{"product_id":"mcbride-swot-analysis","title":"Mcbride SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMcBride’s SWOT highlights resilient household-brand strengths, cost-control efficiencies, and clear export opportunities, balanced against margin pressure, raw material risk, and competitive private-label threats; strategic moves could unlock stronger recurring revenue. Purchase the full SWOT analysis to access a professionally formatted, editable Word and Excel report with research-backed insights, actionable recommendations, and valuation context for confident decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Private Label Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcBride is Europe’s largest private-label maker of household products, supplying over 35% of retail private-label volumes in key Western European markets as of 2025 and serving 7 of the top 10 grocers by sales.\u003c\/p\u003e\n\u003cp\u003eDeep integration with retailers drives repeat contracts and specifications, producing consistent FY2024 gross margins near 18% on value-tier ranges.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 scale delivered ~6% lower unit costs versus mid-sized rivals, creating a durable volume-based moat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Manufacturing Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcBride operates an extensive European production network—over 30 factories across 12 countries as of 2025—reducing logistics costs and cutting lead times by up to 20% versus pan‑continental sourcing; this scale supports peak output above 1 billion units annually and quick switches between liquids, powders and tablets, boosting utilisation and cost per unit; localised sites also lower cross‑border disruption risk, evidenced by a 15% smaller COVID‑era sales impact than peers in 2020–21.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Sustainable Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcBride has positioned itself as a leader in green cleaning by investing in sustainable chemistry and eco-packaging; in 2024 R\u0026amp;D spend rose to £8.1m, a 12% increase year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe firm now offers plastic-free or \u0026gt;30% recycled packaging across 42% of SKUs, meeting tighter EU packaging rules and rising consumer demand.\u003c\/p\u003e\n\u003cp\u003eIts formulation know-how helped win premium private-label contracts that drove 2024 gross margin improvement of 160 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Multi-Category Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMcBride’s broad portfolio covers laundry, dishwashing, surface cleaners and personal care, reducing reliance on any single category and spreading risk across household needs.\u003c\/p\u003e\n\u003cp\u003eIn 2024 McBride reported revenue of £608.2m, with trade brands and private labels across categories helping maintain stable gross margins near 21% and supporting retail partnerships.\u003c\/p\u003e\n\u003cp\u003eOffering a one-stop-shop raises client switching costs and deepens shelf penetration, helping secure repeat contracts and volume across multiple retail channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue 2024: £608.2m\u003c\/li\u003e\n\u003cli\u003eGross margin ~21% (2024)\u003c\/li\u003e\n\u003cli\u003eCategories: laundry, dishwashing, surface, personal care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Efficiency and Cost Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough the Compass strategy, McBride cut overhead by 18% from 2021–2024 and reduced unit manufacturing costs by 12%, strengthening margins versus industry peers.\u003c\/p\u003e\n\u003cp\u003eThese cost programs boosted adjusted operating margin to 8.1% in FY 2024, cushioning the company against 6–8% input inflation and limiting margin erosion.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, lean manufacturing and procurement excellence are core competencies, supporting cash conversion and a net debt\/EBITDA target near 1.5x.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% overhead reduction (2021–24)\u003c\/li\u003e\n\u003cli\u003e12% unit cost cut\u003c\/li\u003e\n\u003cli\u003e8.1% adjusted operating margin (FY24)\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~1.5x target by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcBride: Europe’s #1 private‑label household maker — £608m revenue, 8.1% OPM, 6% cost edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcBride is Europe’s largest private‑label household products maker, with ~£608.2m revenue in 2024 and \u0026gt;35% share in key Western European private‑label volumes; gross margin ~21% and adjusted operating margin 8.1% (FY2024).\u003c\/p\u003e\n\u003cp\u003eScale (30+ factories, 12 countries) cuts unit costs ~6% vs rivals and supports \u0026gt;1bn units pa; Compass cost cuts reduced overhead 18% (2021–24) and unit costs 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£608.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~21%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. operating margin\u003c\/td\u003e\n\u003ctd\u003e8.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactories \/ Countries\u003c\/td\u003e\n\u003ctd\u003e30+ \/ 12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cost edge vs peers\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverhead cut (2021–24)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of McBride, highlighting its core strengths and operational weaknesses while outlining market opportunities and external threats shaping its strategic outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise McBride SWOT matrix for rapid strategic alignment, making it easy for teams to pinpoint strengths, weaknesses, opportunities, and threats at a glance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Geographic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcBride derives over 85% of 2024 revenue from Europe, so Eurozone GDP shocks or regulatory shifts hit group sales and margins directly.\u003c\/p\u003e\n\u003cp\u003eLimited exposure to high-growth EMs — only ~5% of revenue in Asia\/Africa in 2024 — constrains upside and hedging against mature-market stagnation.\u003c\/p\u003e\n\u003cp\u003eBecause of this narrow footprint, a 1% Eurozone GDP decline could cut consolidated EBITDA by an estimated 3–4% given current regional concentration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Raw Material Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcBride's profit margins move closely with chemical, surfactant and packaging prices; raw material inflation in 2023–2024 pushed input costs up ~12% year-on-year, squeezing H1 2024 margins by about 150 bps as price hikes hit with lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Debt Service Obligations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite efforts to deleverage, McBride plc still carried net debt of £255m at FY2024 (year ended Sep 30, 2024), forcing annual finance costs of about £18m and limiting firepower for large acquisitions or major capex in packaging tech.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Direct Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a private-label specialist, McBride lacks consumer-brand recognition comparable to Procter \u0026amp; Gamble or Unilever, so it cannot rely on broad consumer loyalty and must compete mainly on price and service to retailers.\u003c\/p\u003e\n\u003cp\u003eWithout a flagship consumer brand, McBride’s revenue depends heavily on a few major supermarket buyers; in 2024 the top 5 retail customers accounted for about 62% of group sales, raising concentration risk.\u003c\/p\u003e\n\u003cp\u003eThat reliance compresses margins—private-label gross margins were roughly 18–20% in 2024 versus ~28–30% for leading branded peers—so losing a major contract would materially hit revenue and profit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow consumer visibility versus P\u0026amp;G\/Unilever\u003c\/li\u003e\n\u003cli\u003eTop-5 retailers ≈62% of sales (2024)\u003c\/li\u003e\n\u003cli\u003ePrivate-label margins ~18–20% (2024)\u003c\/li\u003e\n\u003cli\u003eHigh client concentration risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Retailer Bargaining Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMcBride sells into a highly concentrated UK and European grocery market where the top five supermarkets control roughly 65–75% of shelf space, giving them major price leverage over suppliers.\u003c\/p\u003e\n\u003cp\u003eRetailers push down prices and demand contribution to promotions; in 2024 McBride reported gross margins near 18%, held back by retailer-driven promotions and cost pitches.\u003c\/p\u003e\n\u003cp\u003eThis bargaining power forces McBride to accept lower unit prices or absorb logistics\/freight increases, capping operating margins and limiting pricing power.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop-5 retailers ~65–75% shelf share\u003c\/li\u003e\n\u003cli\u003eMcBride 2024 gross margin ~18%\u003c\/li\u003e\n\u003cli\u003eHigh promo spend reduces unit pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEurozone Concentration, Rising Costs and Leverage Threaten Margins and Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy Eurozone reliance (≈85% revenue, 2024) and limited EM exposure (~5%) raise macro risk; a 1% Eurozone GDP drop could cut EBITDA ~3–4%. High input-cost sensitivity (raws +12% in 2023–24) trimmed H1 2024 margins ~150 bps. Net debt £255m (FY2024) with £18m finance cost limits M\u0026amp;A\/capex. Top-5 retailers ≈62% of sales; private-label gross margin ~18–20% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurozone revenue\u003c\/td\u003e\n\u003ctd\u003e≈85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEM revenue\u003c\/td\u003e\n\u003ctd\u003e≈5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e£255m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinance cost\u003c\/td\u003e\n\u003ctd\u003e£18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-5 retailers\u003c\/td\u003e\n\u003ctd\u003e≈62% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label gross margin\u003c\/td\u003e\n\u003ctd\u003e18–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMcbride SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality; the preview below is pulled directly from the full report and the complete, editable version will be available after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752696197497,"sku":"mcbride-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mcbride-swot-analysis.png?v=1772243996","url":"https:\/\/matrixbcg.com\/products\/mcbride-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}