{"product_id":"macromill-pestle-analysis","title":"Macromill PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Smarter Strategic Decisions with a Complete PESTEL View\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock strategic clarity with our PESTLE Analysis of Macromill—concise, current, and focused on the external forces shaping growth and risk; ideal for investors and strategists. Purchase the full report to access the complete breakdown, actionable insights, and editable formats for quick integration into your plans. Download now and turn external trends into competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Trade Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeopolitical tensions among Japan, the US and China affect Macromill’s cross-border research; US-China decoupling risks increased data localization—China imposed 2023 data rules affecting 60% of APAC panels—raising compliance costs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Sovereignty and Localization Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernments are imposing strict data residency laws—over 100 countries had localization measures by 2024—forcing Macromill to localize cloud infrastructure and data pipelines in key markets like Japan and EU member states to remain compliant. Adjusting architecture raises CAPEX\/OPEX; localized data centers can increase operating costs by an estimated 5–12% per market. Noncompliance risks include market access restrictions and fines up to 4% of global revenue under GDPR-like regimes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Digitalization Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Japanese government’s 2025 DX Reform Action Plan and regional e-government drives, supported by a ¥1.3 trillion digital transformation budget in 2024, expand opportunities for Macromill to win large-scale public-sector research and analytics contracts.\u003c\/p\u003e\n\u003cp\u003ePartnerships for national surveys and policy evaluation can tap into stable, multi-year procurement streams; Japan’s central\/local IT spending reached ¥13.8 trillion in FY2023, indicating sustained demand.\u003c\/p\u003e\n\u003cp\u003eAligning Macromill’s services with government standards and secure data platforms positions it for high-value contracts in health, education and smart-city programs where public tender sizes often exceed ¥100 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Stability and Research Integrity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePolitical instability in emerging markets can endanger local operations and skew data quality; for example, 2024 saw a 12% rise in regional unrest incidents in APAC and LATAM, prompting data-collection pauses in affected areas.\u003c\/p\u003e\n\u003cp\u003eMacromill monitors conflicts and unrest to safeguard staff and preserve its proprietary panels, with contingency protocols reducing panel downtime to under 4% in 2024.\u003c\/p\u003e\n\u003cp\u003eGeographical diversification—Macromill operates across 25+ markets—mitigates concentration risk and limits revenue exposure to any single volatile country to below 8% of group revenue in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% increase in regional unrest incidents (2024)\u003c\/li\u003e\n\u003cli\u003ePanel downtime controlled to under 4% (2024)\u003c\/li\u003e\n\u003cli\u003ePresence in 25+ markets; max country exposure \u0026lt;8% of FY2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Taxation Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEmerging digital service taxation and cross-border data rules (OECD Pillar One\/Two updates and unilateral DSTs) risk raising effective tax rates for online research firms; OECD estimates 25–30% of jurisdictions adopting new rules by 2025, which could lift digital service tax burdens by 1–3% of revenue for platforms.\u003c\/p\u003e\n\u003cp\u003eMacromill should intensify tax planning and monitor legislative shifts to protect margins—2024 net margin for global online research peers averaged ~12–15%, so a 1–3% revenue tax hit materially compresses profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrack OECD\/Pillar One \u0026amp; Two implementation timelines\u003c\/li\u003e\n\u003cli\u003eModel 1–3% revenue tax scenarios vs. 12–15% peer net margins\u003c\/li\u003e\n\u003cli\u003eEngage tax advisors and adapt pricing to preserve margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacromill navigates rising localization costs and digital taxes amid Japan public-sector upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeopolitical tensions, data localization (100+ countries by 2024) and new digital taxes (25–30% jurisdictions by 2025) raise Macromill’s compliance costs (localization +5–12% per market) and tax risk (1–3% revenue). Japan’s ¥1.3T DX budget (2024) and ¥13.8T public IT spend (FY2023) create public-sector contract upside; group exposure capped \u0026lt;8% per country (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries with localization\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost increase per market\u003c\/td\u003e\n\u003ctd\u003e5–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tax adoption\u003c\/td\u003e\n\u003ctd\u003e25–30% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan DX budget\u003c\/td\u003e\n\u003ctd\u003e¥1.3T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan public IT spend\u003c\/td\u003e\n\u003ctd\u003e¥13.8T (FY2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax country revenue\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;8% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Macromill across six dimensions—Political, Economic, Social, Technological, Environmental, and Legal—backed by data and trends to identify threats and opportunities and support executives, consultants, and investors in strategic planning and funding decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondensed PESTLE insights for Macromill that are visually segmented by category, easy to drop into presentations or share across teams, and editable for regional or business-line notes to streamline strategic planning and risk discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing Budget Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcorporate marketing expenditures are highly cyclical global ad spend fell in and business confidence indexes slipped early prompting clients to cut custom research budgets.\u003e\n\u003cpduring uncertainty demand shifts to lower-cost automated analytics panel bookings rose yoy in as firms sought cheaper insights.\u003e\n\u003cpmacromill diverse portfolio with automated tools comprising of revenue in fy2024 positions it to capture budget-constrained clients seeking cost-effective solutions.\u003e\n\u003c\/pmacromill\u003e\u003c\/pduring\u003e\u003c\/pcorporate\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency Exchange Rate Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a global firm, Macromill faces FX volatility, notably JPY\/USD swings; between 2023–2025 the yen moved roughly 120–155 per dollar, altering reported international revenue by mid-single to double-digit percentages in some quarters. Large depreciations raise repatriated earnings but increase local USD-costs; appreciations compress yen-reported sales. Robust hedging—forward contracts and currency options covering major cash flows—remains essential to stabilize net income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Competition for Tech Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rising demand for data scientists and software engineers is driving wage growth—Tokyo median software engineer salaries rose ~9% in 2024 to ¥7.2M and Silicon Valley total compensation medians exceeded $180k—creating recruitment pressure for Macromill; the firm must offer competitive pay, equity and training pathways to retain talent and sustain innovation, as higher labor costs in Tokyo and US markets materially raise operational expenses and hiring budgets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Confidence and Spending Patterns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInflation (3.4% Japan CPI Nov 2025) and stagnant real household income reshape behaviors Macromill monitors, shifting demand toward essentials and discount channels.\u003c\/p\u003e\n\u003cp\u003eClients increasingly request value-focused insights; luxury-category queries dropped while price-sensitivity and usage-frequency studies rose ~18% year-on-year in 2024–25.\u003c\/p\u003e\n\u003cp\u003eMacromill adapts methods—larger sample sizes for low-incidence behaviors, more behavioral tracking and conjoint analyses—to align with current economic realities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInflation 3.4% (Japan CPI Nov 2025) impacts spending mix\u003c\/li\u003e\n\u003cli\u003eReal incomes flat, boosting value-seeking research\u003c\/li\u003e\n\u003cli\u003eValue-focused briefs +18% YoY 2024–25\u003c\/li\u003e\n\u003cli\u003eMethod shifts: behavioral tracking, larger samples\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Capital and Investment Climate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrevailing interest rates and a tighter 2024–25 investment climate affect Macromill’s funding for R\u0026amp;D and M\u0026amp;A; higher Japanese policy rates (BoJ 10y JGB ~0.6%–0.8% in 2025) and global rate normalization increase borrowing costs, prompting more conservative capital allocation.\u003c\/p\u003e\n\u003cp\u003eMacromill prioritizes a strong balance sheet—net cash\/low leverage (reported FY2024 cash holdings ~¥20–30bn)—to sustain technology upgrades and long-term growth despite market volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher rates raise financing costs, limiting capital-intensive projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacromill margins squeezed by ad weakness, FX swings and rising automation costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmacromill faces demand shifts from weaker ad spend in toward cheaper automated analytics panel bookings yoy tools of fy2024 revenue. fx volatility and wage inflation dev pay pressure margins japan cpi nov boj jgb tighten financing.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomated revenue share FY2024\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline panel bookings YoY 2024\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJPY\/USD range 2023–25\u003c\/td\u003e\n\u003ctd\u003e120–155\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTokyo dev salary change 2024\u003c\/td\u003e\n\u003ctd\u003e+9% (¥7.2M median)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan CPI Nov 2025\u003c\/td\u003e\n\u003ctd\u003e3.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoJ 10y JGB 2025\u003c\/td\u003e\n\u003ctd\u003e0.6%–0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReported cash FY2024\u003c\/td\u003e\n\u003ctd\u003e~¥20–30bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pmacromill\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMacromill PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Macromill PESTLE document you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751428370809,"sku":"macromill-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/macromill-pestle-analysis.png?v=1772231261","url":"https:\/\/matrixbcg.com\/products\/macromill-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}