{"product_id":"lpl-marketing-mix","title":"LPL Financial Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLPL Financial Holdings leverages a diversified product mix of advisory services and tech-enabled platforms, targeted pricing tiers for RIAs and advisors, multi-channel distribution through B\/D and digital partnerships, and data-driven promotion to build trust and scale. Want the full 4P’s breakdown with real-world data, editable slides, and strategic recommendations? Purchase the complete Marketing Mix Analysis to save time and apply proven insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Brokerage and Advisory Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLPL Financial offers a dual-model platform supporting commission-based brokerage and fee-based advisory services, letting advisors pick the revenue model that fits client needs and regs. By end-2025 the platform integrates advanced financial planning tools and risk modules; LPL reported 19% growth in advisor technology adoption in 2024 and serviced 21,500 advisors as of Q4 2025. This flexibility boosts client segmentation and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Integrated Technology Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe proprietary ClientWorks platform is LPL Financial Holdings’ central hub for advisors to manage accounts, execute trades, and monitor performance, serving over 17,000 advisors as of Q4 2025 and processing roughly $1.1 trillion in advisory assets.\u003c\/p\u003e\n\u003cp\u003e2025 investments focused on a redesigned UI and AI-driven automated workflows—reducing average onboarding time by 28% and cutting back-office task time by 35% in pilot cohorts.\u003c\/p\u003e\n\u003cp\u003eThese tech gains lower administrative burden, freeing advisors to deepen client relationships and pursue strategic growth; brokers using ClientWorks reported a 12% rise in client-facing hours and a 7% revenue lift year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Solutions and Practice Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond custodial tech, LPL Financial offers Business Solutions and Practice Management: marketing support, HR consulting, and CFO-level financial analysis to help independents scale and professionalize.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LPL reported over 20,000 advisors and said practice-management clients grew ~8% year-over-year, and these services aim to increase advisor revenue per rep and reduce operating cost ratios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustodial and Clearing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLPL Financial, as a leading custodian, safeguards over $1.1 trillion in client assets (2025) while ensuring seamless trade execution and settlement across its platform.\u003c\/p\u003e\n\u003cp\u003eThe firm’s self-clearing capabilities reduce processing steps, cut transaction costs, and delivered $120 million in operational savings in 2024, benefits passed to advisors and clients.\u003c\/p\u003e\n\u003cp\u003eThis custody-and-clearing infrastructure supports SEC and FINRA compliance and underpins network stability, reducing settlement failures below industry average (0.02% in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustodied assets: $1.1T (2025)\u003c\/li\u003e\n\u003cli\u003eOperational savings: $120M (2024)\u003c\/li\u003e\n\u003cli\u003eSettlement failure rate: 0.02% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpen-Architecture Investment Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLPL Financial Holdings maintains a strict neutral stance by offering no proprietary products, removing conflicts of interest and aligning advice with client goals; as of 2025 LPL supports over 20,000 financial advisors and a marketplace of 17,000+ mutual funds and ETFs.\u003c\/p\u003e\n\u003cp\u003eAdvisors access mutual funds, ETFs, alternatives, and 1,200+ separate account managers, enabling tailored portfolios driven by client needs, not product sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e0. 0 proprietary products — conflict-free advice\u003c\/li\u003e\n\u003cli\u003e0. 20,000+ advisors (2025)\u003c\/li\u003e\n\u003cli\u003e0. 17,000+ funds\/ETFs\u003c\/li\u003e\n\u003cli\u003e0. 1,200+ SMA managers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLPL Financial: $1.1T AUA, 20K+ advisors, efficiency cuts boost advisor revenue 7%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLPL Financial’s product mix centers on a dual-model platform (commission and fee), ClientWorks custody\/clearing with $1.1T AUA (2025), 20,000+ advisors, 17,000+ funds\/ETFs, 1,200+ SMA managers, no proprietary products, plus practice-management services that cut onboarding 28% and back-office time 35%—driving a 7% advisor revenue lift. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets custodied\u003c\/td\u003e\n\u003ctd\u003e$1.1T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisors served\u003c\/td\u003e\n\u003ctd\u003e20,000+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunds\/ETFs\u003c\/td\u003e\n\u003ctd\u003e17,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMA managers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding time\u003c\/td\u003e\n\u003ctd\u003e-28% (pilot, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBack-office time\u003c\/td\u003e\n\u003ctd\u003e-35% (pilot, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisor revenue lift\u003c\/td\u003e\n\u003ctd\u003e+7% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into LPL Financial Holdings’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses LPL Financial Holdings’ 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and presentation use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork of Independent Financial Advisors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel is a network of about 17,000 independent financial advisors affiliated with LPL Financial Holdings as of year-end 2024, each running local practices across the United States. These advisors operate independent offices, giving LPL a personalized, localized presence in urban and rural communities. The decentralized model helps LPL access a wide retail demographic—over $1.2 trillion in client assets as of 12\/31\/2024—through trusted, long-term advisor relationships. This structure reduces central sales costs while scaling client reach rapidly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLPL Financial partners with roughly 2,200 financial institutions, including community banks and large credit unions, letting them use LPL’s custody and advisory platform to offer wealth management to existing retail clients. This channel gave LPL access to an estimated $220 billion in client assets via institutional partners as of year-end 2024, boosting market penetration without direct retail acquisition costs. Partnering reduces client acquisition cost and accelerates AUM growth, supporting LPL’s diversified distribution mix and 2024 revenue mix stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and Remote Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplpl financial holdings operates secure digital portals giving advisors and clients access to account data reports from anywhere with encrypted sessions multi-factor authentication in lpl reported growth engagement year-over-year. the platforms are optimized for mobile desktop supporting of advisor logins via improving response times retention. this virtual complements branch locations raising overall client satisfaction adoption.\u003e\n\u003c\/plpl\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Offices and Regional Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplpl financial maintains corporate hubs in san diego fort mill and austin that centralize leadership tech development advisor support enabling consistent service compliance across its network lpl reported advisors trillion advisory brokerage assets under administration supported by these centers.\u003e\n\u003cpcentralized teams in these offices manage platform development regulatory oversight and specialized services reducing regional service variance scaling training tech headcount grew to handle rising digital demand.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: San Diego, Fort Mill, Austin\u003c\/li\u003e\n\u003cli\u003eAdvisors (2024): 21,700\u003c\/li\u003e\n\u003cli\u003eAssets (2024): $1.2 trillion AUA\u003c\/li\u003e\n\u003cli\u003eOps\/tech headcount growth: ~8% (2023-24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcentralized\u003e\u003c\/plpl\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid RIA and Multi-Custodial Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLPL supports hybrid Registered Investment Advisors (RIAs) and multi-custodial setups, serving over 17,000 financial professionals and 5.6 million households as of 2025, so it captures advisors needing complex ops and multiple custodians.\u003c\/p\u003e\n\u003cp\u003eThat flexibility helped LPL grow advisory assets under administration to $1.2 trillion in 2025, widening its addressable market among sophisticated advisors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports hybrid RIA + multi-custodial models\u003c\/li\u003e\n\u003cli\u003eServes 17,000+ advisors, 5.6M households (2025)\u003c\/li\u003e\n\u003cli\u003e$1.2T AUA (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLPL: 21.7K+ advisors, $1.2T AUA, 5.6M households, 2.2K partners, 800+ branches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLPL’s place combines 21,700+ independent advisors and 2,200 institutional partners, 5.6M households, 800+ branches, and $1.2T AUA (2025), supported by hubs in San Diego, Fort Mill, and Austin and ~8% ops\/tech headcount growth (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisors\u003c\/td\u003e\n\u003ctd\u003e21,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds\u003c\/td\u003e\n\u003ctd\u003e5.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional partners\u003c\/td\u003e\n\u003ctd\u003e2,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUA\u003c\/td\u003e\n\u003ctd\u003e$1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps\/tech growth\u003c\/td\u003e\n\u003ctd\u003e~8% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLPL Financial Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this Marketing Mix analysis of LPL Financial Holdings is the exact, fully editable file you'll download immediately after checkout, ready for use in strategy, presentations, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750961721721,"sku":"lpl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lpl-marketing-mix.png?v=1772226885","url":"https:\/\/matrixbcg.com\/products\/lpl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}