{"product_id":"mediaprima-marketing-mix","title":"Media Prima Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Media Prima’s product mix, pricing tactics, distribution network, and promotional campaigns combine to shape market leadership—this preview highlights key strengths and gaps; get the full 4Ps Marketing Mix Analysis for a complete, editable report with data-driven insights, ready for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Television Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima’s multi-channel television networks—TV3, NTV7, 8TV, and TV9—reach over 80% of Malaysian households, remaining the primary free-to-air source of mass-market entertainment and news by end-2025.\u003c\/p\u003e\n\u003cp\u003eThe channels deliver diverse programming—news, Malay dramas, Chinese- and Tamil-language shows, and reality series—targeting segmented ethnic demographics to sustain average primetime ratings of 3.2 TVR (2025).\u003c\/p\u003e\n\u003cp\u003eAdvertising revenue from these networks contributed MYR 520 million in 2024, underpinning Media Prima’s broadcast segment and supporting cross-platform sales into 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Content and Streaming Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima has grown its digital arm with Tonton and REV Media Group, reaching over 10 million monthly active users across platforms by 2024 and driving 35% of Group digital ad revenue in FY2024 (annual report, 2024).\u003c\/p\u003e\n\u003cp\u003eTonton offers on-demand local and international shows with mobile-first UX; REV Media targets young audiences via short-form creators and programmatic ads, enabling personalized recommendations and higher CPMs—reported 20–30% uplift versus linear in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrint and Digital News Publications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough New Straits Times Press, Media Prima runs New Straits Times, Berita Harian, and Harian Metro, which reached a combined print circulation of ~370,000 and digital monthly unique visitors of ~12.4 million in 2024, keeping strong national reach. The titles now operate as integrated news providers, pairing daily physical editions with real-time digital portals and mobile apps. This dual print-digital model preserved ad revenue resilience—print ad revenue fell 8% while digital ad and subscription income rose 22% in 2024. The approach keeps Media Prima influential in Malaysia’s fast-moving news cycle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOut-of-Home Advertising Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig Tree leads Malaysia’s out-of-home advertising with over 1,200 physical and digital sites across highways and urban centers, delivering roughly 45% share of outdoor ad spend in 2024.\u003c\/p\u003e\n\u003cp\u003eThe product mix includes programmatic digital out-of-home (DOOH) displays that update content by time, weather, or audience signals, raising campaign engagement by about 18% vs static panels.\u003c\/p\u003e\n\u003cp\u003eThis strong physical footprint gives Media Prima high-impact visibility for commuter audiences, supporting FMCG and retail pushes during peak travel hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ sites; 45% market share (2024)\u003c\/li\u003e\n\u003cli\u003eProgrammatic DOOH; +18% engagement vs static\u003c\/li\u003e\n\u003cli\u003eTargets peak commute; strong FMCG\/retail reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePrimeworks Studios is Media Prima’s in-house production arm, delivering films and TV series for group channels and external licensing; it generated an estimated RM120m in content revenue in FY2024, with licensing deals across SEA and MENA.\u003c\/p\u003e\n\u003cp\u003eThe division builds exportable IP—series formats and film rights—targeting adaptation across streaming, linear TV, and formats; 35% of commissioned projects in 2024 had explicit export or format-adapt potential.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, original Malaysian local content remains a key differentiator versus global streamers, supporting 12% year-on-year subscriber retention uplift on Media Prima Video (Tonton) for local-premium releases.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRM120m content revenue FY2024\u003c\/li\u003e\n\u003cli\u003e35% projects export\/adapt-ready 2024\u003c\/li\u003e\n\u003cli\u003e12% retention uplift from local premium titles\u003c\/li\u003e\n\u003cli\u003eFocus: IP-first strategy for licensing \u0026amp; formats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: Dominant 80% TV Reach, 10M MAU Tonton \u0026amp; RM120M Primeworks Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima’s product mix spans free-to-air TV (80% household reach), digital (Tonton, 10M MAU), print\/digital news (12.4M UV, 370k print), DOOH (1,200+ sites, 45% OOH share) and Primeworks content (RM120m FY2024). These assets drive cross-platform ad revenue and local-IP retention gains (12% lift for premium local releases).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV networks\u003c\/td\u003e\n\u003ctd\u003e80% reach; 3.2 TVR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton\/REV\u003c\/td\u003e\n\u003ctd\u003e10M MAU; 35% digital ad rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNews\u003c\/td\u003e\n\u003ctd\u003e12.4M UV; 370k circ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDOOH\u003c\/td\u003e\n\u003ctd\u003e1,200+ sites; 45% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimeworks\u003c\/td\u003e\n\u003ctd\u003eRM120m FY2024; 35% export-ready\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Media Prima’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Media Prima’s 4P marketing insights into an at-a-glance summary that’s ready for leadership presentations or quick team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Terrestrial and Satellite Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima uses 1,200+ transmission towers and satellite partnerships covering 99% of Malaysian TV households, per its 2024 annual report, keeping TV and radio reach high in rural\/suburban areas where broadband penetration was 91% in 2024 but much lower in remote districts. This terrestrial-satellite backbone supports mass-market dominance and steady ad revenue—TV ad share stayed ~45% of group sales in 2024—ensuring access regardless of internet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystem and Mobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima runs dedicated apps and web portals for TV3, NTV7, Wowshop and others, reaching 8.2 million monthly active digital users as of Dec 2025; apps account for 62% of on-demand streams, lifting ad inventory by 28% year-on-year. These touchpoints let audiences watch anytime, breaking fixed broadcast slots and boosting average session time to 18 minutes. The placement targets urban, mobile-first Malaysians—smartphone penetration is ~91% in 2024—capturing ad spend shifting 35% from TV to digital. This strategy tightens reach among 18–34 viewers and raises CPMs on programmatic buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail and Newsstand Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite digital growth, Media Prima kept a nationwide physical network in 2025, distributing Berita Harian and Harian Metro via ~8,500 newsstands, 4,200 convenience stores, and 1,100 petrol stations, reaching estimated 1.1 million weekly print readers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Outdoor Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmedia prima places outdoor ads on major expressways transit hubs and premium malls covering over high-traffic sites nationwide to reach million weekly impressions as of\u003e\n\u003cpsites are selected using traffic sensor data and demographic mapping average campaign cpm per mille falls below market for downtown placements boosting advertiser roi.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e300+ high-traffic sites nationwide\u003c\/li\u003e\n\u003cli\u003e8–10M weekly impressions (2025)\u003c\/li\u003e\n\u003cli\u003e12% lower CPM vs market for downtown spots\u003c\/li\u003e\n\u003cli\u003eSelection via traffic sensors + demographic maps\u003c\/li\u003e\n\n\u003c\/psites\u003e\u003c\/pmedia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Content Syndication Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMedia Prima syndicates original shows to global platforms and broadcasters, boosting international viewership and non-advertising revenue; cross-border deals accounted for an estimated RM120–150 million in 2025 licensing and OTT fees.\u003c\/p\u003e\n\u003cp\u003eThis placement expands Malaysian storytelling reach—over 30 countries aired Media Prima titles by 2025—supporting cultural export and long-tail streaming income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRM120–150m estimated 2025 global licensing\/OTT revenue\u003c\/li\u003e\n\u003cli\u003e30+ countries with Media Prima content by 2025\u003c\/li\u003e\n\u003cli\u003eStrategy diversifies revenue beyond domestic ad sales\u003c\/li\u003e\n\u003cli\u003eRaises profile of Malaysian culture internationally\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: 99% TV reach + 8.2M MAU, 1.1M print readers, RM120–150m licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima combines 1,200+ towers + satellite (99% TV reach, 2024) with 8.2M monthly digital users (Dec 2025), 62% app streams, nationwide print distribution (1.1M weekly readers) and 300+ outdoor sites (8–10M weekly impressions, 2025), plus RM120–150m global licensing (2025), driving multi-channel reach and diversified revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerrestrial reach\u003c\/td\u003e\n\u003ctd\u003e99% TV households (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e8.2M MAU (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp streams\u003c\/td\u003e\n\u003ctd\u003e62% of on-demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint reach\u003c\/td\u003e\n\u003ctd\u003e1.1M weekly readers (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutdoor sites\u003c\/td\u003e\n\u003ctd\u003e300+ sites, 8–10M weekly impressions (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal licensing\u003c\/td\u003e\n\u003ctd\u003eRM120–150m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMedia Prima 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Media Prima 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750197637497,"sku":"mediaprima-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mediaprima-marketing-mix.png?v=1772223112","url":"https:\/\/matrixbcg.com\/products\/mediaprima-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}