{"product_id":"lyft-marketing-mix","title":"Lyft Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLyft’s 4P mix blends a user-centric product ecosystem, dynamic pricing, multi-channel distribution, and targeted promotions to capture urban riders and drivers; the preview highlights key tactics, but the full, editable Marketing Mix Analysis reveals detailed data, strategic rationale, and ready-to-use slides to save hours and power your presentations or planning—grab the complete report for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Concierge Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Lyft Concierge platform lets organizations book and manage rides for patients, guests, or employees who lack the Lyft app, removing tech barriers and reducing no-shows.\u003c\/p\u003e\n\u003cp\u003eHospitals and hotels account for the largest users; in 2024 healthcare partnerships rose 28% year-over-year, cutting missed appointments by up to 14% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Concierge adds enhanced real-time monitoring and automated scheduling, improving admin efficiency—Lyft reports these features cut dispatch time 22% in early adopters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Pass for Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft Pass for Organizations lets companies issue ride credits with granular controls—geofence limits, time windows, and per-user or program spend caps—so rides follow corporate travel rules.\u003c\/p\u003e\n\u003cp\u003eAs a substitute for shuttles or parking reimbursements, it cuts fixed costs; Lyft reported corporate rides grew 28% in 2024, and firms can reduce last-mile parking spend by up to 30% vs. leases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Profile Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBusiness Profile Integration lets users create a dedicated work profile inside the Lyft app to separate business trips and receipts; as of 2024 Lyft reported corporate rides accounted for ~18% of trips, boosting recurring usage. It syncs with expense platforms like SAP Concur and Expensify to auto-send receipts and speed reimbursements, cutting admin time by ~40% in pilot tests. That smoother workflow raises retention among frequent business travelers and makes Lyft stickier for corporate accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Healthcare Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLyft Business provides Specialized Healthcare Solutions offering non-emergency medical transportation (NEMT) that meets healthcare compliance, including HIPAA-compliant data handling for patient privacy.\u003c\/p\u003e\n\u003cp\u003eThese services lower missed appointments—Lyft reported a 50% drop in no-shows in pilot programs with health plans in 2023—and partner with payers and systems to serve vulnerable populations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHIPAA-compliant trips and data\u003c\/li\u003e\n\u003cli\u003eReported 50% reduction in missed visits (2023 pilots)\u003c\/li\u003e\n\u003cli\u003ePartnerships with health plans and systems\u003c\/li\u003e\n\u003cli\u003eTargets vulnerable, transportation-disadvantaged patients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultimodal Corporate Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLyft’s Multimodal Corporate Options bundle business rideshare with bike and scooter sharing in ~60 US cities, letting companies add micro-mobility to employee benefits to cut last-mile costs and emissions.\u003c\/p\u003e\n\u003cp\u003ePilots show up to 18% reduction in short car trips and firms report lowering commute CO2 by ~12% when offering these options; Lyft positions this as mobility-as-a-service for enterprises.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvailable in ~60 cities (2025)\u003c\/li\u003e\n\u003cli\u003eUp to 18% fewer short car trips\u003c\/li\u003e\n\u003cli\u003e~12% commute CO2 reduction\u003c\/li\u003e\n\u003cli\u003eSupports employee benefits and congestion goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft enterprise boosts efficiency: 50% fewer no‑shows, 22% faster dispatch, 18% fewer short trips\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft Concierge and Lyft Pass serve enterprises and healthcare, cutting no-shows up to 50% (2023 pilots) and dispatch time 22% (early 2025 adopters); corporate rides ≈18% of trips (2024) and grew 28% YOY (2024). Multimodal options in ~60 cities (2025) cut short car trips up to 18% and commute CO2 ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNo-show reduction (NEMT pilots)\u003c\/td\u003e\n\u003ctd\u003e50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispatch time cut\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp rides share (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp rides growth (2024)\u003c\/td\u003e\n\u003ctd\u003e28% YOY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCities with multimodal\u003c\/td\u003e\n\u003ctd\u003e~60 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShort trip reduction (pilots)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommute CO2 cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Lyft’s Product, Price, Place, and Promotion strategies, grounded in its ride-hailing, multimodal offerings, dynamic pricing, marketplace partnerships, and brand-centric promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lyft's 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as practical pain relievers for customer retention and market differentiation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Geographic Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft Business focuses on the US and Canada, targeting high-value North American corporate accounts and representing ~95% of its rides as of 2024; this focus concentrates investment and sales efforts where revenue density is highest. \u003c\/p\u003e\n\u003cp\u003eRegional focus helps Lyft comply with state\/provincial regulations and secure partnerships with transit agencies—over 50 formal partnerships in 2023—improving multimodal integration. \u003c\/p\u003e\n\u003cp\u003eMaintaining dense networks in top metros (NYC, LA, Toronto, Chicago) keeps average wait times under 6 minutes for business riders in 2024, ensuring reliable access for frequent business travelers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution via Mobile App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Lyft mobile app on iOS and Android is the primary user touchpoint, acting as a portable storefront that matched 23.4 million active riders monthly in 2024 and links corporate travelers to the nearest driver in real time; in 2024 Lyft reported average wait times of ~6 minutes in US urban markets. Continuous UX updates keep business features—ride-type selection, ETA, and expense export—intuitive and reliable, supporting Lyft’s 2024 revenue from Rideshare of $10.8B.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Web Dashboards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor administrators and travel managers, the place of interaction is a centralized web-based dashboard that gives a bird's-eye view of organizational travel; Lyft reported in 2025 that Lyft Business dashboards reduce booking time by ~40% and centralize spend across fleets averaging $120k\/year. The portal manages employee rosters, distributes Lyft Passes at scale, and generates granular usage and cost reports (CSV\/PDF), acting as the command center for corporate mobility accessible from any desktop.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Airport and Transit Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLyft secures designated pickup\/drop-off zones at major airports, train stations, and convention centers—locations that generated over 28% of rides for business-travel corridors in 2024, per company data—streamlining transfers for professional travelers.\u003c\/p\u003e\n\u003cp\u003eThese negotiated touchpoints with facility managers reduce wait times by an average of 3–6 minutes and capture higher fare trips; airport rides often exceed platform average revenue by 18%.\u003c\/p\u003e\n\u003cp\u003eTargeting transit hubs supports multimodal trips and strengthens Lyft’s share of corporate ground transport, where demand rose ~12% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-traffic focus: airports, stations, convention centers\u003c\/li\u003e\n\u003cli\u003e28% of business-corridor rides (2024)\u003c\/li\u003e\n\u003cli\u003eWait time cut: 3–6 minutes\u003c\/li\u003e\n\u003cli\u003eAirport fares +18% vs platform avg\u003c\/li\u003e\n\u003cli\u003eCorporate demand +12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Third-Party Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLyft Business embeds via APIs into corporate platforms—travel booking, events, and healthcare—so rides sit inside existing workflows, cutting friction and booking time. In 2024 Lyft reported over 200 enterprise partners and API-driven bookings accounted for about 12% of enterprise gross bookings, boosting corporate revenue growth. This channel supports higher retention by streamlining expense workflows and reporting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200+ enterprise partners (2024)\u003c\/li\u003e\n\u003cli\u003eAPI bookings ≈12% of enterprise gross bookings (2024)\u003c\/li\u003e\n\u003cli\u003eReduces booking steps; improves expense reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Business: Fast 6-min waits, 28% corridor share, $120K avg spend, +18% airport fares\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft Business concentrates on US\/Canada metros and transit hubs (NYC, LA, Toronto, Chicago), keeping wait times ≈6 min and generating 28% of business-corridor rides (2024); airport fares run +18% vs platform avg. Its iOS\/Android app (23.4M MAU, 2024) plus web dashboard cut booking time ~40% and centralize spend (~$120k\/firm avg). API integrations (200+ partners) drove ≈12% of enterprise gross bookings (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e23.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness-corridor rides\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg wait time\u003c\/td\u003e\n\u003ctd\u003e~6 min (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport fare premium\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI partners\u003c\/td\u003e\n\u003ctd\u003e200+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI bookings\u003c\/td\u003e\n\u003ctd\u003e~12% enterprise (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDashboard booking cut\u003c\/td\u003e\n\u003ctd\u003e~40% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg corporate spend\u003c\/td\u003e\n\u003ctd\u003e$120k\/yr (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eLyft 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lyft 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750164443513,"sku":"lyft-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lyft-marketing-mix.png?v=1772222872","url":"https:\/\/matrixbcg.com\/products\/lyft-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}