{"product_id":"lotte-five-forces-analysis","title":"Lotte Shopping Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLotte Shopping faces intense competitive rivalry, moderate supplier power, and evolving buyer expectations amid digital disruption—this snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore force-by-force ratings, market pressures, and strategic implications in detail to inform investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance of global brand manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor global electronics and luxury fashion brands wield strong leverage over Lotte Shopping because their brand equity drives footfall; in 2024 luxury sales represented about 22% of Lotte Department Store revenue, concentrating bargaining power. Suppliers often set wholesale prices and inventory windows, squeezing margins—Lotte’s gross margin for department stores fell to ~21.5% in FY2024 as brand terms tightened. Lotte must stock these must-have labels to sustain traffic, limiting negotiation room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmentation of food and grocery suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Lotte Mart and Super, fresh-produce and grocery suppliers are highly fragmented—over 120,000 small farms and local producers supply South Korea’s retail channel—letting Lotte Shopping push down prices and set delivery timing.\u003c\/p\u003e\n\u003cp\u003eThe many alternative sources (supplier concentration ratio under 5% for top 50 suppliers) cuts individual supplier leverage, so Lotte can demand shorter payment terms and centralized logistics rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of private label brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping has pushed private labels to 14% of retail sales by 2024, cutting third-party COGS and raising gross margins by ~120 basis points year-on-year. Building in-house brands across groceries, apparel, and household goods creates a credible vertical-integration threat, so suppliers face tougher shelf-space competition and price pressure. As a result, supplier bargaining power has eased, especially among mid-size CPG firms dependent on Lotte channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh switching costs for specialized logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of specialized cold-chain and advanced e-commerce fulfillment hold moderate bargaining power because technical specs and regulatory limits raise switching costs for Lotte Shopping.\u003c\/p\u003e\n\u003cp\u003eThird-party last-mile firms in Korea can push up operational costs, though Lotte’s 2024 retail revenue of ~9.7 trillion KRW lets it negotiate longer, cheaper contracts than smaller rivals.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: securing a 5% lower fee on 1 trillion KRW logistics spend saves 50 billion KRW annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTechnical needs raise switching costs\u003c\/li\u003e\n\u003cli\u003eThird-party last-mile firms can increase costs\u003c\/li\u003e\n\u003cli\u003eLotte scale (9.7T KRW 2024) wins better contracts\u003c\/li\u003e\n\u003cli\u003e5% fee cut on 1T KRW = 50B KRW savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of raw material price volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of commodity-based goods face global swings in energy and raw-material costs and often push those increases onto retailers like Lotte; oil-linked polyester and food ingredient costs rose ~18% YoY in Q4 2025, prompting more pass-through requests.\u003c\/p\u003e\n\u003cp\u003eLotte’s scale and procurement leverage blunt some pressure, but persistent inflation in late 2025 forced quarterly price renegotiations and raised COGS by an estimated 120–180 basis points.\u003c\/p\u003e\n\u003cp\u003eThe balance of power hinges on whether Lotte absorbs margins or raises retail prices; its ability to lift gross margins above 29% or maintain same-store sales growth will decide outcomes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommodity costs up ~18% YoY Q4 2025\u003c\/li\u003e\n\u003cli\u003eCOGS pressure +120–180 bps\u003c\/li\u003e\n\u003cli\u003eGross margin target ~29% threshold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed supplier power: luxury squeezes margins while private labels and scale offset costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers’ power is mixed: luxury brands (22% of dept store revenue in 2024) hold strong leverage and tightened terms, squeezing department-store margins to ~21.5% in FY2024, while fragmented grocery suppliers (120,000+ producers) give Lotte buying power. Private labels at 14% of sales and 9.7T KRW 2024 revenue reduce supplier leverage, but cold-chain and commodity cost swings (≈+18% YoY Q4 2025) keep pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 dept store luxury mix\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDept store gross margin FY2024\u003c\/td\u003e\n\u003ctd\u003e21.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label share 2024\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue 2024\u003c\/td\u003e\n\u003ctd\u003e9.7T KRW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommodity cost change Q4 2025\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Lotte Shopping that uncovers competitive intensity, buyer and supplier power, threat of substitutes and new entrants, and highlights disruptive trends and strategic levers affecting its pricing, margins, and market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Lotte Shopping—instantly highlights competitive pressures and strategic levers to streamline boardroom decisions and investor briefs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs in digital environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers in South Korea face near-zero switching costs between Lotte On and rivals like Coupang and Naver Shopping, with mobile app comparisons and same-day delivery options making instant switches common; market data shows e-commerce price transparency reduced search costs by ~40% from 2019–2024. \u003c\/p\u003e\n\u003cp\u003eThis forces Lotte to spend: Lotte Shopping’s marketing and promotions rose 18% in 2024 to ₩450 billion, driven by loyalty tiers and personalized coupons to keep monthly active users from churning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price sensitivity in grocery and discount sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers at Lotte Mart and Lotte Super show high price sensitivity: 2024 Nielsen data found 62% of Korean grocery shoppers cross-shop weekly for discounts, driving traffic to the lowest-price retailer.\u003c\/p\u003e\n\u003cp\u003ePrice-comparison apps (e.g., PriceMonster) enable real-time checks, shrinking Lotte’s price elasticity buffer and forcing sub-3% gross-margin strategies on many staples.\u003c\/p\u003e\n\u003cp\u003eFrequent promotional matches and price wars raised promotional spend to ~4.5% of sales in 2023, preserving share but compressing profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for omnichannel integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern shoppers expect seamless transitions between Lotte Shopping’s offline stores and online platforms, forcing Lotte to invest heavily in omnichannel tech—Korea’s omnichannel retail penetration hit 62% in 2024, so lagging tech risks lost sales.\u003c\/p\u003e\n\u003cp\u003eIf Lotte’s buy-online-pickup-in-store or returns are fragmented, customers shift quickly; 48% of Korean consumers in 2025 abandoned retailers for poor fulfillment.\u003c\/p\u003e\n\u003cp\u003eThat expectation transfers bargaining power to consumers, who now set service standards Lotte must meet or face reduced foot traffic and lower basket size—omnichannel leaders saw 15–25% higher spend per customer in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of social media and online reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe collective power of consumer feedback on platforms like Naver and Instagram sharply shapes Lotte Shopping’s reputation and revenue; a 2024 Korean Consumer Agency survey found 62% of shoppers avoid retailers after viral complaints.\u003c\/p\u003e\n\u003cp\u003eNegative viral trends on product quality or service can cut foot traffic and online sales quickly—Lotte Shopping reported a 4% same-store sales dip after a 2023 service backlash.\u003c\/p\u003e\n\u003cp\u003eLotte must actively manage PR, respond within 24–48 hours, and use monitoring to retain bargaining leverage and prevent churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of shoppers avoid retailers after viral complaints (Korean Consumer Agency, 2024)\u003c\/li\u003e\n\u003cli\u003e4% same-store sales drop after 2023 service backlash (Lotte Shopping disclosure)\u003c\/li\u003e\n\u003cli\u003eTarget response time: 24–48 hours to limit reputational damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophisticated loyalty program ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping’s L.Point loyalty ecosystem reduced customer churn and lifted repeat purchase rates; as of year-end 2024 L.Point reported over 60 million members and drove roughly 18% of Lotte Shopping’s total sales via point redemptions.\u003c\/p\u003e\n\u003cp\u003eBy giving cash-equivalent rewards, tiered perks, and exclusive partner offers, L.Point raises the switching cost—customers embedded in the program buy more within Lotte’s formats and deprioritize competitors.\u003c\/p\u003e\n\u003cp\u003eStill, price-sensitive or non-member shoppers keep buyer power alive; deep L.Point users meanwhile exhibit measurable loyalty uplift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ million L.Point members (2024)\u003c\/li\u003e\n\u003cli\u003e~18% sales via point redemptions (2024)\u003c\/li\u003e\n\u003cli\u003eHigher repeat rate among members vs non-members\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers Rule: Near‑zero Switching, 60M L.Points, Rising Promo Spend Squeezes Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh buyer power: near-zero switching costs, 60M L.Point users (2024) but 62% avoid brands after viral complaints; promos rose to ₩450bn (2024) and promo spend ~4.5% sales (2023), forcing sub-3% margins on staples and 18% marketing rise to retain MAUs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitching cost\u003c\/td\u003e\n\u003ctd\u003eNear-zero\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL.Point members (2024)\u003c\/td\u003e\n\u003ctd\u003e60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo spend\u003c\/td\u003e\n\u003ctd\u003e4.5% sales (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e₩450bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eLotte Shopping Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Lotte Shopping Porter's Five Forces analysis you'll receive immediately after purchase—no placeholders or mockups; the full, professionally formatted document is ready for instant download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747443028345,"sku":"lotte-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lotte-five-forces-analysis.png?v=1772198540","url":"https:\/\/matrixbcg.com\/products\/lotte-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}