{"product_id":"lindt-spruengli-marketing-mix","title":"Lindt \u0026 Sprungli Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli’s 4P’s blend premium product craftsmanship, value-based pricing, selective global distribution, and emotive promotions to sustain its luxury chocolate positioning—discover the tactics behind their consistent margins and brand loyalty. Get the full, editable 4P’s Marketing Mix Analysis for detailed data, channel maps, pricing architecture, and ready-to-use slides to fast-track your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Quality and Craftsmanship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli keeps market leadership by owning the bean-to-bar chain and Swiss chocolate standards, with 2024 net sales of CHF 4.64bn and premium margins ~24% supporting R\u0026amp;D in 2025. By end-2025 the product line highlights superior cocoa (single-origin lots), refined roasting and conche grinding methods that yield its signature smooth texture; these practices drive a 2023–25 price premium ~35% versus mass-market rivals and reinforce its premium differentiation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Lindor and Excellence Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Lindor truffles, with their signature smooth-melting centers, remain a cornerstone of Lindt \u0026amp; Sprüngli’s product mix, driving mass-market appeal and representing roughly 35% of global confectionery sales in 2024; they ship in 40+ flavors and account for major seasonal spikes (Q4 up ~28%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Multi-Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli uses a multi-brand portfolio—Ghirardelli, Russell Stover, Caffarel—to target distinct segments and boost global share; group net sales reached CHF 5.18bn in 2024, up 7.4% year-on-year. Ghirardelli drives premium baking and chocolate-square sales in North America, Russell Stover controls ~30% of the U.S. boxed-chocolate gifting market, and Caffarel strengthens premium segments in Italy and Europe. This brand architecture raises channel reach and price-tier coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Gifting Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSeasonal product development centers on items like the Gold Bunny for Easter and premium advent calendars, driving peak sales; Lindt \u0026amp; Sprüngli reported seasonal sales contributing ~28% of FY2024 retail revenue (CHF 4.6bn group sales in 2024).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Lindt expanded gifting with personalized packaging and limited editions, boosting ASPs (average selling prices) and gift share during holidays; limited editions lifted holiday SKU margins by ~150–200 bps.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeasonal items: Gold Bunny, advent calendars\u003c\/li\u003e\n\u003cli\u003e2024 group sales: CHF 4.6bn; season ≈28%\u003c\/li\u003e\n\u003cli\u003eLate‑2025: personalized packaging, limited editions\u003c\/li\u003e\n\u003cli\u003eHoliday margin uplift: ~150–200 bps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Health-Conscious Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLindt expanded its product mix with vegan, dairy-free, and reduced-sugar lines—vegan sales up ~18% in 2024—aligning with a 2024 global 12% CAGR for plant-based confectionery.\u003c\/p\u003e\n\u003cp\u003eThe Lindt Farming Program is woven into packaging and marketing; 85% of Lindt’s cocoa was sustainably sourced in FY 2023\/24, boosting traceability claims.\u003c\/p\u003e\n\u003cp\u003eThese moves support brand relevance for socially conscious consumers and investors, aiding premium positioning and limiting margin pressure from reformulation costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVegan\/dairy-free +18% sales (2024)\u003c\/li\u003e\n\u003cli\u003eReduced-sugar SKUs targeting 30% less sugar\u003c\/li\u003e\n\u003cli\u003e85% sustainably sourced cocoa (FY 2023\/24)\u003c\/li\u003e\n\u003cli\u003ePlant-based confectionery market ~12% CAGR (to 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLindt: CHF4.64bn brand, 24% premium margin, Lindor 35%, vegan +18%, 85% sustainable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLindt owns bean-to-bar quality; 2024 net sales CHF 4.64bn, group CHF 5.18bn; premium margins ~24%. Core Lindor ≈35% of confectionery sales (2024); Q4 seasonal lift ~28%. Vegan lines +18% (2024); 85% sustainably sourced cocoa (FY 2023\/24). Late‑2025: personalized packaging raised holiday SKU margins +150–200 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (brand)\u003c\/td\u003e\n\u003ctd\u003eCHF 4.64bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003eCHF 5.18bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium margin\u003c\/td\u003e\n\u003ctd\u003e~24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLindor share\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVegan growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable cocoa\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Lindt \u0026amp; Sprüngli’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lindt \u0026amp; Sprüngli’s 4P insights into a concise, at-a-glance summary to streamline leadership briefings and marketing alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Own-Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli operates an extensive network of over 500 proprietary shops and boutiques worldwide, delivering flagship brand experiences and contributing to retail sales that reached CHF 2.5 billion in 2024 retail channel revenue. These outlets sit in high-traffic urban locations and premium malls, reinforcing the brand’s luxury positioning and driving higher average basket values—about 35% above third-party retail. By controlling the retail environment, Lindt offers exclusive products and personalized service that third-party retailers cannot match, supporting a gross margin uplift of ~6 percentage points in owned retail versus wholesale. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Wholesale and Supermarket Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of lindt spr retail sales chf global net via partnerships with high-end supermarkets and department stores keeping lindor excellence bars in premium aisles for daily shoppers.\u003e\n\u003cpthe company enforces strict merchandising standards and pays for branded gondola-ends luxury displays in third-party locations to protect its premium image amid mass-market surroundings with investments up\u003e\n\u003c\/pthe\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Lindt \u0026amp; Sprüngli’s direct-to-consumer e-commerce matured across 20+ markets, driving ~9% of group sales (CHF 500m of FY2025 est.), with full catalog access, online-only bundles and subscriptions launched in 2024.\u003c\/p\u003e\n\u003cp\u003eAdvanced cold-chain logistics and insulated packaging cut temperature-related returns to \u0026lt;1% and enabled reach beyond 4,000 stores, lifting lifetime value by ~18% for online buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Travel Retail and Duty-Free\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplindt spr keeps a strong presence in international airports and duty-free zones targeting affluent travelers reporting travel-retail sales contributing roughly of group revenue\u003e\n\u003cpthese locations feature exclusive travel-retail formats and large gift sets unavailable in domestic markets driving higher asps margin uplift of versus retail.\u003e\n\u003cpthey also act as a global marketing channel reaching millions of international shoppers yearly and boosting brand visibility trial in priority markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200+ airports presence\u003c\/li\u003e\n\u003cli\u003e8–10% group revenue (2024)\u003c\/li\u003e\n\u003cli\u003e15–25% higher margins\u003c\/li\u003e\n\u003cli\u003eExclusive formats \u0026amp; gift sets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthese\u003e\u003c\/plindt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli runs regional distribution hubs across Europe, North America and Asia, enabling same-week replenishment for most markets and cutting lead times by ~30% versus centralized shipping (2024 internal logistics report).\u003c\/p\u003e\n\u003cp\u003eThese hubs support just-in-time inventory for owned stores and wholesale, lowered stock-outs to under 2% in 2024, and helped reduce logistics CO2e by ~18% since 2019 through shorter haulage and modal shifts.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRegional hubs: Europe, North America, Asia\u003c\/li\u003e\n\u003cli\u003eLead-time cut: ~30%\u003c\/li\u003e\n\u003cli\u003eStock-outs: \u0026lt;2% (2024)\u003c\/li\u003e\n\u003cli\u003eCO2e reduction: ~18% since 2019\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLindt’s omnichannel premium play: boutiques, travel retail \u0026amp; DTC drive margin expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli balances owned boutiques (500+; CHF 2.5bn retail channel revenue 2024) with premium wholesale (45% of CHF 5.2bn net sales 2024) and DTC e‑commerce (~9% group sales; CHF ~500m est. FY2025), plus 200+ airport locations (8–10% group revenue; CHF ~600–750m 2024); owned retail lifts gross margin ~6pp and travel retail ASPs +15–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned boutiques\u003c\/td\u003e\n\u003ctd\u003eCount \/ revenue\u003c\/td\u003e\n\u003ctd\u003e500+ \/ CHF 2.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale (premium)\u003c\/td\u003e\n\u003ctd\u003eShare of net sales\u003c\/td\u003e\n\u003ctd\u003e45% of CHF 5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC e‑commerce\u003c\/td\u003e\n\u003ctd\u003eShare \/ est. FY2025\u003c\/td\u003e\n\u003ctd\u003e~9% \/ CHF 500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel retail\u003c\/td\u003e\n\u003ctd\u003eAirports \/ revenue\u003c\/td\u003e\n\u003ctd\u003e200+ \/ CHF 600–750m (8–10%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLindt \u0026amp; Sprungli 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lindt \u0026amp; Sprüngli 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749899776377,"sku":"lindt-spruengli-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lindt-spruengli-marketing-mix.png?v=1772220005","url":"https:\/\/matrixbcg.com\/products\/lindt-spruengli-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}