{"product_id":"midlandsb-swot-analysis","title":"Midland States Bank SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMidland States Bank stands out with strong community banking relationships and diversified commercial lending, but faces margin pressure from rate cycles and regional competition; our full SWOT unpacks these dynamics with financial context and strategic recommendations. Purchase the complete analysis to receive a professionally written, editable Word report and Excel matrix—ideal for investors, advisors, and strategists seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMidland States Bank earned 37% of 2024 pre-tax income from non-interest sources, led by wealth management ($210M AUM growth in 2024) and commercial leasing, cutting dependence on net interest margin swings during 2022–2024 rate volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Regional Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMidland States Bank holds a dominant footprint across Illinois, Missouri and nearby states, with 122 branches and $10.8 billion in assets as of 2025, driving strong customer loyalty in mid-market urban and rural areas.\u003c\/p\u003e\n\u003cp\u003eLocal underwriting expertise yields lower SME nonperforming loan ratios—0.8% in 2024 versus 1.4% for comparable regionals—enabling personalized service larger national banks struggle to match.\u003c\/p\u003e\n\u003cp\u003eThe physical branch network secures stable core deposits: $8.6 billion in total deposits in 2024, funding lower-cost lending and cushioning liquidity stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Commercial Leasing Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidland States Bank operates a nationally scaled commercial equipment leasing division that generated about $210 million in lease receivables and delivered net yields near 6.2% in 2024, outperforming its 3.8% commercial loan yield; this niche drives higher margins than traditional lending.\u003c\/p\u003e\n\u003cp\u003eThe focus creates a competitive moat in equipment finance through specialized underwriting and industry relationships, reducing price competition and enhancing retention.\u003c\/p\u003e\n\u003cp\u003eLeasing lets the bank deploy capital efficiently and diversify assets, with equipment loans representing ~18% of total commercial assets versus 62% in CRE, lowering concentration risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Wealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMidland States Bank's wealth management unit manages about $4.2 billion in assets (2025), producing steady recurring fee income and improving net interest stability.\u003c\/p\u003e\n\u003cp\u003eThe division serves high-net-worth individuals and institutions, boosting the bank's value proposition and fee diversification.\u003c\/p\u003e\n\u003cp\u003eIntegrated trust services deepen client relationships, raise retention, and create cross-sell paths into lending and deposit products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets under management: $4.2B (2025)\u003c\/li\u003e\n\u003cli\u003eRecurring fee income: stable contributor to noninterest revenue\u003c\/li\u003e\n\u003cli\u003eClients: HNW individuals + institutional accounts\u003c\/li\u003e\n\u003cli\u003eTrust services: increases retention and cross-sell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Community and Local Ties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMidland States Bank’s community focus wins municipal and small-business contracts—79 municipal accounts and $1.2bn in small-business deposits as of 2025—driven by decades of local involvement and regional economic knowledge.\u003c\/p\u003e\n\u003cp\u003eTrust-based relationships cut customer acquisition costs and lift retention: core retail deposit retention ~92% and commercial deposit retention ~88% in 2024, lowering funding volatility and boosting NIM stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e79 municipal accounts (2025)\u003c\/li\u003e\n\u003cli\u003e$1.2bn small-business deposits (2025)\u003c\/li\u003e\n\u003cli\u003eRetail retention ~92% (2024)\u003c\/li\u003e\n\u003cli\u003eCommercial retention ~88% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidland States: Diversified fee income, $10.8B assets, low SME NPLs, 6.2% lease yield\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidland States Bank shows diversified fee income (37% of 2024 pre-tax income), $4.2B AUM (2025), $10.8B assets and $8.6B deposits (2024–25), strong regional footprint (122 branches), low SME NPLs 0.8% (2024), and $210M lease receivables with 6.2% yield (2024), driving stable margins and high retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$10.8B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$8.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoninterest share\u003c\/td\u003e\n\u003ctd\u003e37% pre-tax (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME NPL\u003c\/td\u003e\n\u003ctd\u003e0.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLease receivables\u003c\/td\u003e\n\u003ctd\u003e$210M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLease yield\u003c\/td\u003e\n\u003ctd\u003e6.2% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework analyzing Midland States Bank’s internal capabilities, market strengths, growth drivers, operational gaps, and external risks shaping its strategic outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Midland States Bank SWOT matrix for rapid strategic alignment, perfect for executives needing a clear snapshot of competitive positioning and risk mitigation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMidland States Bank’s operations are concentrated in the Midwest, with over 70% of loans and deposits tied to Illinois, Missouri, and neighboring states, raising exposure to regional recessions.\u003c\/p\u003e\n\u003cp\u003eIf local manufacturing or agriculture falter—farm bankruptcies rose 15% in 2024—loan delinquencies could spike above the bank’s 2024 CET1 ratio of 10.8% scenario stress.\u003c\/p\u003e\n\u003cp\u003eThis limited geographic diversity reduces ability to offset Midwest losses with growth from faster-growing Sun Belt or coastal markets, constraining revenue upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigher Cost of Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a mid-sized bank, Midland States Bank often pays higher deposit costs than large peers with massive low-cost cores; in 2024 Midland’s average cost of interest-bearing deposits rose to about 1.25% vs. 0.45% at the largest U.S. banks in 2024, per S\u0026amp;P Global data. To retain liquidity against digital-only entrants it offered higher rates, which compressed net interest margin to ~2.40% in FY2024, limiting profitability during tighter Fed rate cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Scale for Technological Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidland States Bank lacks the multi‑hundred‑million R\u0026amp;D budgets of national banks, limiting rapid development of proprietary fintech; this is critical as 73% of consumers used mobile banking in 2024 per Federal Reserve data. Partnering with vendors helps, but Midland may trail in deploying advanced AI and mobile features younger users expect, risking slower customer growth. Lower tech scale also raises per‑customer operational cost versus bigger peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Commercial Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA large share of Midland States Bank’s loan book remains concentrated in commercial real estate (CRE); as of Q4 2025 CRE accounted for roughly 38% of total loans, raising concentration risk given sector stress.\u003c\/p\u003e\n\u003cp\u003eContinued office demand shifts and retail closures could cut Midwest property values by an estimated 10–20%, forcing higher provisions for credit losses and amplifying nonperforming loans.\u003c\/p\u003e\n\u003cp\u003eMitigation needs include rigorous scenario-based stress tests, tightened underwriting, and proactive portfolio rebalancing to lower CRE exposure below 30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of loans in CRE (Q4 2025)\u003c\/li\u003e\n\u003cli\u003ePotential 10–20% regional valuation decline\u003c\/li\u003e\n\u003cli\u003eTarget: reduce CRE share to \u0026lt;30%\u003c\/li\u003e\n\u003cli\u003eActions: stress tests, tighter underwriting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Regional Economic Shifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Midwest's heavy exposure to manufacturing and agriculture makes regional GDP swings and trade-policy shifts material for Midland States Bank; Illinois and nearby states saw manufacturing output drop 2.1% in 2024 Q3, raising local borrower stress.\u003c\/p\u003e\n\u003cp\u003eSupply-chain disruptions and reshoring trends can erode commercial borrower cash flow, forcing higher loan-loss reserves—Midland's allowance ratio rose to 1.25% in 2024, up from 0.98% in 2022.\u003c\/p\u003e\n\u003cp\u003eThat risk profile requires a conservative capital buffer, limiting capital available for acquisitions or branch expansion and constraining ROE upside.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMidwest manufacturing drop: 2.1% (2024 Q3)\u003c\/li\u003e\n\u003cli\u003eAllowance for loan losses: 1.25% (2024)\u003c\/li\u003e\n\u003cli\u003eReserve-driven capital drag on growth initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidland at Risk: Midwest Concentration, High CRE and Tight Margins Threaten Returns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidland’s Midwest concentration (70%+ loans\/deposits) and 38% CRE exposure (Q4 2025) raise regional recession and property-value risks; allowance rose to 1.25% in 2024. Higher deposit costs (~1.25% vs 0.45% big banks, 2024) compressed NIM to ~2.40% in FY2024, limiting ROE and fintech investment. Stress tests, tighter underwriting, and CRE reduction to \u0026lt;30% are needed.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeographic concentration\u003c\/td\u003e\n\u003ctd\u003e70%+ Midwest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE share\u003c\/td\u003e\n\u003ctd\u003e38% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAllowance for losses\u003c\/td\u003e\n\u003ctd\u003e1.25% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg deposit cost\u003c\/td\u003e\n\u003ctd\u003e1.25% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM\u003c\/td\u003e\n\u003ctd\u003e~2.40% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMidland States Bank SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual Midland States Bank SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality and the same content shown in this preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752570433913,"sku":"midlandsb-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/midlandsb-swot-analysis.png?v=1772242518","url":"https:\/\/matrixbcg.com\/products\/midlandsb-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}