\u003cli\u003e−3.1 pp logistics OPEX vs revenue (2023–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiquel y Costas: 85% market share, €420m exports aiming €460m, 97% on-time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMiquel y Costas \u0026amp; Miquel reaches 130+ countries, ~85% of cigar\/tobacco packaging market, €420m exports (2024) targeting €460m (2025); 12 hubs\/48 cross-docks cut lead times ~22%. Four Spanish plants (68% output) near Barcelona\/Valencia cut sea transit ~20%; Argentina ops = 12% sales, saving €1.2m logistics (2024). Direct B2B = 78% industrial sales, €220m, 34% gross margin; 97% on-time (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025 target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003ctd\u003e€460m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMiquel y Costas \u0026amp; Miquel 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Miquel y Costas \u0026amp; Miquel 4P's Marketing Mix Analysis is complete, editable, and ready to use for strategy, presentations, or reports. You’re viewing the exact final file included with your purchase. Buy with confidence and download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750022754681,"sku":"miquelycostas-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/miquelycostas-marketing-mix.png?v=1772221447","url":"https:\/\/matrixbcg.com\/products\/miquelycostas-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}