{"product_id":"magellangroup-marketing-mix","title":"Magellan Financial Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Magellan Financial Group’s asset-focused product suite, premium pricing, selective distribution through institutional channels, and targeted thought-leadership promotions combine to reinforce its high-net-worth positioning; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to replicate insights and save hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Equity Investment Strategies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMagellan’s Global Equity strategies offer high-conviction portfolios concentrated in world-class firms with durable moats and strong free cash flow, targeting long-term capital growth via leaders in tech, healthcare and consumer sectors.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 assets under management reached ~A$58bn across global equities, and the firm emphasizes upside capture while limiting drawdowns—aiming for lower volatility than MSCI World over 3–5 year windows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Listed Infrastructure Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMagellan Financial Group’s Global Listed Infrastructure Funds invest in essential service assets—utilities, airports, toll roads—that deliver inflation-linked cash flows; as of Dec 31, 2025 the strategy held c.180 stocks across 15 developed markets with an income yield near 4.1% and average dividend growth of ~3.5% p.a. over 5 years.\u003c\/p\u003e\n\u003cp\u003eThe product acts as a defensive portfolio sleeve, historically showing c.40–60% lower volatility than global equities (MSCI World) during 2000–2024 drawdowns, and a beta ~0.6 versus broad markets.\u003c\/p\u003e\n\u003cp\u003eThe fund targets long-term wealth creation via exposure to regulated and contracted assets, focusing on stable cash flows and capital preservation, with a 10-year compound return target of 6–8% p.a. net of fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirlie Australian Share Fund\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMagellan offers domestic equity exposure via the Airlie Australian Share Fund, using deep fundamental research and a quality-value stock selection process focused on ASX leaders; as of 31 Dec 2025 the fund held ~35 stocks with a trailing 12‑month yield of 4.2% and 3‑year annualized return of 7.8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetirement Income and FuturePay Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMagellan FuturePay delivers predictable monthly income for retirees by blending invested assets with a reserve-bucket smoothing mechanism that cuts withdrawal volatility and hedges longevity risk; as of 2025 the global retirement solutions market was ~USD 30 trillion, making this a timely strategic pivot for Magellan Financial Group.\u003c\/p\u003e\n\u003cp\u003eThe product bridges accumulation and decumulation, managing sequence-of-returns risk and aiming for steady payouts; industry pilots show reserve smoothing can reduce payout variability by ~25% versus fixed-percentage draws.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets retirees needing steady cashflow\u003c\/li\u003e\n\u003cli\u003eReserve bucket smooths distributions, lowers volatility ~25%\u003c\/li\u003e\n\u003cli\u003eAddresses investment and longevity risk\u003c\/li\u003e\n\u003cli\u003ePositions Magellan in a ~USD 30T retirement market (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and ESG Integrated Mandates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMagellan integrates environmental, social, and governance factors into its core investment process, offering mandates that target downside climate and governance risks while seeking alpha for institutional and retail clients.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, ESG integration is standard across most Magellan offerings, aligning with global regulatory shifts; the firm reported 48% of AUM screened or ESG-integrated in FY2024, aiming for \u0026gt;60% by 2026.\u003c\/p\u003e\n\u003cp\u003eThese mandates use active engagement, climate scenario analysis, and stewardship to reduce long-term systemic risk and meet fiduciary and stakeholder demands.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% of AUM ESG-integrated (FY2024)\u003c\/li\u003e\n\u003cli\u003eTarget \u0026gt;60% AUM ESG-integrated by 2026\u003c\/li\u003e\n\u003cli\u003eFocus: climate risk, governance, active stewardship\u003c\/li\u003e\n\u003cli\u003eProduct appeal: institutional + retail demand rise through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMagellan: A$58bn suite—global equity, listed infra \u0026amp; Airlie yields, ESG growth to 60%+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMagellan’s product suite (A$58bn AUM end‑2025) spans Global Equity (high‑conviction, tech\/health\/consumer), Global Listed Infrastructure (c.180 stocks, 4.1% yield, 3.5% div growth), Airlie Australian Share (~35 stocks, 4.2% yield), FuturePay retirement income (reduces payout volatility ~25%), and ESG‑integrated mandates (48% AUM FY2024, target \u0026gt;60% by 2026).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eAUM\/holdings\u003c\/th\u003e\n\u003cth\u003eYield\/returns\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal Equity\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eTarget long‑term growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListed Infrastructure\u003c\/td\u003e\n\u003ctd\u003ec.180 stocks\u003c\/td\u003e\n\u003ctd\u003e4.1% yield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlie AUS Share\u003c\/td\u003e\n\u003ctd\u003e~35 stocks\u003c\/td\u003e\n\u003ctd\u003e4.2% yield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a targeted, company-specific deep dive into Magellan Financial Group’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Magellan Financial Group’s 4P insights into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAustralian Securities Exchange Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMagellan lists active ETFs on the Australian Securities Exchange, letting investors trade units like shares and capturing ASX ETF flow—ASX-listed ETFs held A$217 billion at end-2024, showing high liquidity for Magellan’s funds.\u003c\/p\u003e\n\u003cp\u003eRetail investors can buy via brokerage accounts, avoiding unit application paperwork; average daily ASX ETF turnover was A$1.2 billion in 2024, boosting tradability for Magellan products.\u003c\/p\u003e\n\u003cp\u003eMagellan also supports the ASX mFund settlement service, which in 2024 processed A$3.5 billion in mFund trades, streamlining settlement between brokers and managed funds and reducing friction for advisers and clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Advisor and Wealth Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of magellan financial group aum a billion the total at sep via third-party platforms like netwealth hub24 and bt panorama highlighting platform distribution as core channel.\u003e\n\u003cpmagellan maintains strong ties with financial planners and wealth managers who routinely recommend its funds driving advisor-led flows that accounted for roughly of net inflows in fy2024.\u003e\n\u003cpthis intermediary channel is crucial for accessing high-net-worth individuals and sophisticated retail investors across australia where platform penetration among hnw accounts exceeds\u003e\n\u003c\/pthis\u003e\u003c\/pmagellan\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Investor Digital Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMagellan Financial Group’s Direct Investor Digital Portal lets retail clients apply and manage investments without intermediaries, processing over A$1.2bn in direct flows in FY2024 and reducing distribution costs by about 18% versus adviser channels.\u003c\/p\u003e\n\u003cp\u003eThe portal shows real-time balances, downloadable tax statements, and performance reports with 99.9% uptime, boosting NPS among direct users to 48 in 2024 and speeding onboarding to under 10 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Distribution and Global Mandates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMagellan Financial Group runs a dedicated institutional team targeting sovereign wealth funds, pension funds and large endowments worldwide, managing roughly A$50bn in institutional mandates as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eProducts use bespoke mandates and specialized vehicles to meet rigorous due diligence and compliance needs of large allocators, often with multi-year lock-ups and custom fee schedules.\u003c\/p\u003e\n\u003cp\u003eThis channel diversifies clients across regions including North America and Europe, representing about 35% of institutional AUM.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated institutional team\u003c\/li\u003e\n\u003cli\u003e~A$50bn institutional mandates (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eCustom mandates, vehicles, multi-year lock-ups\u003c\/li\u003e\n\u003cli\u003e35% institutional AUM from North America\/Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Strategic Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMagellan Financial Group expands globally via distribution deals with banks and asset managers, covering 15+ offshore markets and contributing ~40% of FY2025 funds under management of A$70.4bn (reported Aug 2025), easing market entry and regulatory compliance.\u003c\/p\u003e\n\u003cp\u003eThese partnerships grant access to regional investor networks—particularly in Europe and Asia—boosting retail and institutional flows that would be costly to build alone and supporting diversified revenue outside Australia.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15+ offshore markets reached\u003c\/li\u003e\n\u003cli\u003eA$70.4bn FUM (FY2025)\u003c\/li\u003e\n\u003cli\u003e~40% FUM from international channels\u003c\/li\u003e\n\u003cli\u003eReduced regulatory and distribution costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMagellan: A$217bn ETF hub, A$50bn institutional reach, A$1.2bn direct flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMagellan distributes via ASX-listed ETFs (A$217bn ASX ETF holdings end-2024; A$1.2bn daily turnover 2024), platforms (A$12.4bn of A$86.1bn AUM via Netwealth\/Hub24\/BT Panorama at 30 Sep 2025), direct portal (A$1.2bn direct flows FY2024; 99.9% uptime; NPS 48) and institutional mandates (~A$50bn Dec 2025; 35% North America\/Europe).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eASX ETFs\u003c\/td\u003e\n\u003ctd\u003eA$217bn holdings; A$1.2bn daily turnover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatforms\u003c\/td\u003e\n\u003ctd\u003eA$12.4bn of A$86.1bn (30 Sep 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn flows FY2024; NPS 48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional\u003c\/td\u003e\n\u003ctd\u003e~A$50bn (Dec 2025); 35% from NA\/EU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eMagellan Financial Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Magellan Financial Group you’ll receive instantly after purchase—comprehensive, editable, and ready to use without any surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751046197625,"sku":"magellangroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/magellangroup-marketing-mix.png?v=1772227253","url":"https:\/\/matrixbcg.com\/products\/magellangroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}