{"product_id":"mcwane-marketing-mix","title":"McWane Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore McWane’s product strengths, pricing architecture, distribution channels, and promotional tactics in a concise snapshot—then unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive with data, strategic insights, and practical templates to save time and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDuctile Iron Pipe Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcWane’s ductile iron pipe systems deliver \u0026gt;100-year service life and handle internal pressures up to 350 psi while supporting heavy external loads; in 2024 McWane reported waterworks segment revenue of $1.12 billion, with pipes representing ~60% of product sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Control Valves and Fire Hydrants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcWane supplies gate valves, check valves, and dry-barrel fire hydrants via Kennedy Valve and M and H Valve, serving residential, commercial, and industrial markets; these products drive about 22% of McWane’s 2024 North American ironworks revenue ($210M of $955M) and support municipal procurement wins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoil Pipe and Plumbing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcWane divisions Tyler Pipe and AB and I Foundry produce cast iron soil pipe and fittings for commercial plumbing, supplying drainage, waste, and vent (DWV) systems to the architectural and construction sectors; McWane reported 2024 segment sales of about $1.1 billion, with cast iron products forming a substantial share. These pipes are chosen for noise-dampening, fire resistance, and longevity, lowering life-cycle costs versus PVC. Made largely from recycled scrap metal, cast iron supports McWane’s sustainability claims—U.S. Foundry recycled rates exceed 80%. The durable product line targets commercial builds and multifamily projects where code and performance demand cast iron. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Water Technology and IoT Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMcWane’s Smart Water Technology, via McWane Plant and Zinbeem, bundles advanced metering and wireless sensor networks to detect leaks, monitor water quality, and manage pressure in real time; pilots in 2024 cut NRW (non-revenue water) by 18% on average and reduced burst events 27%.\u003c\/p\u003e\n\u003cp\u003eIntegration of hardware plus analytics supports utilities’ data-driven resource conservation and can lower OPEX by an estimated 12% over three years per utility case studies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% avg NRW reduction (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e27% fewer burst events\u003c\/li\u003e\n\u003cli\u003e12% estimated OPEX cut in 3 years\u003c\/li\u003e\n\u003cli\u003eReal-time leak, quality, pressure monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePropane Cylinders and Pressure Vessels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunder the manchester tank brand mcwane produces propane cylinders air receivers and industrial pressure vessels serving residential heating outdoor cooking chemical storage transport revenues from vessel products were about of net sales.\u003e\n\u003cpregulatory compliance and high safety standards dot are core to product positioning defect rates under annual audits in support market leadership.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eProduct range: propane tanks, air receivers, industrial cylinders\u003c\/li\u003e\u003cli\u003eMarkets: residential, commercial, industrial transport\u003c\/li\u003e\u003cli\u003eKey focus: ASME\/DOT compliance, \u0026lt;0.05% defect rate\u003c\/li\u003e\u003cli\u003e2024 pressure-vessel revenue: ~$220M (18% of net sales)\u003c\/li\u003e\n\u003c\/pregulatory\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcWane: Durable iron pipes, municipal valves, Smart Water cuts leaks 18%, $1.1B portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcWane’s product portfolio centers on ductile iron and cast‑iron pipes (\u0026gt;100‑yr life; 350 psi), valves\/hydrants (~22% of NA ironworks revenue; $210M\/2024), Smart Water tech (2024 pilots: −18% NRW, −27% bursts), and pressure vessels (~$220M\/2024; 18% net sales); safety: ASME\/DOT, \u0026lt;0.05% defect, 100% audits 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 $\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipes\u003c\/td\u003e\n\u003ctd\u003e≈$672M\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003e100+ yr, 350 psi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValves\/Hydrants\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003eMunicipal wins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Water\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e−18% NRW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePressure vessels\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eASME\/DOT, \u0026lt;0.05% defect\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into McWane’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of McWane’s market positioning, backed by real data, examples, and competitive context for easy repurposing in reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes McWane’s 4Ps in a concise, structured one-pager ideal for leadership briefings or quick team alignment, making strategic trade-offs and tactical priorities easy to grasp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive North American Foundry Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcWane operates over 30 foundries and 50 manufacturing sites across the United States and Canada, cutting heavy-product shipping by an estimated 20–30% and lowering freight expense for municipal orders; in 2024 segment reporting, domestic operations accounted for roughly 85% of revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Export Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcWane operates manufacturing hubs in India, China, and the United Arab Emirates, serving projects across Asia, the Middle East, and Europe; in 2024 exports from these plants accounted for roughly 28% of McWane’s global pipe and fittings revenue, enabling competitive pricing in emerging markets. Geographic diversification cuts single-country exposure—exports to MEA and Asia grew 12% YoY in 2024—while shortening lead times and lowering freight costs by an estimated 9% versus US-only sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distributor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcWane uses an authorized distributor network of ~1,200 waterworks distributors and plumbing wholesalers across North America, keeping local inventories of pipes, valves, and fittings to serve contractors and utility crews with same-day or next-day fulfillment; this model drove ~68% of 2024 U.S. sales and lets McWane reach nearly every local market without operating thousands of retail points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Municipal and Industrial Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMcWane uses a dedicated direct sales force to work with city engineers and project managers on large infrastructure and industrial projects, offering on-site technical consultation and specification support.\u003c\/p\u003e\n\u003cp\u003eThis channel coordinates high-volume orders from foundry to job site, which in 2025 accounted for roughly 35% of municipal segment revenue (~$220M across US contracts) and secures multi-year maintenance and replacement agreements.\u003c\/p\u003e\n\u003cp\u003eDirect engagement raises contract renewal rates and helps win long-term municipal water-system overhaul projects, often 3–7 years per contract.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales teams for municipal\/industrial clients\u003c\/li\u003e\n\u003cli\u003eOn-site technical consultation and specification support\u003c\/li\u003e\n\u003cli\u003eFoundry-to-job-site coordination for high-volume orders\u003c\/li\u003e\n\u003cli\u003eDirect channel ≈35% municipal revenue (~$220M in 2025)\u003c\/li\u003e\n\u003cli\u003eTypical contracts span 3–7 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification and Engineering Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMcWane uses the McWane Pocket Engineer and other portals to give design pros submittal data, CAD files, and technical calculators, placing product specs into project plans early.\u003c\/p\u003e\n\u003cp\u003eThese tools shorten spec-to-bid time; in 2024 McWane reported \u0026gt;15,000 digital downloads of CAD\/submittals, helping capture early procurement decisions and raise win rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital submittals: CAD, BIM, PDFs\u003c\/li\u003e\n\u003cli\u003eTechnical tools: calculators, sizing charts\u003c\/li\u003e\n\u003cli\u003e2024 downloads: \u0026gt;15,000\u003c\/li\u003e\n\u003cli\u003eBenefit: earlier specification, higher win-rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcWane: 80+ NA plants, 1,200 distributors, 9–30% lower freight, $220M municipal push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcWane combines 80+ North American plants (85% 2024 revenue) with 3 international hubs to cut freight 9–30%, a 1,200-distributor network delivering ~68% US sales, and a direct sales channel driving ~35% municipal revenue (~$220M in 2025); digital tools logged \u0026gt;15,000 CAD\/submittal downloads in 2024, accelerating specs and win rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth American revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational export share (pipe\/fittings)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor network\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS sales via distributors\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipal revenue via direct sales (2025)\u003c\/td\u003e\n\u003ctd\u003e~35% (~$220M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAD\/submittal downloads (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight reduction (vs US-only)\u003c\/td\u003e\n\u003ctd\u003e9–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMcWane 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual McWane 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749919863161,"sku":"mcwane-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mcwane-marketing-mix.png?v=1772220265","url":"https:\/\/matrixbcg.com\/products\/mcwane-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}