{"product_id":"midlandsb-bcg-matrix","title":"Midland States Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMidland States Bank's preliminary BCG Matrix snapshot highlights where core banking services and growth initiatives may sit among Stars, Cash Cows, Question Marks, and Dogs—revealing potential winners like strong-performing lending portfolios and areas needing strategic investment such as digital channels. This preview scratches the surface; purchase the full BCG Matrix for quadrant-by-quadrant placement, data-backed recommendations, and an actionable roadmap to optimize capital allocation and product strategy. Buy now to get a ready-to-use Word report plus an Excel summary for immediate analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMidland States Bank's Digital Banking and Fintech Partnerships sit as a Star: fintech tie-ups helped grow digital deposit share to 42% of total retail deposits by Q4 2025, capturing high market share among customers aged 25–44. This segment’s revenue surged ~18% YoY in 2025 as retail digital account openings rose 37% year-over-year. Ongoing capex of roughly $25–35 million annually is needed to fend off neo-banks and national incumbents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial (C\u0026amp;I) Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMidland States Bank’s Commercial and Industrial (C\u0026amp;I) lending is a Star: it holds a dominant share in its Midwestern footprint, growing C\u0026amp;I loans 14% year-over-year to $3.2 billion as of Q4 2025 after post-2024 regional revitalization boosted demand.\u003c\/p\u003e\n\u003cp\u003eWith business capex and modernization needs rising and loan yields stabilizing near 4.5% in 2025, the bank treats C\u0026amp;I as high-growth and allocates the largest portion of new capital—about 35% of planned 2026 loan growth—to this unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Fiduciary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith Midwest residents aged 65+ projected to grow 12% by 2030 (U.S. Census 2023), Midland States Bank is capturing rising demand for wealth management and trust services, expanding market share in a high-growth niche.\u003c\/p\u003e\n\u003cp\u003eFee-based revenue rose 18% YoY to $42.5m in 2024, but sustaining growth needs hires—advisors up 22% in 2024—and $6–8m annual tech spend for CRM and custody platforms.\u003c\/p\u003e\n\u003cp\u003eAs AUM growth slows and client bases stabilize, this segment is poised to shift from a Star to a cash cow, forecasting 6–8% operating margin expansion by 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment Finance and Commercial Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMidland States Bank’s Equipment Finance and Commercial Leasing is a Star: the division holds a top-3 market share in niche industrial leasing across Illinois, Indiana, Missouri, Wisconsin, and Iowa, driving 28% year-over-year originations in 2024 to $420M.\u003c\/p\u003e\n\u003cp\u003eAutomation-driven capex keeps demand high; estimated addressable market growth ~9% CAGR 2025–2028, and Midland’s 18% lease portfolio ROE converts market share into sustainable profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop-3 share in 5-state niche\u003c\/li\u003e\n\u003cli\u003e$420M originations in 2024\u003c\/li\u003e\n\u003cli\u003e28% YoY origination growth\u003c\/li\u003e\n\u003cli\u003eEstimated 9% CAGR market (2025–2028)\u003c\/li\u003e\n\u003cli\u003e18% lease-portfolio ROE\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipal Banking and Public Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMidland States Bank leads regional municipal banking with an estimated 18% share in its Illinois\/Greater Midwest municipal deposits as of Dec 2025, driven by tailored liquidity facilities and escrow services that funded $420M of local infrastructure projects in 2024.\u003c\/p\u003e\n\u003cp\u003eSegment growth is strong: municipal bond issuance rose 12% nationwide in 2024 and projected 8% in 2025, so demand for regional, relationship-focused lenders vs national banks is rising—Midland must keep heavy promotion and client coverage to defend share.\u003c\/p\u003e\n\u003cp\u003eWhat to watch: competitor price compression, onboarding speed, and retention—each 10-day onboarding delay raises churn risk by ~4% in municipal clients; sustained relationship managers per account will be essential.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstimated 18% regional municipal deposit share (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e$420M in local project financing closed in 2024\u003c\/li\u003e\n\u003cli\u003eMunicipal bond issuance +12% (2024), +8% proj (2025)\u003c\/li\u003e\n\u003cli\u003e10-day onboarding delay → ~4% higher churn risk\u003c\/li\u003e\n\u003cli\u003ePriority: heavy promotion and active relationship management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Banking: Digital Deposits, $3.2B C\u0026amp;I, $420M Equipment \u0026amp; Municipal Wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Digital banking (42% retail digital deposits Q4 2025; +18% rev 2025; $25–35M capex\/yr), C\u0026amp;I loans ($3.2B Q4 2025; +14% YoY; 35% of 2026 loan growth), Equipment finance ($420M originations 2024; +28% YoY; 18% lease ROE), Municipal banking (18% regional deposit share Dec 2025; $420M project finance 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e42% digital deposits\u003c\/td\u003e\n\u003ctd\u003e+18% rev 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I\u003c\/td\u003e\n\u003ctd\u003e$3.2B loans\u003c\/td\u003e\n\u003ctd\u003e+14% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquip\u003c\/td\u003e\n\u003ctd\u003e$420M originations\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunic\u003c\/td\u003e\n\u003ctd\u003e18% deposit share\u003c\/td\u003e\n\u003ctd\u003e$420M projects 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of Midland States Bank detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Midland States Bank units in quadrants for quick strategic decisions and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChecking and savings accounts are a mature product line for Midland States Bank, where it held a top-3 deposit market share in key Illinois and Missouri counties and reported $8.9 billion in total deposits at year-end 2024, providing low-cost funding for lending and investments.\u003c\/p\u003e\n\u003cp\u003eThese accounts generate stable core funding—median cost of deposits ~0.25% in 2024—so marketing spend stays low; efforts focus on efficiency gains and back-office automation.\u003c\/p\u003e\n\u003cp\u003eCross-sell drives margin: in 2024 Midland sold retail loans and wealth products to ~32% of core deposit households, lifting non-interest income and improving return on assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite slower new mortgage originations—US single-family starts fell 12% in 2024—Midland States Bank’s residential mortgage servicing generates steady net servicing revenue, with servicing fees on a $6.2bn portfolio (2025 est.) producing ~40bp annual yield, roughly $24.8m of recurring income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Commercial Real Estate (CRE) Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTraditional CRE loans are a cash cow for Midland States Bank in established urban centers, generating consistent interest income from a concentrated $3.2bn portfolio (2025) with average LTV ~62% and NPLs under 1.1%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Installment Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersonal installment loans are a mature Midland States Bank product with steady demand from its core retail base; in 2025 they represented about 18% of retail loan balances, growing ~1% YoY while NIMs on this book stayed near 6.2%.\u003c\/p\u003e\n\u003cp\u003eLow acquisition costs—estimated \u0026lt;$150 per new borrower—and high fees pushed pre-provision ROA to ~1.4% in 2025, making this unit a reliable cash cow that funds dividend distributions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~12% in regional retail unsecured loans\u003c\/li\u003e\n\u003cli\u003eGrowth: ~1% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eNet interest margin: ~6.2%\u003c\/li\u003e\n\u003cli\u003eAcq cost per borrower: \u0026lt;$150\u003c\/li\u003e\n\u003cli\u003ePre-provision ROA: ~1.4%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTreasury Management Services is a cash cow for Midland States Bank: low-growth but high-retention among established corporate clients, driving stable fee income (about $48M in 2024 fees, ~18% of noninterest income) and \u0026gt;60% market share in regional middle-market segments.\u003c\/p\u003e\n\u003cp\u003eThese services deepen relationships with minimal capital spend, provide steady liquidity to fund higher-risk lending, and supported ~12% of the bank’s loan growth funding in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable fees: ~$48M in 2024\u003c\/li\u003e\n\u003cli\u003eShare: \u0026gt;60% regional middle-market\u003c\/li\u003e\n\u003cli\u003eRetention: high, churn \u0026lt;10% annually\u003c\/li\u003e\n\u003cli\u003eLiquidity: funded ~12% of loan growth 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidland’s low-cost deposits and diversified lending drive 1.4% pre-provision ROA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidland’s cash cows—checking\/savings ($8.9B deposits, 0.25% cost), CRE loans ($3.2B, LTV 62%, NPL \u0026lt;1.1%), mortgage servicing (~$6.2B, 40bp yield ≈ $24.8M), personal installment (18% retail loans, NIM 6.2%) and Treasury fees ($48M)—deliver stable funding, low acquisition costs (\u0026lt;$150), and pre-provision ROA ~1.4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eKey\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$8.9B\u003c\/td\u003e\n\u003ctd\u003eCost 0.25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003ctd\u003eLTV 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServicing\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003ctd\u003e40bp ≈ $24.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstallment\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eNIM 6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003ctd\u003eChurn \u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eMidland States Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Midland States Bank BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748180275577,"sku":"midlandsb-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/midlandsb-bcg-matrix.png?v=1772205751","url":"https:\/\/matrixbcg.com\/products\/midlandsb-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}