{"product_id":"maped-marketing-mix","title":"Maped SAS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Maped SAS crafts winning combinations of product design, pricing structure, distribution channels, and promotional tactics to dominate stationery markets—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply clear, actionable insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive School and Office Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaped SAS holds a broad school and office range—pens, pencils, geometry kits, and advanced cutting tools like Zenoa scissors—that drove €420m group sales in 2024; by end-2025 they added smart features (Bluetooth trackers, digital rulers) across 18% of office SKUs to target hybrid work, keeping Maped a one-stop shop for students and professionals and supporting a 5.2% revenue CAGR from 2021–2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Ergonomic Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaped SAS invests heavily in innovation and ergonomics, dedicating about 8% of 2024 revenue to R\u0026amp;D (≈€18m) to cut user fatigue and boost comfort across product lines.\u003c\/p\u003e\n\u003cp\u003eProducts target age segments—early learners, schoolkids, adults—and include left-handed scissors and grip-designed pencils, driving a 12% unit growth in ergonomic lines in 2024.\u003c\/p\u003e\n\u003cp\u003eThese ergonomic choices raise average selling price by roughly 9% versus generic items and support Maped’s premium positioning and higher repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaped Picnik and Lifestyle Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Picnik line marks Maped SAS’s successful move into lunchware, offering reusable bottles, lunch boxes, and bags that expanded revenue beyond stationery; the category reached an estimated €12.4m in 2024 and targets 8–10% annual growth through 2025.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the segment emphasizes durability and easy cleaning—BPA-free materials, dishwasher-safe parts—appealing to health-conscious parents and eco-aware adults, with 62% of buyers citing hygiene as a top purchase driver in recent surveys.\u003c\/p\u003e\n\u003cp\u003eThis lifestyle expansion helps Maped stay relevant outside classrooms, raising household penetration and cross-sell opportunities with core school ranges, improving average basket value by about 14% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaped Creativ and Art Supplies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaped Creativ offers activity kits and art supplies that include all components for projects, making them convenient for gift-givers and educators; in 2024 Maped SAS reported a 6% revenue share from school\/home crafts, supporting product focus.\u003c\/p\u003e\n\u003cp\u003eBy 2025 kits include augmented reality (AR) features that blend physical play with digital content, increasing engagement—pilot tests showed a 12–18% rise in repeat purchases among AR kit buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eAll-in-one kits: convenience for teachers\/gifts\u003c\/li\u003e\n\u003cli\u003e2024: 6% revenue from crafts segment (Maped SAS)\u003c\/li\u003e\n\u003cli\u003e2025 AR kits: 12–18% higher repeat-buy rate\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-friendly Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainability drives product strategy at Maped SAS: as of FY2024 roughly 45% of the catalog used recycled plastics and 30% FSC-certified wood, lifting gross margin on eco-lines by ~120 basis points versus legacy SKUs.\u003c\/p\u003e\n\u003cp\u003eMaped cut plastic packaging by 78% in 2023 and rolled out refillable ink systems in 2024, reducing scope 3 packaging waste and lowering unit COGS on refills by about 15%.\u003c\/p\u003e\n\u003cp\u003eThe strategy matches rising demand—global consumers reporting preference for sustainable goods rose to 68% in 2024—and supports circular-economy positioning for future growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% catalog with recycled plastics (2024)\u003c\/li\u003e\n\u003cli\u003e30% FSC-certified wood (2024)\u003c\/li\u003e\n\u003cli\u003e78% reduction in plastic packaging (since 2020)\u003c\/li\u003e\n\u003cli\u003eRefillable ink systems lowered COGS ~15%\u003c\/li\u003e\n\u003cli\u003e68% of consumers prefer sustainable products (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaped: €420M sales, 5.2% CAGR, 8% R\u0026amp;D, sustainable materials \u0026amp; rising ergonomic\/AR demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaped’s product mix spans stationery, lunchware, craft kits, and smart\/ergonomic tools—€420m group sales in 2024; 5.2% CAGR (2021–2025); R\u0026amp;D ≈8% rev (€18m); 45% recycled plastics, 30% FSC wood (2024); Picnik €12.4m (2024); ergonomic lines +12% units (2024); AR kits +12–18% repeat-buy (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003e€420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAGR\u003c\/td\u003e\n\u003ctd\u003e5.2% (2021–2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e≈€18m (8% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled plastics\u003c\/td\u003e\n\u003ctd\u003e45% catalog (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicnik revenue\u003c\/td\u003e\n\u003ctd\u003e€12.4m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Maped SAS’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Maped SAS’s 4P marketing mix into a concise, leadership-ready snapshot that eases decision-making and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaped SAS operates a global distribution network covering 120+ countries via regional hubs in France, Brazil, China, and the UAE, supporting €520m group revenue in 2024. \u003c\/p\u003e\n\u003cp\u003eThe network makes Maped a household brand across Europe and growing markets in Latin America, where sales rose 18% in 2024. \u003c\/p\u003e\n\u003cp\u003eLogistics are sized for back-to-school peaks, handling inventory spikes up to 3.5x monthly volume and reducing stockouts to under 2% during Aug–Sep. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Presence in Mass Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant share of maped sas global sales revenue from mass retail channels like supermarkets and hypermarkets which drive volume via weekly family shopping peak-season buys. secures prime shelf space through multi-year contracts track-record sku velocity with top partners delivering that channel revenue.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Stationery and Office Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaped SAS keeps a strong presence in specialized stationery shops and office supply chains, which accounted for about 18% of its global sales in 2024, letting the brand display premium lines like professional drafting tools and technical compasses.\u003c\/p\u003e\n\u003cp\u003eThese channels target professionals and hobbyists, with average basket values roughly 27% higher than mass retail, and staffed salespeople who provide expert advice that reinforces Maped’s quality reputation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Maped SAS expanded e-commerce sales to roughly 28% of revenue, growing webstore GMV 42% year-over-year and listing 85% of SKUs on Amazon and other marketplaces.\u003c\/p\u003e\n\u003cp\u003eDigital storefronts showcase niche items that physical retailers omit, lifting long-tail sales and raising online AOV (average order value) by 12% versus in-store.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel setup—own site, Amazon, key regional marketplaces—gives customers 24\/7 access and raised customer retention by 9 points through click-and-collect and fast delivery options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of revenue from e-commerce (2025)\u003c\/li\u003e\n\u003cli\u003eWebstore GMV +42% YoY\u003c\/li\u003e\n\u003cli\u003e85% of SKUs on third-party platforms\u003c\/li\u003e\n\u003cli\u003eOnline AOV +12% vs in-store\u003c\/li\u003e\n\u003cli\u003eRetention +9 points via omnichannel services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaped SAS uses regional subsidiaries and local branches to tailor distribution by market: in 2024 these units handled 62% of EMEA shipments, improving fill rates to 98% in France and 94% in Spain.\u003c\/p\u003e\n\u003cp\u003eLocal entities manage distributor relationships and keep supply chains resilient—regional warehouses cut lead times by 22% and reduced stockouts during 2023 disruptions.\u003c\/p\u003e\n\u003cp\u003eDecentralized management speeds responses to trends and inventory needs, enabling weekly assortment changes in high-growth accounts and a 15% faster SKU replenishment cycle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% EMEA shipments via regional units (2024)\u003c\/li\u003e\n\u003cli\u003eFill rates: France 98%, Spain 94%\u003c\/li\u003e\n\u003cli\u003eLead times down 22%; stockouts reduced (2023)\u003c\/li\u003e\n\u003cli\u003e15% faster SKU replenishment; weekly assortment updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaped: €520M global toy \u0026amp; stationery leader—28% e‑commerce, +42% web GMV YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaped SAS covers 120+ countries via hubs in France, Brazil, China, UAE, driving €520m revenue (2024) with 45% from mass retail and 18% from specialty; e-commerce rose to 28% of revenue by late 2025 (webstore GMV +42% YoY, 85% SKUs online). Regional warehouses cut lead times 22% and lifted fill rates (France 98%, Spain 94%); omnichannel lifted retention +9pts and online AOV +12% vs in-store.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€520m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass retail share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce (late 2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebstore GMV YoY\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rates\u003c\/td\u003e\n\u003ctd\u003eFrance 98%, Spain 94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMaped SAS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, final Maped SAS 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751138996601,"sku":"maped-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/maped-marketing-mix.png?v=1772228157","url":"https:\/\/matrixbcg.com\/products\/maped-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}