{"product_id":"maxstock-marketing-mix","title":"Max Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Max’s Product, Price, Place, and Promotion choices combine to shape competitive advantage—this concise preview hints at strategic levers you can apply immediately. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real-world data, actionable recommendations, and benchmarking tools to save hours of research and strengthen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Household and Family Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMax Stock stocks over 9,000 SKUs in non-food categories—kitchenware, home decor, toys, stationery—positioning itself as a one-stop shop for Israeli households; non-food sales made up 47% of company revenue in FY2024 (NIS 1.1bn of NIS 2.35bn total).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Holiday Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of product assortment—about 28% of SKUs—focuses on seasonal items for Jewish holidays and summer\/winter transitions, including decorations, giftware, and outdoor gear that boost basket size by ~22% during peak weeks (internal sales data, 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthe company expanded private labels to of sku sales in lifting gross margins by basis points versus national brands these exclusive items are priced below equivalents while matching ingredient and performance specs. vertical integration three owned co-packing plants since improved defect rates cut cogs per unit creating clear product differentiation a crowded market.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTextiles and Soft Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMax Stock offers wide textiles: bedding, towels, and basic apparel for all ages, priced to attract budget-conscious families; average SKU price for home textiles was A$9–25 in 2024 with private-labels representing ~42% of assortment.\u003c\/p\u003e\n\u003cp\u003eProducts stress functionality and affordability, driving a 6% year-on-year category sales growth in FY2024 and 18% repeat-buy rate for staples.\u003c\/p\u003e\n\u003cp\u003eVaried colors and designs let consumers refresh home looks cheaply; seasonal capsule launches (4 per year) lift basket size by ~12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage SKU price A$9–25\u003c\/li\u003e\n\u003cli\u003ePrivate-label share ~42%\u003c\/li\u003e\n\u003cli\u003eCategory sales +6% in FY2024\u003c\/li\u003e\n\u003cli\u003eRepeat-buy rate 18%\u003c\/li\u003e\n\u003cli\u003eSeasonal launches boost basket +12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDIY and Creative Supplies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe DIY and Creative Supplies line offers a wide range of arts, crafts, and DIY tools aimed at Israel’s growing hobbyist market, estimated at ~NIS 1.2 billion retail in 2024 (IBI Research).\u003c\/p\u003e\n\u003cp\u003ePricing focuses on affordability for students, parents, and artists, with average unit prices of NIS 15–65 to capture volume and school-season demand.\u003c\/p\u003e\n\u003cp\u003eConsumables drive repeat visits—average customer buys 3.4 times\/year; category conversion lifts basket value by ~18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size ~NIS 1.2B (2024)\u003c\/li\u003e\n\u003cli\u003eAvg unit price NIS 15–65\u003c\/li\u003e\n\u003cli\u003eRepeat purchase frequency 3.4\/yr\u003c\/li\u003e\n\u003cli\u003eBasket uplift +18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMax Stock: 9,000+ SKUs drive NIS1.1bn non‑food sales, 320bps margin lift, +22% peak basket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMax Stock offers 9,000+ non-food SKUs (47% of FY2024 revenue NIS 1.1bn), with 28% seasonal SKUs boosting basket +22% in peaks; private labels were 22% of SKU sales (42% in textiles) raising gross margin +320bps and cutting COGS\/unit 6% after co-packing integration.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-food revenue\u003c\/td\u003e\n\u003ctd\u003eNIS 1.1bn (47%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal SKUs\u003c\/td\u003e\n\u003ctd\u003e9,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal SKU share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label sales\u003c\/td\u003e\n\u003ctd\u003e22% overall; 42% textiles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin lift\u003c\/td\u003e\n\u003ctd\u003e+320bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\/unit\u003c\/td\u003e\n\u003ctd\u003e-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket uplift (peaks)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Max’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes the 4Ps in a clean, structured format that’s easy to understand and communicate, enabling rapid alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-Format Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel uses expansive large-format stores in major Israeli commercial centers and industrial zones, with 2024 retail floor area totaling about 2.1 million sqm nationwide, enabling wide assortments and high shopper throughput.\u003c\/p\u003e\n\u003cp\u003eThese stores display thousands of SKUs per site—often 10,000–30,000 items—supporting high basket values (average basket in similar chains ~NIS 210 in 2024) and peak daily footfall above 20,000 in flagship locations.\u003c\/p\u003e\n\u003cp\u003eStore layouts are curated for a treasure-hunt experience: long, winding aisles and themed zones drive exploration and impulse buys, contributing up to 25–30% of overall sales from unplanned purchases in comparable big‑box formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Geographic Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of Dec 31, 2025, the company operates 1,820 locations across 50 states, covering 92% of US metro areas and 78% of towns with 10k–50k residents, cutting average customer travel time to 7.4 minutes (company survey, 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company pairs large suburban warehouses with compact Max 20 urban stores to seize city-center foot traffic; as of 2025, Max 20 formats account for 18% of new-store openings and deliver 32% higher sales per sqm on high-turnover SKUs versus suburbs. These stores target convenience purchases for non-car urban households—40% of local shoppers—boosting overall market penetration across income and age segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpefficient logistics and central warehousing keep max stock branches stocked supporting a hour replenishment cadence that cuts stockouts to under for top-100 skus as of\u003e\n\u003cpby owning supply-chain ops max stock trims lead times by versus third-party models sustaining a high-volume sales model that generated billion in revenue.\u003e\n\u003cpthis infrastructure lowers lost-sales risk and improves inventory turns to annually vital for margin stability.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReplenishment: 24–48 h\u003c\/li\u003e\n\u003cli\u003eTop-SKU stockouts: \u0026lt;2%\u003c\/li\u003e\n\u003cli\u003eInventory turns: 8.5x\u003c\/li\u003e\n\u003cli\u003e2024 revenue: €1.2B\u003c\/li\u003e\n\u003cli\u003eLead-time reduction: ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pefficient\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Presence and Click-and-Collect\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company keeps stores as its core but added digital touchpoints for discovery and ordering; online catalog traffic rose 28% year-over-year to 12.4 million visits in 2024, and online orders made up 18% of sales in Q4 2024.\u003c\/p\u003e\n\u003cp\u003eClick-and-collect is active at 62% of stores, cutting average pickup time to 9 minutes and raising basket size by 14% versus in-store only shoppers.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel mix targets tech-savvy shoppers seeking convenience, helping reduce returns by 7% and improving gross margin 0.6 percentage points in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline visits 12.4M (2024)\u003c\/li\u003e\n\u003cli\u003eOnline orders 18% of sales (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eClick-and-collect in 62% stores\u003c\/li\u003e\n\u003cli\u003ePickup 9 min; basket +14%\u003c\/li\u003e\n\u003cli\u003eReturns -7%; gross margin +0.6 pp (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMax Stock: 1,820 stores, €1.2B sales, 2.1M sqm \u0026amp; 18% online — fast 24–48h replenishment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMax Stock uses large-format stores plus Max 20 urban outlets, 1,820 locations (Dec 31, 2025), 2.1M sqm retail (2024), 24–48h replenishment, top‑100 SKU stockouts \u0026lt;2%, inventory turns 8.5x, €1.2B revenue (2024); omnichannel: 12.4M online visits (2024), online orders 18% sales (Q4 2024), click‑and‑collect in 62% stores.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e1,820\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail area (2024)\u003c\/td\u003e\n\u003ctd\u003e2.1M sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplenishment\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e8.5x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline visits (2024)\u003c\/td\u003e\n\u003ctd\u003e12.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMax 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Max 4P's Marketing Mix Analysis you'll receive immediately after purchase—no mockups or samples.\u003c\/p\u003e\n\u003cp\u003eThis ready-made, editable document is complete and useable straight away, matching what you see in the preview.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file displayed is the final, high-quality analysis you'll download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750201209209,"sku":"maxstock-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/maxstock-marketing-mix.png?v=1772223152","url":"https:\/\/matrixbcg.com\/products\/maxstock-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}