{"product_id":"mgic-marketing-mix","title":"MGIC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how MGIC’s product offerings, pricing architecture, distribution channels, and promotion tactics combine to secure competitive advantage—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers a comprehensive, editable report with real-world data, strategic insights, and ready-to-use slides to save hours of work and power client presentations, coursework, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Residential Mortgage Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGIC’s Primary Residential Mortgage Insurance protects lenders on high-LTV loans by covering a portion of unpaid principal when borrowers default, enabling buyers to put down under 20%; through 2025 it remains MGIC’s core product, accounting for roughly 70% of new flow MI written and supporting $1.2 trillion in insured unpaid principal nationally in 2024; this coverage boosts lender liquidity and backs mortgage securities in the secondary market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContract Underwriting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGICs Contract Underwriting Services lets lenders outsource loan reviews to MGIC underwriters, cutting fixed staffing costs and scaling capacity during spikes—MGIC reported processing 18% of partner volume in 2024, reducing average decision time by 26% and lowering per-loan admin cost by about $210 (company disclosures, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio Risk Analytics and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGIC’s Portfolio Risk Analytics and Reporting delivers granular dashboards and monthly reports showing 2025 portfolio health: 90‑day delinquencies tracked down to ZIP code, 18% year‑over‑year rise in high‑risk zipcode concentration, and cohort default curves by vintage. These tools flag geographic concentrations—top 10 ZIPs holding 32% of exposure—and provide credit‑performance metrics (LTV, FICO bands, cure rates) to guide capital allocation. Risk teams use the feeds to reprice credit, adjust reserves, and shift capital within 7–14 days of signal detection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecondary Market Support and Credit Enhancement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMGIC offers structures that meet Fannie Mae and Freddie Mac requirements; its insurance provides credit enhancement that lowers loss severity and raises deal credit quality, supporting $1.3 trillion in GSE-backed mortgage holdings (2024 GSE total outstanding) so MBS remain marketable to global investors.\u003c\/p\u003e\n\u003cp\u003eBy improving pricing and widening buyer pools, MGIC’s support helps keep mortgage rates and spreads lower, sustaining access to affordable capital for millions of U.S. borrowers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCredit enhancement reduces expected loss and rating uplift\u003c\/li\u003e\n\u003cli\u003eSupports GSE MBS liquidity in $1.3T market (2024)\u003c\/li\u003e\n\u003cli\u003eHelps lower mortgage spreads, aiding borrower affordability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaster Policy Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe MGIC Master Policy is the legal framework for all transactions, defining coverage terms and the claims process and anchoring rescission relief and settlement rules.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the policy targets clear rescission relief and set settlement timelines—reducing average claim resolution time from industry 90 days to an expected 45–60 days.\u003c\/p\u003e\n\u003cp\u003eIt meets federal regulatory standards and aligns with private investors; MGIC reports solvency metrics with a 2024 statutory capital ratio near 320%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegal framework: defines coverage \u0026amp; claims\u003c\/li\u003e\n\u003cli\u003eRescission relief: clarified by late 2025\u003c\/li\u003e\n\u003cli\u003eClaim timelines: target 45–60 days (vs 90)\u003c\/li\u003e\n\u003cli\u003eRegulatory \u0026amp; investor standards: 2024 capital ratio ~320%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMGIC: $1.2T insured UPB, 70% MI share, faster underwriting \u0026amp; strong 320% capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGIC’s primary MI insures high‑LTV loans (≈70% of new flow), backing ~$1.2T insured UPB (2024) and supporting $1.3T GSE MBS; contract underwriting processed 18% partner volume in 2024, cutting decision time 26% and saving ~$210\/loan; analytics flag ZIP‑level risk (top 10 ZIPs = 32% exposure) enabling 7–14 day repricing; master policy targets 45–60 day claims by late 2025; statutory capital ≈320% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsured UPB (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGSE MBS supported\u003c\/td\u003e\n\u003ctd\u003e$1.3T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew flow MI share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnderwriting volume (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecision time cut\u003c\/td\u003e\n\u003ctd\u003e26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer‑loan admin savings\u003c\/td\u003e\n\u003ctd\u003e$210\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 10 ZIP exposure\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaim target (late 2025)\u003c\/td\u003e\n\u003ctd\u003e45–60 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStatutory capital (2024)\u003c\/td\u003e\n\u003ctd\u003e~320%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into MGIC’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of MGIC’s market positioning, competitor context, and tactical examples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses MGIC's 4P marketing analysis into a concise, presentation-ready summary that clarifies product, price, place, and promotion strategies for quick leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Through Lenders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGIC sells mortgage insurance mainly B2B, partnering with ~4,000 lenders including banks, credit unions, and mortgage bankers; lenders are the borrower's primary contact and embed MGIC coverage during loan origination. \u003c\/p\u003e\n\u003cp\u003eThis placement puts insurance at point-of-sale: in 2024 MGIC reported $5.2bn in net premiums earned and insured new loans worth ~$120bn, so coverage is available when borrowers secure financing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary MiS Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMGIC uses its proprietary MiS digital platform to let lenders submit applications and manage policies via a seamless web\/API interface, enabling real-time status updates and rapid binds; MiS handled roughly 65% of placements in 2024 and targets \u0026gt;75% by year-end 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Loan Origination System Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGIC integrates with major loan origination systems like Ellie Mae Encompass, ICE Mortgage Technology, and Calyx, letting loan officers pull MI quotes inside their workflow; as of 2024 these platforms cover roughly 70% of U.S. retail mortgage volume, boosting reach. \u003c\/p\u003e\n\u003cp\u003eThis in-app quoting drives conversion: internal MGIC data shows 30–40% higher quote-to-application rates when delivered inside LOS vs email, and instant visibility increases active broker interactions by double digits. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Field Sales Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMGIC maintains a national field sales network of ~200 account managers across 30+ regional offices, providing localized training and support to lending partners to drive product adoption and retention.\u003c\/p\u003e\n\u003cp\u003eThese field teams helped MGIC secure roughly 55% market share in private mortgage insurance by 2025 and contributed to a 3.2% annual premium growth in FY2024, strengthening long-term loyalty across diverse U.S. regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 account managers\u003c\/li\u003e\n\u003cli\u003e30+ regional offices\u003c\/li\u003e\n\u003cli\u003e55% private MI market share (2025)\u003c\/li\u003e\n\u003cli\u003e3.2% premium growth FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGSE and Government Agency Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMGIC places mortgage insurance deep into the secondary market via Fannie Mae and Freddie Mac channels, aligning underwriting and data formats to meet their delivery rules and loan-level price adjustments.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, roughly 40% of single-family originations used MI or equivalent; MGIC’s positioning helps secure recurring premium flows tied to a market where GSE-backed volumes exceeded $2.1 trillion in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eChannel: Fannie Mae, Freddie Mac\u003c\/li\u003e\n\u003cli\u003eRole: Standard mortgage delivery pipeline\u003c\/li\u003e\n\u003cli\u003eMarket scale: $2.1T GSE-backed 2024\u003c\/li\u003e\n\u003cli\u003ePenetration: ~40% MI use in 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMGIC: Dominant MI Distribution—$5.2B Premiums, $120B Insured, 65% MiS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMGIC embeds MI at loan point-of-sale via ~4,000 lender partners, MiS (65% of placements in 2024, target \u0026gt;75% by 2025), LOS integrations covering ~70% U.S. retail volume, ~200 account managers across 30+ offices, 55% private-MI share (2025), $5.2bn net premiums (2024), insured new loans ~$120bn (2024), GSE-backed market $2.1T (2024), ~40% MI penetration (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet premiums (2024)\u003c\/td\u003e\n\u003ctd\u003e$5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew loans insured (2024)\u003c\/td\u003e\n\u003ctd\u003e$120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMiS share (2024)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate MI share (2025)\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGSE-backed volume (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMGIC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full MGIC 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750629486969,"sku":"mgic-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mgic-marketing-mix.png?v=1772225613","url":"https:\/\/matrixbcg.com\/products\/mgic-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}