{"product_id":"maximus-bcg-matrix","title":"MAXIMUS Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMAXIMUS sits at an intriguing crossroads—certain service lines behave like Cash Cows, funding newer digital health and government IT initiatives that look like potential Stars, while legacy offerings risk sliding into Dogs without strategic reinvestment. This snapshot hints at portfolio strength and resource tensions that matter for investors and strategists. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eU.S. Federal Services Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe U.S. Federal Services segment is MAXIMUS’s cash cow and primary growth engine, generating $3.07 billion in fiscal 2025 revenue with organic growth of 12.1% and holding a leading market share in federal clinical and technology services.\u003c\/p\u003e\n\u003cp\u003eIt sits on a $51.3 billion sales pipeline, signaling continued contract flow across healthcare and IT; management projects operating margins up to 17% in 2026, reinforcing its leader status.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinical Assessment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClinical Assessment Services are a Star: demand from the PACT Act and rising medical disability exams drove 2025 volume up ~28% year-over-year, making this a rapidly growing federal portfolio segment.\u003c\/p\u003e\n\u003cp\u003eMaximus uses proprietary exam-scheduling and telehealth tech to process high volumes, supporting a 15.3% operating margin in late 2025 and contributing ~22% of federal revenue.\u003c\/p\u003e\n\u003cp\u003eHigh regulatory barriers, required certifications, and long contract scopes create durable advantages and limit new entrants, reinforcing Maximus’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech-Enabled Citizen Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTech-Enabled Citizen Engagement: Maximus has turned contact centers into high-margin tech services by embedding AI and automation, moving away from labor-heavy models and lifting adjusted operating margins in services by roughly 6–8 percentage points in 2024.\u003c\/p\u003e\n\u003cp\u003eAutomation of document processing and citizen queries boosted efficiency over 50% in select federal programs, cutting average handle time from ~12 minutes to ~5–6 minutes and lowering per-case cost by about 40%.\u003c\/p\u003e\n\u003cp\u003eThat productivity gain helped drive faster revenue mix shift: tech-enabled services climbed to ~28% of 2024 revenue, supporting continued high growth and stronger market-share capture in federal human services contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDefense and National Security IT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaximus's $86 million Joint Cyber Command and Control Readiness contract for the US Air Force demonstrates rapid expansion into the high-growth defense IT market, supporting a 2026 strategic push to grow this footprint.\u003c\/p\u003e\n\u003cp\u003eSpecialized security certifications plus a rising federal defense IT budget—US defense IT spending rose ~4% to an estimated $125B in 2025—position Maximus's defense and national security IT as a Star with strong growth and competitive leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecent win: $86M Air Force cyber contract\u003c\/li\u003e\n\u003cli\u003e2026 priority: aggressive pursuit of new defense work\u003c\/li\u003e\n\u003cli\u003eMarket tailwind: US defense IT ≈ $125B in 2025 (+4% YoY)\u003c\/li\u003e\n\u003cli\u003eStrength: specialized security certifications and federal access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTotal Experience Management (TXM) Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTXM (Total Experience Management) is a first-to-market, scalable platform by MAXIMUS that replaces legacy government systems and targets federal digital transformation with integrated AWS, Salesforce, and Genesys stacks.\u003c\/p\u003e\n\u003cp\u003eFederal demand is high: 2024 U.S. federal IT modernization budgets rose ~8% to $106B, and TXM’s R\u0026amp;D-heavy model (\u0026gt;$50M invested in 2023–24) aims for long-term market dominance and recurring SaaS contracts.\u003c\/p\u003e\n\u003cp\u003eBecause agencies prioritize citizen experience, TXM positions MAXIMUS as a BCG Matrix star—high growth, high share—despite upfront investment and multi-year procurement cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReplaces legacy systems; modern stack\u003c\/li\u003e\n\u003cli\u003eIntegrates AWS, Salesforce, Genesys\u003c\/li\u003e\n\u003cli\u003eAligned with $106B federal IT spend (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D \u0026gt;$50M (2023–24); long-term SaaS revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAXIMUS growth engines: Clinical +28% YoY, tech 28% mix, $3.07B federal revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: MAXIMUS’s federal Clinical Assessment, Tech-Enabled Citizen Engagement, Defense IT, and TXM platforms are high-growth, high-share units—2025 federal revenue $3.07B, clinical volume +28% YoY, tech mix ~28% of 2024 revenue, defense IT market ~$125B (2025), TXM R\u0026amp;D \u0026gt;$50M (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinical Assessment\u003c\/td\u003e\n\u003ctd\u003eVolume +28% YoY; ~22% federal rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech-Enabled Services\u003c\/td\u003e\n\u003ctd\u003e28% revenue mix; handle time down 50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense IT\u003c\/td\u003e\n\u003ctd\u003e$86M AF win; US defense IT ≈ $125B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTXM\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D \u0026gt;$50M; aligns with $106B federal IT spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix analysis for MAXIMUS: strategic guidance on Stars, Cash Cows, Question Marks, Dogs with investment, hold, divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page MAXIMUS BCG Matrix mapping units to quadrants for swift strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eU.S. Services Segment (State and Local)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe U.S. Services segment, a mature MAXIMUS business, runs state-level programs like Medicaid and SNAP and acts as the firm's cash cow. Revenue fell 7.7% in 2025 as pandemic volumes normalized, yet the unit still produced predictable cash flow. Management projects 2026 margins of 10%–11%, and this segment funds dividends and services debt—about $250M–$300M annual free cash flow contribution in recent years. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedicaid and SNAP Eligibility Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedicaid and SNAP eligibility operations are cash cows for Maximus, holding high market share across about 30+ states and generating steady revenue in a low-growth sector; these contracts contributed roughly $1.2B of U.S. government services revenue in FY2024. \u003c\/p\u003e\n\u003cp\u003ePost-pandemic unwinding cut processing volumes by an estimated 10–20% in 2023–24, but program necessity keeps churn low and long-term demand stable. \u003c\/p\u003e\n\u003cp\u003eMaximus leverages 50 years of delivery, low incremental sales spend, and existing infrastructure to sustain margins—operating cash conversion that supported 2024 adjusted EBITDA margins near 12–14%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Contact Center Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaximus runs large, established government contact centers handling high-volume citizen support—these legacy ops deliver steady margins and low capital needs versus new tech initiatives, with operating margins around 9–11% in 2024 per company filings.\u003c\/p\u003e\n\u003cp\u003eCash from mature contracts funded roughly $160M in dividends and buybacks in FY 2024 and supports the $0.33 per-share quarterly dividend, freeing capital for digital investments and M\u0026amp;A.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAppeals and Independent Medical Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaximus Appeals and Independent Medical Reviews form a cash cow: in 2024 the segment processed ~2.4 million appeals and reviews, generating about $820M revenue and ~22% operating margin, driven by high regulatory barriers, scarce specialized vendors, and long-term state contracts.\u003c\/p\u003e\n\u003cp\u003eThe unit uses a standardized workflow and tech stack, sustaining predictable margins and cash flow; 85% of revenue tied to multi-year state agreements insulates it from GDP swings and cyclic slowdowns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 volume: ~2.4M cases\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~$820M\u003c\/li\u003e\n\u003cli\u003eOperating margin: ~22%\u003c\/li\u003e\n\u003cli\u003e85% revenue from multi-year state contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWelfare-to-Work Program Administration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaximus holds a dominant share in administering welfare-to-work and human services for US local governments, running contracts that are largely mature with 2–4% annual revenue growth tied to policy tweaks rather than market expansion.\u003c\/p\u003e\n\u003cp\u003eThese high-efficiency program operations produced roughly $400–450 million in adjusted free cash flow in FY 2024, funding share repurchases that returned about $300 million to shareholders in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDominant market position in local government welfare-to-work\u003c\/li\u003e\n\u003cli\u003eMature lifecycle: 2–4% organic growth\u003c\/li\u003e\n\u003cli\u003eHigh efficiency → ~$400–450M adj. FCF in FY2024\u003c\/li\u003e\n\u003cli\u003eSupports ~$300M share buybacks in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAXIMUS U.S. Services: $400–450M FCF, $820M appeals rev, $460M returned to shareholders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAXIMUS U.S. Services are cash cows: mature Medicaid\/SNAP and appeals operations drove stable cash flow (~$400–450M adj. FCF in FY2024), funded $160M dividends and ~$300M buybacks, with segment margins ~10–22% and ~85% revenue under multi-year state contracts; FY2024 appeals: ~2.4M cases, ~$820M revenue. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. FCF\u003c\/td\u003e\n\u003ctd\u003e$400–450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAppeals cases\u003c\/td\u003e\n\u003ctd\u003e~2.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAppeals rev.\u003c\/td\u003e\n\u003ctd\u003e$820M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDividends\/buybacks\u003c\/td\u003e\n\u003ctd\u003e$160M\/$300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003ctd\u003e10–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eMAXIMUS BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact MAXIMUS BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a fully formatted, analysis-ready document designed for strategic decision-making and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748477022585,"sku":"maximus-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/maximus-bcg-matrix.png?v=1772208573","url":"https:\/\/matrixbcg.com\/products\/maximus-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}