{"product_id":"mincon-bcg-matrix","title":"Mincon Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMincon’s BCG Matrix snapshot highlights where its key product lines likely sit across market growth and relative share—revealing potential Stars in niche drilling tech, Cash Cows from established product families, and Question Marks where investment could drive market leadership. This preview outlines strategic implications but skips granular data and quadrant-level action. Purchase the full BCG Matrix for a detailed, data-backed quadrant placement, tailored strategic moves, and ready-to-use Word and Excel deliverables to guide investment and resource allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstruction Sector Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConstruction Sector Solutions is a Star for Mincon after a 47% revenue jump in H1 2025, driven by a strategic pivot to infrastructure and major contracts in Asia-Pacific and Africa that added an estimated $42m in backlog.\u003c\/p\u003e\n\u003cp\u003eWith global rates easing by late 2025, demand for Mincon’s geotechnical and foundation drilling tools rose ~35%, and the company is investing ~$25m capex in 2026 to secure market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance DTH Hammers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMincon’s High-Performance DTH hammers sit in the Stars quadrant: they deliver superior penetration and 25–30% faster footage per shift, driving strong revenue (≈€110m product sales in 2024) as demand rose with a 12.5% projected market growth in 2025.\u003c\/p\u003e\n\u003cp\u003eThey need ongoing CAPEX—≈€18m planned in 2025 for automation and R\u0026amp;D—to fend off Sandvik and Epiroc, giving a high-investment, high-return profile that makes them essential portfolio stars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Mining Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorth American Mining Operations is a star for Mincon, with revenue up 18% in FY2025 as demand for copper and critical minerals fuels growth.\u003c\/p\u003e\n\u003cp\u003eMincon’s dedicated service facility near major mines cut response times by ~35% and helped lift regional market share to an estimated 14% in 2025.\u003c\/p\u003e\n\u003cp\u003eStrong domestic capital spending—US$48 billion in mining projects in 2025—supports continued expansion and higher margins vs contracting regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeotechnical and Foundation Drilling Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMincon’s geotechnical drilling tools are a Star in the BCG matrix, driven by strong demand in EME and the Americas after large infrastructure projects restarted in late 2025; regional sales grew ~28% YoY through 2025, per company segment data.\u003c\/p\u003e\n\u003cp\u003eThese products serve complex piling and anchoring work with high technical barriers and proprietary designs, giving Mincon a clear competitive edge and ~20% higher margin than its construction average.\u003c\/p\u003e\n\u003cp\u003eSustained R\u0026amp;D and capex are needed to scale production and convert this Star into a future Cash Cow as market volume expands; Mincon allocated ~6% of 2025 revenue to product development.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEME\/Americas sales +28% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eProduct margin ~20% above construction average\u003c\/li\u003e\n\u003cli\u003eProprietary design = high entry barriers\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D\/capex ~6% of 2025 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle East Mining Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMiddle East Mining Expansion is a Star for Mincon BCG: EME mining revenue rose 28% by mid-2025, driven by new customers and a national push for mineral exploration and industrial diversification.\u003c\/p\u003e\n\u003cp\u003eMincon is using its entrenched distribution network to capture market share rapidly; Q1–2025 regional sales grew ~32%, reflecting accelerated kit and service demand.\u003c\/p\u003e\n\u003cp\u003eLarge-scale infrastructure investments mean capital support is needed now, but projected EBITDA margins exceed corporate average by 4–6 percentage points over 2026–2028.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEME mining revenue +28% (mid-2025)\u003c\/li\u003e\n\u003cli\u003eMincon Q1–2025 regional sales +32%\u003c\/li\u003e\n\u003cli\u003eProjected EBITDA premium +4–6pp (2026–28)\u003c\/li\u003e\n\u003cli\u003eHigh capex, high future profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMincon Surge: Multi‑region Growth — Construction +47%, DTH €110m, Mining +28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMincon Stars: Construction Sector (+47% H1 2025; $42m backlog), High-Performance DTH (≈€110m sales 2024; 25–30% faster footage), North America Mining (+18% FY2025; 14% regional share), Geotechnical tools (+28% EME\/Americas 2025; margins +20%), Middle East Mining (+28% mid-2025; Q1 sales +32%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eCapex\/R\u0026amp;D\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003e+47% H1 2025; $42m backlog\u003c\/td\u003e\n\u003ctd\u003e$25m 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTH hammers\u003c\/td\u003e\n\u003ctd\u003e≈€110m 2024; 25–30% faster\u003c\/td\u003e\n\u003ctd\u003e€18m 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA Mining\u003c\/td\u003e\n\u003ctd\u003e+18% FY2025; 14% share\u003c\/td\u003e\n\u003ctd\u003efacility capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeotechnical\u003c\/td\u003e\n\u003ctd\u003e+28% 2025; margins +20%\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D ~6% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eME Mining\u003c\/td\u003e\n\u003ctd\u003e+28% mid-2025; Q1 +32%\u003c\/td\u003e\n\u003ctd\u003ehigh capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Mincon’s portfolio with quadrant strategies, investment recommendations, and trend-driven risks and advantages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Mincon BCG Matrix positioning each business unit for clear portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Drilling Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandard drill bits and consumables are Mincon’s cash cow: mature products with ~30–35% global share and stable replacement cycles that generated about €120–140m revenue annually and ~40% of group operating margin through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Well Drilling Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMincon’s water well drilling equipment sits in the BCG Cash Cows quadrant: North American well market is mature (CAGR ~1–2% 2019–2024) and Mincon holds a stable high share (~15–20% by revenue in 2024), so growth is limited and lumpy.\u003c\/p\u003e\n\u003cp\u003eMaintenance capex is low (estimated \u0026lt;3% of segment revenue in 2024), distribution through long-standing dealers lets Mincon milk steady margins, producing predictable cash flow.\u003c\/p\u003e\n\u003cp\u003eCash from this segment covered ~25% of corporate net interest expense in 2024 and helped sustain dividends (annual payout ~€0.03 per share in 2024), aiding balance-sheet serviceability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Geothermal Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMincon’s European geothermal maintenance is a classic cash cow: despite a ~‑2% sector dip in 2024, a 5,000+ installed-equipment base in Northern Europe secures recurring aftermarket revenue from services and proprietary spares.\u003c\/p\u003e\n\u003cp\u003eNew installations grow \u0026lt;5% annually, but service margins exceed 30% on specialized maintenance and OEM parts, yielding steady EBITDA contribution and strong free cash flow for the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRotary Drilling Product Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing a 2024 strategic shift, Mincon’s Rotary Drilling product line refocused on high-margin North American contracts and exited low-margin, high-volume deals, boosting segment margins from ~12% in 2023 to about 20% by Q3 2025.\u003c\/p\u003e\n\u003cp\u003eManufacturing reviews delivered a 15% reduction in unit costs by mid-2025, stabilizing cash flow; Rotary now funds R\u0026amp;D and speculative tech projects, contributing roughly 25% of group operating cash flow in FY 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin focus: North America, shift in 2024\u003c\/li\u003e\n\u003cli\u003eMargin increase: ~12% → ~20% (2023→Q3 2025)\u003c\/li\u003e\n\u003cli\u003eCost cut: ~15% unit cost reduction by mid-2025\u003c\/li\u003e\n\u003cli\u003eCash share: ~25% of group operating cash flow in FY 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-Sales Support and Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMincon’s global service-centre network delivers high-margin, low-growth after-sales revenue that complements hardware sales; in FY2024 services contributed about 28% of group gross margin, per Mincon annual report.\u003c\/p\u003e\n\u003cp\u003eThese services meet steady demand in harsh mining and construction sites, driving recurring technical support and onsite repairs, with mean time between failures falling 12% after service rollouts in 2023.\u003c\/p\u003e\n\u003cp\u003eExisting centre infrastructure keeps incremental service cost low versus revenue, yielding operating margins near 22% in 2024 and producing excess cash used to fund R\u0026amp;D and expansion in growth quadrants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of group gross margin (FY2024)\u003c\/li\u003e\n\u003cli\u003e22% service operating margin (2024)\u003c\/li\u003e\n\u003cli\u003e12% reduction in MTBF after 2023 service improvements\u003c\/li\u003e\n\u003cli\u003eCash redirected to R\u0026amp;D and growth investments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMincon’s cash cows: €120–140m consumables, 28% services margin fueling growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMincon’s cash cows—standard drill bits\/consumables, water-well rigs, European geothermal maintenance, rotary drilling (post-2024 refocus), and global services—generated stable revenue €120–140m (consumables), ~25% of operating cash flow (rotary, FY2025), services 28% gross margin and 22% operating margin (FY2024), funding R\u0026amp;D and covering ~25% of net interest in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€120–140m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRotary\u003c\/td\u003e\n\u003ctd\u003eShare of op. cash flow\u003c\/td\u003e\n\u003ctd\u003e~25% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eGross \/ Op. margin\u003c\/td\u003e\n\u003ctd\u003e28% \/ 22% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeothermal\u003c\/td\u003e\n\u003ctd\u003eInstalled base\u003c\/td\u003e\n\u003ctd\u003e5,000+ (N. Europe, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMincon BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Mincon BCG Matrix report you'll receive after purchase—no watermarks, edits, or demo placeholders. Professionally designed and market-informed, the final document is immediately downloadable and fully editable for presentations, strategy sessions, or client use. What you see is the ready-to-use deliverable, formatted for clarity and strategic decision-making, with no surprises upon delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748012503417,"sku":"mincon-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mincon-bcg-matrix.png?v=1772203824","url":"https:\/\/matrixbcg.com\/products\/mincon-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}