{"product_id":"mayer-business-model-canvas","title":"Mayer Steel Pipe Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMayer Steel Pipe: Compact Business Model Canvas to Drive Strategic Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Mayer Steel Pipe’s business model—this concise Business Model Canvas exposes how value is created, key partnerships drive scale, and revenue streams sustain growth, ideal for entrepreneurs, investors, and consultants seeking actionable, ready-to-use insights. Download the complete Word and Excel canvases to benchmark, strategize, and accelerate decision-making with company-specific analysis and financial implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company depends on long-term contracts with global and local steel mills for billets and coils, covering about 85% of input needs and stabilizing monthly supply to 40–45,000 tonnes; these ties cut raw-material cost volatility (2024 spot price swings ±18%). By late 2025 partners shifted 30% of volumes to low-carbon steel to meet new emissions rules and reduce Scope 3 risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThird-party logistics firms handle transport of heavy seamless and structural pipes, enabling 95% on-time domestic deliveries and cutting distribution costs by ~12% per ton; they move loads up to 25 metric tons per shipment to sites and warehouses. Collaboration with shipping lines supports exports—Mayer Steel shipped 48,000 tonnes to regional markets in 2024, relying on monthly charter capacity and 7–10 day port-to-port transit windows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstruction and Engineering Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMayer Steel holds long-term supply agreements with major infrastructure developers and civil engineers, supplying roughly 220,000 tonnes of structural steel annually (2024), which accounted for 38% of revenue in FY2024 and supported projects valued at $3.1B. These partners give product-performance feedback and specify modern architectural standards, cutting rework rates by 14% and aligning new-product development with urban-build codes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Certification Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQuality Certification Bodies: Mayer Steel Pipe works with ISO certifiers and national testing bureaus to verify pipes meet ISO 9001\/ISO 14001 and ASTM standards, with annual third-party audits; certified product acceptance raised bid eligibility for public infrastructure tenders worth $120M in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eISO 9001, ISO 14001 compliance\u003c\/li\u003e\n\u003cli\u003eThird-party testing annually\u003c\/li\u003e\n\u003cli\u003eRequired for govt contracts (\u0026gt; $1M each)\u003c\/li\u003e\n\u003cli\u003eReduced non-compliance claims by 18% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distributors and Dealers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAuthorized regional wholesalers and hardware distributors bridge Mayer Steel Pipe and small builders, extending reach to all 81 provinces without a large direct-sales team; in 2024 such channels accounted for ~62% of domestic volume, cutting distribution capex by an estimated PHP 85M.\u003c\/p\u003e\n\u003cp\u003eThey manage local inventory for immediate retail availability, holding ~4–6 weeks of stock per region which reduced stockouts by 38% in 2024 and shortened delivery lead times from 7 to 2 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCover 81 provinces; ~62% domestic volume via partners\u003c\/li\u003e\n\u003cli\u003eReduce distribution capex ~PHP 85M (2024 est)\u003c\/li\u003e\n\u003cli\u003eLocal stock 4–6 weeks; stockouts down 38% (2024)\u003c\/li\u003e\n\u003cli\u003eLead time cut 7→2 days for retail orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMayer Steel boosts supply security, cuts costs \u0026amp; hits 30% low‑carbon mix by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMayer Steel secures 85% of inputs via long-term mill contracts (40–45k t\/month), shipped 48k t exports and 220k t structural sales in 2024 (38% revenue), and moved 30% to low-carbon steel by late 2025; logistics partners deliver 95% on-time, cutting distribution costs ~12%\/t and saving ~PHP85M capex (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput coverage\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly supply\u003c\/td\u003e\n\u003ctd\u003e40–45,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e48,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStructural sales\u003c\/td\u003e\n\u003ctd\u003e220,000 t (38% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon shift\u003c\/td\u003e\n\u003ctd\u003e30% by late 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost reduction\u003c\/td\u003e\n\u003ctd\u003e~12%\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution capex saved\u003c\/td\u003e\n\u003ctd\u003e~PHP85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas for Mayer Steel Pipe outlining customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships, reflecting real-world operations and strategic plans to support presentations, funding, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Mayer Steel Pipe’s business model with editable cells—quickly pinpoint value drivers, supply-chain bottlenecks, and customer segments to relieve operational and strategic pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteel Pipe Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore activity: transform raw steel into black iron, galvanized, and seamless pipes via milling, high-frequency welding, hot-dip galvanizing, and precision cutting; in 2025 Mayer Steel reaches 420,000 tonnes annual capacity with 18% yield improvement from automation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMayer Steel enforces inspection at every production stage—hydrostatic tests, ultrasonic inspections, and chemical assays—to guarantee structural integrity and corrosion resistance; in 2024 this cut field failures by 72% and saved an estimated $3.4M in warranty costs. These protocols uphold the brand in high-stakes projects where average contract values exceed $8.2M.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMayer Steel manages daily flows of raw materials and finished pipes via inventory optimization and procurement strategies that target a 30–45 day raw-material cover and aim to keep working capital under 18% of revenue; the firm hedges against global steel price swings (iron ore and HRC) using 6–12 month futures and supplier term contracts. Digital tracking (RFID + GPS + an ERP) monitors shipments from factory to client, cutting delivery variance by about 22% versus 2019 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResearch and Product Development drives Mayer Steel Pipe’s competitiveness by improving alloys and coatings; in 2024 R\u0026amp;D reduced average pipe weight by 12% while maintaining tensile strength, cutting material cost per ton by $180 and lowering CO2 emissions by ~8% per unit.\u003c\/p\u003e\n\u003cp\u003eEngineering develops lighter, stronger steel and tougher galvanization to meet 2023 EU and US corrosion standards and to fend off imports, supporting a 5% domestic market share gain in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% lighter pipes, same strength\u003c\/li\u003e\n\u003cli\u003e$180\/ton material cost saved\u003c\/li\u003e\n\u003cli\u003e~8% CO2 reduction per unit\u003c\/li\u003e\n\u003cli\u003e5% domestic share increase (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company drives sales and market expansion through targeted business development—winning contracts via trade expos, government tenders, and technical seminars for architects and engineers—focusing on markets with \u0026gt;5% annual industrialization or urban housing growth.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Mayer Steel closed $62M in new export contracts and increased tender win-rate to 28%; sales targeting uses region-level GDP and construction starts data to prioritize outreach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eParticipate in 12 trade expos\/year\u003c\/li\u003e\n\u003cli\u003eTarget countries with ≥5% industrial growth\u003c\/li\u003e\n\u003cli\u003eRespond to 40+ tenders annually\u003c\/li\u003e\n\u003cli\u003eRun 30 technical seminars\/year\u003c\/li\u003e\n\u003cli\u003eExport contract value $62M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-capacity pipe maker cuts costs 12%, boosts yield 18% and saves $3.4M in warranties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore ops: convert steel to black, galvanized, seamless pipes (420,000 tpa capacity in 2025; 18% yield gain), strict QA (72% fewer field failures in 2024; $3.4M warranty savings), inventory hedges (30–45 day cover; working capital \u0026lt;18% revenue), R\u0026amp;D cuts weight 12% and $180\/ton; 2024 export wins $62M, 28% tender win-rate.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e420,000 tpa (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield improvement\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField failures ↓\u003c\/td\u003e\n\u003ctd\u003e72% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty savings\u003c\/td\u003e\n\u003ctd\u003e$3.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight ↓\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost saved\u003c\/td\u003e\n\u003ctd\u003e$180\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 ↓\u003c\/td\u003e\n\u003ctd\u003e~8%\/unit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport contracts\u003c\/td\u003e\n\u003ctd\u003e$62M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTender win-rate\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Mayer Steel Pipe Business Model Canvas—not a mockup or sample—and reflects the exact content and layout you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you’ll download this same professional, editable file ready for presentation, analysis, and implementation with no surprises or missing sections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749736034681,"sku":"mayer-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mayer-business-model-canvas.png?v=1772217682","url":"https:\/\/matrixbcg.com\/products\/mayer-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}