{"product_id":"millicom-bcg-matrix","title":"Millicom International Cellular Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMillicom International Cellular sits at the crossroads of emerging-market growth and digital transformation—our BCG Matrix preview highlights which business units show star potential, which are steady cash cows, and where question marks or dogs may be draining value. This snapshot surfaces competitive positioning across mobile, cable, and digital services, but the full BCG Matrix delivers quadrant-by-quadrant data, strategic recommendations, and actionable allocation guidance. Dive deeper to pinpoint winners, de-risk investments, and shape a focused growth strategy—purchase the complete report for Word and Excel deliverables you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuatemala Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuatemala remains Millicom’s most profitable and dominant market, delivering ~35% of group EBITDA and a market share near 52% in mobile and 48% in fixed services as of YE 2025.\u003c\/p\u003e\n\u003cp\u003eBy Dec 31, 2025, Millicom completed nationwide 5G rollouts in Guatemala City and 60% of urban areas and expanded fiber to 420,000 homes passed, cementing Guatemala as a primary growth engine.\u003c\/p\u003e\n\u003cp\u003eThe unit needs steady capex—~$220 million in 2025—but produced a 24% EBITDA margin and ROIC ~18%, driven by rising digital adoption and ARPU growth of 6% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiber-to-the-Home Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMillicom’s aggressive fiber-to-the-home rollout across Latin America has made it a residential broadband leader, adding about 1.2 million FTTH homes passed in 2024 and lifting fixed broadband revenue by ~18% year-over-year to $1.05 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTigo Business B2B Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTigo Business, Millicom’s B2B arm, is a Star in the BCG matrix after scaling cloud, cybersecurity, and managed services for SMEs across Latin America, reaching ~USD 350m revenue in 2024 and growing ~22% year-over-year. As regional digital transformation accelerates—IDC forecasts 18% CAGR for SME cloud adoption 2024–2027—Millicom captured a leading share in key markets like Colombia and Guatemala. High sector growth forces continued capex: Millicom committed USD 120m in 2025 for data centers and network edge upgrades to sustain service SLAs and win enterprise contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePanama Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePanama Operations is a Star: after 2023–2025 network upgrades and systems integration, Millicom’s Panama unit grew service revenue by ~12% CAGR and now drives ~18% of group EBITDA, led by converged mobile, fixed broadband, and PayTV bundles.\u003c\/p\u003e\n\u003cp\u003eThe unit holds the market lead with ~42% mobile market share and benefits from Panama’s role as a regional financial and logistics hub, supporting high ARPU enterprise and roaming traffic.\u003c\/p\u003e\n\u003cp\u003eOngoing 5G rollouts and business-grade connectivity investments—capex ~USD 120m in 2024—keep Panama positioned for rapid growth in B2B and low-latency consumer segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12% service revenue CAGR (2023–2025)\u003c\/li\u003e\n\u003cli\u003e~18% of group EBITDA\u003c\/li\u003e\n\u003cli\u003e~42% mobile market share\u003c\/li\u003e\n\u003cli\u003e2024 capex ≈ USD 120m for 5G and enterprise links\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Mobile Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMillicom (TIGO) is positioned as a Stars segment as 5G rollout replaces 4G in Latin America and Africa; the company held ~28% mobile market share in key markets in 2024 and is capturing premium users as ARPU rose 7% YoY to $7.8 in FY 2024.\u003c\/p\u003e\n\u003cp\u003eSpectrum purchases and tower buildouts pressured capex—2024 capex of $1.1bn (≈18% of revenue)—but high share and rising data per user support long-term dominance and revenue growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% market share in core markets (2024)\u003c\/li\u003e\n\u003cli\u003eARPU +7% YoY to $7.8 in 2024\u003c\/li\u003e\n\u003cli\u003eData usage per user +35% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCapex $1.1bn in 2024 (~18% of revenue)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMillicom’s growth engines: Guatemala, Panama \u0026amp; Tigo Business power ARPU, 5G\/FTTH push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMillicom’s Stars: Guatemala, Panama, Tigo Business and core mobile ops drive high growth—~35% group EBITDA (Guatemala), ~18% (Panama), Tigo Business $350m (2024); ARPU +7% to $7.8 (2024); capex $1.1bn (2024) and targeted 2025 capex ~USD 340m for Guatemala\/Panama\/business to sustain 5G\/FTTH expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuatemala\u003c\/td\u003e\n\u003ctd\u003e35% EBITDA; ROIC 18%; capex $220m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanama\u003c\/td\u003e\n\u003ctd\u003e18% EBITDA; capex $120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTigo Business\u003c\/td\u003e\n\u003ctd\u003e$350m rev (2024); +22% YoY; capex $120m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Millicom units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Millicom business units in quadrants for quick strategic clarity and executive-ready sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParaguay Mobile Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Paraguay Millicom (Tigo Paraguay) commands a leading market share around 58% (GSMA 2024), delivering annual EBITDA margins near 45% and free cash flow of about USD 120–140m in 2024, with capex below 8% of revenue due to mature infrastructure.\u003c\/p\u003e\n\u003cp\u003eStrong mobile penetration (~110 subscriptions per 100 people, 2024) means low revenue growth (estimated 2–3% CAGR 2024–2026) but highly predictable cash generation.\u003c\/p\u003e\n\u003cp\u003eThese excess cash flows are redeployed to fund higher-growth markets and digital services across the Millicom portfolio, reducing external financing needs and smoothing capital allocation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Prepaid Mobile Voice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Legacy Prepaid Mobile Voice segment at Millicom International Cellular (Millicom, ticker TIGO) remains a dependable cash cow: in 2024 it generated roughly 18% of group service revenue and contributed about $420m in EBITDA thanks to stabilized ARPU and high market share in Latin America and Africa. With network capex mostly fully depreciated, ongoing costs are low so churn-focused marketing spend is minimal and free cash flow margin exceeds 40%. This steady liquidity underpins dividend capacity—Millicom paid $0.50 per share in 2024—and helps cover interest on net debt of ~$1.9bn as of year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHonduras Core Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHonduras Core Services: Tigo (Millicom International Cellular SA) holds ~55% mobile market share in 2025 and generates stable EBITDA margins near 38% (2024 reported), marking it a classic cash cow—market maturation means spend shifts from net adds to churn control and ARPU (average revenue per user) retention.\u003c\/p\u003e\n\u003cp\u003eSteady free cash flow—Millicom’s Honduras ops contributed roughly $180m in operating cash flow in 2024—funds regional growth bets, letting Millicom reinvest in digital services ( fintech, B2B cloud) while optimizing capex and Opex locally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential HFC Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResidential HFC networks deliver steady subscription revenue for Millicom (Millicom International Cellular S.A., ticker MIC) via ~1.2M cable households in Latin America as of Dec 2025, with ARPU ~USD 28\/month and EBITDA margins near 45%—highly profitable and needing mostly maintenance capex while fiber growth shifts demand.\u003c\/p\u003e\n\u003cp\u003eThese HFC assets enable bundles (mobile+fixed+TV), lowering churn to ~1.2% monthly for long-term subscribers and providing scale to cross-sell services while preserving cash flow as fiber rollouts expand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2M HFC homes (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eARPU ~USD 28\/month\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~45%\u003c\/li\u003e\n\u003cli\u003eMaintenance-level capex vs. new fiber\u003c\/li\u003e\n\u003cli\u003eChurn ~1.2% monthly for bundled users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBolivia Fixed-Line Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMillicom’s Bolivia fixed-line unit holds ~65% urban market share (2024), operating in a mature, plateaued market where ARPU steady at $18\/month and EBITDA margin ~38% in FY2024, yielding predictable cash flow with low price-based competition versus mobile.\u003c\/p\u003e\n\u003cp\u003eThe unit leverages legacy copper and fiber assets to fund growth areas; capex was ~$12m in 2024, free cash flow supported 8% of group-level operating cash in FY2024, so it effectively milks infrastructure for corporate strategy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~65% urban share (2024)\u003c\/li\u003e\n\u003cli\u003eARPU $18\/mo; EBITDA margin ~38% (FY2024)\u003c\/li\u003e\n\u003cli\u003eCapex ~$12m; provided 8% of group operating cash (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑margin Millicom cash cows: strong FCF, low capex, $0.50 DPS, $1.9bn debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMillicom cash cows (Paraguay, Honduras, HFC, Bolivia) deliver high EBITDA margins (38–45%), predictable FCF ($120–140m Paraguay; $180m Honduras; group prepaid ~$420m), low capex intensity (\u0026lt;8% revenue; Bolivia capex ~$12m 2024), and fund growth\/digital bets while supporting $0.50 DPS (2024) and servicing ~$1.9bn net debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eEBITDA%\u003c\/th\u003e\n\u003cth\u003eFCF\u003c\/th\u003e\n\u003cth\u003eCapex\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eParaguay\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003ctd\u003e$120–140m\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;8% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHonduras\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003ctd\u003e$180m\u003c\/td\u003e\n\u003ctd\u003emaintenance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHFC\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003emaintenance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBolivia\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003ctd\u003e~8% group cash\u003c\/td\u003e\n\u003ctd\u003e$12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMillicom International Cellular BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Millicom International Cellular BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just a fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747798364537,"sku":"millicom-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/millicom-bcg-matrix.png?v=1772201799","url":"https:\/\/matrixbcg.com\/products\/millicom-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}