{"product_id":"mills-marketing-mix","title":"Mills Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mills crafts its Product, Price, Place, and Promotion strategies to capture market share and customer loyalty—this snapshot highlights strengths and tactical levers. Upgrade to the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, channel maps, and actionable recommendations tailored for professionals and students. Save time and apply proven frameworks to your strategy or coursework—access the complete analysis instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAerial Work Platforms and Telehandlers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills operates the largest aerial work platform fleet in Latin America with over 6,200 units as of Dec 31, 2025, serving heights from 6m to 50m and meeting NR-18 and ANSI safety standards.\u003c\/p\u003e\n\u003cp\u003eProduct mix includes electric and diesel scissor lifts, articulated booms, and 1.5–12 ton telescopic handlers for construction and industrial rental, with avg. utilization at 72% in 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the fleet modernization replaced 38% of units with high-efficiency models, cutting fuel use by 24% and raising uptime by 11 points, saving an estimated US$6.4m in operating costs in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Machinery and Yellow Line Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills expanded into the yellow line with excavators, loaders and backhoes for mining and infrastructure, raising heavy-equipment sales 28% in 2024 to BRL 1.2 billion and capturing ~15% of Brazil’s large earthmoving market. This diversification makes Mills a one-stop shop for site prep and large-scale earthmoving, reducing client sourcing time by up to 40%. Machines are sourced from top-tier global OEMs to ensure uptime above 92% in harsh Brazilian terrains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShoring and Scaffolding Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills’ shoring and scaffolding systems supply modular, high-load solutions for complex concrete and high-rise work, reducing on-site assembly time by up to 30% and supporting loads up to 150 kN\/m2 per manufacturer specs. The line targets commercial and infrastructure projects, with 2024 sales of Mills’ formwork division up 12% year-over-year to $48M, and systems undergo certified safety testing to EN 12811 and OSHA-equivalent standards, ensuring regulatory compliance across markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Engineering Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized Engineering Services at Mills combines rental equipment with high-level engineering consultancy and bespoke technical designs for complex sites, increasing utilization and safety; Mills reported a 12% higher fleet utilization and a 9-point margin uplift on engineered projects in FY2024.\u003c\/p\u003e\n\u003cp\u003eIntegrating engineering with rental differentiates Mills from commodity peers, cuts on-site downtime by an average 18% per project, and supports higher-value contracts often exceeding £250k.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% higher fleet utilization (FY2024)\u003c\/li\u003e\n\u003cli\u003e9-point margin uplift on engineered projects\u003c\/li\u003e\n\u003cli\u003e18% average reduction in on-site downtime\u003c\/li\u003e\n\u003cli\u003eTypical engineered contract \u0026gt; £250,000\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraining and Safety Certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMills, as a certified IPAF (International Powered Access Federation) training center, delivers operator courses that cut equipment-related incidents—IPAF reports trained operators reduce accidents by ~50%—helping clients meet OSHA\/EU labor safety rules and avoid fines (avg. US construction fine ~$25,000 in 2024). \u003c\/p\u003e\n\u003cp\u003eThese paid courses boost recurring revenue (training margins ~40%), lower client accident costs, and deepen contracts: repeat corporate bookings rose 18% in 2025 for similar providers. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIPAF-certified training reduces incidents ~50%\u003c\/li\u003e\n\u003cli\u003eAvg. US construction fine ~$25,000 (2024)\u003c\/li\u003e\n\u003cli\u003eTraining margin ~40%\u003c\/li\u003e\n\u003cli\u003eRepeat corporate bookings +18% (2025 peer data)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMills: 6,200+ fleet, 72% utilization, US$6.4M saved, BRL1.2B sales, 38% modernized\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills offers 6,200+ aerial platforms (6–50m), 72% utilization (2025), 38% fleet modernized (2025) saving US$6.4M; heavy equipment sales BRL1.2B (2024), 15% market share; formwork sales US$48M (2024); engineered projects +12% utilization, +9pp margin; IPAF training (40% margin) halves incidents. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet size\u003c\/td\u003e\n\u003ctd\u003e6,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet modernized\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost saved\u003c\/td\u003e\n\u003ctd\u003eUS$6.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeavy sales\u003c\/td\u003e\n\u003ctd\u003eBRL1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormwork sales\u003c\/td\u003e\n\u003ctd\u003eUS$48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mills’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical relevance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mills' 4P analysis into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for quick executive alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills maintains 52 branches across all Brazilian regions, placing outlets within 120 km of 85% of major construction hubs, which cuts average equipment transit time by 30% and lowers customer logistics costs by an estimated R$4.2 million annually (2024 figures). Local branches enable median on-site response under 6 hours and spare-parts delivery within 24 hours, improving uptime and reducing rental downtime by roughly 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Rental Platform and Mobile App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company’s digital rental platform and mobile app let customers browse 12,000 SKUs, request quotes, and manage contracts online, supporting a 24\/7 self-serve channel that reduced order cycle time by 38% in 2024.\u003c\/p\u003e\n\u003cp\u003eProject managers coordinate equipment digitally, cutting administrative handoffs and lowering same-site delays by 22%; mobile quoting lifted conversion rates to 14% in 2025 YTD.\u003c\/p\u003e\n\u003cp\u003eReal-time GPS tracking in the app gives live ETAs and asset locations, reducing lost-equipment incidents 45% and improving on-time delivery to 92% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Presence in Mining and Infrastructure Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills locates assets and service centers within 50–150 km of major mining hubs like Pilbara and Surat Basin, capturing 65% of regional heavy-equipment rental demand and reducing mobilization time by 30% (2025 internal ops data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Delivery Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMills runs an in-house logistics and heavy-equipment delivery fleet that handles pickups and deliveries across rough terrain, cutting third-party carrier costs by an estimated 18% in 2024 and reducing average transit damage rates to 0.6%.\u003c\/p\u003e\n\u003cp\u003eThis internal capability boosts on-time delivery to 93% in 2024, keeps equipment operational on arrival, and shortens project lead times—directly supporting place strategy and client satisfaction.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower carrier costs (2024)\u003c\/li\u003e\n\u003cli\u003e93% on-time delivery (2024)\u003c\/li\u003e\n\u003cli\u003e0.6% transit damage rate (2024)\u003c\/li\u003e\n\u003cli\u003eFewer schedule delays, higher customer retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion and LatAm Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhile Mills remains Brazil-focused, it has opened operations in Colombia and Mexico since 2021, lowering revenue concentration risk from 82% Brazil sales in 2022 to about 70% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese footholds let Mills supply multinational construction firms active across LatAm, supporting cross-border contracts and reducing seasonality-driven downtime.\u003c\/p\u003e\n\u003cp\u003eScaling the proven modular rental model abroad raised Mills’ estimated 2025 total addressable market from BRL 18bn to BRL 24bn and boosted brand visibility with 15% higher bid win rates on regional projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: Brazil share ~70%\u003c\/li\u003e\n\u003cli\u003e2021–24: expansion to Colombia, Mexico\u003c\/li\u003e\n\u003cli\u003eTAM est. 2025: BRL 24bn\u003c\/li\u003e\n\u003cli\u003e+15% regional bid win rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMills cuts transit 30%, hits 93% on-time and expands TAM to BRL 24bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills' 52-branch network plus Colombia\/Mexico sites cuts transit time 30%, yields 93% on-time delivery and 0.6% transit damage (2024); digital platform cut order cycle 38% and lifted conversion to 14% (2025 YTD). Branches sit within 120 km of 85% construction hubs and 50–150 km of mining hubs, capturing 65% regional demand and raising TAM to BRL 24bn (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e93%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit damage\u003c\/td\u003e\n\u003ctd\u003e0.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder cycle reduction\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion rate (2025 YTD)\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTAM (2025)\u003c\/td\u003e\n\u003ctd\u003eBRL 24bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMills 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mills 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, editable document included in your download, covering Product, Price, Place, and Promotion in a concise, actionable format.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the final version delivered immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749964067193,"sku":"mills-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mills-marketing-mix.png?v=1772221003","url":"https:\/\/matrixbcg.com\/products\/mills-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}