{"product_id":"midpennbank-marketing-mix","title":"Mid Penn Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMid Penn Bank blends community-focused products, competitive pricing, accessible branch\/digital channels, and targeted local promotions to build trust and growth—this snapshot highlights strategic strengths and gaps. Go beyond the preview: purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive with data, examples, and actionable recommendations to inform strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank focuses on commercial real estate and small-business lending in Pennsylvania and the Mid-Atlantic, with roughly $1.1 billion in commercial loans on the books as of Q3 2025 and a 12% YoY growth in CRE originations.\u003c\/p\u003e\n\u003cp\u003eProducts include lines of credit, term loans, SBA-backed facilities, and construction financing; average commercial loan size was about $420,000 in 2024, skewing toward local entrepreneurs and developers.\u003c\/p\u003e\n\u003cp\u003eThe bank highlights flexible terms, local underwriting decisions, and a median approval time under 10 business days to compete with national lenders and maintain a 94% customer retention rate in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank offers checking, savings, and money market accounts with tiered rates—savings APYs up to 1.10% and money market yields to 1.50% (June 2025)—and low minimums (often $100) to attract ages 18–65 across 36 branches in central Pennsylvania.\u003c\/p\u003e\n\u003cp\u003eAccounts integrate with mobile and online banking, supporting 24\/7 transfers, mobile check deposit, and Zelle; digital adoption reached 68% of retail customers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank offers wealth management and trust services—fiduciary oversight, retirement planning, estate settlement, and tailored portfolios—targeting HNW individuals and corporates; assets under management exceeded $820 million in 2025 for the region, boosting fee income and client retention. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Consumer Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmid penn bank offers fixed-rate and adjustable-rate mortgages plus home equity lines of credit as core retail products alongside personal loans auto financing serving local borrowers mortgage originations totaled about million in ytd supporting community housing demand.\u003e\n\u003cpstreamlined digital and branch application workflows deployed by q4 cut average approval time to under days boosting retail loan growth customer satisfaction scores roughly year-over-year.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eCore products: fixed, adjustable, HELOCs\u003c\/li\u003e\u003cli\u003eOther credit: personal loans, auto finance\u003c\/li\u003e\u003cli\u003e2025 originations ~ $420M\u003c\/li\u003e\u003cli\u003eApproval time \u0026lt; 7 days (post-2025)\u003c\/li\u003e\u003cli\u003eCustomer satisfaction +12% YoY\u003c\/li\u003e\n\u003c\/pstreamlined\u003e\u003c\/pmid\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMid Penn Bank’s Treasury Management Services give business clients daily cash tools—remote deposit capture, ACH processing, and layered fraud protection—to boost liquidity and cut float; regional customers report ~22% faster cash conversion and 15% fewer exceptions after adoption (2024 pilot data).\u003c\/p\u003e\n\u003cp\u003eThese features are critical to retain medium-to-large corporates in Mid Penn’s markets, where treasury fees made up 18% of commercial revenue in 2024 and top-tier clients average $3.2M in deposit balances.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRemote deposit capture: speeds deposits, reduces branch visits\u003c\/li\u003e\n\u003cli\u003eACH: automates payroll\/vendor payments, lowers errors\u003c\/li\u003e\n\u003cli\u003eFraud protection: real-time alerts, tokenization, reduces losses\u003c\/li\u003e\n\u003cli\u003eImpact: 22% faster cash conversion; treasury = 18% commercial revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid Penn Bank: $1.1B CRE, $420M mortgages YTD, $820M AUM — growing CRE and treasury strengths\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank’s product suite centers on CRE and small-business lending (≈$1.1B CRE loans, 12% YoY CRE origination growth), retail mortgages\/HELOCs (2025 YTD originations ≈$420M), deposit products (savings APY up to 1.10%, money market 1.50% as of Jun 2025), strong treasury services (treasury = 18% commercial revenue; AUM ≈$820M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE loans\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE origination growth\u003c\/td\u003e\n\u003ctd\u003e12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations (2025 YTD)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSavings APY (Jun 2025)\u003c\/td\u003e\n\u003ctd\u003e1.10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoney market yield (Jun 2025)\u003c\/td\u003e\n\u003ctd\u003e1.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (2025)\u003c\/td\u003e\n\u003ctd\u003e$820M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mid Penn Bank’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mid Penn Bank’s 4P marketing insights into a concise, at-a-glance format that’s ideal for leadership briefs and fast internal alignment, enabling stakeholders to quickly grasp strategic positioning and make informed decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank’s regional branch network concentrates ~85 branches across Central and Eastern Pennsylvania, with strong footprints in Harrisburg and Philadelphia suburbs; branches handled 62% of new mortgage consultations in 2024, showing their role in complex financial advice. These brick-and-mortar hubs drive local deposit growth—branch markets saw a 4.1% YoY deposit rise in 2025—and ensure visible, accessible service for residents and small businesses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank’s digital banking platforms give 24\/7 access to accounts, supporting transfers, bill pay, and mobile check deposit via its proprietary app; in 2024 digital transactions made up ~58% of total transactions, reflecting a 7% YoY rise. The app’s multi-factor authentication and encryption meet industry standards, cutting remote fraud loss rates versus branch channels. This channel is key to compete and attract younger users: 62% of customers under 35 prefer digital-only banking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMid Penn Bank maintains ~120 branded ATMs and joins surcharge-free networks like MoneyPass and CO-OP, giving customers access to over 55,000 fee-free ATMs nationwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese machines sit in grocery stores, plazas, and transit hubs, extending reach beyond 65 branches and boosting physical touchpoints in diverse retail environments.\u003c\/p\u003e\n\u003cp\u003eStrategic placement in high-traffic sites raises daily transaction convenience—locations report 20–35% higher withdrawal volume versus branch ATMs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Loan Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdedicated commercial lending offices sit in key pennsylvania corridors lancaster and york business clients real estate developers with relationship-based that handled roughly billion loans\u003e\n\u003cpthese offices house specialized teams focused on complex underwriting construction financing and cre real estate deals cutting average response times to business days versus for retail branches.\u003e\n\u003cplocal presence gives deeper market expertise supporting sector-specific loan growth of year-over-year in and lower default rates on portfolio segments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 commercial loans: $1.2B\u003c\/li\u003e\n\u003cli\u003eAvg response: 3–5 business days\u003c\/li\u003e\n\u003cli\u003eYoY commercial growth: 8.5%\u003c\/li\u003e\n\u003cli\u003ePrimary corridors: Harrisburg, Lancaster, York\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/pthese\u003e\u003c\/pdedicated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby the end of mid penn bank has expanded into southern new jersey and northern maryland adding roughly million in deposits increasing branch count by locations to aligning with its community-focused model.\u003e\n\u003cpexpansion mixes organic growth local deposit in three targeted acquisitions completed boosting total assets by to billion.\u003e\n\u003cpthe strategy targets census tracts with annual population growth and above-average household incomes supporting projected loan of in new markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+8 branches (total 72)\u003c\/li\u003e\n\u003cli\u003e+$420M deposits added\u003c\/li\u003e\n\u003cli\u003e+6.5% assets to $4.2B\u003c\/li\u003e\n\u003cli\u003e3 acquisitions (2023–2025)\u003c\/li\u003e\n\u003cli\u003eTarget loan growth ~7%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pexpansion\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid Penn: Branch-led growth—72 branches, $420M deposit lift, $4.2B assets, 58% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMid Penn’s place strategy blends 72 branches (85 regional footprint earlier), ~120 ATMs, and a 24\/7 digital app; branches drove 62% of new mortgage consults in 2024, branches markets saw 4.1% YoY deposit growth in 2025, digital transactions were ~58% in 2024, commercial lending: $1.2B (2024) with 3–5 day responses; expansion added 8 branches, $420M deposits, assets +6.5% to $4.2B by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns (2024)\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposit add (expansion)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMid Penn Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mid Penn Bank 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready for immediate use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751152464249,"sku":"midpennbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/midpennbank-marketing-mix.png?v=1772228319","url":"https:\/\/matrixbcg.com\/products\/midpennbank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}