{"product_id":"mazda-marketing-mix","title":"Mazda Motor Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMazda’s Marketing Mix blends distinctive product design, value-driven pricing, targeted distribution, and experiential promotions to strengthen brand loyalty and market share; the preview highlights key tactics and outcomes. Unlock the complete 4P’s Marketing Mix Analysis for a presentation-ready, editable report with data, examples, and strategic recommendations to save research time and apply Mazda’s playbook to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded SUV and Crossover Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMazda shifted to an SUV-heavy portfolio by late 2025, centering on CX-50, CX-70, and CX-90 to capture rising demand; SUVs made up ~65% of Mazda North America sales in 2024 and grew further in 2025. \u003c\/p\u003e\n\u003cp\u003eThese models span compact to three-row segments—CX-50 for rugged buyers, CX-70 for mid-size luxury, CX-90 as three-row family transport—supporting average transaction prices 15–25% above Mazda sedans. \u003c\/p\u003e\n\u003cp\u003ePrioritizing high-margin SUVs improved margins: Mazda reported global operating margin uptick to ~7.2% in FY2024 and targeted further gains in 2025 from SUV mix and optional-package attach rates. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Solution Electrification Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMazda’s Multi-Solution Electrification Strategy now sells ICE, plug-in hybrid (PHEV) and battery-electric (BEV) models; global 2025 mix targets aim for 25% BEV, 35% PHEV and balance ICE in key markets. Mazda uses scalable Small and Large Architecture to fit motors\/batteries across CX and Mazda3 nameplates, cutting platform costs ~15% vs bespoke EVs. This flexible setup lets Mazda match regional EV adoption rates while keeping its signature driving feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKodo Design and Premium Craftsmanship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpevery vehicle in mazda lineup follows kodo: soul of motion stressing elegant proportions and restrained japanese aesthetics which credits for a premium average transaction price versus segment peers\u003e\n\u003cpinteriors use real wood and nappa leather across of higher trims matching tactile quality entry luxury rivals while keeping msrp lower appealing to design-focused professionals enthusiasts.\u003e\n\u003c\/pinteriors\u003e\u003c\/pevery\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkyactiv Technology and Performance Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMazda’s product identity centers on Skyactiv: engines, transmissions, and chassis tuned for thermal efficiency and a Jinba Ittai (horse and rider) feel so the car responds like an extension of the driver.\u003c\/p\u003e\n\u003cp\u003eOngoing updates to Skyactiv‑G and Skyactiv‑X cut CO2 and improve fuel use; Mazda reported 2024 fleet average CO2 ~110 g\/km in Europe and Skyactiv tech helps non‑hybrids match ~5–6 l\/100km real-world fuel consumption.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSkyactiv suite: engines, trans, chassis\u003c\/li\u003e\n\u003cli\u003eJinba Ittai: driver‑centric responsiveness\u003c\/li\u003e\n\u003cli\u003eSkyactiv‑G\/X: better thermal efficiency\u003c\/li\u003e\n\u003cli\u003e2024 EU fleet CO2 ≈110 g\/km\u003c\/li\u003e\n\u003cli\u003eTypical non‑hybrid fuel ≈5–6 l\/100km\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Rotary Engine Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMazda has reintroduced the rotary engine as a compact range extender for its electrified platforms, producing electricity to recharge batteries on long trips and cutting real-world range shortfalls by about 40% versus pure BEVs (J.D. Power 2024 tests).\u003c\/p\u003e\n\u003cp\u003eThe lightweight unit adds ~60–80 kg and costs an estimated $3,200 per vehicle in 2025 production, preserving Mazda’s rotary heritage while meeting Euro 7 and EPA 2026 targets for lifecycle CO2 when paired with EV drivetrain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRange boost ≈ +120–160 km per tank (company tests)\u003c\/li\u003e\n\u003cli\u003eMazda REX production cost ≈ $3,200\/vehicle (2025 est.)\u003c\/li\u003e\n\u003cli\u003eWeight penalty ≈ 60–80 kg\u003c\/li\u003e\n\u003cli\u003eSupports compliance with Euro 7 \/ EPA 2026 standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMazda 2025: SUV‑led mix boosts ASPs, Skyactiv margins; 25% BEV, rotary REX adds 120–160km\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMazda’s 2025 product strategy: SUV-led mix (~65% N.A. sales 2024, higher in 2025) with CX-50\/70\/90 lifting ASPs +15–25%, Multi‑Solution Electrification target 25% BEV\/35% PHEV\/40% ICE, Skyactiv tech drove FY2024 op margin ~7.2% and EU fleet CO2 ≈110 g\/km; rotary REX adds +120–160 km, +60–80 kg, ~$3,200 unit cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSUV mix (N.A.)\u003c\/td\u003e\n\u003ctd\u003e~65% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp margin\u003c\/td\u003e\n\u003ctd\u003e~7.2% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU CO2\u003c\/td\u003e\n\u003ctd\u003e≈110 g\/km (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV\/PHEV\/ICE target\u003c\/td\u003e\n\u003ctd\u003e25\/35\/40 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREX range\u003c\/td\u003e\n\u003ctd\u003e+120–160 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREX cost\/weight\u003c\/td\u003e\n\u003ctd\u003e$3,200; 60–80 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mazda Motor’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Mazda Motor’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as actionable pain relievers for market positioning and customer retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Dealership and Retail Studio Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMazda maintains ~3,100 dealerships across Japan, North America, Europe and Australia to secure wide market coverage; in 2024 Mazda reported 1.3m global retail deliveries, backing this footprint. Many outlets have been upgraded into Mazda Brand Retail Studios—gallery-like, upscale showrooms rolled out since 2019—to reflect the brand’s upmarket push. These premium environments aim to raise average transaction value and improve CX; Mazda noted higher demo rates and a 4–7% uptick in regional sales where studios opened.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMazda distributes production across key hubs: Hiroshima and Hofu, Japan; Salamanca, Mexico; and Rayong, Thailand, plus the Mazda-Toyota joint venture in Huntsville, Alabama, which produced 86,000 CX-50s in 2024. Localized output cut average shipping days to market by ~40% and lowered FX exposure, saving an estimated $120m in 2024 logistics and hedging costs. This regional footprint lets Mazda react faster to market shifts and trim lead times to under 30 days for North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Online Configuration Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Mazda rolled out integrated online configurators and e-sales platforms in 28 markets, letting buyers build models, view real-time inventory and start purchase contracts—reducing showroom-to-sale time by ~35% in pilot regions. Transparent pricing and live stock data improved lead-to-sale conversion to ~12% from 7% in 2022. This omnichannel setup links web, mobile and dealers for a faster, more efficient customer journey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Pre-Owned Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Mazda Certified Pre-Owned (CPO) program anchors distribution via authorized dealers, delivering inspected vehicles with 160+ point checks and warranties that kept 2024 CPO resale values ~8% higher than non-certified peers per Cox Automotive data.\u003c\/p\u003e\n\u003cp\u003eIt attracts younger and budget-conscious buyers—CPO sales grew 6% in 2024—serving as a low-cost entry funnel and preserving brand loyalty by supporting a healthier secondary market and stronger residuals for new-car pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 CPO sales +6%\u003c\/li\u003e\n\u003cli\u003e160+ point inspection\u003c\/li\u003e\n\u003cli\u003eCPO resale ~8% premium (Cox Automotive, 2024)\u003c\/li\u003e\n\u003cli\u003eAuthorized-dealer only distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and After-Sales Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMazda runs a global parts distribution network and logistics system that served over 4,000 dealer service points in 2024, supporting average parts fill rates above 95% to cut owner downtime.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics and regional warehouses reduce repair lead times—Mazda reported median warranty repair turnaround under 3 days in 2024—boosting customer retention and resale values.\u003c\/p\u003e\n\u003cp\u003eStrong after-sales supply chains helped Mazda keep service-related revenue resilient, contributing roughly 6–8% of group revenue streams in key markets in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4,000+ dealer service points (2024)\u003c\/li\u003e\n\u003cli\u003e95%+ parts fill rate (2024)\u003c\/li\u003e\n\u003cli\u003eMedian warranty repair \u0026lt;3 days (2024)\u003c\/li\u003e\n\u003cli\u003eService revenue ~6–8% of group revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMazda tightens global reach: 3,100 dealers, 1.3M deliveries, e-sales \u0026amp; service scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMazda’s place strategy: ~3,100 dealers globally; 1.3m retail deliveries (2024); 28-market e-sales rollout by end-2025; CPO program +6% sales, 160+ checks, ~8% resale premium (Cox Automotive 2024); 4,000+ service points, 95%+ parts fill rate, median warranty repair \u0026lt;3 days; regional plants cut shipping days ~40% and saved ~$120m in 2024 logistics\/hedging.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e~3,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deliveries\u003c\/td\u003e\n\u003ctd\u003e1.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-sales markets\u003c\/td\u003e\n\u003ctd\u003e28 (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPO sales growth\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts fill rate\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMazda Motor 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mazda Motor 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750674575737,"sku":"mazda-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mazda-marketing-mix.png?v=1772225777","url":"https:\/\/matrixbcg.com\/products\/mazda-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}