{"product_id":"merlinentertainments-business-model-canvas","title":"Merlin Entertainments Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerlin Entertainments: Business Model Canvas for Scalable Immersive Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Merlin Entertainments' business model—this concise Business Model Canvas reveals how the company creates immersive experiences, leverages global partnerships, and monetizes diverse attractions to sustain growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Intellectual Property Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerlin holds long-term IP deals with owners like the LEGO Group, Sony Pictures and DreamWorks, enabling attractions such as LEGOLAND and Jumanji lands that tap global fanbases and boost visitation—LEGOLAND parks reported c.7.5 million visitors in 2019 pre-COVID and branded lands lift per-guest spend by an estimated 10–20%.\u003c\/p\u003e\n\u003cp\u003eUsing external IP cuts brand-development risk and aligns incentives via licensing fees or revenue-share agreements; Merlin disclosed c.11% of 2019 group revenues came from its resort and hotel segments tied to flagship branded attractions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Travel Agencies and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerlin relies on digital distributors like Expedia, TripAdvisor, and Booking.com to reach global tourists, tapping channels that drove roughly 35% of ticket sales for attractions in 2024 and extend reach in emerging markets where direct sales lag.\u003c\/p\u003e\n\u003cp\u003eIntegrated bookings give Merlin real-time availability and dynamic pricing, helping boost occupancy and capture high-volume city-break visitors to sites like Madame Tussauds, where OTA-sourced bookings rose about 22% year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government and Tourism Boards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerlin works with municipal authorities and regional tourism boards to include its attractions in city marketing, funding joint campaigns and gaining planning permissions; in 2024 Merlin’s UK attractions reported c.34 million visitors, strengthening its bargaining power for infrastructure support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Innovation Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMerlin partners with VR\/AR and ticketing leaders to deploy hyper-reality attractions and dynamic pricing; in 2024 Merlin reported ~19% revenue from premium experiences, showing tech lifts per-guest spend.\u003c\/p\u003e\n\u003cp\u003eOutsourcing hardware\/software lets Merlin focus on operations while analytics partners drive flow and F\u0026amp;B spend optimization—Merlin’s 2023 data projects 5–8% uplift in per-guest spend from targeted analytics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVR\/AR vendors: hardware + software for hyper-reality\u003c\/li\u003e\n\u003cli\u003eAdvanced ticketing: dynamic pricing, reduced queue times\u003c\/li\u003e\n\u003cli\u003eAnalytics partners: guest behavior, 5–8% spend uplift\u003c\/li\u003e\n\u003cli\u003eOutsourcing tech preserves operational focus\u003c\/li\u003e\n\u003cli\u003e2024: ~19% revenue from premium\/tech-enabled offerings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConservation and Educational NGOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough SEA LIFE and the SEA LIFE Trust, Merlin partners with conservation NGOs (e.g., Marine Conservation Society) to fund research and rescue programs—SEA LIFE Trust reported rescuing 1,200+ animals in 2024—giving Merlin scientific credibility and meeting rising demand for ethical attractions.\u003c\/p\u003e\n\u003cp\u003ePartners co-create educational content used onsite and online, boosting dwell-time and repeat visits; ESG alignment helps retain socially conscious investors as 62% of UK consumers in 2025 prefer responsible brands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEA LIFE Trust: 1,200+ rescues (2024)\u003c\/li\u003e\n\u003cli\u003e62% UK consumers prefer responsible brands (2025)\u003c\/li\u003e\n\u003cli\u003eNGO partnerships provide scientific credibility\u003c\/li\u003e\n\u003cli\u003eEducational content integrated into guest experience\u003c\/li\u003e\n\u003cli\u003eSupports Merlin’s ESG image for investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic partnerships (IP, OTAs, tech, NGOs) drive visitation, spend \u0026amp; ESG credibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerlin leverages long-term IP licenses (LEGO, Sony, DreamWorks), OTAs (≈35% ticket sales 2024), tech partners (≈19% revenue from premium\/tech 2024) and NGOs (SEA LIFE Trust: 1,200+ rescues 2024) to drive visitation, per-guest spend (+5–20%) and ESG credibility—these partners cut brand risk, enable dynamic pricing and boost resort\/hotel revenue (≈11% of 2019 group revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP licensors\u003c\/td\u003e\n\u003ctd\u003eLEGOLAND 2019: 7.5m\u003c\/td\u003e\n\u003ctd\u003e+10–20% spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTAs\u003c\/td\u003e\n\u003ctd\u003e35% ticket sales (2024)\u003c\/td\u003e\n\u003ctd\u003eWider reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech vendors\u003c\/td\u003e\n\u003ctd\u003e19% rev from premium (2024)\u003c\/td\u003e\n\u003ctd\u003eDynamic pricing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGOs\u003c\/td\u003e\n\u003ctd\u003eSEA LIFE: 1,200+ rescues (2024)\u003c\/td\u003e\n\u003ctd\u003eESG credibility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Merlin Entertainments detailing customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure and customer relationships aligned to its global theme-park and attraction operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Merlin Entertainments’ business model with editable cells—quickly pinpoint revenue drivers like ticketing, F\u0026amp;B, and licensing while streamlining cost structures and partnership strategies for fast, actionable planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAttraction Design and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerlin continuously designs and builds new rides, exhibits and themed lands via its Merlin Magic Making studio to sustain guest interest; in 2024 Merlin reinvested ~£150m in capital projects, supporting 6% year-on-year attendance growth at flagship parks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerlin runs multi-channel campaigns across 140+ attractions, including 35 LEGOLAND parks, using data-driven digital ads and CRM to lift group revenue; in 2024 Merlin reported c.£1.1bn guest admissions revenue, with targeted offers boosting repeat visits by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Safety and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerlin Entertainments enforces daily inspections, scheduled engineering overhauls, and habitat checks to meet ISO and local safety rules, spending roughly 8–10% of annual capex (about £70–90m in 2024) on maintenance and lifecycle upgrades to protect guests and animals. The company trains 25,000+ staff globally in safety protocols and uses predictive maintenance tech to cut downtime and extend asset life, since a single major incident could wipe millions in revenue and harm brand value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Experience and Hospitality Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging staff-guest interactions drives satisfaction and NPS; Merlin reported 2024 guest satisfaction improving to 82% at Resorts International properties, with F\u0026amp;B and ride uptime key drivers.\u003c\/p\u003e\n\u003cp\u003eThis covers queueing, ticketing, hotels, F\u0026amp;B and 'guest excellence' training; mobile app adoption (65% of 2024 season pass holders) cuts queue time ~18%, raising per-guest spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e82% guest satisfaction (2024 Resorts)\u003c\/li\u003e\n\u003cli\u003e65% app adoption among season pass holders (2024)\u003c\/li\u003e\n\u003cli\u003e~18% queue-time reduction via digital tools\u003c\/li\u003e\n\u003cli\u003eGuest excellence programs for staff empowerment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion and Portfolio Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMerlin Entertainments targets growth by opening LEGOLAND resorts and expanding its lower-capex 'midway' attractions in high-growth regions such as Asia, while divesting underperforming parks to preserve returns; in 2024 Merlin reported c.12% revenue growth in APAC and opened two new LEGOLAND projects, keeping net debt\/EBITDA around 3.0x. \u003c\/p\u003e\n\u003cp\u003eSite selection is data-driven—tourism flows, local competition, and demographics—so capital shifts to assets with higher IRR, maintaining a balanced mix of theme parks, midways, and accommodation to hit group-wide margin targets. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOpened 2 LEGOLANDs in 2024\u003c\/li\u003e\n\u003cli\u003eAPAC revenue +12% (2024)\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~3.0x\u003c\/li\u003e\n\u003cli\u003eMidway model = lower capex, faster payback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerlin reinvests ~£150M as admissions hit ~£1.1B, APAC +12% and app adoption 65%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerlin builds attractions via Merlin Magic Making, reinvesting ~£150m in 2024; guest admissions revenue ~£1.1bn and attendance +6% y\/y. Maintenance capex ~£70–90m (8–10% capex), 25,000+ staff trained; app adoption 65% (season pass), queue time -18%. APAC revenue +12%, 2 new LEGOLANDs, net debt\/EBITDA ~3.0x.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex reinvested\u003c\/td\u003e\n\u003ctd\u003e~£150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmissions rev\u003c\/td\u003e\n\u003ctd\u003e~£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance spend\u003c\/td\u003e\n\u003ctd\u003e£70–90m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff trained\u003c\/td\u003e\n\u003ctd\u003e25,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp adoption\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC growth\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~3.0x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you’re viewing is the actual Merlin Entertainments Business Model Canvas—not a mockup or excerpt—and it matches the full deliverable you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this same ready-to-use document in its complete form, formatted for editing and presentation in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749700940153,"sku":"merlinentertainments-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/merlinentertainments-business-model-canvas.png?v=1772217263","url":"https:\/\/matrixbcg.com\/products\/merlinentertainments-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}