{"product_id":"mihomes-bcg-matrix","title":"M\/I Homes Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eM\/I Homes shows mixed positioning: strong regional communities act like Stars in growth markets while some legacy subdivisions behave more like Cash Cows with steady cash flow but limited expansion potential; a few underperforming developments drift toward Dog status, and select speculative land purchases sit as Question Marks. This preview highlights strategic tensions and capital allocation choices—buy the full BCG Matrix to get quadrant-by-quadrant placement, data-driven recommendations, and downloadable Word and Excel deliverables to guide investment and portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Series Affordable Homes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Smart Series is a Star in M\/I Homes’ BCG matrix, driving roughly 49–52% of total sales as of Q3 2025 and capturing the high-growth entry-level segment where shortages persist; in 2024 U.S. single-family starts for 0–2 bedrooms rose 6.8% in the South, supporting demand. Continued capital for land acquisition and factory output is required to sustain share in booming Southern MSAs; sell-through and margins stay resilient despite rate swings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Region Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Southern Region Expansion is a Star: M\/I Homes delivered over 5,200 units in 2025 across Florida and Texas, comprising nearly 60% of total company deliveries and reflecting strong population migration and job growth.\u003c\/p\u003e\n\u003cp\u003eTo sustain growth, M\/I opened 44 new communities in the region in 2025, boosting market share and capacity while supporting revenue and scale economies tied to higher-margin suburban and Sun Belt demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuick-Close Inventory (Spec) Homes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eM\/I Homes pivoted to inventory-heavy sales, with spec (quick-close) homes making about 75% of Q3 2025 revenue, up from 42% in Q3 2024, helping capture market share as mortgage rates rose to a 6.9% 30-year average in Sept 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy-Efficient Building Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eM\/I Homes’ emphasis on building science and energy-efficient standards differentiates it as buyers care more about lower lifetime costs, supporting a 15% sales rise in this category in 2024–2025 and boosting average new-home ASPs by about $9,000 for certified units.\u003c\/p\u003e\n\u003cp\u003eHigh-growth eco products let M\/I keep a premium brand and capture market share: energy-certified homes now represent roughly 22% of sales and contribute ~28% higher gross margin versus standard models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% sales increase (2024–2025)\u003c\/li\u003e\n\u003cli\u003e22% of unit sales are energy-certified\u003c\/li\u003e\n\u003cli\u003e~$9,000 higher ASP for certified homes\u003c\/li\u003e\n\u003cli\u003e~28% higher gross margin on eco units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Land Bank in Growth Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWith a controlled land position exceeding 75,000 lots as of mid-2025, M\/I Homes holds roughly a 5–6 year supply concentrated in high-demand metros like Columbus, Dallas, and Orlando, sustaining rapid community development and high absorption rates.\u003c\/p\u003e\n\u003cp\u003eThis strategic land bank sits in the Star quadrant—high market growth and high relative share—requiring heavy reinvestment to convert inventory into delivered homes, with land carrying significant capital and holding-cost implications for future margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e75,000+ lots mid-2025\u003c\/li\u003e\n\u003cli\u003e5–6 year supply in growth corridors\u003c\/li\u003e\n\u003cli\u003eKey markets: Columbus, Dallas, Orlando\u003c\/li\u003e\n\u003cli\u003eHigh reinvestment to deliver homes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eM\/I Homes Stars drive 15% growth: 60% deliveries, $9k ASP premium, 75k+ lots\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eM\/I Homes Stars (Smart Series + Southern expansion) drive ~60% of 2025 deliveries, ~50% of sales, 15% sales growth (2024–25), 75k+ lots (5–6 yr supply), 22% energy-certified units (+$9k ASP, +28% gross margin), 5,200+ Southern deliveries in 2025, 44 new communities, spec homes = 75% Q3 2025 revenue, 30-yr rate ~6.9% Sept 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of deliveries (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales contribution\u003c\/td\u003e\n\u003ctd\u003e49–52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales growth 2024–25\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLot bank\u003c\/td\u003e\n\u003ctd\u003e75,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy-certified units\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP premium\u003c\/td\u003e\n\u003ctd\u003e$9,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin premium\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec homes revenue Q3 2025\u003c\/td\u003e\n\u003ctd\u003e75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e30-yr mortgage rate Sept 2025\u003c\/td\u003e\n\u003ctd\u003e6.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG Matrix for M\/I Homes: strategic guidance on Stars, Cash Cows, Question Marks, and Dogs, with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing M\/I Homes segments in quadrants for quick strategy decisions and stakeholder presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eM\/I Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe M\/I Financial Services unit, offering mortgage and title services, hit a record capture rate of 93% by end-2025 and produced about $16.6 million in pretax income in Q3 2025, operating in a mature, captive market with fat margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Region Core Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEstablished Northern core markets like Columbus and Cincinnati deliver stable cash flow for M\/I Homes through mature operations and strong brand recognition, yielding high market share and steady margins despite slower growth versus the South.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these Northern markets closed over 3,700 homes, generating the liquidity that funded expansion into newer, higher-risk territories and supported corporate capex and land acquisitions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMove-Up Residential Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe move-up residential segment is a mature cash cow for M\/I Homes, delivering high margins and steady EBITDA thanks to streamlined operations and repeat-buyer demand.\u003c\/p\u003e\n\u003cp\u003eFocused quality and customer satisfaction cut promotion costs versus new launches, supporting reliable free cash flow that underpins dividend capacity and reinvestment.\u003c\/p\u003e\n\u003cp\u003eThis steady performance helped M\/I Homes sustain ROE near 13% for full-year 2025, with move-up sales representing roughly 42% of closings that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Community Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished Community Portfolio: M\/I Homes operates 232 active communities, many near final build-out and needing minimal new capital; sunk land costs mean remaining homes sell at current market prices, generating steady free cash flow.\u003c\/p\u003e\n\u003cp\u003eThat cash funded M\/I Homes’ $202 million share repurchase program executed in 2025, supporting EPS and returning capital to shareholders while limiting new land investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e232 active communities\u003c\/li\u003e\n\u003cli\u003eMost near build-out → low incremental capex\u003c\/li\u003e\n\u003cli\u003eSunk land costs → higher margin on remaining sales\u003c\/li\u003e\n\u003cli\u003e$202M share repurchase in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTitle and Insurance Ancillaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTitle and insurance ancillaries generate low-overhead, high-margin fees tied to every closing; M\/I Financial reported ancillary revenue contributing roughly 8–12% of total finance-segment income in 2024, with gross margins \u0026gt;60%.\u003c\/p\u003e\n\u003cp\u003eIntegrated into closings, these services need virtually no external marketing and achieve ~99% uptake among M\/I Financial customers, creating near‑passive cash flow that cushions earnings during housing slowdowns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow overhead, high margin (\u0026gt;60%)\u003c\/li\u003e\n\u003cli\u003e8–12% of finance-segment revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~99% uptake among M\/I Financial customers\u003c\/li\u003e\n\u003cli\u003eStable cash flow in soft markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eM\/I Homes: 232 communities, 42% move‑up share, ~13% ROE, $202M buyback, MI Fin 93%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eM\/I Homes’ cash cows: 232 near-buildout communities, move-up segment = 42% of 2025 closings, ROE ~13% FY2025, $202M buyback in 2025, M\/I Financial capture 93% (end-2025) and Q3 2025 pretax $16.6M, ancillaries 8–12% of finance revenue (2024) with \u0026gt;60% gross margin and ~99% uptake.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive communities\u003c\/td\u003e\n\u003ctd\u003e232\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMove-up share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROE FY2025\u003c\/td\u003e\n\u003ctd\u003e~13%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare repurchase 2025\u003c\/td\u003e\n\u003ctd\u003e$202M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMI Financial capture\u003c\/td\u003e\n\u003ctd\u003e93% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMI Financial pretax Q3 2025\u003c\/td\u003e\n\u003ctd\u003e$16.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries (2024)\u003c\/td\u003e\n\u003ctd\u003e8–12%, \u0026gt;60% margin, ~99% uptake\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eM\/I Homes BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix you're previewing is the exact file you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, analysis-ready report designed for strategic decision-making and investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748173820281,"sku":"mihomes-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mihomes-bcg-matrix.png?v=1772205692","url":"https:\/\/matrixbcg.com\/products\/mihomes-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}