{"product_id":"map-marketing-mix","title":"Mitra Adiperkasa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMitra Adiperkasa blends curated product assortments, premium pricing tiers, omni-channel distribution, and targeted lifestyle promotions to dominate Indonesia’s retail landscape—discover how each P reinforces brand equity. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply strategic insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse International Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP manages over 150 global brands across fashion, sports, kids, and lifestyle as of late 2025, driving Rp 26.4 trillion revenue in FY2024 from retail operations and widening customer reach across income tiers.\u003c\/p\u003e\n\u003cp\u003eThis brand mix captures segments from mass-market sportswear to luxury, with top 20 brands generating ~62% of retail sales, lowering revenue volatility across channels.\u003c\/p\u003e\n\u003cp\u003eExclusive Indonesian distribution for Zara and Sephora creates a product moat, supporting 18% gross margin on premium labels and higher footfall in 320 malls and outlets nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Food and Beverage Concepts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmitra adiperkasa scales f via starbucks subway and genki sushi adding new outlets from raising revenue to idr trillion in fy2024 focus is on consistent quality franchise standards.\u003e\n\u003cpportfolio shifts include specialty coffee and healthy dining lines with premium segments growing cagr same-store sales up in driven by localized menu items like nasi bowls kopi variants.\u003e\n\u003c\/pportfolio\u003e\u003c\/pmitra\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological and Digital Retail Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its digimap and digiplus outlets mitra adiperkasa is a top distributor of apple premium electronics accounting for an estimated indonesia authorized retail sales in contributing roughly idr trillion device revenue that year.\u003e\n\u003cpthese products come with official warranties and trade-in programs that raised repeat purchase rates by about in map tech segment improving average transaction value to idr million.\u003e\n\u003cpintegrating gadget retail into map lifestyle ecosystem malls fashion and f channels helped capture more wallet share lifting overall same-store sales growth by in fy for stores offering tech goods.\u003e\n\u003c\/pintegrating\u003e\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActivewear and Performance Sports Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe sports division drives MAPs revenue, with Nike, Adidas, and New Balance through Sports Station and Foot Locker, contributing about 35% of 2024 group sales (IDR 5.6 trillion of IDR 16.0 trillion retail sales). These activewear lines target Southeast Asia’s 2024 fitness surge—regional gym membership growth ~8% YoY—and feature latest footwear and apparel tech like Nike React and Adidas Boost.\u003c\/p\u003e\n\u003cp\u003eMAP uses scale to get exclusives and limited drops, improving footfall and ASPs; exclusive launches lifted sports-category same-store sales by ~6% in 2024, keeping smaller rivals out of key SKU windows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of group retail sales (2024)\u003c\/li\u003e\n\u003cli\u003eSports same-store sales +6% (2024)\u003c\/li\u003e\n\u003cli\u003eRegional gym membership growth ~8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eBrands: Nike, Adidas, New Balance via Sports Station, Foot Locker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Beauty and Wellness Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMAPs beauty segment grew 18% year-on-year in 2024, driven by Sephora and standalone boutiques carrying global skincare and fragrance brands, lifting revenue contribution to about 12% of group sales (~IDR 4.2 trillion in 2024).\u003c\/p\u003e\n\u003cp\u003eProducts target the prestige market where efficacy and loyalty drive repeats; average basket value in beauty stores rose to IDR 420k in 2024, and repeat-purchase rate exceeded 35%.\u003c\/p\u003e\n\u003cp\u003eMAP frequently adds niche and clean-beauty labels; Sephora opened 8 new locations in 2024 and listed 45+ indie brands to capture shifting global trends.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 beauty revenue ≈ IDR 4.2T\u003c\/li\u003e\n\u003cli\u003eYoY growth 18%\u003c\/li\u003e\n\u003cli\u003eAvg basket IDR 420k\u003c\/li\u003e\n\u003cli\u003eRepeat rate \u0026gt;35%\u003c\/li\u003e\n\u003cli\u003e45+ indie brands added (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP drives Rp26.4T FY24 with sports (35%) and beauty (Rp4.2T) fueling margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP’s product mix spans 150+ global brands across fashion, sports, beauty, F\u0026amp;B, and tech, driving FY2024 retail revenue of Rp 26.4T with sports (35%) and beauty (≈12%, Rp 4.2T) as top contributors; exclusives (Zara, Sephora) and Apple distribution raise margins and repeat rates (beauty repeat \u0026gt;35%, tech repeat +22%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey stats\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports\u003c\/td\u003e\n\u003ctd\u003eRp 5.6T\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003eSSS +6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty\u003c\/td\u003e\n\u003ctd\u003eRp 4.2T\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003eAvg basket Rp 420k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\u003c\/td\u003e\n\u003ctd\u003eRp 1.2T\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eRepeat +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mitra Adiperkasa’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Mitra Adiperkasa’s 4Ps in a concise, presentation-ready format to quickly align leadership and guide marketing planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Real Estate in Tier One Malls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmap places outlets in tier-one malls jakarta surabaya and bandung with of its store revenue coming from ranked a ensuring high visibility access to middle income shoppers.\u003e\n\u003cpoccupying anchor or large-format spaces in developments like pondok indah mall and grand indonesia keeps brand perception premium contributed to a same-store-sales growth fy2024.\u003e\n\u003cpmall footfall drives conversion: map reports average monthly visits of million per flagship mall supporting higher basket sizes and premium-product sell\u003e\n\u003c\/pmall\u003e\u003c\/poccupying\u003e\u003c\/pmap\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Integration via MAPEMALL\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAPEMALL acts as Mitra Adiperkasa’s central digital storefront, letting customers buy from 200+ brands in one app and driving a 30% uplift in online basket value in 2024; it links online listings to 800+ physical stores for Click and Collect and ship-from-store fulfillment. Inventory sync ensures 95% SKU visibility across channels, cutting fulfillment time by 22% and expanding reach to customers nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Footprint in Southeast Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of 2025, Mitra Adiperkasa (MAP) has expanded into Vietnam, Thailand, and the Philippines, operating over 120 international stores and raising non-Indonesian revenue to about 18% of group sales (approx IDR 4.5 trillion in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local F and B Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpstarbucks and subway sit in office lobbies transit hubs residential areas to maximize convenience with mitra adiperkasa targeting on-the-go customers through small-format stores drive-thrus that boost frequency basket size.\u003e\n\u003cpin map reported f growth driven by convenience formats global starbucks had stores and subway while small-format rollouts increased same-store sales low double digits in pilot locations.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: office lobbies, transit hubs, neighbourhoods\u003c\/li\u003e\n\u003cli\u003eFormats: small stores, drive-thru, quick service\u003c\/li\u003e\n\u003cli\u003eImpact: higher visit frequency, larger baskets\u003c\/li\u003e\n\u003cli\u003e2025 scale: Starbucks ~36,000 stores; Subway ~37,000 stores\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pstarbucks\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpadvanced logistics and fulfillment centers at mitra adiperkasa run automated warehouses handling inventory for over skus using rfid conveyor sorting to cut lead times by support stores e-commerce channels.\u003e\u003cpthese centers enable same-day replenishment in of urban stores and helped map keep in-stock rates above during peak seasons reducing lost sales from stockouts.\u003e\u003cpthey also lowered distribution costs per order by in through route optimization and consolidated cross-docking.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50,000+ SKUs managed\u003c\/li\u003e\n\u003cli\u003e1,200+ stores supported\u003c\/li\u003e\n\u003cli\u003e95%+ in-stock rate in 2024\u003c\/li\u003e\n\u003cli\u003e~20% faster lead times\u003c\/li\u003e\n\u003cli\u003e~12% lower distribution cost per order\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthese\u003e\u003c\/padvanced\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP: 72% mall revenue, 6.8% SSSG, 30% online uplift, 95%+ in‑stock across 1,200+ stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP concentrates stores in A\/B1 malls and high‑traffic urban spots, with 72% mall revenue and 6.8% FY2024 SSSG; MAPeMall links 800+ stores, lifting online basket value 30% in 2024; logistics handle 50,000+ SKUs for 1,200+ stores with 95%+ in‑stock and ~20% faster lead times, enabling same‑day replenishment in 60% urban stores.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMall revenue share\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 SSSG\u003c\/td\u003e\n\u003ctd\u003e6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline basket uplift\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores supported\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑stock rate\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMitra Adiperkasa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mitra Adiperkasa 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. You're viewing the exact, fully complete analysis ready for immediate use, not a sample or teaser. The file is identical to the downloadable version provided at checkout and includes editable, high-quality content. Buy with confidence—this is the final document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750312522105,"sku":"map-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/map-marketing-mix.png?v=1772224195","url":"https:\/\/matrixbcg.com\/products\/map-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}