{"product_id":"millenniumbcp-marketing-mix","title":"Banco Comercial Portugues Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Banco Comercial Português crafts competitive advantage through tailored financial products, tiered pricing, omni-channel distribution, and targeted promotions—this concise snapshot hints at strategic depth. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to unlock detailed product segmentation, pricing architecture, branch and digital channel strategies, and campaign tactics. Save research time with actionable insights and ready-to-use templates for business, academic, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Personal Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanco Comercial Português (BCP) offers current accounts, high-yield savings and mortgages tailored to Portugal; by Q4 2025 BCP’s retail deposits rose 3.8% year‑on‑year to €48.6bn, reflecting demand for flexible savings.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize personalization—digital onboarding and tiered rates—and mortgages accounted for €22.1bn loans in 2025, with variable and fixed-rate options for households.\u003c\/p\u003e\n\u003cp\u003eConsumer credit and personal loans strengthen liquidity: retail lending grew 2.4% y\/y to €36.7bn in 2025, supporting near-term cash needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and SME Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCP’s Corporate and SME banking offers trade finance, working capital and structured debt tailored by industry, supporting over 180,000 business clients and lending €12.4 billion to corporates and SMEs in 2024; these tools boost export flows and liquidity, backing sectors like tourism and manufacturing, and helped sustain a 6% year-on-year rise in business loan originations through targeted cash‑management and export credit facilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Millennium mobile app and web platform are Banco Comercial Português’s core products, handling 82% of retail transactions in 2024 and supporting 3.1 million active users as of Dec 2025. Innovation in 2025 adds AI-driven predictive budgeting (reducing overdrafts by ~18% in pilots) and multilayered biometric and homomorphic encryption for data security. This digital-first strategy helped digital sales grow 27% YoY in 2024 and keeps the bank competitive with Lisbon fintechs while preserving NPS above 55.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Investment Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBanco Comercial Português offers mutual funds, pension plans, and global brokerage access, with €52.3bn in assets under management (2024) serving retail and institutional clients.\u003c\/p\u003e\n\u003cp\u003eThe bank combines wealth management teams and robo-advice to serve conservative savers and sophisticated investors targeting returns above local fixed-income yields.\u003c\/p\u003e\n\u003cp\u003eProducts are bundled with advisory and retirement planning to align with long-term goals; 68% of private-banking clients use advisory bundles (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€52.3bn AUM (2024)\u003c\/li\u003e\n\u003cli\u003eMutual funds, pensions, global brokerage\u003c\/li\u003e\n\u003cli\u003eAdvisory + bundled wealth solutions\u003c\/li\u003e\n\u003cli\u003e68% advisory uptake in private banking (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Bancassurance Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough bancassurance partnerships, Banco Comercial Português bundles life, health, property, and auto insurance, letting customers manage finance and protection under one roof for convenience and cross-sell efficiency.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, offerings use data-driven pricing: personalized premiums tied to risk profiles and behavior, lifting conversion rates and reducing loss ratios.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated lines: life, health, property, auto\u003c\/li\u003e\n\u003cli\u003eSingle-institution management improves cross-sell\u003c\/li\u003e\n\u003cli\u003e2025: personalized premiums via behavioral data\u003c\/li\u003e\n\u003cli\u003eResult: higher conversion, lower loss ratios\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCP: €52.3bn AUM, €36.7bn loans, 3.1m digital users—AI-driven cross-sell growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCP offers retail accounts, mortgages (€22.1bn in 2025), consumer loans (€36.7bn in 2025) and €52.3bn AUM (2024), with digital channels (82% transactions, 3.1m users, Dec 2025) and AI-driven budgeting; corporate\/SME lending €12.4bn (2024) and bancassurance complete bundles, raising cross-sell and conversion via data-driven pricing in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e€48.6bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e€22.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail lending\u003c\/td\u003e\n\u003ctd\u003e€36.7bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e€52.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e3.1m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, Banco Comercial Português–specific deep dive into Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of BCP’s marketing positioning, grounded in real brand practices, competitive context, and actionable examples for reports, benchmarks, and strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Banco Comercial Português’s 4P insights into a concise, presentation-ready snapshot to speed executive decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Branch Network in Portugal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCP (Banco Comercial Português) maintains about 850 branches across Portugal as of 2025, offering modern, staffed branches for face-to-face consultations that handle mortgages, SME lending, and wealth advice.\u003c\/p\u003e\n\u003cp\u003eDespite c.70% of retail transactions being digital in 2024, branches remain key for complex deals and building local trust, accounting for roughly 40% of new mortgage originations.\u003c\/p\u003e\n\u003cp\u003eBranch layouts use automated zones—ATMs, smart kiosks, and appointment pods—cutting average in-branch service time by about 25% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Operations and Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbcp operates widely abroad with bank millennium contributing c.27 of group net income in and mozambique bim adding strong retail growth international loans were at end-2024. this geographic mix captures emerging-market while cutting single-country risk revenue total these hubs follow standards for credit aml digital service ensuring consistent customer experience across borders.\u003e\n\u003c\/pbcp\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Online Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanco Comercial Português’s mobile and online channels serve as the main distribution hub, delivering nearly all services 24\/7 and accounting for 68% of retail transactions in 2025.\u003c\/p\u003e\n\u003cp\u003eThe bank rolled out a streamlined UI in 2025, improving accessibility for seniors and low-tech users and raising mobile adoption by 9 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis channel targets tech-savvy customers and cut branch-related operating costs by an estimated 22% versus 2021, supporting margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanco Comercial Português operates Specialized Corporate Centers for business clients, offering private spaces for high-level financial planning and corporate banking; in 2024 these centers handled 18% of the bank’s corporate loan origination by value (≈€3.2bn).\u003c\/p\u003e\n\u003cp\u003eStaffed by dedicated relationship managers, they deliver bespoke solutions and advice on M\u0026amp;A, treasury and complex corporate actions, with average deal size €6.8m in 2024.\u003c\/p\u003e\n\u003cp\u003eBy separating retail and corporate spaces the bank improves service focus and confidentiality, raising NPS for corporate clients to 42 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% corporate loan origination (€3.2bn) in 2024\u003c\/li\u003e\n\u003cli\u003eAverage deal size €6.8m (2024)\u003c\/li\u003e\n\u003cli\u003eCorporate NPS 42 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Multibanco Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMillennium BCP is a major participant in Portugal’s Multibanco network, giving clients access to 12,500+ ATMs and 90,000+ payment terminals nationwide as of Dec 2025, enabling cash withdrawals, bill payments, and top-ups across thousands of retail points.\u003c\/p\u003e\n\u003cp\u003eThis integration boosts convenience and trust—Multibanco handles ~70% of Portuguese POS electronic payments and supports 85%+ ATM uptime, reinforcing Millennium BCP’s accessibility promise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,500+ ATMs nationwide (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e90,000+ payment terminals (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e~70% share of POS electronic payments\u003c\/li\u003e\n\u003cli\u003e85%+ ATM network uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCP: 850 branches + 68% digital retail, €11.2bn international loans, 12.5k ATMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCP combines ~850 Portugal branches (2025) with digital channels that handled 68% of retail transactions in 2025; branches still originate ~40% of mortgages. International hubs (Bank Millennium, Millennium bim) made group international loans €11.2bn and ~32% of revenue in 2024. Specialized Corporate Centers handled €3.2bn (18%) of corporate loan originations in 2024; Multibanco gives access to 12,500+ ATMs (Dec 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortugal branches (2025)\u003c\/td\u003e\n\u003ctd\u003e~850\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital retail share (2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations via branches\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational loans (end-2024)\u003c\/td\u003e\n\u003ctd\u003e€11.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loan originations (2024)\u003c\/td\u003e\n\u003ctd\u003e€3.2bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e12,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBanco Comercial Portugues 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Banco Comercial Português 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use. You’re viewing the exact editable document included with your order, not a sample or teaser. The file is high-quality and comprehensive, requiring no further edits unless you choose to customize it. Buy with confidence: this is the final version you'll download right after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751008842105,"sku":"millenniumbcp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/millenniumbcp-marketing-mix.png?v=1772227077","url":"https:\/\/matrixbcg.com\/products\/millenniumbcp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}