{"product_id":"mi-marketing-mix","title":"Xiaomi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eXiaomi’s 4P marketing mix blends innovation-led product design, competitive value-based pricing, expansive omnichannel distribution, and data-driven promotions to rapidly grow market share—this snapshot highlights the strategy but only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis to unlock detailed product roadmaps, pricing models, channel maps, and campaign playbooks—perfect for consultants, students, and decision-makers who need ready-to-use insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Smartphone Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiaomi's multi-tiered smartphone portfolio spans premium Xiaomi series, mid-range Redmi Note, and budget Redmi line, letting the firm target income segments from premium to entry-level. By late 2025 Xiaomi integrated advanced AI features and Leica-engineered cameras into flagships, helping the Mi\/Mix successors chase Apple and Samsung; flagship ASP rose ~18% YoY to about $420 in 2024–25. This segmentation supported global unit-share gains—Xiaomi reached ~15.5% share in Q3 2025—while keeping its innovation reputation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAIoT and Smart Home Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiaomi runs one of the world’s largest consumer IoT platforms, linking 500+ million smart devices by 2025, including air purifiers, robot vacuums, and smart lighting, boosting network effects and user retention.\u003c\/p\u003e\n\u003cp\u003eThese devices integrate tightly in the Mi Home ecosystem, creating a sticky environment for users who prioritize automation and cross-device routines.\u003c\/p\u003e\n\u003cp\u003eHyperOS unifies UI and services across devices, raising cross-sell conversion—Xiaomi reported IoT\/consumer products revenue of RMB 76.9 billion in 2024, driven largely by ecosystem sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiaomi EV Series Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Xiaomi sold over 120,000 EVs after launching the SU7 and follow-ups, marking a 45% YoY auto-revenue rise to roughly $2.1 billion in 2025, cementing automotive credibility.\u003c\/p\u003e\n\u003cp\u003eThe cars are pitched as high-performance smart cabins, with 5G+IoT integration, OTA updates and native smartphone\/home ecosystem control, driving 30% higher ARPU from services.\u003c\/p\u003e\n\u003cp\u003eThis EV line signals Xiaomi’s strategic shift from consumer electronics to a technology lifestyle brand, contributing ~12% of group revenues and boosting brand valuation in mobility segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternet Services and Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpxiaomi pairs xiaomi hardware with internet services cloud mi store and fintech apps revenue that reached rmb billion in up year-over-year.\u003e\u003cphyperos xiaomi proprietary os offers a customizable ui that enables ads and subscription tiers boosting arpu stickiness services gross margin often exceeds\u003e\u003cpthis software-first model creates recurring high-margin revenue and raises lifetime value by increasing retention cross-sell rates.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServices revenue 2024: RMB 56.7B (+18%)\u003c\/li\u003e\n\u003cli\u003eTypical services gross margin: ~60%\u003c\/li\u003e\n\u003cli\u003eSubscriptions\/ads drive higher ARPU and retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/phyperos\u003e\u003c\/pxiaomi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Wearable Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXiaomi leads global wearables with ~40% market share in 2024 for basic wearables, driven by Mi Band (350m+ units cumulative by 2024), smartwatches, and TWS earbuds emphasizing health tracking and biometrics.\u003c\/p\u003e\n\u003cp\u003eThe line includes lifestyle items—luggage, backpacks, electric scooters—boosting daily-brand touchpoints and acting as low-friction entry products into Xiaomi’s ecosystem, aiding cross-sell and services revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMi Band: 350m+ units cumulative (2024)\u003c\/li\u003e\n\u003cli\u003eWearables share ~40% (2024, entry-level)\u003c\/li\u003e\n\u003cli\u003eAncillary lifestyle goods increase ecosystem ARPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiaomi’s diversified 4P: AI+Leica flagships up ASP to $420; IoT 500M+; EVs $2.1B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiaomi 4P product: diversified portfolio across premium (Mi\/Mix), mid (Redmi Note) and budget (Redmi), AI+Leica flagships raised ASP ~18% to $420 (2024–25); IoT: 500+M devices (2025) and RMB76.9B IoT revenue (2024); services RMB56.7B (2024), ~60% gross margin; EVs: 120k units sold by end-2025, $2.1B auto revenue (2025), 12% group revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship ASP\u003c\/td\u003e\n\u003ctd\u003e$420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT devices\u003c\/td\u003e\n\u003ctd\u003e500+M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT rev (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB76.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices rev (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB56.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV units (2025)\u003c\/td\u003e\n\u003ctd\u003e120k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, Xiaomi 4P Marketing Mix Analysis that examines Product features and variants, Price positioning and strategies, Place\/distribution channels, and Promotion tactics with real-brand examples and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Xiaomi 4P Marketing Mix insights into a concise, at-a-glance summary that highlights how product, price, place, and promotion relieve customer pain points and guide quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMi Home Retail Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiaomi operates over 1,000 Mi Home stores worldwide (1,200+ by Dec 2025), serving as experiential hubs where customers test phones, IoT devices, EV concepts and whole smart-home setups, boosting ecosystem attachment. These stores sit in high-traffic urban centers and malls to raise brand visibility and support premium positioning; stores in Tier-1 cities report 20–35% higher ASPs. Physical demos are key to selling complex products—conversion rates in Mi Homes run ~2–4x online for bundled smart-home and EV preorders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Mi.com website and Mi Store app remain Xiaomi’s primary D2C channels, handling about 28% of global device sales in 2024 and keeping direct ties with 100M+ registered users; selling direct cuts intermediary costs so Xiaomi can offer exclusive launches and loyalty rewards, improving gross margins by an estimated 2–3 percentage points in 2024; a digital-first model is backed by logistics that achieved average same-city delivery under 24 hours in China and 48–72 hours in key APAC markets in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party E-commerce Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiaomi sells via Amazon, Flipkart and AliExpress to fill gaps where its own stores are limited, boosting reach in India, Europe and SE Asia. In Singles Day 2023 Xiaomi moved over 4.5 million devices on AliExpress; on Flipkart during 2024 Diwali sales it grew smartphone units by ~18% year-over-year. These platforms drive peak-volume spikes during Black Friday and Singles Day, helping Xiaomi sustain global smartphone market share near 13% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXiaomi scales via a hybrid global distributor network, combining direct channels with local distributors and telecom partners that supply regulatory know-how, after-sales service, and supply-chain handling to enter markets fast.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Xiaomi grew international revenue 18% y\/y to 86.3 billion CNY, with channels in 100+ countries—key expansion in Europe, Southeast Asia, and Latin America driven by partner-led distribution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal partners: navigate regs, manage logistics\u003c\/li\u003e\n\u003cli\u003eTelecom tie-ups: bundled sales, carrier financing\u003c\/li\u003e\n\u003cli\u003eAfter-sales: local service centers cut warranty costs\u003c\/li\u003e\n\u003cli\u003eScale: 100+ countries, 18% intl revenue growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Delivery Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXiaomi has opened over 120 Automotive Delivery Centers across China by Q4 2025, separate from its Mi Stores, to handle EV test drives, deliveries, and specialized aftersales support.\u003c\/p\u003e\n\u003cp\u003eThese centers offer dedicated maintenance bays, OTA (over-the-air) update stations, and trained EV technicians, reducing average first-service wait from 14 to 5 days in pilot cities.\u003c\/p\u003e\n\u003cp\u003eExpanding this network is central to boosting EV adoption and supports Xiaomi Auto’s target of 200k deliveries in 2026 by improving customer experience and retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ centers (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eFirst-service wait cut 14→5 days\u003c\/li\u003e\n\u003cli\u003eSupports 200k delivery target for 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiaomi’s hybrid channel power: 1,200+ Mi Homes, 28% D2C, 86.3B CNY intl, 120+ EV centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiaomi uses a hybrid Place strategy: 1,200+ Mi Home stores (Dec 2025) and D2C channels (28% of device sales in 2024) for experience and margins, plus marketplaces (Amazon, Flipkart, AliExpress) and 100+ country distributor\/carrier network driving 18% international revenue growth to 86.3B CNY in 2024. EV: 120+ Automotive Delivery Centers (Q4 2025) cut first-service wait 14→5 days, supporting a 200k delivery target for 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMi Home\u003c\/td\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,200+ (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C (Mi.com\/app)\u003c\/td\u003e\n\u003ctd\u003eShare of sales\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003eSales spikes\u003c\/td\u003e\n\u003ctd\u003e4.5M devices (Singles Day 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl network\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e86.3B CNY, +18% intl growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto centers\u003c\/td\u003e\n\u003ctd\u003eCount \/ service\u003c\/td\u003e\n\u003ctd\u003e120+, wait 14→5 days (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eXiaomi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Xiaomi 4P Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751096004985,"sku":"mi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mi-marketing-mix.png?v=1772227649","url":"https:\/\/matrixbcg.com\/products\/mi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}