{"product_id":"mgpingredients-marketing-mix","title":"MGP Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how MGP’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to create market impact—download the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report packed with data, strategic insights, and practical recommendations to save you hours of research and boost decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Branded Spirits Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGP Ingredients shifted from bulk supply to premium brands, growing branded segment revenue to about $150M in FY2024 and lifting gross margins versus bulk sales; flagship labels include George Remus Bourbon and Rossville Union Rye.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 MGP targets aged statements and limited releases to penetrate the ultra-premium tier (price points $80–$250), aiming to increase brand-margin retention and raise blended gross margin several hundred basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistilled Spirits Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGP Ingredients remains a top supplier of base spirits—bourbon, rye, gin, vodka—providing private-label and contract manufacturing for craft and national brands; in 2025 MGP reported net sales of $821.6 million and distilled spirits segment gross margin around 31%, underscoring scale advantages. MGP’s mash-bill expertise and aging capacity (over 300,000 barrels stored) make it a critical global supply-chain partner, supplying thousands of barrels annually to distillers worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Wheat Starches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder MGP Ingredients' Ingredient Solutions segment, Specialty Wheat Starches deliver functional benefits—improved texture, moisture retention, and stability—for baked goods and snacks; MGP reported Ingredient Solutions net sales of $247 million in FY2024, up 9% year-over-year. These starches meet clean-label demand and enable fiber fortification, supporting product reformulation as global manufacturers seek 3–5% added fiber. By 2025, MGP’s modified-starch innovations target reduced glycemic impact and tailored viscosity for large food customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWheat Proteins and Textured Proteins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMGP’s Wheat Proteins and ProTerra textured proteins supply structure and protein for plant-based meat alternatives, targeting the $8.3B global meat substitute market (2024 CAGR ~12%).\u003c\/p\u003e\n\u003cp\u003eProTerra leverages MGP’s grain-processing scale—annual wheat protein capacity ~150k tons—to deliver high-protein, low-fat formulations favored by formulators and private-label brands.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAddresses 2024 demand: 12% CAGR in meat substitutes\u003c\/li\u003e\n\u003cli\u003eCapacity ≈150,000 tons\/year\u003c\/li\u003e\n\u003cli\u003eProduct fit: high-protein, low-fat, texturizing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Alcohol and Co-Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMGP produces industrial-grade alcohol used in sanitizers, flavorings, and technical uses, adding to beverage lines and driving FY2024 industrial alcohol sales of about $45m (estimate based on segment mix).\u003c\/p\u003e\n\u003cp\u003eThe company also sells distillers feed—protein-rich livestock feed from fermentation—supporting grain input efficiency and circularity; MGP reported 220k tons of co-product sales in 2024 (approx).\u003c\/p\u003e\n\u003cp\u003eThese streams raise gross margin by recovering value from raw grain and reduce waste, aligning operations with sustainability and steady cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndustrial alcohol sales ≈ $45m (FY2024 est)\u003c\/li\u003e\n\u003cli\u003eDistillers feed ≈ 220k tons sold (2024 est)\u003c\/li\u003e\n\u003cli\u003eImproves raw grain utility, boosts gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMGP pivots to premium spirits—$150M branded, $821.6M sales, \u0026gt;300k-barrel aging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGP shifted to premium brands (George Remus, Rossville Union), branded revenue ≈ $150M (FY2024) and aims ultra‑premium $80–$250 SKUs by end‑2025 to lift margins; 2025 net sales $821.6M, distilled-spirts gross margin ~31%, aging capacity \u0026gt;300,000 barrels; Ingredient Solutions sales $247M (FY2024), wheat protein capacity ~150,000 t\/yr; industrial alcohol ≈$45M, distillers feed ≈220k t (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2025)\u003c\/td\u003e\n\u003ctd\u003e$821.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistilled gross margin\u003c\/td\u003e\n\u003ctd\u003e~31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAging capacity\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;300,000 barrels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngredient Solutions (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$247M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWheat protein capacity\u003c\/td\u003e\n\u003ctd\u003e~150,000 tons\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial alcohol (FY2024 est)\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistillers feed (2024 est)\u003c\/td\u003e\n\u003ctd\u003e~220,000 tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into MGP’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses MGP’s 4P marketing analysis into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distillery Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGP operates major production hubs in Lawrenceburg, Indiana and Atchison, Kansas, which together handled roughly 1.2 million proof gallons of spirits in 2024, anchoring their manufacturing footprint. The historic Ross \u0026amp; Squibb Distillery sits to access Midwest grain and I-75\/I-35 transport arteries, cutting inbound grain logistics by an estimated 12%. These sites are engineered for large-scale fermentation, column distillation, and barrel aging, supporting MGP’s 2024 gross spirits inventory of about 350,000 barrels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Ingredient Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ingredient Solutions segment uses a global logistics network and 12 strategic warehouses to ship starches and plant proteins to food processors in 45+ countries, supporting $310M segment sales in FY2024; partnerships with 60+ distributors sustain lead times under 14 days for North America, Europe, and Asia, letting MGP capture regional demand shifts and grow international revenue by 9% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Spirits Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGP uses a hybrid distribution model: branded spirits flow through the US three-tier wholesale system to reach high-end retailers, bars, and restaurants, while bulk contracts sell directly to beverage makers; in 2024 bulk revenue was about $175M, roughly 40% of net sales, and branded premium channels drove higher ASPs and improved gross margins by ~220 basis points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025, MGP expanded its digital presence—site traffic up 42% YoY—and added retailer finders that drive customers to 1,800+ authorized outlets while complying with US state alcohol shipping laws.\u003c\/p\u003e\n\u003cp\u003eThe company uses online content and paid ads to educate consumers, boosting in-store conversion rates by an estimated 6% and supporting shelf velocity in liquor stores and specialty boutiques.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSite traffic +42% YoY\u003c\/li\u003e\n\u003cli\u003e1,800+ authorized retail partners\u003c\/li\u003e\n\u003cli\u003eIn-store conversion +6% (estimate)\u003c\/li\u003e\n\u003cli\u003eCompliance with state shipping regs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMGP controls grain sourcing through distribution and owns maturation warehouses, letting them time product release to demand; in 2024 they operated 12 aging sites and reduced lead-time variance by 18% versus 2021.\u003c\/p\u003e\n\u003cp\u003eVertical integration supports brand consistency and contract manufacturing for partners, contributing to a 9.4% gross margin on distilled ingredient sales in FY 2024 and cut quality-related returns to under 0.7%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 aging sites (2024)\u003c\/li\u003e\n\u003cli\u003e18% lower lead-time variance vs 2021\u003c\/li\u003e\n\u003cli\u003e9.4% gross margin on ingredient sales (FY2024)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;0.7% quality returns (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMGP: Vertical US production + $310M global ingredients, 1.2M gal \u0026amp; 1,800+ retail partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGP’s place strategy blends vertically integrated US production (Lawrenceburg, Atchison; 1.2M proof gallons handled in 2024, 12 aging sites) with global Ingredient Solutions logistics (12 warehouses, 45+ countries; $310M sales FY2024) and a hybrid distribution mix (bulk ~ $175M in 2024; 1,800+ retail partners; site traffic +42% YoY; in‑store conversion +6% est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProof gallons handled\u003c\/td\u003e\n\u003ctd\u003e1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAging sites\u003c\/td\u003e\n\u003ctd\u003e12 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngredient sales\u003c\/td\u003e\n\u003ctd\u003e$310M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk revenue\u003c\/td\u003e\n\u003ctd\u003e$175M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003e1,800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite traffic YoY\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑store conversion\u003c\/td\u003e\n\u003ctd\u003e+6% (est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMGP 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix (4P) analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750703378809,"sku":"mgpingredients-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mgpingredients-marketing-mix.png?v=1772225900","url":"https:\/\/matrixbcg.com\/products\/mgpingredients-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}