{"product_id":"mayer-marketing-mix","title":"Mayer Steel Pipe Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mayer Steel Pipe’s product design, pricing architecture, distribution channels, and promotional tactics combine to drive market share and margin—this concise preview teases strategic insights; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark performance, and apply proven tactics to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Steel Pipe Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMayer Steel Pipe maintains a robust catalog of black iron and galvanized iron pipes for fluid transport and structural use, and by Dec 31, 2025 added API-grade energy pipes and high-precision mechanical tubing, raising specialty SKUs by 28% to ~1,620 items; this product diversity supports sales to 42% of industrial buyers and underpins $186M 2025 revenues, keeping Mayer a primary choice for large-scale procurement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Seamless Pipes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSeamless pipes remain Mayer Steel Pipe’s core differentiator, built for high-pressure uses where welded pipes risk failure; 2025 sales show seamless accounted for 62% of tubular revenues, up 4 percentage points year-over-year. These pipes undergo rigorous non-destructive testing (NDT) to meet ASTM and ISO standards—over 100,000 inspections in 2024—to ensure infrastructure reliability. Focusing on seamless technology positions Mayer as a premium supplier to oil, gas, and chemical processors, supporting clients handling pressures above 800 bar and fetching ~18% higher ASPs (average selling prices) versus welded lines. This premium niche helped tubular margins reach 14.2% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStructural Steel Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStructural Steel Solutions at Mayer Steel Pipe expands beyond pipes to hollow sections and specialized beams used in 2025 architectural projects, supplying 34% of the firm’s non-pipe revenue and supporting projects needing high strength-to-weight ratios.\u003c\/p\u003e\n\u003cp\u003eEngineered for sustainable, resilient urban infrastructure, these components cut material use by ~18% versus traditional sections and boost allowable spans by 22% in certified designs.\u003c\/p\u003e\n\u003cp\u003eHigh-tensile steel options, launched in Q2 2025, now represent 27% of structural sales, aligning with rising demand in seismic and high-rise builds and improving project ROI via lower lifecycle costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Fabrication Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMayer Steel Pipe’s custom fabrication services—custom cutting, threading, and protective coating—deliver ready-to-install components that cut on-site labor and shorten construction timelines by up to 25%, per industry benchmarks in 2024.\u003c\/p\u003e\n\u003cp\u003eTailored tolerances strengthen ties with engineering firms; projects specifying tighter specs rose 18% for similar suppliers in 2023, boosting repeat-contract revenue and margin retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReady-to-install reduces labor costs ~25%\u003c\/li\u003e\n\u003cli\u003eProtective coatings cut rework, extend service life\u003c\/li\u003e\n\u003cli\u003eCustom tolerances up 18% demand (2023)\u003c\/li\u003e\n\u003cli\u003eValue-added services increase repeat business\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEvery Mayer Steel Pipe product is issued with mill test certificates and meets local and ISO 9001:2015 and API 5L standards, supporting performance in corrosive environments and under cyclic loads for 25+ years in field projects.\u003c\/p\u003e\n\u003cp\u003eThis certification regime reduces technical and financing risk for institutional investors and project developers, lowering insurer and EPC contingency premiums by an estimated 5–8% in recent bids.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMill test certificates issued per shipment\u003c\/li\u003e\n\u003cli\u003eComplies with ISO 9001:2015 and API 5L\u003c\/li\u003e\n\u003cli\u003eProven 25+ year lifecycle in corrosive sites\u003c\/li\u003e\n\u003cli\u003eReduces contingency\/insurance costs ~5–8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMayer Steel: $186M revenue, 62% seamless share \u0026amp; 1,620 SKUs (28% growth)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMayer Steel Pipe’s product mix centers on seamless and welded pipes, structural hollow sections, and custom-fabrication; by Dec 31, 2025 specialty SKUs rose 28% to ~1,620, seamless = 62% of tubular sales, contributing to $186M 2025 revenue and 14.2% tubular margins; high-tensile launched Q2 2025 = 27% of structural sales; NDT \u0026gt;100,000 inspections (2024); ISO 9001:2015\/API 5L certified.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e~1,620 (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$186M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeamless share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTubular margin\u003c\/td\u003e\n\u003ctd\u003e14.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mayer Steel Pipe’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants seeking a clear breakdown of the firm’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mayer Steel Pipe’s 4P analysis into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel decisions, and promotional focus—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMayer Steel Pipe runs major manufacturing and warehousing hubs near highways and ports, cutting average dispatch time to 24–36 hours for 60% of orders as of Dec 2025 and lowering logistics cost per ton-km by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMayer Steel Pipe uses a global network of shipping routes and partners with DHL Global Forwarding and Kuehne+Nagel to serve Southeast Asia, India, and the Middle East, moving ~48% of 2024 exports via Singapore, Port Klang, and Tanjung Pelepas; this logistics setup supported export revenue of PHP 6.2B in FY2024, diversifying sales and reducing regional demand risk by spreading shipments across 12 ports and 4 trade lanes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Project Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect-to-project sales account for roughly 45% of Mayer Steel Pipe’s distribution revenue in 2025, focusing on large construction and utility contracts; this B2B channel removes intermediaries and cuts distribution costs by an estimated 6–8%, improving margins. Direct coordination with project managers lets Mayer meet just-in-time deliveries and bespoke specs, supporting average bulk orders of 2,000–10,000 tonnes and reducing on-site delays by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMayer Steel Pipe maintains a vetted network of authorized distributors and hardware wholesalers to reach smaller contractors and retail consumers, covering secondary and tertiary markets where direct delivery is uneconomical; in 2024 this channel represented about 28% of domestic volume, roughly 65,000 tonnes.\u003c\/p\u003e\n\u003cp\u003eDealers receive quarterly training and inventory support; partner fill rates averaged 92% in 2024 and dealer-led sales grew 7% year-over-year, reducing last-mile costs by an estimated 12% versus direct distribution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of domestic volume via dealers (2024)\u003c\/li\u003e\n\u003cli\u003e65,000 tonnes through network (2024)\u003c\/li\u003e\n\u003cli\u003e92% partner fill rate (2024)\u003c\/li\u003e\n\u003cli\u003e7% YoY dealer sales growth\u003c\/li\u003e\n\u003cli\u003e~12% last-mile cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025, Mayer Steel Pipe upgraded its digital procurement integration so institutional clients can track orders and manage inventory via integrated logistics portals, reducing order lead time by 18% and cutting stockouts 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis digital layer adds supply-chain transparency and simplifies reordering for long-term partners, supporting recurring contracts that make up 64% of B2B revenue.\u003c\/p\u003e\n\u003cp\u003eStreamlining production-to-delivery interfaces raised Net Promoter Score by 6 points and lowered delivery disputes by 30%, improving overall customer satisfaction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% faster lead times\u003c\/li\u003e\n\u003cli\u003e22% fewer stockouts\u003c\/li\u003e\n\u003cli\u003e64% revenue from recurring contracts\u003c\/li\u003e\n\u003cli\u003e6-point NPS gain, 30% fewer disputes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMayer Steel trims logistics 12% with 24–36hr dispatch, fueling 64% recurring B2B revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMayer Steel Pipe places production near highways\/ports, cutting dispatch to 24–36 hrs for 60% orders and lowering logistics cost\/ton-km ~12% YoY (Dec 2025); 45% revenue from direct project sales (bulk 2,000–10,000t) and 28% domestic volume via dealers (65,000t in 2024) with 92% fill rates; digital portals cut lead time 18% and stockouts 22%, supporting 64% recurring B2B revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispatch time (60% orders)\u003c\/td\u003e\n\u003ctd\u003e24–36 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost change\u003c\/td\u003e\n\u003ctd\u003e-12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect project revenue\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer volume (2024)\u003c\/td\u003e\n\u003ctd\u003e65,000 t (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner fill rate (2024)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time improvement\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring B2B revenue\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMayer Steel Pipe 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Mayer Steel Pipe 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no samples or mockups, fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750941438329,"sku":"mayer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mayer-marketing-mix.png?v=1772226807","url":"https:\/\/matrixbcg.com\/products\/mayer-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}