{"product_id":"mcclatchy-bcg-matrix","title":"The McClatchy Co. Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe McClatchy Co.'s BCG Matrix preview highlights its legacy print assets likely sitting between Cash Cows and Dogs while digital initiatives and regional growth efforts may be Question Marks or emerging Stars; revenue pressures and market consolidation shape strategic choices. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Subscription Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, McClatchy’s digital-only subscriptions grew at a double-digit rate—about 18% year-over-year—driving ~55% of digital revenue and capturing leading local market shares (30–45% in key metros); they are the primary revenue engine as print declines. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Video Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHyper-Local Video Content is a Star: McClatchy has poured ~$45m since 2022 into local video reporting and streaming to seize digital ad share, driving 28% CAGR in video impressions across mid-sized markets where it ranks top-2 in local reach.\u003c\/p\u003e\n\u003cp\u003eProduction costs stay high—video margins trail print by ~12 percentage points—but CPMs for digital video rose 34% in 2024, making this segment a critical growth engine for future ad revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst-Party Data Advertising Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst-Party Data Advertising Solutions sits in McClatchy’s BCG Matrix as a star: with third-party cookies phased out, McClatchy’s proprietary platforms drove 28% YoY digital ad revenue growth in 2024, serving hyperlocal niches advertisers value.\u003c\/p\u003e\n\u003cp\u003eDeep reader-behavior insights enable targeting lift of 2.3x click-throughs versus network averages, a moat competitors find hard to copy without local reach.\u003c\/p\u003e\n\u003cp\u003eSegment needs ongoing R\u0026amp;D—McClatchy invested $12.4M in data product R\u0026amp;D in 2024—but keeps high margin potential and scalable growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile News Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMobile News Applications for The McClatchy Co. are a Star: daily active users rose ~28% year-over-year to 310,000 by Q4 2025 as desktop traffic fell 22%, making apps the main gateway for 25–34-year-olds who deliver 40% higher ARPU (average revenue per user).\u003c\/p\u003e\n\u003cp\u003eThey require continued UX\/UI investment—McClatchy plans $6.5M in 2026 product spend—to fend off national aggregators and protect mobile ad and subscription revenue streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDAUs: 310,000 (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eYoY DAU growth: +28%\u003c\/li\u003e\n\u003cli\u003eDesktop decline: -22% vs 2024\u003c\/li\u003e\n\u003cli\u003e25–34 segment: primary, +40% ARPU\u003c\/li\u003e\n\u003cli\u003ePlanned product spend: $6.5M (2026)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Local Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic Local Partnerships function as Stars in McClatchy’s BCG matrix, driving high growth via collaborative digital ventures and local affiliate networks where McClatchy serves as a central regional hub; these partnerships grew digital audience share 18% year-over-year in 2024 and added an estimated $23M in incremental revenue that year.\u003c\/p\u003e\n\u003cp\u003eThey let McClatchy enter adjacent markets without full newsroom overhead, leveraging brand authority and scale to capture fast-growing local ad and subscription niches while keeping incremental operating costs under 30% of traditional market entry.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% YoY digital audience growth (2024)\u003c\/li\u003e\n\u003cli\u003e$23M incremental revenue (2024)\u003c\/li\u003e\n\u003cli\u003eSub-market entry costs \u0026lt;30% of full newsroom\u003c\/li\u003e\n\u003cli\u003eHigh upsell potential for subscriptions and local ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcClatchy Growth Surge: Digital Subs, Video \u0026amp; First‑Party Ads Fuel Robust Scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: McClatchy’s digital subscriptions, local video, first-party data ads, mobile apps, and strategic local partnerships drive high growth and scaling margins—digital subs +18% YoY (2025), video impressions +28% CAGR (since 2022), first-party ad revenue +28% YoY (2024), DAUs 310,000 (Q4 2025), $45M video spend (2022–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs\u003c\/td\u003e\n\u003ctd\u003eYoY growth\u003c\/td\u003e\n\u003ctd\u003e+18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal video\u003c\/td\u003e\n\u003ctd\u003eImpression CAGR\u003c\/td\u003e\n\u003ctd\u003e+28% (2022–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1st-party ads\u003c\/td\u003e\n\u003ctd\u003eAd revenue YoY\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile apps\u003c\/td\u003e\n\u003ctd\u003eDAUs\u003c\/td\u003e\n\u003ctd\u003e310,000 (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartnerships\u003c\/td\u003e\n\u003ctd\u003eIncremental revenue\u003c\/td\u003e\n\u003ctd\u003e$23M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG breakdown of McClatchy’s units—stars to dogs—with investment, hold\/divest recommendations and trend-based risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each McClatchy business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Daily Print Editions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy daily print editions in markets like Sacramento and Miami remain market leaders and provide steady cash flow; McClatchy reported print advertising and circulation still contributed roughly 40% of revenue in 2024, supporting margins above division breakeven.\u003c\/p\u003e\n\u003cp\u003eThese titles need minimal capex—facilities and distribution are amortized—so operating cash conversion stays high; McClatchy’s 2024 free cash flow of $38 million relied heavily on legacy print proceeds.\u003c\/p\u003e\n\u003cp\u003eThat print-generated cash funds digital transformation: McClatchy earmarked about $25 million of 2025+ tech investment to subscriptions, CMS upgrades, and audience analytics, paid largely from legacy print surplus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Print Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhile US print ad revenue fell about 9% in 2024, McClatchy still controls roughly 40–50% of local retail and legal notice slots in its markets, making Local Print Advertising a cash cow; these categories had mid-60s gross margins for McClatchy in FY2024 and required minimal promo spend. \u003c\/p\u003e\n\u003cp\u003eFocus on reducing fulfillment costs and automating billing to boost free cash flow; if churn stays below 8% annually, cash yields remain stable—this is about milking long-term relationships, not growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Mail and Inserts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy’s Direct Mail and Inserts unit delivers coupons and circulars for local grocery and retail chains, generating roughly $48m revenue in 2024 and operating margins near 22%, per company filings. This is a mature, low-growth market (annual growth ≈1%–2%), yet high margins stem from entrenched logistics and carrier contracts. It supplies steady cash flow that covered about 35% of 2024 interest expense and funds pilot digital initiatives. Expect stable free cash generation but limited top-line upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded Content Studios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBranded Content Studios at The McClatchy Co. fit the Cash Cows quadrant: mature operations yielding high margins and steady cash flow, with reported sponsored-content revenue contributing an estimated $18–22M in 2024, while incremental overhead stayed under 5% of segment spend.\u003c\/p\u003e\n\u003cp\u003eThey leverage existing editorial teams to produce sponsored content, converting intellectual capital into repeatable revenue with low incremental risk and ~30–35% operating margin vs. single-digit capex.\u003c\/p\u003e\n\u003cp\u003eThis segment provides reliable bottom-line support in a competitive but stable market, funding digital growth and newsroom investments without large new capital.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sponsored-content revenue: ~$18–22M\u003c\/li\u003e\n\u003cli\u003eIncremental overhead: \u0026lt;5% of segment spend\u003c\/li\u003e\n\u003cli\u003eOperating margin: ~30–35%\u003c\/li\u003e\n\u003cli\u003eUses existing editorial staff—low capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchive and Syndication Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMcClatchy’s archive and syndication licensing is a low-growth, high-margin cash cow: 2024 licensing and syndication revenue was about $18M, with gross margins near 70% since content reuse needs little new investment.\u003c\/p\u003e\n\u003cp\u003eLicenses to universities, researchers, and regional media provide steady, passive cash that covers a meaningful share of admin and operating costs—estimated at ~12% of total corporate overhead in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 syndication revenue ≈ $18M\u003c\/li\u003e\n\u003cli\u003eGross margin ≈ 70%\u003c\/li\u003e\n\u003cli\u003eSupports ~12% of admin costs\u003c\/li\u003e\n\u003cli\u003eLow capex, stable cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcClatchy’s print cash cows: $140–150M revenue, high margins fund digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcClatchy’s cash cows (print leaders, inserts, branded content, syndication) generated roughly $140–150M revenue in 2024, ~30–35% blended operating margin, and funded ~$38M free cash flow and ~35% of 2024 interest; low capex keeps cash conversion high while funding $25M+ digital investments for 2025+. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eOpmg\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal Print\u003c\/td\u003e\n\u003ctd\u003e$48–60M\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003ctd\u003eHigh share local ads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInserts\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003eStable logistics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded\u003c\/td\u003e\n\u003ctd\u003e$18–22M\u003c\/td\u003e\n\u003ctd\u003e30–35%\u003c\/td\u003e\n\u003ctd\u003eLow incremental cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndication\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003ctd\u003eLow capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eThe McClatchy Co. BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final BCG Matrix report you'll receive after purchase — no watermarks, no demo content, just a fully formatted, analysis-ready document designed for strategic use and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748035670393,"sku":"mcclatchy-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mcclatchy-bcg-matrix.png?v=1772204056","url":"https:\/\/matrixbcg.com\/products\/mcclatchy-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}