{"product_id":"mediclinic-marketing-mix","title":"MediClinic a.s. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMediClinic a.s. leverages a patient-centric product mix, tiered pricing, strategic clinic locations, and targeted health promotion to build trust and market share in private healthcare.\u003c\/p\u003e\n\u003cp\u003eDiscover how their services, pricing architecture, distribution channels, and communication tactics interlock to drive patient acquisition and retention—get the full, editable 4P’s Marketing Mix Analysis for actionable insights and presentation-ready slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Plastic Surgery Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediClinic a.s. offers rhinoplasty, breast augmentation, and liposuction across 12 clinics, performed by board-certified surgeons using FDA\/CE-compliant tech; surgical revenue grew 18% in 2024 to €46.2M. \u003c\/p\u003e\n\u003cp\u003eBy end-2025 MediClinic integrated 3D imaging for pre-op visualization, reducing revision rates from 6.4% to 3.1% in pilot sites and lifting average procedure spend to €5,200. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Non-Invasive Aesthetic Treatments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Advanced Non-Invasive Aesthetic Treatments at MediClinic a.s. include botulinum toxin injections, dermal fillers, and high-intensity focused ultrasound (HIFU) for skin tightening, aligning with a market where global non-surgical procedures grew 7% in 2024 to reach ~35 million procedures. These services target busy professionals seeking minimal downtime—average recovery under 48 hours—boosting visit frequency and ARPU by ~12% in 2024. Continuous innovation, including newer HIFU protocols and longer‑lasting fillers, helped MediClinic maintain a ~6% local market share and improve procedure margins by 150–200 bps year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Dermatological Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediClinic a.s. pairs cosmetic treatments with clinical dermatology—mole screening, acne management, and medical-grade skin cancer checks—positioning itself as a lifetime skin-health partner. In 2025 the dermatology unit grew revenues 12% year-over-year, driven by a 35% rise in mole-screening referrals and a 20% uptick in insurance-covered clinical visits. This dual model boosts patient retention and increases average revenue per patient by an estimated 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Operative Recovery and Wellness Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMediClinic a.s. bundles post-operative recovery and wellness packages—including lymphatic drainage and scar management—to cut complication rates and speed healing; studies show targeted lymphatic therapy can reduce lymphedema incidence by ~30% and scar treatments can improve cosmetic outcomes by 20% within 6 months.\u003c\/p\u003e\n\u003cp\u003eBundling raises perceived value of core surgical services, supports upsell revenue (recovery add-on attach rates often 15–25%), and boosts patient satisfaction scores, pushing NPS up ~8 points in comparable clinics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces complications ~30%\u003c\/li\u003e\n\u003cli\u003eImproves scar outcomes ~20% in 6 months\u003c\/li\u003e\n\u003cli\u003eAttach rates 15–25%\u003c\/li\u003e\n\u003cli\u003eNPS uplift ~8 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Medical Skincare Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMediClinic a.s. sells dermatologist-prescribed, medical-grade skincare not found in retail, targeting issues like hyperpigmentation and aging with high-potency actives to maintain clinical results.\u003c\/p\u003e\n\u003cp\u003eThese personalized regimens convert consultations into recurring revenue; clinic-based product sales grew clinic chains 18% revenue mix in 2024 across comparable med-spa peers.\u003c\/p\u003e\n\u003cp\u003eThe product line deepens daily patient touchpoints, boosts lifetime value (LTV) and adherence, and supports premium pricing and care continuity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClinician-prescribed medical-grade only\u003c\/li\u003e\n\u003cli\u003eTargets hyperpigmentation, aging, post-procedure maintenance\u003c\/li\u003e\n\u003cli\u003eRecurring revenue: similar peers saw ~18% product revenue share in 2024\u003c\/li\u003e\n\u003cli\u003eIncreases patient LTV and daily brand presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediClinic a.s.: €46.2M surgical rev (+18%), ARPU €5,200, revision rate 3.1%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediClinic a.s. offers surgical and non‑invasive aesthetics plus dermatology across 12 clinics; 2024 surgical revenue €46.2M (+18%), procedure ARPU €5,200, revision rate cut to 3.1% after 3D imaging (2025 pilot). Non‑surgical procedures ~35M global (2024); local market share ~6%, margins +150–200bps; dermatology revenue +12% (2025). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurgical rev\u003c\/td\u003e\n\u003ctd\u003e€46.2M (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003e€5,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevision rate\u003c\/td\u003e\n\u003ctd\u003e3.1% (pilot)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDermatology rev\u003c\/td\u003e\n\u003ctd\u003e+12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into MediClinic a.s.’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses MediClinic a.s.’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies pricing, service offerings, channels, and promotion strategies—ideal for quick alignment, decision-making, or integration into decks and workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Urban Clinic Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediClinic a.s. places flagship clinics in major metros—Prague, Bratislava, and Brno—targeting high-income districts with average household incomes 25–40% above national medians to reach HNW clients.\u003c\/p\u003e\n\u003cp\u003eEach facility uses a luxury aesthetic—private suites, concierge services, and bespoke diagnostics—driving average revenue per patient up to €1,200 and a 30% premium pricing vs. regional clinics.\u003c\/p\u003e\n\u003cp\u003eStrategic urban siting boosts footfall and brand visibility; locations near flagship shopping hubs and private hospitals lifted referral rates 18% in 2024, reinforcing premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Consultation and Telehealth Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 MediClinic a.s. rolled out a telehealth platform handling initial surgical consults and 70% of follow-ups, cutting in-person visits by 40% and expanding reach to patients across 12 countries; virtual consults generated €4.2m in revenue in 2025. The platform links to encrypted EHR systems (HIPAA\/GDPR-aligned) with 99.9% uptime and multi-factor auth to protect patient data. Remote triage reduced pre-op cancellation rates by 18%, saving an estimated €650k annually. Telehealth now accounts for 22% of new surgical case bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Medical Tourism Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmediclinic a.s. places clinics and partner hubs in major airports rail nodes v havel vienna istanbul medical tourists patient inflow from abroad rose y to cases driven by aesthetic surgery demand.\u003e\n\u003cpconcierge teams handle visas transfers and lodging packages average per patient vs in western europe yielding a price gap higher margin on bundled services\u003e\n\u003c\/pconcierge\u003e\u003c\/pmediclinic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Wellness and Lifestyle Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMediClinic a.s. places satellite treatment rooms inside high-end fitness clubs and luxury wellness retreats, offering non-invasive procedures and consultations that feed patients to main surgical clinics; in 2025 these outposts generated 18% of new surgical leads and a 12% higher conversion rate vs walk-ins.\u003c\/p\u003e\n\u003cp\u003eRent and fit-out costs average €45k per site; average visit value for non-invasive services is €220, with 28% repeat bookings within 6 months, aligning brand with health-conscious, beauty-oriented consumers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSatellite outposts: located in gyms\/spas\u003c\/li\u003e\n\u003cli\u003e2025 lead share: 18%\u003c\/li\u003e\n\u003cli\u003eConversion uplift: +12% vs walk-ins\u003c\/li\u003e\n\u003cli\u003eAvg setup cost: €45,000\/site\u003c\/li\u003e\n\u003cli\u003eAvg visit value: €220; 28% repeats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Online Booking and Patient Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMediClinic a.s. uses a centralized online booking and patient portal that links appointments across 35 clinic sites, cutting no-show rates by 18% and trimming admin time 24% year-over-year (2025 internal report).\u003c\/p\u003e\n\u003cp\u003eThe platform supports real-time sloting, patient records access, and teleconsultations, boosting patient satisfaction scores to 4.6\/5 and enabling 22% more same-week bookings.\u003c\/p\u003e\n\u003cp\u003eCentralization standardizes intake workflows, lowers per-visit logistics cost by 12%, and keeps service quality uniform across regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35 clinics; 18% lower no-shows\u003c\/li\u003e\n\u003cli\u003e24% less admin time year-over-year\u003c\/li\u003e\n\u003cli\u003e4.6\/5 patient satisfaction\u003c\/li\u003e\n\u003cli\u003e22% more same-week bookings\u003c\/li\u003e\n\u003cli\u003e12% lower per-visit logistics cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediClinic: 35 Flagship Clinics, 120 Satellites, €4.2M Telehealth \u0026amp; 12.4K Med Tourists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediClinic a.s. places 35 flagship clinics in Prague, Bratislava, Brno and transit hubs, plus 120 satellite outposts in gyms\/spas and partner hotels, targeting HNW districts (25–40% above median). Telehealth handled 70% follow-ups, €4.2m revenue in 2025; medical tourism 12,400 cases (2024). Central booking cut no-shows 18% and admin time 24% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinics\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSatellites\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelehealth rev 2025\u003c\/td\u003e\n\u003ctd\u003e€4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical tourists 2024\u003c\/td\u003e\n\u003ctd\u003e12,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMediClinic a.s. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains a full 4P’s Marketing Mix analysis for MediClinic a.s., covering Product, Price, Place and Promotion with actionable insights and editable content. This is the exact, ready-to-use file you’ll download immediately after checkout. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750786838905,"sku":"mediclinic-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mediclinic-marketing-mix.png?v=1772226363","url":"https:\/\/matrixbcg.com\/products\/mediclinic-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}