{"product_id":"lyft-bcg-matrix","title":"Lyft Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLyft’s BCG Matrix preview highlights where its core rideshare services likely sit—balancing high market growth with intense competition—while ancillary offerings may appear as Question Marks or Cash Cows depending on regional traction and margins. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Media and Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft Media hit a $100 million annualized revenue run rate by end-2025, doubling from ~ $50M in 2024 and reflecting 100% YoY growth in a high-growth digital ad market (US digital OOH +17% in 2025).\u003c\/p\u003e\n\u003cp\u003eIt leverages high-margin first-party rider data across app and ~25,000 car-top displays, driving CPMs 20–40% above programmatic averages.\u003c\/p\u003e\n\u003cp\u003eAs a Stars BCG Matrix node—high growth, high share in in-ride ads—it needs continued spend on ad-tech, estimated $15–25M capex over 2026 to sustain scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium and Luxury Ride Modes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLyft Black and SUV grew 41% year-over-year through 2025, capturing a dominant slice of affluent urban commuters and business travelers and boosting high-margin mix to 18% of rides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic B2B Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with DoorDash, United Airlines, and Starbucks now drive over 25% of Lyft’s North American rides as of Q4 2025, supplying high-intent, loyalty-linked users and securing a leading share in the loyalty-integrated rideshare niche.\u003c\/p\u003e\n\u003cp\u003eThese alliances cost Lyft roughly $150–200M annually (integration, incentives) but bolster defenses against Uber by locking repeat riders and increasing incremental volume, contributing materially to 2025 NA ride growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Women+ Connect\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLyft Women+ Connect, a safety-focused feature, has supported over 50 million rides and reported high double-digit usage growth in 2025, reinforcing its Star status in Lyft’s BCG matrix.\u003c\/p\u003e\n\u003cp\u003eBy carving a high-market-share niche for female and non-binary riders and drivers, it differentiates Lyft’s brand and boosts retention and referrals.\u003c\/p\u003e\n\u003cp\u003eThe service also serves as an effective acquisition channel in the $150B+ North American ride-hail market, tapping growing demand for social-impact and safety-first options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50M+ rides to date\u003c\/li\u003e\n\u003cli\u003eHigh double-digit growth in 2025\u003c\/li\u003e\n\u003cli\u003eDrives retention and referrals\u003c\/li\u003e\n\u003cli\u003eTargets safety-conscious $150B+ market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Business and Healthcare Transport\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLyft’s push into non-emergency medical transportation (NEMT) and corporate travel rewards captured ~28% of its B2B revenue by Q4 2025, with NEMT rides up 42% year-over-year and corporate bookings rising 35%, positioning these as high-growth, high-margin segments within the platform.\u003c\/p\u003e\n\u003cp\u003eGiven 2025 operating margins for B2B mobility improved to ~18% and recurring contracts now cover 62% of B2B GMV, these units feed Lyft’s future Cash Cow pipeline by converting scale into steady profit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNEMT growth: +42% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eCorporate bookings: +35% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eB2B share of revenue: ~28% (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eB2B operating margin: ~18% (2025)\u003c\/li\u003e\n\u003cli\u003eRecurring contract coverage: 62% of B2B GMV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft’s growth engines: $100M Media, 50M Women+ rides, B2B surging—capex \u0026amp; partner bets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft’s Stars: Lyft Media ($100M ARR, 100% YoY by 2025), Women+ (50M+ rides, high double-digit growth), B2B mobility (NEMT +42% YoY; corporate +35%; B2B = 28% revenue). Needs $15–25M ad‑tech capex in 2026; partnerships cost $150–200M\/year but lock high‑intent riders.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLyft Media ARR\u003c\/td\u003e\n\u003ctd\u003e$100M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia YoY\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWomen+ rides\u003c\/td\u003e\n\u003ctd\u003e50M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNEMT growth\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Lyft: strategic guidance on Stars, Cash Cows, Question Marks, and Dogs with invest\/hold\/divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lyft BCG Matrix placing segments in quadrants for quick strategic prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Standard Rideshare\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core Standard Rideshare remains Lyft’s primary cash cow, driving most of the $18.5 billion in 2025 gross bookings and producing stable, positive free cash flow after operating improvements.\u003c\/p\u003e\n\u003cp\u003eIn the mature U.S. and Canadian markets Lyft holds a steady 30–31% market share in 2025, providing predictable EBITDA and cash to fund new bets like micromobility and autonomous pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport and Hospitality Transfers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-volume airport and hospitality transfers are a mature, high-market-share cash cow for Lyft: by 2024 Lyft held roughly 35% share of U.S. app-based airport pickups in top 25 metros, and the company optimized pickup zones and driver scheduling to cut idle time by ~12% year-over-year. These trips average 18–24 minutes and generated about 22% higher per-ride gross margin than city trips in FY 2024, making them a steady source of high-margin revenue. By 2025 Lyft shifted from heavy promotions to milking—reducing airport-specific discounts by ~40% while retaining traveler loyalty via priority queues and waived fees for frequent users. The result: predictable cash flow and improved unit economics without large incremental marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft Pink Subscription Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft Pink, launched 2019, has become a stable recurring revenue stream—paid members drove ~12% of Lyft rides in 2024 and membership ARPU ~USD 180\/year, giving predictable cash flow that cushions seasonal dips (Q1 ridership down ~8% vs peak). \u003c\/p\u003e\n\u003cp\u003eThe program retains high-frequency urban users with reported retention ~68% annualized (2024 data), locking in high-margin trips and reducing the need for large acquisition spend. \u003c\/p\u003e\n\u003cp\u003eAs a high-share, low-growth cash cow, Lyft Pink stabilizes core revenue: it contributes an estimated 6–8% of Lyft’s 2024 gross bookings while showing limited upside for rapid expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCiti Bike and Major Metro Bikeshare\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs operator of Citi Bike (New York) and major metro programs, Lyft dominates U.S. bikeshare with ~40% national market share and 1.2M annual subscribers as of 2025, making these mature services steady cash generators.\u003c\/p\u003e\n\u003cp\u003ePast heavy capex, they now produce predictable EBITDA margins (~18% in 2024) from subscriptions and per-ride fees, funding ops and cross-subsidizing growth areas.\u003c\/p\u003e\n\u003cp\u003eThey function as a Cash Cow by onboarding users into Lyft’s app—multi-modal trips raised in-app retention by ~12% in 2024, boosting LTV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% U.S. bikeshare share\u003c\/li\u003e\n\u003cli\u003e1.2M subscribers (2025)\u003c\/li\u003e\n\u003cli\u003e~18% EBITDA margin (2024)\u003c\/li\u003e\n\u003cli\u003e+12% in-app retention via multi-modal features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexdrive Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFlexdrive Fleet Management, Lyft’s vehicle-rental arm, is a mature infrastructure unit delivering steady revenue from a 2025 driver pool exceeding 100,000 vehicles and ~$220M annualized rental revenue, stabilizing supply in top metros.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Flexdrive shifted focus to utilization and efficiency—higher asset turn, 12% YoY utilization lift and 6-point margin improvement—typical of a high-market-share cash cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~100,000 vehicles (2025)\u003c\/li\u003e\n\u003cli\u003e$220M annualized rental revenue (2025)\u003c\/li\u003e\n\u003cli\u003e+12% utilization YoY (late 2025)\u003c\/li\u003e\n\u003cli\u003e+6 percentage points margin improvement (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLyft’s cash‑cow core fuels new bets: $18.5B bookings, 30–31% US\/CA share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLyft’s core rideshare, airport transfers, Lyft Pink, bikeshare, and Flexdrive are cash cows in 2025, collectively funding new bets with predictable FCF from $18.5B gross bookings, ~30–31% market share (US\/CA), 35% airport share, 1.2M bikeshare subscribers, ~$220M Flexdrive revenue, and ~18% bikeshare EBITDA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings\u003c\/td\u003e\n\u003ctd\u003e$18.5B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS\/CA share\u003c\/td\u003e\n\u003ctd\u003e30–31% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport share\u003c\/td\u003e\n\u003ctd\u003e~35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBikeshare subs\u003c\/td\u003e\n\u003ctd\u003e1.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlexdrive rev\u003c\/td\u003e\n\u003ctd\u003e$220M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBikeshare EBITDA\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLyft BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Lyft BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, ready-to-use strategic report combining market positioning, growth-share analysis, and clear recommendations for stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748021186937,"sku":"lyft-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lyft-bcg-matrix.png?v=1772203905","url":"https:\/\/matrixbcg.com\/products\/lyft-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}