{"product_id":"lyft-business-model-canvas","title":"Lyft Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Business Model Canvas: Fast, Practical Insights \u0026amp; Downloadable Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Lyft’s business model—this concise Business Model Canvas outlines key value propositions, revenue streams, partnerships, and cost drivers to show how Lyft scales and competes; ideal for investors, consultants, and founders seeking practical, ready-to-use insights. Download the complete Word \u0026amp; Excel canvas to benchmark strategy, model scenarios, and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Driver Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Independent Driver Network is Lyft’s backbone: over 2.3 million active drivers in 2024 use their own vehicles to meet ride requests, letting Lyft scale across 600+ U.S. cities and Canada without fleet capex. Lyft boosts retention with sign-on bonuses, flexible pay features, and a 2024 driver support spend of roughly $480 million to stabilize supply against peak-hour and regional demand swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutonomous Vehicle Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft partners with self-driving leaders (e.g., Waymo, Motional) to pilot AVs and aim for a hybrid fleet by 2026, cutting capex—AV deployment tests reduced fleet costs per vehicle by an estimated 20% in pilots through 2024.\u003c\/p\u003e\n\u003cp\u003eThese deals let Lyft avoid building proprietary hardware while targeting a competitive position in automated urban mobility as AV miles grow (U.S. AV testing miles rose ~35% YoY to 1.2M in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Risk Management Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with major insurers cut Lyft’s ride-sharing liability costs and aid compliance; in 2024 Lyft reported insurance and claims expenses around $1.1B, so tailored coverage for drivers and passengers reduces volatility and reserve needs. Insurers co-design trip-stage policies (pre-trip, on-trip, post-trip) and data-driven underwriting, improving loss ratios and protecting Lyft’s balance sheet while meeting state regulatory mandates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipalities and Public Transit Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLyft partners with municipalities and transit agencies to integrate micro-mobility and rideshare into public transit, providing first-mile\/last-mile links to stations; in 2024 Lyft reported 12% of trips as shared with transit connections, strengthening its role as a complement to city systems.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAligns with city goals to reduce car use and emissions\u003c\/li\u003e\n\u003cli\u003eFirst\/last-mile to rail\/bus hubs—reduces transit gap\u003c\/li\u003e\n\u003cli\u003ePublic contracts and pilots drove a 2023–24 regional revenue uptick\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Loyalty Program Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCo-branded credit cards and loyalty integrations with firms like JPMorgan Chase and Delta Air Lines drive Lyft user acquisition and retention by awarding points and travel perks; Delta’s partnership, relaunched in 2021, plus Chase card offers helped lift rider lifetime value among frequent travelers—business riders account for ~11% of Lyft trips as of 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-branded cards: boosts sign-ups and repeat rides\u003c\/li\u003e\n\u003cli\u003eLoyalty ties: points convert to ride credits, increasing stickiness\u003c\/li\u003e\n\u003cli\u003eTargeting: captures high-value frequent travelers and business professionals (~11% trips)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft’s partner ecosystem cuts costs, stabilizes supply \u0026amp; boosts growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft’s key partners—2.3M+ independent drivers (2024), AV firms (Waymo, Motional), insurers, transit agencies, and loyalty\/card partners (JPMorgan Chase, Delta)—cut capex, stabilize supply, reduce insurance volatility ($1.1B claims 2024), and drive acquisition (business trips ~11%); 2024 driver support ≈ $480M; AV pilots cut fleet cost\/vehicle ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrivers\u003c\/td\u003e\n\u003ctd\u003e2.3M active\u003c\/td\u003e\n\u003ctd\u003eScale w\/o capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurers\u003c\/td\u003e\n\u003ctd\u003e$1.1B claims\u003c\/td\u003e\n\u003ctd\u003eLower reserve volatility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDriver support\u003c\/td\u003e\n\u003ctd\u003e$480M\u003c\/td\u003e\n\u003ctd\u003eSupply stability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAV partners\u003c\/td\u003e\n\u003ctd\u003e20% cost cut\u003c\/td\u003e\n\u003ctd\u003eLower fleet cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness\/loyalty\u003c\/td\u003e\n\u003ctd\u003e11% trips\u003c\/td\u003e\n\u003ctd\u003eHigher LTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Lyft Business Model Canvas detailing customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure, and customer relationships; reflects real-world ride-hailing, multimodal mobility, and B2B offerings with competitive analysis and SWOT insights for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lyft’s platform strategy into a digestible one-page snapshot that relieves the pain of lengthy analysis, saving teams hours by providing an editable, shareable canvas for rapid brainstorming, competitive comparisons, and executive-ready deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Platform Maintenance and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous development of Lyft’s app and backend keeps rider and driver flows smooth; Q4 2025 metrics show Lyft averaged 22 million active riders and reduced median pickup time to 6.8 minutes after matching-algorithm upgrades. Ongoing GPS-routing and server optimizations cut platform latency by 28% and lowered incident-driven downtime to 0.3% in 2025, preserving trust and operational reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDriver Onboarding and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft spends tens of millions annually on vetting: in 2024 it reported ~$45m in safety and trust investments covering background checks and vehicle inspections, plus real-time monitoring tools; it also tracks 50+ regulatory changes per year across US states and cities to comply with labor and transport rules, actions that protect its operating licenses and passenger safety.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Dynamic Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft uses advanced data science and real-time dynamic pricing to balance supply and demand; surge pricing raised driver earnings by up to 35% during 2024 peak windows, reducing wait times by ~18% in major metros. \u003c\/p\u003e\n\u003cp\u003eProprietary demand-forecast models analyze trip, event, and weather data to reallocate drivers across cities—Lyft reported a 12% improvement in utilization and saved an estimated $60M in operational costs in 2024 from better fleet distribution. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLyft runs multi-channel marketing—digital ads, social media, and targeted promotions—to build a friendlier brand and stand out from Uber; in 2024 Lyft spent about $1.1 billion on sales and marketing, helping sustain ~27% U.S. ride-share market share as of Q4 2024.\u003c\/p\u003e\n\u003cp\u003eStrong brand management supports retention and acquisition in North America’s tight market, with targeted offers boosting repeat-ride rates and lowering cost per new rider.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sales \u0026amp; marketing spend: $1.1B\u003c\/li\u003e\n\u003cli\u003eU.S. market share Q4 2024: ~27%\u003c\/li\u003e\n\u003cli\u003eChannels: digital ads, social, targeted promos\u003c\/li\u003e\n\u003cli\u003eFocus: friendlier brand, retention + acquisition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicro-mobility Fleet Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging Lyft's micro-mobility fleet—~25,000 e-bikes and scooters as of 2025—demands intensive ops: battery swapping, routine hardware repairs, and dockless rebalancing to sustain 70%+ urban uptime and drive per-asset revenue of roughly $2,000–$3,000\/year.\u003c\/p\u003e\n\u003cp\u003eStrategic deployment in high-traffic zones (downtowns, transit hubs) boosts utilization and supports Lyft's goal to offer diverse, low-emission short-trip alternatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet size ~25,000 (2025)\u003c\/li\u003e\n\u003cli\u003ePer-asset revenue ~$2,000–$3,000\/yr\u003c\/li\u003e\n\u003cli\u003eTarget uptime ≥70%\u003c\/li\u003e\n\u003cli\u003eKey ops: battery swaps, hardware maintenance, rebalancing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e22M riders, 25k assets: $1.1B marketing fuels 27% US share and 12% utilization gain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey activities: app\/backend engineering, safety vetting, data science for pricing \u0026amp; allocation, large-scale marketing, and micromobility ops (25k assets). 2024–25 highlights: 22M active riders, median pickup 6.8 min, $1.1B marketing, ~$45M safety spend, 27% US share, 12% utilization gain, ~$60M saved, per-asset revenue $2k–$3k.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive riders\u003c\/td\u003e\n\u003ctd\u003e22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian pickup\u003c\/td\u003e\n\u003ctd\u003e6.8 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety spend\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS market share\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization uplift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicromobility assets\u003c\/td\u003e\n\u003ctd\u003e25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-asset rev\u003c\/td\u003e\n\u003ctd\u003e$2k–$3k\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Lyft Business Model Canvas you’ll receive—no mockups or samples. Upon purchase, you’ll get this same complete, editable file ready for use in Word and Excel. What you see here reflects the full structure, content, and formatting of the delivered document. Buy with confidence—no hidden pages, no filler, just the real deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749168918905,"sku":"lyft-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lyft-business-model-canvas.png?v=1772213496","url":"https:\/\/matrixbcg.com\/products\/lyft-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}