{"product_id":"lixil-marketing-mix","title":"LIXIL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLIXIL’s 4P’s reveal a cohesive strategy: innovative product portfolios tailored to global and regional needs, value-based pricing, omnichannel distribution leveraging trade and retail partners, and targeted promotions emphasizing design and sustainability—insights that hint at why LIXIL leads in sanitaryware and housing solutions. Unlock the full, editable Marketing Mix Analysis to see data-backed tactics, channel metrics, and ready-to-use slides for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIXIL Water Technology Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIXIL sustains a leading global share in water technology via GROHE, American Standard, and INAX, collectively generating about ¥1.2 trillion (≈$8.5bn) in annual revenue by 2025 and serving \u0026gt;120 markets.\u003c\/p\u003e\n\u003cp\u003eThese brands sell premium faucets, shower systems, and advanced ceramic toilets engineered to meet regional codes and preferences, with GROHE strong in Europe, American Standard in North America, and INAX in Asia.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 LIXIL added modular, easy-install product lines targeting the renovation market, lifting retrofit sales by ~18% year-on-year and improving gross margins by ~90 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIXIL Housing Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIXIL Housing Technology Solutions targets Japan with high-performance windows, doors, and interior materials that boost home energy efficiency, supporting Japan’s 2050 carbon neutrality path and 2025-tightened thermal insulation regs; product lines claim up to 30% heating\/cooling energy savings per government JIS-linked tests. The segment leverages high-insulation glazing (U-values as low as 0.9 W\/m2K) and disaster-resistant frames, driving premium pricing and win rates in new detached housing, where LIXIL reported a 12% Y\/Y revenue rise in housing tech in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home and IoT Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIXIL has integrated IoT across products—smart toilets and sensor faucets—driving touchless hygiene and remote diagnostics; smart toilet sales grew ~18% in FY2024, contributing to 12% of LIXIL’s Japan sanitaryware revenue. These devices report water use and fault data, enabling up to 30% water savings per household in pilot trials and cutting maintenance visits by ~25% via predictive alerts. The move shifts hardware toward subscription-ready service platforms for tech-savvy homeowners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-friendly Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainability is a core product pillar at LIXIL, shown by Cradle to Cradle Certified products and water-saving tech that cut water use up to 40% in faucets and toilets; LIXIL reported 2024 revenue of ¥1.1 trillion with sustainability products growing faster than the portfolio. \u003c\/p\u003e\n\u003cp\u003eThe firm boosts circularity using \u0026gt;30% recycled aluminum in select windows and bio-based resins in bathroom fixtures, helping commercial clients meet ESG metrics and scope 3 targets. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCradle to Cradle Certified lines\u003c\/li\u003e\n\u003cli\u003eWater savings up to 40%\u003c\/li\u003e\n\u003cli\u003e\u0026gt;30% recycled aluminum in windows\u003c\/li\u003e\n\u003cli\u003eBio-based resins in fixtures\u003c\/li\u003e\n\u003cli\u003e2024 revenue ¥1.1 trillion; sustainability segment outpacing overall growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Hygiene and Health Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLIXIL targets global health trends with products like the SATO tap for low-income markets and advanced bidets for aging populations, driving sanitation access and user independence; SATO reached over 10 million households by 2023.\u003c\/p\u003e\n\u003cp\u003eThe company pushes antimicrobial surfaces and self-cleaning tech across baths and kitchens, reducing pathogen spread and aligning with a 2024 industry trend where hygiene-focused fixtures grew ~8% YoY.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eProduct reach: SATO 10M+ households (2023)\u003c\/li\u003e\n\u003cli\u003eMarket growth: hygiene fixtures ~8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eTarget groups: developing markets, elderly care\u003c\/li\u003e\n\u003cli\u003eTech: antimicrobial coatings, self-cleaning systems\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIXIL hits ¥1.2T on GROHE\/AS\/INAX; smart toilets +18%, retrofit sales +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIXIL’s product mix: global sanitary brands (GROHE, American Standard, INAX) drove ~¥1.2T revenue by 2025; smart\/toilet sales +18% FY2024; retrofit modular lines raised retrofit sales ~18% YoY and gross margin +90bps; housing tech up 12% Y\/Y; sustainability lines (Cradle to Cradle, ≤40% water savings) and \u0026gt;30% recycled aluminum; SATO reached 10M+ households (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 revenue (brands)\u003c\/td\u003e\n\u003ctd\u003e¥1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart toilet growth FY2024\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrofit sales lift\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSATO reach\u003c\/td\u003e\n\u003ctd\u003e10M+ households (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into LIXIL’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of LIXIL’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses LIXIL’s 4P marketing insights into a concise, leadership-ready snapshot—ideal for quick alignment, presentations, or workshops to swiftly communicate product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Brand Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIXIL distributes to over 150 countries via 2,500+ wholesale partners and ~8,000 retail outlets, delivering €11.6bn revenue in FY2024 across brands and regions.\u003c\/p\u003e\n\u003cp\u003eGROHE stays prominent in Europe, capturing ~35% regional share in premium fittings, while American Standard leads North America with ~22% share in sanitaryware.\u003c\/p\u003e\n\u003cp\u003eRegional hubs in Germany, Japan, and the US cut lead times by ~25% and ensure compliance with local codes and consumer habits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer and E-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025 LIXIL scaled direct-to-consumer channels, with online sales reportedly accounting for about 18% of group revenue and a 35% YoY rise in DTC orders, complementing wholesale partners.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel model lets customers research, customize, and buy via brand sites and marketplaces; conversion rates rose to ~3.8% on owned sites versus 1.2% pre-2022.\u003c\/p\u003e\n\u003cp\u003eEnhanced logistics and installation networks reduced delivery lead times for bulky items to 7–10 days and cut installation-related returns by ~22% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Showrooms and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplixil maintains flagship showrooms in tokyo london new york and singapore that act as experiential touchpoints for consumers architects these centers influenced of premium segment sales per company reports.\u003e\n\u003cpthey use vr to simulate full-home solutions reducing decision time by an estimated and increasing average order value in pilot programs run\u003e\n\u003cpphysical touchpoints remain key for high-involvement purchases: of surveyed buyers in said feeling materials in-person was decisive premium bathroom and kitchen selections.\u003e\n\u003c\/pphysical\u003e\u003c\/pthey\u003e\u003c\/plixil\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Partnerships with Developers and Architects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLIXIL drives large-scale B2B sales by partnering with developers, contractors, and architects to specify products during early design phases, capturing project-level orders that grew institutional sales by ~8% in FY2024 (to roughly ¥550 billion) and stabilized volumes across regions.\u003c\/p\u003e\n\u003cp\u003eThese long-term ties supply a steady pipeline of high-volume orders—projects often worth millions per contract—and reinforce LIXIL’s professional brand presence, shortening decision cycles and raising repeat-spec rates above consumer channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: large residential\/commercial projects\u003c\/li\u003e\n\u003cli\u003eChannel: early-specification with architects\u003c\/li\u003e\n\u003cli\u003eBenefit: steady high-volume sales (~¥550B institutional FY2024)\u003c\/li\u003e\n\u003cli\u003eImpact: higher repeat-spec and faster procurement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Supply Chain and Regional Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLIXIL has regionalized manufacturing near key markets—Japan, APAC hub in Thailand, Europe (UK), and the US—cutting logistics costs and CO2: the company reported a 12% reduction in supply-chain emissions and ~8% lower freight spend in 2024 vs 2019.\u003c\/p\u003e\n\u003cp\u003eRegional plants speed response to demand shifts, cutting lead times by ~20% and lowering exposure to tariffs and trade delays after 2020 disruptions.\u003c\/p\u003e\n\u003cp\u003eAdvanced automation and standardized processes deliver consistent quality and raised factory OEE (overall equipment effectiveness) to ~78% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% supply-chain CO2 cut (2019–2024)\u003c\/li\u003e\n\u003cli\u003e~8% freight cost reduction vs 2019\u003c\/li\u003e\n\u003cli\u003e20% shorter lead times\u003c\/li\u003e\n\u003cli\u003eOEE ~78% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIXIL omnichannel drives €11.6bn, 18% DTC, 25% faster lead times, -12% supply CO2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIXIL’s regional omnichannel network—2,500+ wholesalers, ~8,000 retailers, flagship showrooms and DTC (18% revenue, 35% YoY DTC growth)—cut lead times 20–25%, raised OEE to ~78%, and reduced supply-chain CO2 by 12% (2019–2024), supporting €11.6bn FY2024 revenue and ¥550bn institutional sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e€11.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time cut\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain CO2\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eLIXIL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual LIXIL 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750117323129,"sku":"lixil-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lixil-marketing-mix.png?v=1772222359","url":"https:\/\/matrixbcg.com\/products\/lixil-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}