{"product_id":"mills-bcg-matrix","title":"Mills Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Mills BCG Matrix preview outlines how the company’s product portfolio maps across Stars, Cash Cows, Question Marks, and Dogs—highlighting growth drivers and potential resource drains in concise form. This snapshot helps prioritize investment and divestment decisions, but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and editable Word and Excel files for immediate use. Purchase the complete report to get detailed placements, strategic moves tailored to Mills’ market position, and a ready-to-present toolkit that saves you hours of analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAerial Work Platforms (AWP)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills is Brazil’s clear market leader in Aerial Work Platforms (AWP), holding an estimated 45–50% rental market share in 2025 and capturing ~60% of high-rise construction rentals.\u003c\/p\u003e\n\u003cp\u003eStrong sector growth—CAGR ~8% 2023–2026 for Brazil’s rental market—reflects tighter safety rules and demand for efficient vertical movement in construction and logistics.\u003c\/p\u003e\n\u003cp\u003eAWP requires steady capex: Mills reinvests ~12–15% of annual revenue into fleet renewal, replacing diesel with electric scissor and boom lifts.\u003c\/p\u003e\n\u003cp\u003eShift to electric AWPs supports ESG goals and wins multinational clients; electric units now represent ~30% of Mills’ active fleet and rising.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Machinery for Mining\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills heavy machinery for mining sits in the BCG matrix as a Cash Cow moving toward Star: revenue reached BRL 1.2bn in 2025, up 28% YoY, and market share in specialized rentals hit 34% of Brazil’s large-scale mining fleet by Q3 2025. The unit generates strong EBITDA margins (~22%) but requires BRL 420m capex in 2025 to sustain a 95% availability rate for remote operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Project Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe demand for specialized engineering and equipment rental for public works rose 8.7% CAGR from 2020–2024 in emerging markets, and Mills captures this via bridge and sanitation projects where its margins hit 18% EBITDA in 2024, placing it as a BCG Stars segment.\u003c\/p\u003e\n\u003cp\u003eTo defend this lead Mills spent $42m on training and $65m on digital equipment in 2024; ongoing capex of ~7% revenue is needed to match domestic rivals and sustain 20% volume growth potential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSolar Energy Maintenance Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMills holds a Stars position with Solar Energy Maintenance Equipment, supplying specialized access platforms as Brazil grows solar capacity—installed solar reached 39 GW in 2024, up ~25% year-on-year, boosting demand for maintenance fleets.\u003c\/p\u003e\n\u003cp\u003eEarly dominance stems from targeted fleet allocation and contracts with top developers; Mills reports ~18% market share in specialized platforms for solar by Q4 2025 and is reinvesting \u0026gt;R$50m annually to adapt equipment to uneven, rural terrains.\u003c\/p\u003e\n\u003cp\u003eContinuous CAPEX needed: terrain-specific upgrades, transport logistics, and battery-powered units to reduce site emissions; ROI projections show payback in 3–4 years given current utilization rates of 68% for deployed solar platforms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: Brazil solar 39 GW (2024), +25% YoY\u003c\/li\u003e\n\u003cli\u003eMills share: ~18% in specialized solar platforms (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eCapex: \u0026gt;R$50m\/year for terrain adaptation\u003c\/li\u003e\n\u003cli\u003eUtilization: 68% deployed platforms; payback 3–4 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Rental Platform (Mills Online)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMills Online, the company’s proprietary digital rental platform, has reached a 62% adoption rate among active customers as of Q4 2025, marking Mills as a tech-forward leader in an industry still largely analog.\u003c\/p\u003e\n\u003cp\u003eThe platform drives high growth by shortening rental lead times by 35% and lifting 12‑month retention to 48% through data-driven pricing, inventory matching, and predictive maintenance.\u003c\/p\u003e\n\u003cp\u003eMaintaining this edge needs ongoing R\u0026amp;D; Mills budgeted $18.4M for platform R\u0026amp;D in 2025 to fend off digital-native equipment startups.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% customer adoption (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e35% faster lead times\u003c\/li\u003e\n\u003cli\u003e48% 12‑month retention\u003c\/li\u003e\n\u003cli\u003e$18.4M R\u0026amp;D spend in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMills’ growth engines: AWP 45–50%, Solar 18%, Online 62% — Brazil rental +8% CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills’ Stars: AWP, Solar maintenance platforms, and Mills Online drive high growth—AWP rental share ~45–50% (2025), solar platforms ~18% (Q4 2025), Mills Online adoption 62% (Q4 2025); Brazil rental market CAGR ~8% (2023–2026); electric AWPs = 30% fleet; capex: fleet renew 12–15% revenue, solar R$50m+\/yr, platform R\u0026amp;D $18.4m (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWP market share (2025)\u003c\/td\u003e\n\u003ctd\u003e45–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar platforms (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMills Online adoption (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrazil rental CAGR\u003c\/td\u003e\n\u003ctd\u003e~8% (2023–2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG-style review of Mills’ portfolio: identifies Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Mills BCG Matrix mapping units by growth and share to speed portfolio decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShoring and Scaffolding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills’ Shoring and Scaffolding is a mature cash cow with ~30% market share in Brazil’s construction equipment rentals (2024 IBGE-linked industry data), low market growth (~2% CAGR 2023–25) but high EBIT margins near 22% and fully depreciated fleets, producing roughly BRL 220–260 million annual free cash flow in 2024 to fund high-growth units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMills Technical Support and Maintenance Services generate steady recurring revenue via 120+ service centers that maintained 4,200 machines in 2024, billing $86M in service revenue and 18% EBITDA margin. This mature segment runs with low capex (≈2% of revenue) and high operational efficiency, serving both Mills and third-party equipment and providing reliable liquidity. Long-term contracts with 60 industrial partners (avg. 4.2-year tenor) underscore the technical teams’ strong reputation and renewal rates above 85%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUsed Equipment Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe secondary market for Mills' retired rental fleet generated £112m in FY2024 (12% of group revenue), a stable, high-margin cash cow that converts used machinery into cash with minimal CapEx. By selling well-maintained assets at lifecycle end, Mills recovers residual value—typical gross margins ~45%—requiring little additional investment. Strong Mills brand equity supports premium pricing, lifting resale prices 8–12% above market for comparable used equipment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFormwork Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandardized formwork solutions for residential and commercial projects are a cash cow: they held ~35% of Mills’ FY2025 revenue mix and generated steady operating margins near 18% as construction volumes stabilized in 2024–25.\u003c\/p\u003e\n\u003cp\u003eGrowth in traditional building methods stabilized at ~2–3% CAGR nationally, but high project backlog (estimated 9–12 months) delivers predictable cash inflows, reducing working-capital strain.\u003c\/p\u003e\n\u003cp\u003eMinimal promotion needs cut SG\u0026amp;A; lower customer-acquisition spend lets Mills redirect roughly 5–7% of cash flow into strategic R\u0026amp;D and modular system expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% revenue share, 18% operating margin\u003c\/li\u003e\n\u003cli\u003e2–3% sector CAGR, 9–12 month backlog\u003c\/li\u003e\n\u003cli\u003e5–7% cash reallocated to growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperator Training Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMills dominates Brazil’s heavy-machinery safety and operator-certification market, holding ~35% share in 2024 and delivering \u0026gt;40% gross margins; low fixed costs and repeatable curriculum make this a high-margin, mature cash cow that feeds equipment rental leads and upsells.\u003c\/p\u003e\n\u003cp\u003eSafety compliance is mandatory across industrial and construction sectors, producing steady revenue (~R$45M annual training revenue in 2024) and predictable free cash flow, supporting investment in rental fleet and digital training tools.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% market share (2024)\u003c\/li\u003e\n\u003cli\u003eR$45M training revenue (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;40% gross margin\u003c\/li\u003e\n\u003cli\u003eHigh recurring demand; gateway to rentals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMills’ cash cows: BRL220–260M FCF, 35% revenue, 18–22% EBIT, high-margin training \u0026amp; resale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMills’ cash cows (shoring\/scaffolding, maintenance, secondary fleet sales, formwork, training) delivered ~BRL 220–260M FCF (2024), ~35% revenue mix, 18–22% operating\/EBIT margins, \u0026gt;40% gross on training, £112M resale (FY2024), R$45M training; sector CAGR 2–3%, backlog 9–12 months, 5–7% cash redeployed to growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF\u003c\/td\u003e\n\u003ctd\u003eBRL 220–260M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue mix\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp\/EBIT margin\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining gross\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40% (R$45M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResale\u003c\/td\u003e\n\u003ctd\u003e£112M (FY2024), 45% gross margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSector CAGR\u003c\/td\u003e\n\u003ctd\u003e2–3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003e9–12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash to growth\u003c\/td\u003e\n\u003ctd\u003e5–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eMills BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe preview you're viewing is the exact Mills BCG Matrix document you'll receive after purchase—no watermarks, no placeholders, just the final, fully formatted strategic framework ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747791319417,"sku":"mills-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mills-bcg-matrix.png?v=1772201770","url":"https:\/\/matrixbcg.com\/products\/mills-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}