{"product_id":"majorcineplex-business-model-canvas","title":"Major Cineplex Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Cineplex Group: Concise Business Model Canvas Reveals Growth Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Major Cineplex Group's business model — this concise Business Model Canvas maps value propositions, customer segments, revenue streams, and key partners to show how the company scales and sustains market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Film Studios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex secures first-run rights from studios like Disney, Warner Bros, and Universal, supplying ~70% of blockbuster titles that drive about 60% of annual footfall and 55% of box-office revenue (2024: THB 6.2bn box-office). By late 2025 these deals include exclusive promos and early-access screenings for loyalty members, boosting loyalty redemption rates by ~18% and premium-ticket sales by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex Group secures long-term leases with top mall operators such as Central Group and The Mall Group, placing 170+ screens in CentralWorld, Mega Bangna and The Mall Bangkapi to capture Thailand’s 2024 mall footfall recovery (mall visits up ~18% vs 2023). These partnerships include joint marketing and revenue-share promotions that boost concession and ticket sales—leasing accounts for ~40% of cinema operating costs but preserves dominant physical reach across SEA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic F\u0026amp;B Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex partners with global beverage giant PepsiCo and local food suppliers to secure exclusive pouring rights and co-branded campaigns that drive the high-margin concession line, which accounted for ~28% of non-ticket revenue in 2024; by end-2025 these deals shifted to healthier snacks and sustainable packaging, cutting single-use plastics by 35% and adding 12% in premium-margin healthy SKUs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Fintech Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMajor Cineplex partners with banks like KASIKORNBANK (KBank) and leading e-wallets to enable in-app payments and contactless checkout, supporting over 40% of ticket sales digitally in 2024 and boosting M-Pass subscriptions by ~22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese partners co-sponsor promos—discounts and cashback—driving peak-weekend digital sales; integrated payment gateways reduce checkout time to under 60 seconds and raise conversion rates by ~15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKBank, TrueMoney, PromptPay integrations\u003c\/li\u003e\n\u003cli\u003eCo-sponsored discounts and cashback campaigns\u003c\/li\u003e\n\u003cli\u003eM-Pass subscription growth ~22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eDigital ticket share \u0026gt;40% (2024)\u003c\/li\u003e\n\u003cli\u003eCheckout \u0026lt;60s; conversion +15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMajor Cineplex partners with international studios like South Korea’s CJ ENM to co-produce local films, moving upstream into production and IP ownership and capturing higher-margin revenue streams; in 2024 these JV projects contributed an estimated 8–12% of group revenue, reducing reliance on foreign blockbusters.\u003c\/p\u003e\n\u003cp\u003eThese deals secure a steady pipeline of local hits, lowering schedule-volatility risk from Hollywood releases and supporting ancillary income (streaming, licensing), with JV-backed titles accounting for ~30% of Thai box-office top-10 slots in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJV partner example: CJ ENM (South Korea)\u003c\/li\u003e\n\u003cli\u003eRevenue share from production: est. 8–12% (2024)\u003c\/li\u003e\n\u003cli\u003eLocal hit contribution to top-10 box office: ~30% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Cineplex: Studio Rights, JV with CJ ENM \u0026amp; Partners Fuel 60% Footfall, THB6.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex secures studio first-run rights (Disney, Warner, Universal) and JV production with CJ ENM, plus mall leases (Central, The Mall), PepsiCo concessions, and payment partners (KBank, TrueMoney) — these drive ~60% footfall, THB 6.2bn box-office (2024), concessions 28% non-ticket revenue, digital sales \u0026gt;40%, M-Pass +22% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisney\/Warner\/Universal\u003c\/td\u003e\n\u003ctd\u003eFirst-run rights\u003c\/td\u003e\n\u003ctd\u003e60% footfall; THB 6.2bn box-office (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCJ ENM\u003c\/td\u003e\n\u003ctd\u003eCo-produce\/IP\u003c\/td\u003e\n\u003ctd\u003e8–12% revenue; 30% top-10 local hits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral\/The Mall\u003c\/td\u003e\n\u003ctd\u003eLeases \u0026amp; marketing\u003c\/td\u003e\n\u003ctd\u003e170+ screens; leases ~40% operating costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePepsiCo \u0026amp; suppliers\u003c\/td\u003e\n\u003ctd\u003eConcessions\u003c\/td\u003e\n\u003ctd\u003e28% non-ticket revenue; -35% plastics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKBank\/TrueMoney\u003c\/td\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eDigital \u0026gt;40% sales; M-Pass +22% YoY; checkout \u0026lt;60s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Major Cineplex Group outlining customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure, reflecting real-world operations and strategic plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Major Cineplex Group’s business model with editable cells to rapidly map revenue streams, cost drivers, and partnership pain points for faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCinema Operations and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDay-to-day management covers ~700 screens (Major Cineplex Group, 2025) with centralized systems for projection, sound, staffing, scheduling, and maintenance to keep uptime above 99% and average occupancy ~18–22%.\u003c\/p\u003e\n\u003cp\u003eSince 2025 the operation tightly manages premium formats (≈120 IMAX\/4DX screens) driving a 25–40% ticket premium and contributing roughly 30% of box-office revenue per screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Acquisition and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex secures screening rights and runs a distribution arm supplying films to regional exhibitors, negotiating deals that drove THB 3.9 billion box-office revenue in 2024 across Thailand, Laos and Cambodia. Continuous market analysis and screen-optimization raised average occupancy to 27% in 2024, while localized dubbing\/subtitling processed 420 titles that year to boost mass-market reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Marketing Campaigns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor Cineplex runs large-scale integrated campaigns to boost box office and M-Pass loyalty uptake, spending ~THB 550m on marketing in 2024 and driving a 12% YoY ticket-sales lift for promoted titles; campaigns run across social, app push, OOH displays, and in-cinema creatives. By late 2025 they use data analytics and AI-driven personalization—recommending films from individual viewing history—lifting M-Pass retention by ~8 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFacility Maintenance and Tech Upgrades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMajor Cineplex invests continuously in laser projection and Dolby\/IMAX-class sound to counter streaming; capex for tech upgrades reached ~THB 1.3 billion in 2024, targeting 200+ premium screens.\u003c\/p\u003e\n\u003cp\u003eIt also operates bowling alleys, ice rinks, and karaoke rooms across malls, plus scheduled renovations every 5–7 years to retain premium customers and boost average ticket spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTHB 1.3B capex 2024\u003c\/li\u003e\n\u003cli\u003e200+ premium screens\u003c\/li\u003e\n\u003cli\u003eMulti-venue: bowling, ice, karaoke\u003c\/li\u003e\n\u003cli\u003eRenovation cycle: 5–7 years\u003c\/li\u003e\n\u003cli\u003eFocus: increase ATS (average ticket spend)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Concession Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRetail and concession management focuses on boosting high-margin sales of popcorn, beverages, and movie merchandise through tight inventory control, menu innovation, and prime concession placement in lobbies to lift per-customer spend.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Major Cineplex sold signature popcorn via delivery platforms and supermarkets, adding ~15% non-box-office revenue and increasing concession EBITDA margins to an estimated 28%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin items: popcorn, drinks, merch\u003c\/li\u003e\n\u003cli\u003eKey ops: inventory, menu R\u0026amp;D, stand placement\u003c\/li\u003e\n\u003cli\u003e2025 channel expansion: delivery + supermarkets\u003c\/li\u003e\n\u003cli\u003eImpact: ~15% extra revenue; concession EBITDA ~28%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeading cinema network: 700 screens, THB3.9B box office, 120 premium, 28% concession EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperate ~700 screens (99% uptime; occupancy 18–27%), 120 premium screens (25–40% ticket premium; ~30% per‑screen revenue), THB 1.3B capex 2024, THB 550M marketing 2024, 420 localized titles 2024, concession EBITDA ~28% (15% non‑box revenue), renovate every 5–7 yrs, run leisure venues and distribution arm (THB 3.9B box office 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreens\u003c\/td\u003e\n\u003ctd\u003e~700\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2024\u003c\/td\u003e\n\u003ctd\u003eTHB 1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing 2024\u003c\/td\u003e\n\u003ctd\u003eTHB 550M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox office 2024\u003c\/td\u003e\n\u003ctd\u003eTHB 3.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcession EBITDA\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the actual Major Cineplex Group Business Model Canvas you’ll receive—no mockups or samples—so what you see reflects the final deliverable.\u003c\/p\u003e\n\u003cp\u003eUpon purchase, you’ll instantly get the complete file in the same structured, editable format, ready for presentation, analysis, or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749169213817,"sku":"majorcineplex-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/majorcineplex-business-model-canvas.png?v=1772213504","url":"https:\/\/matrixbcg.com\/products\/majorcineplex-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}