{"product_id":"mcclatchy-marketing-mix","title":"The McClatchy Co. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how The McClatchy Co.’s content portfolio, subscription and ad pricing, digital and print distribution, and targeted promotion combine to sustain regional news leadership—download the full 4P’s Marketing Mix Analysis for editable, presentation-ready insights and tactical recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Digital Journalism\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcClatchy focuses on hyper-local digital journalism via its websites and apps, delivering real-time reporting, investigative pieces, and community-specific content; in 2024 digital subscriptions grew 18% to 121,000 and digital revenue reached $158.4M, signaling audience willingness to pay for local news. The digital-first push yields faster updates on local events and drives engagement: average monthly unique visitors were 36 million in 2024, with mobile traffic at 72%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Print Publications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy print publications remain core to The McClatchy Co., with 30+ daily and weekly newspapers across 14 states as of 2025, serving older, print-preferring audiences and generating roughly 18% of company revenue in 2024 ($75m of $420m total revenue).\u003c\/p\u003e\n\u003cp\u003ePrint editions deliver tactile value and local ad reach—classifieds, inserts, and display ads—supporting CPMs higher than digital in some markets and featuring weekly arts, culture, and investigative sections that drive subscription retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Marketing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy’s Integrated Marketing Solutions bundles print display ads, programmatic digital placements, and branded content to target local audiences, driving measurable outcomes; in 2024 the company reported digital ad revenue of $101.2 million, up 8% year-over-year. Using first-party audience data across 30+ local newsrooms and programmatic DSPs, McClatchy cites average campaign CTRs of 0.45% and conversion lifts of 12–18% for SMB advertisers. Clients get unified reporting and attribution, with CPMs ranging $8–$25 depending on format and geo, and case studies showing ROAS above 3x for multi-channel buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Newsletters and Podcasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMcClatchy has added curated newsletters and podcasts on niche topics like politics and sports to diversify its products, boosting personalized, on-the-go content that raised newsletter open rates to ~28% and podcast downloads to ~1.2M in 2024.\u003c\/p\u003e\n\u003cp\u003eThese formats increase daily touchpoints, drive habitual use, and lifted monthly active users by ~9% year-over-year, supporting subscription and ad revenue growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% average newsletter open rate (2024)\u003c\/li\u003e\n\u003cli\u003e1.2M podcast downloads (2024)\u003c\/li\u003e\n\u003cli\u003e+9% monthly active users YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Analytics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMcClatchy’s Data and Analytics Services monetizes first-party data from ~1.5M digital subscribers (2024), selling regional consumer insights and market research to local and national brands to guide targeting, pricing, and content strategies.\u003c\/p\u003e\n\u003cp\u003eThe service shifts revenue mix away from ads\/subscriptions—estimated to add $6–10M annual revenue potential by 2026—leveraging proprietary audience segments and location-level consumption metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses first-party subscriber data (~1.5M users, 2024)\u003c\/li\u003e\n\u003cli\u003eTargets local advertisers and national CPG\/retail brands\u003c\/li\u003e\n\u003cli\u003eProjected $6–10M incremental revenue by 2026\u003c\/li\u003e\n\u003cli\u003eProvides region-level behavioral, demographic, and engagement metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcClatchy: 121K Digital Subs, 36M Monthly Uniques \u0026amp; Growing Data Monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy’s product mix centers on hyper-local digital news (121,000 digital subs, $158.4M digital rev, 36M monthly uniques, 72% mobile in 2024) plus 30+ print titles (18% of revenue, $75M in 2024), newsletters (28% open rate), podcasts (1.2M downloads), and Data \u0026amp; Analytics (1.5M first‑party profiles; $6–10M potential by 2026).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs\u003c\/td\u003e\n\u003ctd\u003e121,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev\u003c\/td\u003e\n\u003ctd\u003e$158.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly uniques\u003c\/td\u003e\n\u003ctd\u003e36M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint rev\u003c\/td\u003e\n\u003ctd\u003e$75M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNews open rate\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcast downloads\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst‑party profiles\u003c\/td\u003e\n\u003ctd\u003e1.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into McClatchy’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise, actionable breakdown grounded in the company’s real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses The McClatchy Co. 4P's into a concise, at-a-glance summary that eases executive briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcClatchy primarily distributes content via a network of 30+ localized websites and mobile apps serving specific U.S. markets, reaching about 40 million monthly unique visitors as of 2025, per company digital metrics.\u003c\/p\u003e\n\u003cp\u003eThese proprietary digital ecosystems are responsive across desktop, tablet, and smartphone, with mobile accounting for roughly 72% of digital traffic and 65% of ad impressions in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe digital-first approach enables instant breaking-news delivery and rich multimedia—video, podcasts, interactive maps—supporting over $160 million in digital revenue and a 22% year-over-year digital subscription growth reported in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Delivery Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHome delivery networks for The McClatchy Co. ensure early-morning delivery via a mix of internal drivers and ~3,500 third-party contractors, covering 30+ local markets to serve 300,000+ print subscribers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese logistics cost roughly $45–55 per annual subscriber in 2024, supporting retention rates near 70% for print households and preserving $18M in local retail ad revenue tied to physical circulation.\u003c\/p\u003e\n\u003cp\u003eMaintaining the physical network protects local advertiser relationships and smooths transitions to bundled digital+print packages, where print retention lifts average revenue per user by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy distributes content via Facebook, X, Instagram, Apple News and Google News, boosting reach beyond its ~300,000 digital subscribers (2024) and driving referral traffic that accounted for ~28% of site visits in 2024; this placement funnels new readers to paywalls and trial offers. By appearing where audiences spend time online, McClatchy raises visibility and conversion potential, helping sustain digital ad revenue ($176M in 2024) and subscriber growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retail Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthird-party retail points stores gas stations and metropolitan newsstands single-copy mcclatchy newspapers reaching non-subscribers travelers who need one-time local news.\u003e\u003cpthese outlets act as a secondary distribution channel that boosts brand visibility and funnels occasional buyers into digital or print subscriptions single-copy retail accounted for of total circulation revenues many regional publishers in\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReaches non-subscribers and travelers\u003c\/li\u003e\n\u003cli\u003eDrives brand awareness in metros\u003c\/li\u003e\n\u003cli\u003eSecondary channel for single-copy sales (~8% revenue)\u003c\/li\u003e\n\u003cli\u003eServes as subscription entry point\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthird-party\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Sales Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe McClatchy Co. operates physical and virtual B2B sales offices across 14 states and Puerto Rico, handling ad inventory and marketing services with a 2024 local ad revenue of $142.3M (≈48% of total ad sales).\u003c\/p\u003e\n\u003cp\u003eThese hubs act as primary contacts for businesses buying ad space or strategy consults, enabling tailored packages and faster campaign launch times (avg 7 days).\u003c\/p\u003e\n\u003cp\u003eLocal presence boosts relationship-driven renewals; regional reps report a 62% renewal rate and 18% higher ARPU (average revenue per user) versus national-only accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14 states + Puerto Rico coverage\u003c\/li\u003e\n\u003cli\u003e$142.3M local ad revenue (2024)\u003c\/li\u003e\n\u003cli\u003eAvg campaign launch: 7 days\u003c\/li\u003e\n\u003cli\u003eRenewal rate: 62%; ARPU +18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcClatchy: 40M Monthly Users, $160–176M Digital Revenue \u0026amp; $142M Local Ads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy distributes via 30+ local sites\/apps (≈40M monthly uniques, 72% mobile) plus print home delivery (≈300k subscribers) and ~3,500 contractors; digital drove ~$176M revenue and $160M reported digital revenue with 22% sub growth (2024–25), while local ad hubs (14 states + PR) generated $142.3M in 2024, supporting 62% renewal and ARPU +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly uniques\u003c\/td\u003e\n\u003ctd\u003e≈40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003e$160–176M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint subs\u003c\/td\u003e\n\u003ctd\u003e≈300k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome delivery cost\/sub\u003c\/td\u003e\n\u003ctd\u003e$45–55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal ad revenue\u003c\/td\u003e\n\u003ctd\u003e$142.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewal rate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eThe McClatchy Co. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive 4P’s Marketing Mix analysis for The McClatchy Co. covers Product, Price, Place, and Promotion with actionable insights and ready-to-use recommendations. The file is fully editable and formatted for immediate application in strategy or presentations. Buy with confidence—this is the final version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750189117817,"sku":"mcclatchy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mcclatchy-marketing-mix.png?v=1772223011","url":"https:\/\/matrixbcg.com\/products\/mcclatchy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}