{"product_id":"lindt-spruengli-five-forces-analysis","title":"Lindt \u0026 Sprungli Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLindt \u0026amp; Sprüngli faces high competitive rivalry from global and premium chocolatiers, moderate supplier power due to specialized cocoa sourcing, growing buyer expectations for sustainable premium products, and manageable threat from new entrants but rising substitution from alternative confections and premium snacks.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Lindt \u0026amp; Sprungli’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility in global cocoa bean markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCocoa prices hit record highs in 2024–2025, peaking near $12,000\/ton in Q3 2024—up ~60% from 2022—driven by climate shocks in Ghana and Ivory Coast that cut output by ~15%. \u003c\/p\u003e\n\u003cp\u003eThat volatility gives suppliers and traders strong leverage over premium beans, raising Lindt \u0026amp; Sprüngli’s input costs and squeezing margins. \u003c\/p\u003e\n\u003cp\u003eLindt counters with multi-year purchase agreements covering ~40% of needs and its Farming Program, which by end-2025 targets traceability for 70% of cocoa volumes to secure quality and supply. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStringent quality requirements for premium ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a premium maker, Lindt \u0026amp; Sprüngli demands specific grades of cocoa, milk and nuts with precise flavor and ethical (traceability\/UTZ\/ Rainforest Alliance) standards; in 2024 Lindt sourced over 60% of cocoa from certified programs, tightening supplier choice.\u003c\/p\u003e\n\u003cp\u003eThis reliance on specialist suppliers shrinks alternatives, so niche growers and certified processors can charge premiums; Lindt reported 2024 COGS growth of ~8% partly from higher raw-material prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier concentration in the processing sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier concentration in cocoa processing is high: the top 5 global processors control roughly 60–70% of cocoa grinding capacity (2024 ICCO estimates), giving them pricing power over manufacturers; Lindt \u0026amp; Sprüngli offsets this by vertically integrating key stages—owning 40+ farms and bean-to-bar facilities—and by long-term contracts and spot sourcing, which in 2024 limited Lindt’s cocoa cost volatility to a ±5% band versus industry swings of ±12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising costs of sustainable and ethical certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers face higher costs from stricter ESG rules—reporting, traceability, and certification—raising premiums for Rainforest Alliance\/UTZ and Fairtrade cocoa by 8–15% in 2024, which suppliers often pass to manufacturers.\u003c\/p\u003e\n\u003cp\u003eLindt must absorb or negotiate these price rises to keep a transparent, ethical supply chain target by end-2025; rising ingredient spend could add ~0.5–1.2 percentage points to gross margin pressure.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuppliers: +8–15% certification costs (2024)\u003c\/li\u003e\n\u003cli\u003eLindt: target transparent ethical supply chain by end-2025\u003c\/li\u003e\n\u003cli\u003eMargin impact: ~0.5–1.2 pp pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and logistics dependencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnergy and logistics suppliers exert strong bargaining power: chocolate making needs precise temperature control and energy-intensive conching and tempering, so any cold-chain failure can mean total loss of high-margin Lindor and Excellence SKUs.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Lindt faced 8–12% higher energy and refrigerated transport costs in Europe; Lindt accepts market rates to protect product integrity and avoid recall losses that can exceed production value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCold chain critical — full product loss risk\u003c\/li\u003e\n\u003cli\u003eEnergy \u0026amp; refrigerated logistics up 8–12% (2024 Europe)\u003c\/li\u003e\n\u003cli\u003eLindt concedes market pricing to ensure stability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLindt tames record cocoa costs via hedges, traceability \u0026amp; verticals amid supplier power surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers have moderate–high power: record cocoa prices (~$12,000\/ton Q3 2024), certified-premium +8–15% (2024), top-5 processors hold 60–70% grinding capacity; Lindt offsets via 40% multi-year buys, Farming Program (70% traceability target by end-2025) and vertical assets, keeping cocoa cost volatility ±5% vs industry ±12% and adding ~0.5–1.2 pp gross-margin pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCocoa price peak\u003c\/td\u003e\n\u003ctd\u003e$12,000\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified premium\u003c\/td\u003e\n\u003ctd\u003e+8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor share\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLindt traceability target\u003c\/td\u003e\n\u003ctd\u003e70% by end-2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Lindt \u0026amp; Sprüngli, this Porter's Five Forces overview uncovers key competitive drivers, supplier and buyer power, substitute threats, and entry barriers that shape pricing, profitability, and strategic positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCompact Porter's Five Forces snapshot tailored for Lindt \u0026amp; Sprüngli—quickly spot supply, buyer, rivalry, entrant, and substitute pressures to streamline strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of global retail giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor supermarket chains and big-box retailers in Europe and North America account for over 60% of grocery sales, letting them demand trade discounts, slotting fees, and promo participation; in 2024 slotting fees averaged €20–€50k per SKU in major EU markets. \u003c\/p\u003e\n\u003cp\u003eLindt offsets this by using its premium brand and 2024 net sales of CHF 5.1bn to secure favorable shelf space, making its chocolates a must-have in premium confectionery ranges. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for individual consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAt the point of purchase, individual consumers face virtually no cost switching from Lindt to a competitor’s chocolate bar, making price and shelf presence decisive; NielsenIQ found 48% of confectionery buyers try new brands annually (2024). While Lindt’s Lindor shows high loyalty—brand awareness \u0026gt;70% in EU markets—premium rivals like Ferrero and 12% growth in artisanal chocolate listings (2023–24) keep consumers mobile. Lindt must keep releasing seasonal offerings and limited editions—over 20 limited SKUs in 2024—to sustain repeat purchases and protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of private label premium offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetailers like Tesco and Aldi rolled out premium private-label chocolates in 2024, capturing price-sensitive buyers; Aldi reported 12% growth in premium private-label chocolate sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese cheaper alternatives, often 20–30% below Lindt’s average price, erode Lindt’s mid-market share and raise customer bargaining power.\u003c\/p\u003e\n\u003cp\u003eLindt must stress Swiss heritage and patented conching\/melting tech—its 2024 gross margin 45% depends on keeping perceived quality premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of direct to consumer channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy growing its 500+ global boutiques and e-commerce (Lindt.com sales rising ~12% YoY in 2024), Lindt cuts dependency on third-party retailers and gains direct consumer data for personalized offers.\u003c\/p\u003e\n\u003cp\u003eDirect channels let Lindt control pricing and brand experience, lifting gross margins—retail stores averaged higher per-customer spend (~€45 vs €18 wholesale 2024).\u003c\/p\u003e\n\u003cp\u003eBut running stores and digital platforms adds ops complexity and CAPEX; Lindt increased SG\u0026amp;A by ~6% in 2024 for digital marketing and logistics upgrades.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMore direct control: 500+ boutiques\u003c\/li\u003e\n\u003cli\u003eData boost: e-commerce +12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHigher margins: €45 avg store spend\u003c\/li\u003e\n\u003cli\u003eCosts rise: SG\u0026amp;A +6% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice sensitivity in the gifting segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa large share of lindt spr sales come from seasonal gifting making demand price-sensitive during downturns q4 accounted for group so price hikes can cut volumes.\u003e\n\u003cpif a gift-box price crosses psychological threshold cited customers may shift to flowers or wine category substitution risk rises when disposable income falls.\u003e\n\u003cplindt mitigates this via tiered pricing across premium lindt mid-tier ghirardelli and value russell stover brands keeping entry points below key thresholds.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% Q4 2024 sales from gifting\u003c\/li\u003e\n\u003cli\u003ePsychological price band ~€20–€30\u003c\/li\u003e\n\u003cli\u003eMulti-brand pricing: Lindt, Ghirardelli, Russell Stover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plindt\u003e\u003c\/pif\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLindt fights retailer pressure with premium SKUs, boutiques and e‑commerce growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetailers (60%+ grocery share) push discounts and slotting fees; Lindt’s CHF 5.1bn 2024 sales, 45% gross margin, 500+ boutiques and +12% e‑comm reduce that leverage. Consumers easily switch—48% try new brands (2024); Q4 gifting = ~28% sales, price band €20–€30. Private‑label grew ~12% (Aldi FY2024), cutting mid‑market share; Lindt offsets with limited editions (20+ SKUs 2024) and tiered brands.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eCHF 5.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 gifting\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑comm growth\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLindt \u0026amp; Sprungli Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Lindt \u0026amp; Sprüngli Porter’s Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders; the document is fully formatted, professionally written, and ready for download and use the moment you buy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746681991545,"sku":"lindt-spruengli-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lindt-spruengli-five-forces-analysis.png?v=1772190910","url":"https:\/\/matrixbcg.com\/products\/lindt-spruengli-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}