{"product_id":"mediaalpha-marketing-mix","title":"MediaAlpha Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how MediaAlpha aligns product offerings, pricing architecture, distribution channels, and promotions to capture market share—this preview highlights key tactics and performance drivers. Dive deeper with the full 4Ps Marketing Mix Analysis, which unpacks strategic choices with real-world data and ready-to-use slides. Save time and gain actionable insights for benchmarking, strategy, or coursework—get the editable, presentation-ready report now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-Time Bidding Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediaAlpha’s Real-Time Bidding Marketplace is a tech platform that instantly matches insurance leads and clicks between buyers and sellers using a real-time bidding algorithm; advertisers bid on high-intent search signals to buy conversions. By Q4 2025 the marketplace processed over 120 million bid requests weekly and raised buyer win rates by ~18% versus 2022. Deeper data integrations now attach multi-source consumer profiles to each transaction, boosting match accuracy and LTV predictability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Campaign Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediaAlpha’s Advanced Campaign Management Tools let insurance carriers adjust digital marketing spend with precision, offering automated bidding, budget pacing, and granular targeting that lifted client ROAS by up to 28% in 2024 for top publishers.\u003c\/p\u003e\n\u003cp\u003eThe platform processed over 1.2 billion bid requests monthly in 2025 capacity tests and supports high-volume transactions while keeping a user-friendly interface for marketing analysts.\u003c\/p\u003e\n\u003cp\u003eAdvertisers can pivot strategies in minutes—real-time rules reduced cost-per-acquisition by 15% during Q3 2024 market shifts, improving acquisition efficiency and spend agility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePredictive Analytics and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Predictive Analytics and Reporting module gives participants campaign-level KPIs and traffic-quality scores, letting users track clicks to policy purchase and compute ROI (example: MediaAlpha clients reported a 22% average increase in conversion rate in 2024). In late 2025 the platform added advanced ML models to predict lead lifetime value (LTV), improving bid optimization; early pilots showed a 12–18% lift in long-term profitability for optimized bids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Vertical Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMediaAlpha expanded its product ecosystem across auto, home, health, and life insurance, serving over 2,400 publisher and carrier partners and processing roughly $1.2 billion in annualized media spend as of 2025.\u003c\/p\u003e\n\u003cp\u003eEach vertical includes tailored data fields and compliance controls—PCI and HIPAA for health—so clients get niche-specific leads and reduced regulatory risk.\u003c\/p\u003e\n\u003cp\u003eDiversification cuts exposure to single-market swings and keeps MediaAlpha the go-to platform for insurance digital ads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4 verticals: auto, home, health, life\u003c\/li\u003e\n\u003cli\u003e~2,400 partners (2025)\u003c\/li\u003e\n\u003cli\u003e$1.2B annualized media spend (2025)\u003c\/li\u003e\n\u003cli\u003ePCI, HIPAA, vertical-specific fields\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFraud Prevention and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMediaAlpha integrates security and verification tools that use proprietary algorithms to block fraudulent traffic and low-intent bots before leads reach advertisers, protecting marketplace integrity.\u003c\/p\u003e\n\u003cp\u003eMaintaining \u0026gt;95% post-verification lead quality preserves trust with major insurance carriers that require transparent attribution and reduces churn risk; carriers report 20–30% fewer disputes versus industry peers.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these protocols became a key differentiator, supporting MediaAlpha’s higher yield: lead conversion rates up ~15% and advertiser retention rising ~10% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary fraud filters\u003c\/li\u003e\n\u003cli\u003eBlocks bots pre-delivery\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% verified lead quality\u003c\/li\u003e\n\u003cli\u003e20–30% fewer carrier disputes\u003c\/li\u003e\n\u003cli\u003e+15% conversion, +10% retention (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediaAlpha: $1.2B RTB Insurance Marketplace—95%+ Lead Quality, +15% Conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediaAlpha’s RTB marketplace matches high-intent insurance leads across 4 verticals (auto, home, health, life), serving ~2,400 partners and ~$1.2B annualized media spend (2025), processing ~1.2B monthly bid requests and \u0026gt;120M weekly; fraud filters yield \u0026gt;95% verified lead quality, lifting conversion ~15% and retention ~10% with predictive LTV models adding 12–18% profitability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e~2,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnualized spend\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly bid requests\u003c\/td\u003e\n\u003ctd\u003e~1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly bid requests\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVerified lead quality\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift\u003c\/td\u003e\n\u003ctd\u003e~10% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTV model lift\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into MediaAlpha’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses MediaAlpha’s 4P analysis into a concise, presentation-ready snapshot that accelerates leadership alignment and marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediaAlpha operates as a cloud-native software-as-a-service platform, accessible worldwide via secure web connections and supporting 24\/7 operations across the insurance sector.\u003c\/p\u003e\n\u003cp\u003eThe architecture scales rapidly for peak enrollment surges—MediaAlpha reported handling traffic spikes over 4x baseline during 2024 open enrollment—removing local hardware needs and speeding adoption for carriers and small agencies.\u003c\/p\u003e\n\u003cp\u003eCloud delivery lowers onboarding time and total cost of ownership; enterprise clients report deployment in days versus months for on-prem, enabling global reach and continuous availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect API Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMediaAlpha distributes via direct APIs that let insurance carriers plug the marketplace into their internal systems, enabling real-time bidding and automated data transfer; in 2024 enterprise API use grew 28% year-over-year across adtech and insurance platforms, boosting throughput and latency-sensitive auctions.\u003c\/p\u003e\n\u003cp\u003eThese integrations cut manual lead-management tasks by over 40% in pilot deployments, embed MediaAlpha into client workflows, and raise switching costs—MediaAlpha reported 85% renewal rates among API-integrated partners in 2024, cementing long-term loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Publisher Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediaAlpha partners with thousands of third-party sites—comparison engines, financial blogs, and niche publishers—that drive ~68% of exchange traffic, funneling high-intent insurance shoppers into the bidding marketplace.\u003c\/p\u003e\n\u003cp\u003ePublishers serve as primary demand sources; MediaAlpha reported in 2025 that publisher-originated leads converted at ~2.4% vs. 0.9% for generic channels, boosting CPMs and win rates.\u003c\/p\u003e\n\u003cp\u003eThe company supplies yield-management tools (real-time pricing, floor controls, A\/B tests) so partners can lift revenue per visitor by 20–35% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eThis distributed network places MediaAlpha across the full digital path to purchase, securing scale and diversified feedstock for its auction-based pricing model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Carrier Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMediaAlpha maintains direct integrations with major carriers, embedding its marketplace into carriers’ quote-and-bind systems so consumers who don’t meet underwriting get referred back into the exchange, preserving intent and conversion.\u003c\/p\u003e\n\u003cp\u003eThat circular distribution lets carriers monetize out-of-profile shoppers and, by end-2025, portal integrations drove roughly 28% of MediaAlpha’s high-quality traffic, boosting lead conversion and CPM yield.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect carrier integrations into quote-and-bind\u003c\/li\u003e\n\u003cli\u003eRefers out-of-profile consumers back to exchange\u003c\/li\u003e\n\u003cli\u003eCircular distribution reduces wasted intent\u003c\/li\u003e\n\u003cli\u003e~28% of high-quality traffic from portals by end-2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Multi-Device Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMediaAlpha optimized its marketplace and publisher tools for mobile-first behavior, capturing leads from smartphones, tablets, and desktops with equal efficiency; mobile traffic accounted for 68% of consumer quote starts in the insurance sector in 2024, so this matters. \u003c\/p\u003e\n\u003cp\u003eThe responsive design lets agents and marketing managers monitor campaigns on the go and adjust bids or filters in real time, improving lead-to-sale velocity by an estimated 12% when mobile workflows are used. \u003c\/p\u003e\n\u003cp\u003eUbiquitous device support preserves competitive edge in digital advertising where programmatic and cross-device tracking lifted lead conversion accuracy by ~9% industry-wide in 2024. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of quote starts came from mobile devices in 2024\u003c\/li\u003e\n\u003cli\u003eResponsive tools can boost lead-to-sale velocity ~12%\u003c\/li\u003e\n\u003cli\u003eCross-device tracking improved conversion accuracy ~9% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediaAlpha: API \u0026amp; mobile-driven publisher traffic boosts conversion and renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMediaAlpha delivers cloud-native SaaS via APIs and publisher networks, driving ~68% exchange traffic from partners and 28% high-quality portal traffic by end-2025; API use grew 28% YoY in 2024 and renewals hit 85% for API partners. Mobile-first design captured 68% of quote starts in 2024 and lifted lead-to-sale velocity ~12%; publisher-origin leads converted ~2.4% vs 0.9% for generic channels.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher traffic share\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal high-quality traffic\u003c\/td\u003e\n\u003ctd\u003e~28% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI usage growth (2024)\u003c\/td\u003e\n\u003ctd\u003e28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI partner renewal rate (2024)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile quote starts (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher lead conversion\u003c\/td\u003e\n\u003ctd\u003e2.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneric channel conversion\u003c\/td\u003e\n\u003ctd\u003e0.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-to-sale velocity lift (mobile)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMediaAlpha 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual MediaAlpha 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750757740921,"sku":"mediaalpha-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mediaalpha-marketing-mix.png?v=1772226154","url":"https:\/\/matrixbcg.com\/products\/mediaalpha-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}