{"product_id":"middlesexwater-bcg-matrix","title":"Middlesex Water Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMiddlesex Water’s preliminary BCG Matrix preview highlights its regulated utility segments that act like Cash Cows—stable cash generation with modest growth—while newer infrastructure and non-regulated services appear as Question Marks needing strategic investment to scale. A few mature local service lines show signs of low growth and heavy maintenance, bordering on Dog territory without operational reprioritization. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelaware Tidewater System Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Tidewater Utilities expansion in Sussex County, Delaware is a Stars-class growth engine for Middlesex Water, driven by a 2020–2025 county population rise of about 7.5% and building permits up ~12% in 2024, giving Tidewater a regional market share estimated at \u0026gt;60% of new residential hookups. This area needs heavy capital expenditure—Middlesex planned ~$120–140 million for Tidewater 2023–2025 infrastructure—to support projected 5–7% annual customer growth through 2025. As hookups mature and rate bases grow, Tidewater is set to shift from capex-heavy expansion to a primary cash generator, targeting mid-single-digit regulated ROEs and steady utility cash flows post-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePFAS Treatment Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith 2025 federal and New Jersey PFAS limits tightening, Middlesex Water’s advanced filtration systems became a cash-cow contender in the BCG matrix; the company reported $72M in PFAS-related project bookings in 2025, up 210% year-over-year.\u003c\/p\u003e\n\u003cp\u003eMiddlesex secured first-to-market status for large-scale PFAS remediation in New Jersey, winning 5 regional contracts covering 120,000 customers and reinforcing a regional market-leader position.\u003c\/p\u003e\n\u003cp\u003eThese projects require heavy capex—$140M committed for 2025–2027 construction—but are essential to meet regulations and protect long-term revenue and utility franchise value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Delaware Wastewater Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Southern Delaware wastewater unit is a Star: regional wastewater demand grew ~8.5% CAGR 2019–2024 as communities shift from septic to regulated utility service, driven by 6,200 new housing permits in Sussex County in 2024. Middlesex Water (Middlesex Water Company, NASDAQ:MSEX) holds \u0026gt;60% share in its served townships, supporting premium pricing and stable revenue growth. Ongoing capital expenditures of ~$12–15M planned 2025–2026 will expand treatment capacity to meet developer and municipal commitments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestern New Jersey Growth Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExpansion into Western New Jersey growth corridors has given Middlesex Water 65% share of new residential hookups in 2024, driven by 18% annual housing unit growth as zones shift from rural to suburban density.\u003c\/p\u003e\n\u003cp\u003eThese territories offer projected revenue CAGR of 12% through 2028 from new connections; Middlesex must invest roughly $45–60 million in transmission mains now to lock in service rights before competitors or municipal utilities intervene.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: 65% new-market share\u003c\/li\u003e\n\u003cli\u003eHousing growth: +18% yr\/yr\u003c\/li\u003e\n\u003cli\u003eRevenue CAGR est: 12% to 2028\u003c\/li\u003e\n\u003cli\u003eCapex need: $45–60M transmission mains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Utility Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart Utility Digital Integration positions Middlesex Water as a Star: advanced metering infrastructure and real-time monitoring rolled out across 65% of its service territory by Q4 2025, boosting AMI-driven leak detection rates 22% and reducing non-revenue water by 8%.\u003c\/p\u003e\n\u003cp\u003eCapital expenditure for the program totaled $48.2M through 2025, supporting a 12% uplift in digital customer interactions and reinforcing market leadership in tech-forward utility management.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% AMI coverage (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e$48.2M cumulative CAPEX (through 2025)\u003c\/li\u003e\n\u003cli\u003e22% better leak detection\u003c\/li\u003e\n\u003cli\u003e8% lower non-revenue water\u003c\/li\u003e\n\u003cli\u003e12% rise in digital customer interactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddlesex Water: Tidewater, PFAS wins \u0026amp; AMI fuel 5–12% CAGR, $360–420M capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTidewater, PFAS remediation, Southern DE wastewater, Western NJ expansions and AMI are Stars for Middlesex Water—driving ~5–12% revenue CAGRs, $360–420M total capex 2023–2027, 65% AMI coverage (Q4 2025), $72M PFAS bookings (2025), and market shares \u0026gt;60% in key growth corridors.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue CAGR\u003c\/td\u003e\n\u003ctd\u003e5–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2023–2027\u003c\/td\u003e\n\u003ctd\u003e$360–420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMI Coverage\u003c\/td\u003e\n\u003ctd\u003e65% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePFAS Bookings\u003c\/td\u003e\n\u003ctd\u003e$72M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG assessment of Middlesex Water’s segments with strategic recommendations for Stars, Cash Cows, Questions, and Divestitures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Middlesex Water BCG Matrix placing each segment in a clear quadrant for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Middlesex System Water Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe regulated Middlesex County water distribution is Middlesex Water Company’s most stable unit, serving ~90,000 customers with ~95% regional market share and 2024 revenue ~ $160 million, producing steady operating margins near 35%.\u003c\/p\u003e\n\u003cp\u003eWith near-monopoly position in a fully developed service area, capital needs are predictable and low growth; free cash flow funds dividends (2024 dividend yield ~2.8%) and finances high-growth question marks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFire Protection Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMiddlesex Water supplies fire hydrant and sprinkler system water to municipalities and commercial sites, capturing a dominant share across its New Jersey and Delaware footprint; in 2024 this segment contributed roughly 18% of regulated revenue, reflecting stable demand in a low-growth market (annual growth \u0026lt;2%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Industrial Water Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong-term contracts with major industrial clients in the New Jersey corridor generate steady, high-volume revenue—Middlesex Water reported industrial segment revenue of $42.3M in 2024, up 2.8% year-over-year, reflecting stable demand.\u003c\/p\u003e\n\u003cp\u003eThese entrenched relationships operate in a mature local market with high barriers to entry; regional industrial water penetration exceeds 90% in key corridors, limiting new competitors.\u003c\/p\u003e\n\u003cp\u003eLow capital reinvestment needs (maintenance capex ~3% of segment revenue in 2024) let Middlesex milk cash flows to service corporate debt (total debt $365M as of 12\/31\/2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Rate Base Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company’s regulated rate base totaled about $1.2 billion at year-end 2024, giving Middlesex Water a commission-approved return on equity (ROE) typically in the 8–10% range, which guarantees cash flow from invested assets.\u003c\/p\u003e\n\u003cp\u003eIn mature New Jersey service areas these assets act as cash cows, producing predictable earnings via established tariffs and annual revenue adjustments tied to capital investments and inflation indexes.\u003c\/p\u003e\n\u003cp\u003eThis stability underpins Middlesex Water’s ability to raise dividends for 54 consecutive years through 2024, supporting a 2024 payout ratio near 60% and steady free cash flow coverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulated rate base: ~$1.2B (2024)\u003c\/li\u003e\n\u003cli\u003eAuthorized ROE: ~8–10%\u003c\/li\u003e\n\u003cli\u003eDividend streak: 54 years (through 2024)\u003c\/li\u003e\n\u003cli\u003ePayout ratio: ~60% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTidewater Regulated Water Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTidewater Regulated Water Services in Delaware has shifted into the cash cow phase—serving ~28,000 regulated customers with ~65% market share in its service zones and generating roughly $18–22 million EBITDA annually (2024 pro forma), needing only routine capex of ~1–2% of assets.\u003c\/p\u003e\n\u003cp\u003eThe steady cash flow funds Middlesex Water’s capital-intensive Delaware wastewater projects, which carry projected capex of ~$120–150 million through 2026 and expected IRR above 8%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28,000 customers; ~65% local share\u003c\/li\u003e\n\u003cli\u003eEstimated EBITDA $18–22M (2024)\u003c\/li\u003e\n\u003cli\u003eRoutine capex ~1–2% of assets\u003c\/li\u003e\n\u003cli\u003eSupports $120–150M wastewater capex (through 2026)\u003c\/li\u003e\n\u003cli\u003eWastewater target IRR \u0026gt;8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddlesex: Regulated water cash cows — $1.2B rate base, 35% margin, 2.8% yield\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMiddlesex’s regulated water units are cash cows: 2024 rate base ~$1.2B, authorized ROE 8–10%, segment revenue ~$160M, operating margin ~35%, free cash funds dividends (2024 yield ~2.8%, payout ~60%), debt $365M (12\/31\/2024); Tidewater DE: ~28k customers, ~65% share, EBITDA $18–22M (2024), routine capex 1–2%, supports $120–150M wastewater capex through 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRate base\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$160M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDividend yield\u003c\/td\u003e\n\u003ctd\u003e2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDebt\u003c\/td\u003e\n\u003ctd\u003e$365M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eMiddlesex Water BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Middlesex Water BCG Matrix report you'll receive after purchase—no watermarks, mockups, or demo content. Fully formatted and analysis-ready, the document is crafted by strategy experts with clear visuals and market-backed positioning for immediate use in presentations, planning, or client deliverables. After purchase the full file is instantly downloadable and editable, so there are no surprises and no additional revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747953750393,"sku":"middlesexwater-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/middlesexwater-bcg-matrix.png?v=1772203241","url":"https:\/\/matrixbcg.com\/products\/middlesexwater-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}