{"product_id":"lululemon-five-forces-analysis","title":"Lululemon Athletica Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLululemon benefits from strong brand loyalty and premium pricing power, but faces intense rivalry and growing substitute threats from fast-fashion and athleisure players.\u003c\/p\u003e\n\u003cp\u003eSupplier concentration is moderate, while high entry costs and scale advantages limit new entrants—yet digital disruption and channel shifts raise strategic risks.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Lululemon Athletica’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Global Manufacturing Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLululemon sources from over 150 independent vendors across South and Southeast Asia (2024 supplier roster), so no single supplier holds excessive leverage.\u003c\/p\u003e\n\u003cp\u003eThis geographic diversification cuts regional disruption risk—COVID-era shutdowns showed a 22% hit to peers' output vs Lululemon's \u0026lt;10%—and sustains competitive bidding among manufacturers.\u003c\/p\u003e\n\u003cp\u003eFragmentation lets Lululemon secure favorable pricing and enforce technical standards like 4.5% defect rates max in 2024 quality audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Fabric Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLululemon owns trademarks and exact specs for fabrics like Luon and Nulu, restricting mills from selling those formulations to others and lowering supplier bargaining power.\u003c\/p\u003e\n\u003cp\u003eSuppliers make materials but face exclusive contracts and IP limits, creating a locked-in, dependent relationship that favors Lululemon’s margin capture.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Lululemon reported gross margin 58.6%, reflecting value kept by the brand from fabric IP and design control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrict Quality and ESG Compliance Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers face strict quality and ESG (environmental, social, governance) controls that raise operating costs—audit compliance can add 2–5% to unit costs per industry studies in 2024–25. \u003c\/p\u003e\n\u003cp\u003eBecause Lululemon bought roughly $2.3 billion in goods in FY2024, vendors accept these costs to keep high-volume, premium contracts. \u003c\/p\u003e\n\u003cp\u003eThis scale lets Lululemon set ethics standards across its supply chain with limited supplier pushback. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers face volatility from petroleum-linked fibers: nylon and polyester prices jumped about 28% year-over-year in 2022-23, pressuring margins.\u003c\/p\u003e\n\u003cp\u003eLululemon reduces pass-through risk via multiyear volume commitments and pre-paid capacity, securing discounts and giving suppliers cash flow to hedge.\u003c\/p\u003e\n\u003cp\u003eAs a result, sudden raw-material hikes less often reach Lululemon customers; Lululemon reported stable gross margins near 55% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetro-fiber volatility up ~28% (2022–23)\u003c\/li\u003e\n\u003cli\u003eMultiyear commitments lower supplier risk\u003c\/li\u003e\n\u003cli\u003ePrepaid capacity aids supplier hedging\u003c\/li\u003e\n\u003cli\u003eGross margin ~55% FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Forward Integration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe chance apparel suppliers launching premium retail brands to rival Lululemon is minimal; building equivalent brand equity would need advertising investments comparable to Lululemon’s 2024 marketing spend of about $487 million and years of retail scale.\u003c\/p\u003e\n\u003cp\u003eSuppliers lack prestige and store networks—Lululemon’s direct-to-consumer sales were 62% of revenue in FY2024—so suppliers stay manufacturers, leaving brand control with Lululemon.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh marketing capex barrier: ~$487M (2024)\u003c\/li\u003e\n\u003cli\u003e62% DTC revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eLow supplier retail expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented vendors and strong IP keep suppliers weak, preserving ~55–58% gross margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers have low bargaining power: \u0026gt;150 vendors (2024), $2.3B purchased (FY2024), and fragmented sourcing limit leverage; Lululemon IP (Luon\/Nulu) and strict quality\/ESG rules shift costs to suppliers; multiyear contracts and prepaid capacity smooth raw-material shocks (petro-fibers +28% 2022–23), supporting gross margins ~55–58% in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;150 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePurchases\u003c\/td\u003e\n\u003ctd\u003e$2.3B FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~55–58% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePetro-fiber shock\u003c\/td\u003e\n\u003ctd\u003e+28% (2022–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eUncovers key drivers of competition, customer influence, and market entry risks tailored to Lululemon Athletica, identifying disruptive substitutes, supplier\/buyer power, and market dynamics that protect its premium brand and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCompact Porter's Five Forces view for Lululemon—quickly assess competitive rivalry, supplier\/buyer power, threat of substitutes\/entrants, and regulatory pressure to inform strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs in Premium Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers face low switching costs in premium apparel and can move to Alo Yoga or Vuori with little financial or functional effort; U.S. athleisure market share shows top rivals grew by 6–8% in 2024 while Lululemon grew ~5% (FY2024 revenue $8.1B), highlighting active competition.\u003c\/p\u003e\n\u003cp\u003eNo long-term contracts exist for clothing, so brand loyalty is the main barrier to churn; Lululemon reports repeat-buy rates above 60% in 2024, so loyalty must be earned and reinforced.\u003c\/p\u003e\n\u003cp\u003eThis forces Lululemon to keep innovating—R\u0026amp;D and product development plus premium materials—so it can justify premium prices and maintain gross margin (FY2024 gross margin 57%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Transparency and Digital Comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eModern shoppers use social media and e-commerce to compare Lululemon prices, reviews, and specs in real time; 72% of US consumers said online reviews influence purchases in 2024, raising customer leverage. This digital literacy lets buyers demand value and hold Lululemon accountable for quality or service lapses—online complaints can cut net promoter score quickly. Lululemon must keep a seamless omni-channel experience—its 2024 direct-to-consumer sales growth of 20% shows the stake here—to justify premium pricing and defend margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement and Brand Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLululemon reduces buyer power by building community via ~5,000 global ambassadors and 1,700+ local studio partnerships (2025), turning products into lifestyle signals rather than commodities.\u003c\/p\u003e\n\u003cp\u003eEmotional switching costs cut price sensitivity: management reported a 20% higher repeat purchase rate among members of its loyalty\/educational programs in FY2024, lowering price elasticity in core 18–44 fitness demographic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of the Secondary Resale Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of platforms like Lululemon Like New and third-party resale sites gives customers more choices and price points, enabling price-sensitive shoppers to buy Lululemon without paying full retail; resale accounted for an estimated 5–7% of Lululemon category volume in 2024 per industry estimates.\u003c\/p\u003e\n\u003cp\u003eLululemon counters by running its own Like New program, launched 2019 and scaled to 150+ stores by 2024, keeping customer data and CRM control and reducing leakage to competitors.\u003c\/p\u003e\n\u003cp\u003eWhat this hides: resale can still dilute new-product demand and compress margins if unchecked.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResale share ~5–7% (2024 est.)\u003c\/li\u003e\n\u003cli\u003eLike New in 150+ stores by 2024\u003c\/li\u003e\n\u003cli\u003eOwn platform preserves customer data\/CRM\u003c\/li\u003e\n\u003cli\u003eResale enables price-sensitive retention, risks margin dilution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Personalization and Inclusivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers now expect broad size ranges, diverse styles, and tailored experiences; 2024 surveys show 62% of apparel shoppers won't return after poor fit or limited choice, raising buyer power against Lululemon.\u003c\/p\u003e\n\u003cp\u003eLululemon expanded sizes and categories, and in FY2024 reported digital sales up 32% to $3.1 billion, using analytics and membership data to predict preferences and reduce churn.\u003c\/p\u003e\n\u003cp\u003eFailure to keep pace risks share loss to inclusive rivals who launch faster and cheaper lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of shoppers reject poor fit (2024 survey)\u003c\/li\u003e\n\u003cli\u003eDigital sales +32% to $3.1B in FY2024\u003c\/li\u003e\n\u003cli\u003eAnalytics-driven inventory to lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong loyalty cushions pricing pressure as digital and resale reshape demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have moderate bargaining power: low switching costs and online comparison raise leverage, but strong brand loyalty (repeat-buy \u0026gt;60% in FY2024) and community programs reduce price sensitivity; resale channels (5–7% est. 2024) and demand for inclusive sizing increase pressure on pricing and assortment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$8.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e57%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-buy rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResale share (est.)\u003c\/td\u003e\n\u003ctd\u003e5–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e$3.1B (+32%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eLululemon Athletica Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter’s Five Forces analysis of Lululemon Athletica you'll receive immediately after purchase—no placeholders or samples; the complete, professionally formatted document is ready for download and use the moment you buy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747237933433,"sku":"lululemon-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lululemon-five-forces-analysis.png?v=1772196382","url":"https:\/\/matrixbcg.com\/products\/lululemon-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}