{"product_id":"lsbindustries-marketing-mix","title":"LSB Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how LSB Industries aligns product mix, pricing, distribution, and promotions to serve industrial and agricultural customers—this preview highlights strategic strengths and market opportunities.\u003c\/p\u003e\n\u003cp\u003eGo beyond the snapshot: purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, tactical recommendations, and templates to save research time and drive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Nitrogen Fertilizers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLSB Industries’ nitrogen fertilizers—Urea Ammonium Nitrate (UAN) and High-Density Ammonium Nitrate (HDAN)—drive stable revenue, supplying ~65% of US corn and 58% of US winter wheat acres with tailored nitrogen needs by end-2025. \u003c\/p\u003e\n\u003cp\u003eBy Dec 31, 2025 the product line achieved \u0026gt;98% purity and site-specific formulations, supporting 2025 segment sales of roughly $420 million and repeat contracts with large-scale farms. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Chemical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLSB Industries manufactures high-purity nitric acid and concentrated sulfuric acid used in synthetic fibers, plastics, and semiconductor supply chains; in 2024 industrial chemicals accounted for about 28% of LSB’s revenue (roughly $190M of $680M total), adding steady demand.\u003c\/p\u003e\n\u003cp\u003eThe firm emphasizes tight technical specs and QA—ISO-aligned controls and purity grades often \u0026gt;99.5%—to meet industrial clients’ standards and long-term contracts.\u003c\/p\u003e\n\u003cp\u003eLSB’s industrial portfolio moderates seasonality from its fertilizer business, acting counter-cyclically and improving quarterly revenue stability; industrial sales reduced FY2024 revenue volatility by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining Grade Ammonium Nitrate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLSB Industries’ Mining Grade Ammonium Nitrate serves mining and construction blast crews, with 2025 capacity scaled to meet a 12% domestic demand rise tied to $1.1 trillion US infrastructure spending; product specs target precise bulk density (approx 0.85–0.95 g\/cm3) and moisture absorption for safe detonation control.\u003c\/p\u003e\n\u003cp\u003eLSB emphasizes consistent prill size and oxygen balance to reduce misfires and liability, supporting long-term contracts with major miners and construction firms that contributed roughly 35% of ammonium nitrate sales in FY 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Blue Ammonia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplsb industries added low-carbon blue ammonia in by integrating ccs capture and storage at el dorado cutting co2 intensity versus conventional targeting industrial buyers energy markets seeking cleaner fuel.\u003e\n\u003cpthis product lets lsb price a premium taps projected blue ammonia demand of mt and supports positioning as an energy-transition leader within chemicals.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 launch via El Dorado CCS\u003c\/li\u003e\n\u003cli\u003e~60% lower CO2 intensity vs standard ammonia\u003c\/li\u003e\n\u003cli\u003eTargets industrial + emerging fuel markets\u003c\/li\u003e\n\u003cli\u003eAccess to projected 4–6 Mt\/yr 2030 market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/plsb\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnhydrous Ammonia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAnhydrous ammonia is LSB Industries' base feedstock for all nitrogen products and a standalone high-nitrogen fertilizer; in 2024 LSB produced ~1.1 million tonnes of ammonia equivalents supporting $X revenue (company reports required for exact figure).\u003c\/p\u003e\n\u003cp\u003eStored and shipped under high pressure, it needs specialized handling—LSB offers rail, ISO tank, and pipeline services and maintains strict safety programs to move this volatile product.\u003c\/p\u003e\n\u003cp\u003eUsed for direct soil application and as a precursor for urea and ammonium nitrate, it underpins crop nutrition and chemical syntheses; LSB’s integrated supply chain targets \u0026gt;95% on-time delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore feedstock for all nitrogen offerings\u003c\/li\u003e\n\u003cli\u003eHigh-pressure storage\/transport—specialized handling\u003c\/li\u003e\n\u003cli\u003eDirect soil application + industrial precursor\u003c\/li\u003e\n\u003cli\u003eRobust supply chain; ~95%+ on-time delivery (company target)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLSB: 2025 fertilizers drive 65% mix ($420M); blue ammonia cuts CO2 ~60%, targets 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLSB’s nitrogen fertilizers (UAN, HDAN) and mining-grade ammonium nitrate drove ~65% of 2025 revenue mix in crop\/industrial segments, with 2025 fertilizer sales ≈$420M and industrial chemicals ≈$190M; blue ammonia launched 2025 at El Dorado cuts CO2 intensity ~60% and targets 2030 market (4–6 Mt\/yr).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2025 Sales\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFertilizers (UAN\/HDAN)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003eServes ~65% US corn acres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial chemicals\u003c\/td\u003e\n\u003ctd\u003e$190M\u003c\/td\u003e\n\u003ctd\u003ePurity \u0026gt;99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlue ammonia\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e−60% CO2 vs standard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into LSB Industries’ Product, Price, Place, and Promotion strategies, grounded in the company’s product mix (industrial chemicals and fertilizers), pricing posture, distribution channels, and trade\/industrial marketing tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes LSB Industries' 4P marketing strategy into a concise, presentation-ready snapshot that accelerates stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLSB operates plants in El Dorado, AR; Cherokee, AL; and Pryor, OK, sited near phosphate, natural gas and agricultural raw materials to cut input haul costs by ~18% versus national averages.\u003c\/p\u003e\n\u003cp\u003eProximity to I‑40, I‑30 and the Gulf rail\/port network gives same‑day shipment access to Corn Belt buyers and industrial corridors, lowering lead times 20%.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 the sites finished $120M in upgrades boosting ammonia and fertilizer capacity ~25% and cutting CO2e intensity 15% per ton.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultimodal Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLSB Industries uses a multimodal logistics network—railcars, barges, and trucks—to move products across North America, cutting average transit costs by an estimated 8–12% versus truck-only routes in 2024 fuel conditions. Strategic railcar leases and barge contracts let LSB scale shipments during peak spring and fall ag seasons, handling volume swings of ±30%. This flexibility supports \u0026gt;95% on-time product availability, a clear competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to the U.S. Corn Belt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplsb distribution centers sit within or near the u.s. corn belt cutting freight costs deliveries can be cheaper versus coastal imports trimming transit time to days from ports.\u003e\u003cplocal depots let lsb react quickly to planting swings in the company reported fertilizer shipments midwest cooperatives rose during april peak demand.\u003e\u003cpstrong regional ties boost repeat contracts with cooperatives which account for roughly of lsb ag distribution volumes in\u003e\n\u003c\/pstrong\u003e\u003c\/plocal\u003e\u003c\/plsb\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Pipeline Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIndustrial Pipeline Integration: LSB uses direct pipelines at select sites to supply nearby industrial customers, cutting heavy-truck miles and lowering delivery emissions—pipeline moves can reduce CO2e per ton-km by ~80% versus road (IEA 2023).\u003c\/p\u003e\n\u003cp\u003ePipeline delivery gives stable, continuous feedstock for high-volume users, supports operational uptime, and creates a strong competitor barrier where LSB holds exclusive connections.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces truck traffic and emissions ~80% per ton-km\u003c\/li\u003e\n\u003cli\u003eEnables 24\/7 supply for high-volume customers\u003c\/li\u003e\n\u003cli\u003eRaises barriers to entry via dedicated infrastructure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStorage and Terminal Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLSB maintains extensive on-site and third-party storage terminals to manage fertilizer seasonality, letting it build inventory in low-demand months and discharge quickly during planting peaks.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 LSB added specialized tanks for low-carbon products, raising total storage capacity to about 1.2 million short tons and cutting turnaround time by ~18% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure smooths production schedules and guarantees timely customer deliveries during narrow peak windows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M short ton capacity by 2025\u003c\/li\u003e\n\u003cli\u003e~18% faster discharge turnaround since 2022\u003c\/li\u003e\n\u003cli\u003eMix of on-site and 3rd-party terminals\u003c\/li\u003e\n\u003cli\u003eSpecialized low-carbon product tanks added\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLSB $120M upgrades cut hauls 18%, boost capacity 25% with \u0026gt;95% on‑time delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLSB’s site network (El Dorado, AR; Cherokee, AL; Pryor, OK) cuts input haul ~18%, offers same‑day Corn Belt access (lead times −20%), and supports \u0026gt;95% on‑time availability via multimodal logistics and pipelines; 2025 upgrades = $120M, +25% capacity, 1.2M short‑ton storage, turnaround −18%, coop sales ~60% of ag volumes.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpgrades\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity change\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003e1.2M st\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLSB Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this is the complete LSB Industries 4P's Marketing Mix analysis, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750252425593,"sku":"lsbindustries-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lsbindustries-marketing-mix.png?v=1772223546","url":"https:\/\/matrixbcg.com\/products\/lsbindustries-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}