{"product_id":"lindsay-marketing-mix","title":"Lindsay Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Lindsay’s product choices, pricing model, distribution network, and promotional mix combine to create market advantage—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers a detailed, editable report with real-world data, strategic recommendations, and slide-ready visuals to save time and drive results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZimmatic Irrigation Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core of Lindsay's agricultural portfolio is Zimmatic center pivot and lateral move irrigation systems, engineered for durability and precision; they cover over 1.2 million acres globally as of 2025 and deliver uniform water application across varied terrains and crops.\u003c\/p\u003e\n\u003cp\u003eThese systems give farmers reliable hardware to maintain consistent water rates, reducing yield variability by up to 8% in trials; annual service revenue from Zimmatic parts and maintenance was about $110 million in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Zimmatic integrated higher-strength alloys and composites, cutting structure weight by ~12% and extending expected field life to 25+ years in corrosive conditions, lowering total cost of ownership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFieldNET Smart Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFieldNET, Lindsay Corporation’s digital arm, lets growers monitor and control irrigation remotely and in 2024 supported over 120,000 connected assets worldwide; its AI-driven recommendations use satellite, sensor, and weather feeds to optimize water use and cut irrigation costs by up to 20% in pilot trials. The SaaS model, launched in tiers from $15–$75\/mo per unit, adds recurring high-margin revenue—FieldNET subscriptions contributed roughly $24M to Lindsay’s 2024 service revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoad Zipper System\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Road Zipper System is Lindsay Corporation’s signature lane‑management product that uses a specialized barrier‑transfer machine to shift 1,000+ lb concrete barriers, instantly reconfiguring lanes to cut congestion and boost safety.\u003c\/p\u003e\n\u003cp\u003eHighway agencies use it to add reversible lanes during peak hours or protect work zones, reducing peak delays by up to 30% in published case studies and lowering crash rates where deployed.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 the system remains a distinct competitive edge in the traffic‑safety market, with recent contracts averaging $2–5 million and lifecycle costs lower than permanent widening for many projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoad Safety and Traffic Control Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplindsay manufactures crash cushions guardrails and end terminals beyond its road zipper protecting motorists with products tested to meet en1317 nchrp mash standards in these hardware sales contributed about of lindsay north american revenue\u003e\u003cptheir portfolio is updated for larger electric vehicles and stricter crash tests with recent r reducing attenuation distance by passing higher-mass impact scenarios in third-party labs.\u003e\u003cpthese devices are core to modern highways used in over projects worldwide and specified multiple state dot contracts.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: crash cushions, guardrails, end terminals\u003c\/li\u003e\n\u003cli\u003eStandards: EN1317, NCHRP 350, AASHTO MASH\u003c\/li\u003e\n\u003cli\u003e2024 hardware revenue share: ~22% (~$58M)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D: 12% shorter attenuation; passed 2025 high-mass tests\u003c\/li\u003e\n\u003cli\u003eDeployment: \u0026gt;1,200 projects (2023–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/ptheir\u003e\u003c\/plindsay\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutrient and Water Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLindsay now bundles integrated nutrient management and water-conservation services with its irrigation hardware, positioning the firm as a strategic partner in sustainable resource management rather than just an equipment vendor.\u003c\/p\u003e\n\u003cp\u003eThese services help industrial and agricultural clients meet tighter runoff and use rules; for example, US EPA and state programs tightened nutrient limits in 2023–2025, pushing operators to cut nutrient losses by 20–35% and water use by 10–25%.\u003c\/p\u003e\n\u003cp\u003eBundling upsells services revenue—Lindsay reported services growth of about 12% in 2024—and reduces client compliance costs while boosting lifetime customer value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated services tie to hardware, raising ASP and recurring revenue\u003c\/li\u003e\n\u003cli\u003eRegulatory-driven demand: 20–35% nutrient reduction targets (2023–25)\u003c\/li\u003e\n\u003cli\u003eWater savings benchmarks: 10–25% per site\u003c\/li\u003e\n\u003cli\u003eServices revenue growth ~12% in 2024 for Lindsay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLindsay: Durable goods, FieldNET SaaS \u0026amp; services drive steady revenue and safety gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZimmatic irrigation, FieldNET SaaS, Road Zipper lane‑management, and roadside safety hardware form Lindsay’s product mix, driving durable goods sales (~$58M hardware NA 2024) plus $110M parts\/maintenance and ~$24M FieldNET subscriptions; R\u0026amp;D cut pivot weight ~12% and met 2025 high‑mass crash tests, while integrated services grew ~12% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eZimmatic\u003c\/td\u003e\n\u003ctd\u003e1.2M acres (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFieldNET\u003c\/td\u003e\n\u003ctd\u003e$24M rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware\u003c\/td\u003e\n\u003ctd\u003e$58M NA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Lindsay’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lindsay's 4P marketing insights into a concise, presentation-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel is an extensive network of ~1,200 independent dealers across 35 major farming regions, who handle sales plus localized support, installation, and maintenance; dealers cut average service response time to 24–48 hours and keep spare-part availability above 92%, critical during peak seasons. In 2025 dealers accounted for ~78% of Lindsay’s global equipment revenue, improving uptime and customer retention by an estimated 11% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Government and Contractor Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor infrastructure, Lindsay uses a direct sales force to target government transportation agencies and major civil contractors, securing high-value contracts—Road Zipper deals average $3–7M and sales cycles run 12–24 months. Technical consultations are standard to meet project specs and warranties, driving 40% gross margin on installed systems in 2024. Direct sales keep control over logistics and multi-week installations, reducing subcontractor overruns by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpto optimize logistics and cut shipping costs lindsay locates manufacturing in the us brazil france china trimming lead times by up to lowering freight spend an estimated\u003e\n\u003cpthis footprint lets the company react to regional demand swings america and europe account for of sales stockouts minimizing trade-volatility risk during tariff shifts.\u003e\n\u003cplocal production aids compliance with regional regs and climates enabling product tweaks that improved warranty claims by year-over-year through\u003e\n\u003c\/plocal\u003e\u003c\/pthis\u003e\u003c\/pto\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Support Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Lindsay expanded digital sales and support portals for dealers and enterprise clients, enabling online parts ordering, real-time shipment tracking, and access to technical manuals—cutting parts order cycle time by about 30% and boosting parts revenue growth to roughly 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eFinal heavy-equipment sales stay physical, but the portals shorten procurement lead times, lower service call rates by ~12%, and improve customer lifecycle metrics such as repeat-purchase rate and NPS.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline parts orders: real-time, 30% faster\u003c\/li\u003e\n\u003cli\u003eParts revenue growth: ~8% YoY\u003c\/li\u003e\n\u003cli\u003eService calls down: ~12%\u003c\/li\u003e\n\u003cli\u003eImproved repeat purchases and NPS via portal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLindsay Company forms strategic partnerships with local agricultural firms in emerging markets to bypass weak dealer networks, cut compliance lead time, and tap cultural expertise; this approach helped grow sales in Africa and Southeast Asia by about 28% CAGR from 2019–2024 in partnered territories, per company regional reports.\u003c\/p\u003e\n\u003cp\u003eThese alliances reduced market-entry costs by an estimated 40% versus building full dealer networks and increased brand recognition—partner channels accounted for roughly 22% of Lindsay’s international revenue in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% CAGR 2019–2024 in partnered regions\u003c\/li\u003e\n\u003cli\u003e40% lower market-entry cost vs own dealerships\u003c\/li\u003e\n\u003cli\u003e22% of international revenue from partner channels in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal dealer network boosts service, parts \u0026amp; partner-driven revenue growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Lindsay sells via ~1,200 independent dealers (35 regions) providing 24–48h service and 92%+ parts availability (78% of 2025 equipment revenue), direct sales for govt\/large projects (Road Zipper avg $3–7M; 12–24m cycles; 40% gross margin), local plants in US\/BR\/FR\/CN cut lead times 30% and freight costs 12%, partner channels drove 28% CAGR (2019–24) and 22% of intl revenue in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer revenue 2025\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService response\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant footprint\u003c\/td\u003e\n\u003ctd\u003eUS, BR, FR, CN\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner CAGR (2019–24)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e~22% intl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eLindsay 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Lindsay 4P's Marketing Mix analysis you'll receive after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750149042553,"sku":"lindsay-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lindsay-marketing-mix.png?v=1772222706","url":"https:\/\/matrixbcg.com\/products\/lindsay-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}